Cross Platform Currency
|
|
- Katherine Boyd
- 8 years ago
- Views:
Transcription
1 IAB GLOBAL SUMMIT 2015 IAB GLOBAL September SUMMIT 30 October New York, New York Town Hall: 2016: September Media 30 October Measurement 1 and a New York, New York Cross Platform Currency Presentations: Karim Attia, Board Member and Chairman of the Brand Advertising Committee, IAB Europe Ron Pinelli, Jr., Vice President, Digital Research and Standards, Media Rating Council, Inc. Moderator: Sherrill Mane, Senior Vice President Research, Analytics, and Measurement, IAB
2 Discussion Guide l Snapshot of European and US Markets Karim Attia and Sherrill Mane l Measurement Standardization: Viewability and Beyond Ron Pinelli l Lessons Learned to Date The US Case Sherrill Mane l Group Discussion: Viewability and Measurement Around the World Karim Attia
3 IAB Global Summit Media Measurement and a Cross-platform Currency IAB Europe state of play Karim Attia, Chairman of IAB Europe Brand Advertising Committee
4 IAB Europe Brand Advertising Framework IAB Europe s Brand Advertising Committee s mission is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. Aims to address: Insufficient brand spend online Fragmentation of mobile ad formats Video inventory limited Measurement debate A set of brand advertising initiatives Ad Formats Metrics & KPIs Quality & Audience Segments PC & Tablet In- Page Brand Builders Mobile Brand Builders The Brand Advertising Framework: Viewable Impressions White Paper Measurement Blueprint Quality agenda Viewable Impressions Guidelines Brand Safety Non-human Impressions
5 European collaboration Mobile Ad Formats Metrics and KPIs Quality and Audiences Video
6 Measurement in Europe: advertiser priorities Agreed core set of effectiveness KPIs, e.g. brand awareness / purchase intent Better understanding of how online channels can work in combination with other media for branding campaigns Integrate data from online audience surveys with other media surveys to provide cross media evaluation Standardised post campaign verification of achieved reach and frequency as originally planned Industry wide accepted online measurement currency for planning and trading
7 Measurement in Europe: our recommendations Online audience measurement should integrate with and enhance other established metrics, such as net reach, frequency and GRP levels Audience metrics should be combined whenever feasible with data identifying the impact on achieved brand KPIs, such as awareness, brand affinity, and purchase intent Results should primarily be compatible with other domestic media currencies, and secondly with online audience surveys across markets For example, target definitions should be compatible by demographic and/or lifestyle segments and have consistent survey universe definitions (and weighting) across media channels Exposure measurement should take into account the viewability of display or video ads to deliver realistic opportunity to see (OTS) outcomes
8 Scope of work as agreed by the Metrics and KPIs work group Exposure / Currency Quality Effect Awareness Affinity Intent GRP Viewability Attitudes Reach & Frequency Clutter Loyalty Platform Behavior Engagement Conversion Measurement Standards Range of Data Organizational Principles Quality Control
9 IAB Europe Quality initiative To the right people in the right environment The right message in the right way
10 IAB Europe Quality initiative Reach intended target groups Viewability of ad impressions Brand safety (piracy, fraud) Non-human-traffic (malware, malvertising) Delivery Media Environment Relevance of content Placing and proportion of content Topicality of content in relation to advertising Level of professionalism of content User loyalty Credibility of content Ad positioning e.g. above or below the fold The campaign and creative itself it also a decisive factor in the success of a campaign Campaign / creativity Media Product Interactivity Cross-media compatibility Flexibility for expansion Size
11 Viewable Impressions in Europe: Industry perspectives Advertisers: 84% of brand advertisers want to see a move towards viewable impressions Publishers: Welcomed as a way of providing brand advertisers with the measures they need to validate their digital investment Agencies: More focus is required to harmonise efforts and implement solutions not only in Europe, but across the world
12 Viewable impressions in Europe: state of play Formally agreed standard or recommendation for display advertising: Austria, France, Germany, Netherlands, Norway, Poland, Switzerland, UK
13 Viewable impressions in Europe: state of play Formally agreed standard or recommendation for video advertising: France, Poland (recommendation only), UK (not yet formalised)
14 Viewable impressions in Europe: state of play Formally agreed auditing process: UK
15 IAB Europe next steps on Viewable Impressions Provide an update on the status across Europe Continue to discuss the requirements with buy-side and sell-side stakeholders both local and pan-european. Working on a European framework for viewable impressions certification which will tackle the potential problem of different market requirements across Europe.
16 European Viewable Impressions certification framework Pan-European Viewable Impressions Framework Recommended elements Set of recommended core audit principles Recommended audit process features Execution of the recommendation Auditors endorsed to audit against the IAB Europe recommendations and receive IAB Europe endorsement logo Local markets commit to recognising IAB Europe endorsed auditing processes Certified vendors receive IAB Europe certification logo
17 IAB Europe Measurement Organisations Forum Cross-industry discussions in order to facilitate the development of standards and common best practices across Europe's borders. Enable efficiency levels to improve, which in turn can facilitate markets of many sizes to successfully adopt innovation and best practices. Comprises all TV and digital measurement organisations that exist in local European markets
18 Contact Karim Attia, Chairman of IAB Europe Brand Advertising Committee Alison Fennah, Executive Business Advisor, IAB Europe Connect with IAB Europe
19 US Market Snapshot l Slowly, viewability issues being resolved Oversight by MRC Marketplace factors l Overall, volume of deals (in impressions and/or dollars) with viewability guarantees still relatively low l Multiple rates and hybrid guarantees may be the new normal l Viewability being closely monitored by buy side even when guarantees not in play
20 MEASUREMENT STANDARDIZATION: VIEWABILITY AND BEYOND Ron Pinelli Media Rating Council IAB Global Summit 2016 New York, NY September 30, 2015
21 MRC s Mission Statement To secure for the media industry and related users audience measurement services that are valid, reliable and effective We do this by: Setting Standards Conducting Audits to Verify Compliance with Standards.
22 Key Goals of 3MS 1. Make the foundational metrics for digital measurement more directly comparable to those used in other media (Desktop Viewability Guidelines issued June 30, 2014) 2. Once accomplished, establish ways to more effectively measure digital advertising s contributions to brand building, both alone and in combination with advertising in other media. Foundation of #1 must be in place to properly do #2.
23 MRC Digital Measurement Path Prior to June 2014 Today Goal Prepared for Cross-Media Currency Based on Served Impressions Currency Increasingly Based on Viewable Impressions, with Improving Filtration for Invalid Traffic Currency Based on Viewable, Human-Valid Impressions, In-target for Audience Characteristics
24 MRC Worked to Reduce Marketplace Friction Ongoing use of the MRC accreditation process to promote adoption of best practices in viewability measurement processes o Measured rates have improved significantly MRC has completed 3 phases of vendor reconciliation work designed to isolate all material causes of discrepancies Led to updated Version 2.0 of Guidelines, issued by MRC on August 18, 2015
25 Forthcoming MRC/3MS Projects Anticipated Timing Detection and Removal of Invalid Digital Traffic from Measurements o Final Release expected late Sept/early Oct. 2015; integrating with TAG efforts Mobile Viewability Guidelines o Interim Guidance Issued May 4, 2015 o In-Process Expected Timing: Public Comment Q4 2015/Q Audience Based Currency (Digital and Cross Media) o In-process Expected Timing: Public Comment Q1 2016; Interim Guidance sooner Engagement Metrics for Marketers Expected to Initiate in 2016 Digital Ad Effectiveness Research Improvement As vendors step forward for auditing
26 Thank You! Discussion, Q&A Ron Pinelli: (212)
27 US Market Snapshot l Market awaits full vendor implementation of new MRC guidelines l To complete viewability implementation, need T+C s addendum and billing workflow and systems l Desire to build more momentum behind the rest of 3MS as well as mobile measurement
28 Lessons Learned: The US Case l Currency change is really hard l It takes much more than a village Empirical investigation data, data, data Building consensus at all levels Ad tech expertise at every step of the journey Deal makers across the ecosystem Absent the deal makers, currency change devolves into posturing and negotiating l Expect the unexpected: markets operate freely no matter how well you plan and execute against plan
29 IAB GLOBAL SUMMIT 2015 IAB GLOBAL September SUMMIT 30 October New York, New York Town Hall: 2016: September Media 30 October Measurement 1 and a New York, New York Cross Platform Currency Presentations: Karim Attia, Board Member and Chairman of the Brand Advertising Committee, IAB Europe Ron Pinelli, Jr., Vice President, Digital Research and Standards, Media Rating Council, Inc. Moderator: Sherrill Mane, Senior Vice President Research, Analytics, and Measurement, IAB
Online Audience Measurement and Ad Effectiveness Metrics and KPIs. europe. An IAB Europe Blueprint. @IABEurope IAB Europe www.iabeurope.
Online Audience Measurement and Ad Effectiveness Metrics and An IAB Europe Blueprint @IABEurope IAB Europe www.iabeurope.eu europe Introduction IAB Europe Mission IAB Europe is the voice of digital business
More informationBrand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment
Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment IAB Europe Metrics and KPIs Bulletin October 2014 Brand advertisers seek consumer insight and viewable
More informationHow To Understand Programmatic Advertising
Attitudes towards Programmatic Advertising August 2015 @IABEurope IAB Europe iabeurope.eu IAB Europe Page 1 of17 Contents 1. Introduction 3-4 2. Executive Summary 5 3. Methodology and Participants 6 4.
More informationMobile Brand Builders BRAND. europe BUILDERS. Mobile In-Page Brand Advertising Formats Suite Ad Format Descriptions
Mobile Brand Builders Mobile In-Page Brand Advertising Formats Suite Ad Format Descriptions @IABEurope IAB Europe www.iabeurope.eu europe BRAND BUILDERS Introduction IAB Europe s Mobile Brand Builders,
More informationViewable Impressions UK Overview
Viewable Impressions UK Overview Steve Chester, Director of Data & Programmes, IAB UK Richard Foan, Chair JICWEBS & Group Executive Director, ABC 27/02/2015 Agenda 1. JICWEBS UK Web Standards 2. What is
More informationEvolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012
Evolving Digital Metrics The vgrp & improved online campaign measurement ALEX BANKS, MD Brazil - VP Latin America December 2012 comscore is a Global Leader in Measuring the Rapidly Evolving Digital World,
More information3MS Educational Forum: A Primer on Improving Viewability for Publishers
3MS Educational Forum: A Primer on Improving Viewability for Publishers Sherrill Mane, IAB, and James Deaker, Yahoo March 22, 2016 What, Why, Why Now, and Who? Viewability as a transactional metric in
More informationBEST PRACTICES. For Succeeding with Viewable Impression & Audience Guarantees A GUIDE FOR MEDIA BUYERS & SELLERS
BEST PRACTICES For Succeeding with Viewable Impression & Audience Guarantees A GUIDE FOR MEDIA BUYERS & SELLERS FALL 2013 Few industries have seen the level of disruption and high velocity of change that
More informationViewable Impressions An IAB Europe White Paper. February 2015. europe
Viewable Impressions An IAB Europe White Paper February 2015 europe Foreword 1 1. Introduction 1.1 An Introduction to the European Digital Display Advertising Market and the Metrics Landscape 1.2 Viewable
More informationviewability has arrived.
2015 viewability has arrived. It s a new era of accountability for vendors, publishers, and advertisers. Jag Duggal Senior Vice President, Product Management EXECUTIVE SUMMARY what s inside Viewability
More informationPoint of View: Programmatic Ad Viewability in China
Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are
More informationAndrzej Garapich, Sławek Pliszka. Polskie Badania Internetu
Andrzej Garapich, Sławek Pliszka Polskie Badania Internetu Our goal: Improve the accountability of the Internet as an advertising medium Background to the project Launched in October 2007 Objectives: To
More informationThe study was conducted through a 15-minute online survey and was undertaken by 350 people.
Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online
More informationONLINE GRP. igrp yougrp. wegrp. What You Need to Know About. P1 United States Europe Canada. Copyright 2013 BrightRoll, Inc. All names and logos are
igrp yougrp wegrp What You Need to Know About ONLINE GRP Copyright 2013, Inc. All names and logos are P1 Digital video advertising is projected to grow 41% in 2013. What You Need to Know About Online GRP
More informationOnline measurement: Connecting all the dots Matthew Dodd Admap March 2010
Online measurement: Connecting all the dots Matthew Dodd Admap March 2010 Online measurement: Connecting all the dots Matthew Dodd Admap March 2010 Connecting all the dots Matthew Dodd Online branding
More informationProgrammatic Transparency is a Two-Way Street
AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked
More informationBridging Digital with Television Measurement Presentation to the BRC
Presentation to the BRC May 28, 2013 Rebecca Shropshire, VP Digital Chris Herlihey, VP Research Bridging digital with television measurement Why it s important 25-30 TV hours / 11 internet hours per week
More informationAUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013
AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013 TAGGING BENEFITS This document provides the benefits of implementing Nielsen s audience measurement tag. CONSISTENT MARKET REPORTING Nielsen has developed
More informationGuidelines for the Conduct of Ad Verification A Summary of the IAB US Document for the AU Market
2013 Guidelines for the Conduct of Ad Verification A Summary of the IAB US Document for the AU Market May 2013 2013 interactive advertising bureau australia www.iabaustralia.com.au Table of Contents Background
More informationViewability Certification
Viewability Certification Promoting transparency in viewability measurement Report Contents 1. Executive Summary... 3 2. Background... 3 3. ABC s Viewability Certification Programme... 4 3.1 Objective...
More informationDATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING
DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation
More informationTHE MEDIA RATING COUNCIL S ROADMAP FOR ENHANCING DIGITAL MEASUREMENT. David Gunzerath, George Ivie and Anthony Torrieri, Media Rating Council, Inc.
THE MEDIA RATING COUNCIL S ROADMAP FOR ENHANCING DIGITAL MEASUREMENT David Gunzerath, George Ivie and Anthony Torrieri, Media Rating Council, Inc. Executive Summary The paper outlines the background and
More informationWhat is the Cost of an Unseen Ad?
What is the Cost of an Unseen Ad? Steven Millman, comscore ZhiWei Tan, comscore Abstract In order to determine the relationship between viewability and campaign lift, viewable and non-viewable ads - as
More informationG-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationSuccessful Programmatic Trading: Data!! lejo duivenvoorde country manager
1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting
More informationHow Delivery and Brand/Sales Effectiveness Can Drive Digital Advertising ROI in a Cross-Media World PAGE 1
How Delivery and Brand/Sales Effectiveness Can Drive Digital Advertising ROI in a Cross-Media World PAGE 1 ABOUT / PAGE 04 INTRODUCTION / PAGE 05 DELIVERY / PAGE 09 NON-HUMAN TRAFFIC (NHT) VALIDATION
More informationAlison Fennah, VP Research & Marketing IAB Europe. IAB Hungary Research Day - Budapest 15 th June @IABEurope
Alison Fennah, VP Research & Marketing IAB IAB Hungary Research Day - Budapest 15 th June @IAB Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution
More informationby nugg.ad Europe s Audience Experts
by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More informationVIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.
MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site
More informationProposed services for SPIR in Czech Republic Unified Digital Measurement
Proposed services for SPIR in Czech Republic Unified Digital Measurement Paul Goode, Head of Industry Relations Renata Tagg, Director of Operations Chiara Galli, Head of EU Client Service Agenda comscore
More informationIAB Ad Impression Measurement Guidelines: http://www.iab.net/guidelines/508676/guidelines/campaign_measurement_audit
MRC Viewable Ad Impression Measurement Guidelines (Desktop) Originally Prepared in collaboration with IAB Emerging Innovations Task Force Version 2.0 (Final with 2015 additions) August 18, 2015 Introduction
More informationASAE s Job Task Analysis Strategic Level Competencies
ASAE s Job Task Analysis Strategic Level Competencies During 2013, ASAE funded an extensive, psychometrically valid study to document the competencies essential to the practice of association management
More informationStop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game.
Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach
More informationOptimize Windows 8 Campaign Website Using Big Data and Online Survey Results
Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results Methodology Challenges Web analytics as a discipline is established yet changing as the technology and privacy regulations evolve.
More informationDigital Playbook. November 2010. 2 Big Ideas
Digital Playbook November 2010 2 Big Ideas Why we are here today! Digital media is an ever-evolving, always-changing medium! Our objective of this presentation is to:! Provide you with a resource that
More informationRoad to Programmatic An IAB Europe White Paper. July 2015. europe
Road to Programmatic An IAB Europe White Paper July 2015 europe Contents ROAD TO PROGRAMMATIC WHITE PAPER 1. Introduction and Executive Summary 2-3 2. Scenarios for Decision Making 2.1 Decision Tree 2.2
More informationUK Video Advertising Report November 2012
UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of
More informationThe Smart Shopper Snapshot. September 2015
The Smart Shopper Snapshot September 2015 About the Consumer Barometer Introduction The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast
More informationIAB Europe Advertiser Mobile Audit Report. September 2015
IAB Europe Advertiser Mobile Audit Report September 2015 Content Introduction Methodology Participating IABs Automotive brands Retail brands Appendix - data tables Introduction There is an increasing opportunity
More informationoptimize video advertising across every screen
optimize video advertising across every screen advanced tools and analytics for managing ALL CAMPAIGNS FROM TV TO the web and beyond Even when media and creative are handled by separate agencies, this
More informationMobile Discrepancancies
Mobile Discrepancancies FAQs 2013 Contents Section One - Discrepancies What are the top reasons for discrepancies? 2 What are the basic checks I should be doing to reduce discrepancies? 3 How can different
More informationResearch Data Centre network for transnational access - four years of experiences by seven European RDCs
Research Data Centre network for transnational access - four years of experiences by seven European RDCs Karen Dennison (UK Data Archive) and David Schiller (IAB) Presented by Karen Dennison Luxembourg,
More informationGfK Crossmedia Link, Unlocking new insights
GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link
More informationBRAND & BUSINESS TRANSFORMATION
BRAND & BUSINESS TRANSFORMATION WHO WE ARE We are an independent marketing consulting practice committed to delivering short and long term client growth through market leading brand and business transformation.
More informationEUROPEAN CHARTER FOR SUSTAINABLE TOURISM IN PROTECTED AREAS PART II 1
EUROPEAN CHARTER FOR SUSTAINABLE TOURISM IN PROTECTED AREAS PART II 1 Working with Tourism Businesses in and around the Protected Area with the European Charter For Sustainable Tourism 1. INTRODUCTION
More informationBEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY
BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY VIEWABILITY THE MEASUREMENT OF WHETHER AN AD IS VIEWABLE TO THE CONSUMER HAS BECOME ONE OF THE MOST TALKED ABOUT TOPICS THIS YEAR AND WITH GOOD
More informationIntegral Ad Science Semiannual Review
2012 Integral Ad Science Semiannual Review Key findings from Integral s analysis of the display advertising industry and 2012 Industry Analysis and Key Findings Understanding and analyzing the risk of
More informationCONSUMER ATTENTION IN DIGITAL: WHY ATTENTION MATTERS MOST IN 2015
CONSUMER ATTENTION IN DIGITAL: WHY ATTENTION MATTERS MOST IN 2015 DO I HAVE MY AUDIENCE S ATTENTION? In an ever smarter but also ever more cluttered digital landscape, this is the big question for digital
More informationof Insight, Access Influence
Tapping into a Global Channel & GETTING ENGAGED WITH GLOBAL MARKETING LEADERS of Insight, Access Influence Mission & Mandate Powerful channel of insight, access and influence Trusted community with shared
More informationDigital Advertising Operations Capabilities
Digital Advertising Operations Capabilities Based on services available as of November 2014 2 ServicEngineBPO is a premier Business Process Outsourcing company established in 2006, with offices in the
More informationState of Online Advertising in Brazil
EDITED FOR CIRCULATION State of Online Advertising in Brazil A look in to Ad Metrix & campaign validation Alexander Banks May 2012 Managing Director, Brazil comscore is a Global Leader in Measuring the
More informationMCDC Marketers & Consumers Digital & Connected. Focus on Hungary
MCDC Marketers & Consumers Digital & Connected Focus on Hungary EUROPEANS ON THE WEB A GOLDMINE Wealth of information on European consumers online Engagement, activities and attitudes An online survey
More informationPaid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
More information>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action
>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF
More informationMRC Viewable Ad Impression Measurement Guidelines Prepared in collaboration with IAB Emerging Innovations Task Force Version 1.0 (Final) June 30, 2014
MRC Viewable Ad Impression Measurement Guidelines Prepared in collaboration with IAB Emerging Innovations Task Force Version 1.0 (Final) June 30, 2014 Introduction The Viewable Advertising Impression Measurement
More informationMeasurement A Marketer s New Toolkit
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
More informationWebsite Marketing for Customer Gain and Retention. Rural Cellular Association
Website Marketing for Customer Gain and Retention Rural Cellular Association October 13, 2010 Agenda I) Introduction II) Keys to Successful Web Marketing A) Web Design B) Web KPI s C) Web s relationship
More informationPostgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
More information2016 Interim Results Presentation 24 November 2015
2016 Interim Results Presentation 24 November 2015 Disclaimer This presentation includes statements that are, or may be deemed to be, forward-looking statements. These forward-looking statements can be
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationOur unique perspective on brand and comms tracking
Our unique perspective on brand and comms tracking Hamish Asser Research Director Introducing BrandBox A powerful, flexible and transparent brand tracking tool that monitors brand performance and identifies
More informationPostgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension
Postgraduate Diploma in Social Media Studies Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University
More informationDigital Advertising Invoice
An IAB Advertising Technology Group Initiative Digital Advertising Invoice Getting Paid Faster BCCA Media Credit Seminar November 6, 2012 @ McGraw-Hill Presenter: Ramona Gonzales ramona@iab.net The Interactive
More informationHow successful is your campaign and promotion management? Towards best-practice campaign management strategies
How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending
More informationDigital Advertising Trends-Excerpt. Prepared for:
Digital Advertising Trends-Excerpt Prepared for: March 6, 2013 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002
More informationTHE EVOLUTION OF TV. Reaching Audiences Across Screens
2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we
More informationWhat have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE
What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE Overview This document will illustrate the current Industry engagement and undertakings that have taken place over the last 9 months
More informationTHE BASICS OF PROGRAMMATIC
1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How to use real-time, automated technology for B2B digital advertising PROGR AMMATIC BA SICS Programmatic 101 for B2B
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More informationEmail Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING
Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationIAB Europe AdEx Benchmark 2014. Daniel Knapp, IHS Eleni Marouli, IHS
IAB Europe AdEx Benchmark 2014 Daniel Knapp, IHS Eleni Marouli, IHS About the study A meta analysis of online ad spend in Europe GROSS NET RATECARD Revenue Billed Revenue Billed No Agency commissions Campaigns
More informationOptimize Windows 8 Campaign Website Using Big Data and Online Survey Results
Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results CASRO Conference Draft Presentation Data collection: Wave 1: October 29 to November 25, 2012 Wave 2: December 11, 2012 to January
More informationHow To Become A Master In International Communication
Joint Master International Communication Joint Master International Communication Six universities across Europe, all specialising in communication and public relations in international professional contexts,
More informationThe Programmatic (R)evolution Causes, Effects & a Framework to thrive in it!
The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental change in power or organizational structures
More informationEnhancing the Consumer Shopping Experience with Google Analytics. Presented by:
Enhancing the Consumer Shopping Experience with Google Analytics Presented by: & Who are we? Andy Gibson, MBA Analyst Marcia Jung Product Manager, Google Analytics Agenda E-Commerce Trends and What s New
More informationPreventing wasted delivery
Preventing wasted delivery The lowly ad banner has grown up a lot since its birth on October 27, 1994. Today, trillions of ad impressions across desktop, mobile, and tablets communicating sophisticated
More informationInnovative Advertising
Innovative Advertising for Digital Broadcasting & Media AFRICA 2nd - 4th June 2015 Johannesburg, South Africa Supporting Partner: KEY THEMES AND ISSUES AROUND THIS TOPIC The changing dynamics of advertising
More informationIf an Advertisement Runs Online And No One Sees It, Is It Still an Ad?
If an Advertisement Runs Online And No One Sees It, Is It Still an Ad? Empirical Generalizations in Digital Advertising Stephanie Flosi comscore sflosi@comscore.com Gian Fulgoni comscore gfulgoni@comscore.com
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationEU Priorities in Cybersecurity. Steve Purser Head of Core Operations Department June 2013
EU Priorities in Cybersecurity Steve Purser Head of Core Operations Department June 2013 Agenda About ENISA The EU Cyber Security Strategy Protecting Critical Information Infrastructure National & EU Cyber
More informationThe evolution of the Internet & the importance of measurement
The evolution of the Internet & the importance of measurement The speed of change Internet usage and penetration across EMEA 2 The speed of change Broadband quality for almost everyone Source: ISPA, private
More informationMcDonald s Summer Campaign. Cross Media Case Study
McDonald s Summer Campaign Cross Media Case Study Contents Background To the Research - Contributors - Objectives - Methodology - Creatives Used Campaign Performance - Impact on key Metrics Campaign Optimisation
More informationStrategic Plan 2013-2017
Strategic Plan 2013-2017 2 P age Presidents Welcome It is my great pleasure to present the European Federation of Periodontology s strategy for 2013-2017. This is the European Federation of Periodontology
More informationBecome an EM Partner. Extend your offer, leverage the power of Effective Measure and generate additional income for your business
Become an EM Partner Extend your offer, leverage the power of Effective Measure and generate additional income for your business About Effective Measure (EM) A leading global provider of digital audience,
More informationThe Consumer Is Not a Moron, She s An Individual
The Consumer Is Not a Moron, She s An Individual How To Get Started On Individualized Marketing October 2014 VIEWPOINTS The Consumer Is Not a Moron, She s An Individual How To Get Started on Individualized
More informationYour opportunities with media
Your opportunities with mediakit WELCOME TO BOATS.COM EUROPE What is boats.com? boats.com is the largest global marine website with new and used boats for sale. With over 350,000 boat listings offered
More informationMaking Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising
Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search
More informationSyndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI
Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost
More informationBest Practices: Digital Ad Sales. Ryan Adams, Director of Publisher Solutions Jaimie Hefelfinger, Channel Sales Manager
Best Practices: Digital Ad Sales Ryan Adams, Director of Publisher Solutions Jaimie Hefelfinger, Channel Sales Manager Is Selling Digital Intimidating? Ad Exchanges 2 3 Do You Think You Need a Beautiful
More informationJanuary 2016. Communications Manager: Information for Candidates
January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The
More information1/2014. Integral Ad Science Semiannual Review. Key findings from Integral s analysis of the display advertising industry
1/2014 Integral Ad Science Semiannual Review Key findings from Integral s analysis of the display advertising industry Q3 and Q4 2013 Industry Analysis and Key Findings Integral Ad Science s Semiannual
More informationThe State of Programmatic in Norway
The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding
More informationDigital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital
More informationSocial Media. Campaign Checklist
Social Media Campaign Checklist Planning a social media campaign can be a daunting task. Where do you start? What do you need to plan for? This checklist will help you organize your entire campaign in
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationTHE EVOLUTION OF TV. The Promise of Programmatic TV
3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming
More information