Building Your Business With Social Media. Dial-in Info: Conference # Thursday, May 15th at 2:00PM EDT

Transcription

1 Building Your Business With Social Media Thursday, May 15th at 2:00PM EDT Dial-in Info: Conference # Thanks for joining us! The webinar will begin shortly Imagination at work.

2 Building Your Business With Social Media Thursday, May 15th at 2:00PM EDT Today s Presenters: Nicole Johnson Senior Manager of Public Relations and Digital Media GE Capital Retail Finance Imagination at work.

3 Disclaimer: Copyright 2014 GE Capital Corporation. All rights reserved. "GE", "General Electric Company", "General Electric", the GE Logo, and various other marks and logos used in this publication are registered trademarks, trade names and service marks of General Electric Company. You may reprint or forward this presentation to others provided that it is reproduced or distributed in its entirety, including this disclaimer. This presentation provides general information and should not be used or taken as legal, regulatory, business, financial, tax, accounting or other advice, or relied upon in substitution for the exercise of your independent judgment. For your specific situation or where otherwise required, expert advice should be sought. Although GE believes that the information contained in this presentation has been obtained from and is based upon sources GE believes to be reliable, GE does not guarantee its accuracy and it may be incomplete or condensed. GE makes no representation or warranties of any kind whatsoever in respect of such information. GE accepts no liability of any kind for loss arising from the use of the material presented in this presentation. Imagination at work.

4 The research process is exhaustive 79 days, 5 unique retailers (3 online, 2 offline) 80% 88% from 61% Narrow products & brands Experience & Finalize Selection Best deal? Affordability? Payment Method? 2013 Annual Major Purchase Shopper Study conducted by third party for GE Capital Retail Bank

5 Source: Leveragenewagemedia.com

6 Posts with emoticons get 33% more comments, get shared 33% more often, and get liked 57% more than posts without emoticons. Photos account for 93% of the most engaging posts, and get 53% more likes, 104% more comments and 84% more clickthroughs on links than text-based posts. Posts below 250 characters can get you 60% more engagement, while cutting to less than 80 characters will get you 66% more engagement. Questions generate 100% more comments statement posts, and questions with quick or limited answers tend to get more comments. 35% of fans liked a page specifically to compete in contests, and contest-related words like winner, win, entry, contest, enter, and promotion were all more likely to engage people. Coupon-based campaigns receive some of the highest engagement rates, with 42% of fans liking a page to get a discount or coupon. Source: 7 Powerful Facebook Statistics by Belle Beth Cooper

7 Social Media is About Connect Content Context Commit It s about building relationships; having a conversation versus a speech Pique continued interest; provide value by listening, learning & finetuning Remember: each channel is its own community; its own ecosystem and language Being successful takes time and a commitment to staying involved and relevant

8 Getting Started

9 5-Step Guide to Social Media Integration Create a plan: research how to use the site, identify objectives, develop content, determine monitors Establish online presence: set up rules, plan methods of response, familiarize yourself with functions Engage and interact: Update Regularly: ask questions, post surveys, status updates, observe interactions respond to posts, add new artwork, keep content fresh Maintain: keep page current, be up-to-date on events, long-term commitment

10 Questions to Ask Yourself Why is Social Media an effective tool for this? Who is my audience and how will they access/use? What is my desired result? How will social media improve my outcome? My customer s experience? How will the experience be managed, maintained and measured? What are the implications and legal/compliance considerations of using social media for this and are you prepared to manage?

11 Additional Tips

12 Rules of the Road Guidelines for Engagement Create your social media profile. Use your name, not something that could be perceived as spam. Be judicious. Always pause and think before posting, because anything you publish is public and has a long lifespan. Listen. Immerse yourself to better understand the ecosystem, culture, potential uses and possible pitfalls. Be transparent. Be clear about your role with and comply with company privacy, confidentiality & legal guidelines. Be real. Avoid jargon; be conversational. Be appropriate. Be sure all of your content is consistent with your work and aligned with your company policies, values and standards. To Respond or Not. Don t engage in conversations that are contentious. Never publish something that makes you even the slightest bit uncomfortable. 12

13 Imagination at work. Questions?