SHERRI MARTENS-CURTIS

Transcription

1 SHERRI MARTENS-CURTIS 3272 Virginia Street Miami, FL Cellular: PROFILE Versatile and forward-looking professional with entrepreneurial vision, experience, business acumen and proven ability to construct aggressive initiatives. Focused on delivering revenue growth and maximizing market penetration. Influential leader with sincere commitment to people development. Cultivating talent and cohesive, positively focused sales and educational teams. Creative strategist skilled in generating visionary direction to drive achievement of account management, new business development, and market penetration. AREAS OF EXPERTISE Change Management Consulting Strategic Planning Team Leadership & Motivation Recruiting Account & Territory Management Event Planning Customer Service Staff Training & Development PROFESSIONAL EXPERIENCE SMC CONSULTING GROUP, President, Miami, FL 2011-Present Boutique business consulting firm with a strategic focus on the systematic leadership development of salons, distributors and manufacturers in the beauty industry SUSAN G KOMEN FOR THE CURE, Development and Event Coordinator, Miami, FL April 2011-November 2011 Assisted in the development of local third party fundraisers along with coordinating local affiliate activities including the Race for the Cure in downtown Miami, FL, an event that attracts over 24,000 participants ELITE SALON SYSTEMS, President, Miami, FL 1990 to 2010 $5 M Wholesale Beauty Distribution Company, selling products to professional salons in South Florida and the Caribbean. This family business began in 1981 and serviced over 1,500 salons in the southern market of Florida. During this time, Elite developed into a leading beauty distributor in this highly competitive marketplace. Held exclusive distribution rights in South Florida for Paul Mitchell Salon Hair Care; distributed high-quality nail and spa brands, including O.P.I. and Essie nail care. Operations, Leadership, and Management Scope of diverse executive leadership duties included operations management, sales, marketing, human resource, and staff development. Led a team of 25+ employees. Developed and maintained superior customer relations resulting in 25% market penetration across South Florida. Developed training manuals for all departments of the business and trained supervisors to execute ideas into action. Developed annual educational and reward programs to maximize the performance of outside sales force, customer service, showroom staff and warehouse team: attained companywide 80% retention rate within each department for 2 + years. Introduced incentives to drive long-term, strategic market position and growth: averaging yearly growth of 15%. Sales Training and New Business Development Created and led monthly training sessions for sales team to consistently build skills and strategies to increase market share and client loyalty. Captured 100+ new accounts yearly. Developed annual regional educational programs and events to establish company as a market resource for educational needs increasing client loyalty and attracting new business. Generated $20K in additional revenue per bi-monthly promotional period through the institution of a retail rewards system for top accounts.

2 Page 2 SHERRI MARTENS-CURTIS 3272 Virginia Street Miami, FL Cellular: sherrimartenscurtis@gmail.com Marketing Developed a Caribbean sub-distribution chain of outlets throughout six islands and coordinated an educational and marketing plan within each island to distribute Paul Mitchell Salon Haircare to the local salon market generating a collective yearly average of sales of 750,000 with a yearly 10% growth. Developed three wholesale beauty supply stores throughout the South Florida region as professional product and educational outlets for stylists generating a collective yearly average of sales of 700,000 with a yearly 12% growth. Fundraising Established a multitude of grassroots campaigns throughout 20-year career to involve salons in local community and charitable events. In 2006, created ElitePinkMiami-an on-going fundraising campaign in memory of mother for breast cancer research. To date, campaign has generated 280,000 in funds with all money raised donated to Susan G Komen for the Cure breast cancer organization. EDUCATION UNIVERSITY OF MIAMI Miami, FL Master of Arts in Liberal Studies, 2007 BOSTON COLLEGE Chestnut Hill, MA Bachelor of Science: Marketing, 1990 PROFESSIONAL DEVELOPMENT KELLOGG SCHOOL OF MANAGEMENT (NORTHWESTERN UNIVERSITY) Miami, FL Executive Management Program-Miami Campus, 2011 THE SANDLER INSTITUTE Facilitated by Alan Noonan President s Club Training PROFESSIONAL AFFILIATIONS PROFESSIONAL BEAUTY ASSOCIATION COMMUNITY INVOLVEMENT SUSAN G KOMEN BREAST CANCER ORGANIZATION AWARDS AND RECOGNITION JPMS PHILANTROPHIC AND ECOLOGY AWARD , 1999 RECEIVED LIFETIME ACHIEVEMENT AWARD JPMS NATIONAL OUTSTANDING EDUCATIONAL AWARD-1995, 1998,2001,2002,2005 JPMS LARGEST NATIONAL INCREASE AWARD-1993, 1998, 2003 REFERENCES AVAILABLE UPON REQUEST

3 AFTER MAKEOVER SHERRI MARTENS CURTIS 3272 Virginia Street, Miami, FL Home: Mobile: AWARD WINNING SENIOR EXECUTIVE: SALES, MARKETING & BUSINESS DEVELOPMENT Passionate About Making a Difference Providing Strategic Leadership and Vision to Drive Business Success Repeatedly successful in capturing new business and establishing relationships with decision makers. Expert in developing consultative business partnerships in for profit and non profit environments assessing needs, learning marketing objectives, and devising creative strategies that deliver desired results. Strong interpersonal skills and innate ability to relate to diverse personalities with emphasis on team leadership and development. Decisive, forward thinking, and innovative an achiever of exceptional rather than expected results. Natural leader with expert ability in building high quality teams, communicating business goals, and motivating staff to exemplary performance. Innovative change agent and effective communicator, adept at developing new business and delivering superior customer service. Design and deliver engaging training programs, increasing client loyalty, achieving recognition as a trusted resource for educational needs, adding 100+ accounts annually, and consistently outperforming competitors. Sherri is an amazing leader! Her skills, ethics, and determination make her an incredible asset to any team. Whether she is leading the pack or a part of a team, Sherri has an innate ability to sense what needs to be done and how to accomplish it. Without her guidance in organizational systems, interpersonal relations, and marketing, I would not be a part of this prestigious top 10 ranking. I would highly recommend Sherri Martens Curtis for any position. PROFESSIONAL EXPERIENCE Jeanne Odom, District Salon Consultant Beauty Systems Group, Orlando, FL SMC CONSULTING GROUP Miami, FL 2011 Present Founder, President Senior operating executive launched entrepreneurial venture and built a successful boutique business consulting practice. Clearly articulate value propositions and develop strategic, consultative business building solutions for client companies, including salons, distributors and manufacturers in the beauty industry. Accountable for all aspects of operations including sales, marketing, and financial performance. Leverage extensive network of established contacts to expand client base. Create highly effective marketing plans and proposals, negotiate contracts, implement programs, and follow through with a strong emphasis on customer service and development of client relationships. Delivered solutions selling strategies to clients, providing a competitive advantage, and enhancing revenue performance. Sample client list includes DeFabulous Hair Care, Aqua Beauty Line, Abel Cruz, and Studio 61. SUSAN G KOMEN FOR THE CURE Miami, FL 2011 Development & Event Coordinator Actively participated in the development of local third party fundraisers and affiliate activities, utilizing outstanding communication, project management, and organizational skills. Assisted with the Race for the Cure, an event held in downtown Miami, Florida, attracting more than 24,000 participants. Effectively directed administrative details, including event planning, fundraising, creation/dissemination of promotional materials, and responses to inquiries.

4 Built, deepened, and maintained strong, positive relationships, increasing event visibility, impact, and financial resources. Designed and implemented comprehensive plans for developing key alliances, cultivating individual and philanthropic support.

5 SHERRI MARTENS CURTIS Page 2 of 2 Home: sherrimartenscurtis@gmail.com Mobile: PROFESSIONAL EXPERIENCE continued ELITE SALON SYSTEMS Miami, FL President, Owner Leveraged sales, marketing, and new business development savvy to increase market share for a $5M wholesale beauty distribution company, selling products to professional salons in South Florida and the Caribbean. Met with key decision makers, promoting and distributing high quality nail and spa products. Demonstrated in depth and personal understanding of client needs to offer solutions, capturing 25% market penetration across South Florida. Held accountable for all aspects of operations, sales, marketing, human resources, and staff development. Coached, mentored, and motivated a team of 25+ employees. Expanded new business development throughout six Caribbean islands by creating and implementing innovative educational and marketing programs, producing $750,000 in annual sales with 10% yearly growth. Created an exceptional retail reward system for key accounts, generating $20,000 in additional revenue per bi monthly promotional campaign. Captured annual sales of $700,000 with 12% yearly growth by creating three wholesale beauty supply stores throughout the South Florida region, establishing them as educational outlets for stylists. Conceived and developed unique educational and rewards programs, improving performance of outside sales force, customer service, showroom, and warehouse employees, maintaining an 80% companywide retention rate for more than two years. Successfully created numerous grassroots campaigns, involving salons in local community and charitable events. Designed and launched ElitePinkMiami, memorializing mother for breast cancer research, raising $280,000, and donating all funds to Susan G. Komen for the Cure breast cancer organization. EDUCATION & CREDENTIALS Master of Arts in Liberal Studies, UNIVERSITY OF MIAMI, Miami, FL, 2007 Bachelor of Science in Marketing, BOSTON COLLEGE, Chestnut Hill, MA, 1990 HIGHLIGHTS OF PROFESSIONAL DEVELOPMENT Executive Management Program, Kellogg School of Management NORTHWESTERN UNIVERSITY, Miami, FL President s Club Training, Facilitated by Alan Noonan THE SANDLER INSTITUTE HONORS & AWARDS Won numerous Awards from John Paul Mitchell Systems, including the following: National Outstanding Educational Award, 1995, 1998, 2001, 2002, and 2005 Largest National Increase Award, 1993, 1998, and 2003 Lifetime Achievement Award, 1999 Philanthropic & Ecology Award, 1991,1992,1993,1994, 1995, 1996, 1997, and 1998 PROFESSIONAL AFFILIATION Professional Beauty Association (PBA)