Social Media: Best Practices and Strategic Use in Patient Recruitment

Transcription

1 Brochure More information from Social Media: Best Practices and Strategic Use in Patient Recruitment Description: One BILLION - with a B - Facebook users? That s one in every seven people on the planet. It is no wonder clinical development professionals are increasingly dipping their toes in the social media waters for patient/ subject recruitment needs. Those who respond to the online study stimuli are certainly interested and motivated. So why don t social media channels make up 80% of the industry s patient recruitment strategies? This report profiles the "ideal trial" for recruitment via social media; quantifies pharma s use of social media (and other web-based channels; and discusses barriers to adoption, the use of 3rd party service providers, and industry best practices. Contents: Copyright and Usage Guidelines Introduction Methodology Respondent Demographics and Qualifications Major sections Study Findings Macro Trends in Patient Recruitment % of time patient recruitment timelines are met Drivers of patient recruitment success Effectiveness of various recruitment resources - CROs, In-house & Specialists Resourcing patient recruitment - Currently and in 2015 Service providers used for patient recruitment activities Success of patient recruitment methodologies Trends in the Use of Web-based Channels % of patients recruited via web-based channels - Current and 2015 Web-based patient recruitment channels used Recent involvement in web-based patient recruitment Web-based channel satisfaction Lessons Learned from Recent Experiences Trends in the Use of Social Media Respondent companies strategies toward social media Organizational policies for use of social media Penetration of social media into clinical trials: Past, Present, Future

2 Organizational barriers to social media adoption Social media platform use Satisfaction with social media platforms Likelihood of using social media platforms again Use of 3rd Party Service Providers for Recruiting via Social Media Leaders in the field of social media patient recruiting Usage of service providers for social media recruiting services Service provider Satisfaction, Willingness to Recommend, Likelihood to Use Again Characteristics of Well- and Poorly-Suited Studies for Social Media Use Strong & Poor Fit Characteristics Study Data Respondent Demographics and Eligibility Respondent companies Respondent location Respondent department Respondent responsibility Respondent project management responsibilities Respondent study sourcing responsibilities Respondent job title Respondent s recent clinical trial activity Responsibilities within patient recruitment Macro Trends in Patient Recruitment - Supporting Data CROs influence over patient recruitment strategy Resourcing patient recruitment - Currently and in 2015 Effectiveness of various recruitment resources - CROs, In-house & Specialists Service providers used for patient recruitment activities Drivers of patient recruitment success % of time patient recruitment timelines are met Success of patient recruitment methodologies Top patient recruitment and retention strategies Trends in the Use of Web-Based Channels - Supporting Data

3 % of patients recruited via web-based channels - Current and 2015 Recent involvement in web-based patient recruitment Product development phase Product therapeutic area Product indication Patient recruitment regions Contribution of web-based channels to recent study Web-based patient recruitment channels used Web-based channel satisfaction Learnings from Recent Experiences Deal breakers for use of web-based recruitment Trends in the Use of Social Media - Supporting Data Respondent companies strategies toward social media Organizational policies for use of social media Explanation of policies for social media patient recruitment Penetration of social media into clinical trials: Past, Present, Future Social media patient recruitment advantages Organizational barriers to social media adoption Operational barriers to social media adoption Recommended social media platforms Social media platform use Satisfaction with social media platforms Likelihood of using social media platforms again Usage of geo-tracking social network sites Individual geo-tracking social network sites used Use of 3rd Party Service Providers for Recruiting via Social Media - Supporting Data Leaders in the field of social media patient recruiting What drives their leadership? Usage of service providers for social media recruiting services Satisfaction with service providers used Willingness to recommend service provider Likelihood of using service provider again

4 Characteristics of Well- and Poorly-Suited Studies for Social Media Use Supporting Data Patient Characteristics Therapeutic Areas Product Characteristics Disease Characteristics Sample Size Characteristics Study Phase Resourcing Strategy Geographic Characteristics Study Complexity Number of Sites Site Characteristics Involvement of Patient Advocacy Groups Study Length Other Factors in Appropriate Use About Industry Standard Research Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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