It works Rate card June 2011

Transcription

1 Rate card June 2011

2 Northcliffe titles provide access to 5.8 million adults via our portfolio of over 100 daily, weekly and free newspapers. Our online platforms allow you to reach over 6 million adults through a mix of local and hyper-local websites. This ratecard allows you to plan region specific recruitment advertising campaigns across our print and online properties. There are two advertising rate structures from which to choose - non-modular and modular. Both of these options are explained fully within the ratecard for each of the three regions below. Preston Hull Manchester Lincoln Stoke-on-Trent Nottingham Walsall Leicester Peterborough Swansea Gloucester Oxford Swindon Bristol London Chelmsford Canterbury Crawley Exeter Bournemouth Truro Plymouth Midlands & North South West & Wales South East

3 South West & Wales Region Non modular advertising rates The non - modular advertising ratecard allow advertisers to buy only the print title(s) and website(s) that you require, there are no compulsary packages. However, if you wish to buy additional titles or additional web inventory (from within the same Northcliffe region) then you are free to do so at discounted add-on rates. The minimum you can buy is one print title with 1 vacancy online. Every print title has two rates allocated to it, a primary rate and an add-on rate. The primary rate will always be the higher rate if you are choosing more than one title (regardless of the title you choose first), below are some examples which demonstrate how the pricing mechanic works. There is also a two week online add-on that is bought with the print title and cost depends on the number of vacancies listed. Title Primary rate Add on rate Bristol Evening Post pscc pscc Bristol Observer Full Series pscc pscc Plymouth Herald pscc pscc Plymouth Extra pscc pscc Swansea Evening Post pscc pscc Cheltenham Echo/Citizen pscc pscc West Briton pscc pscc Cornish Guardian pscc pscc Bath Chronicle pscc 5.00 pscc Western Daily Press pscc 5.00 pscc Metro pscc 5.00 pscc Cornishman pscc pscc North Devon Journal pscc pscc W Morning News pscc pscc Herald Express pscc pscc Express and Echo pscc pscc Mid Somerset Series, Bridgwater & Burnham Times pscc 5.00 pscc Mid Devon Gazette pscc 5.00 pscc Llanelli Star pscc 5.00 pscc Camarthen Journal pscc 5.00 pscc Somerset Standard and Guardian 7.50 pscc 5.00 pscc Clevedon Local People 7.50 pscc 5.00 pscc Stroud Life 7.50 pscc 5.00 pscc Western Gazette & Yeovil Times 7.50 pscc 5.00 pscc PTO For online add-on rates

4 South West & Wales Region ONLINE ADVERTISING RATES CAN ONLY BE BOUGHT WITH PRINT TITLE Number of vacancies Local thisis cost Total Jobsite network cost Number of vacancies Local thisis cost Total Jobsite network cost Example 1 Swansea Evening Post + Llanelli Star + 1 vacancy on local thisis = 30 (Swansea Evening Post primary) + 5 (Llanelli Star Add on) + 99 online Total cost = 35 pscc An ad in both titles 5cms x 2 columns would cost (online) = 449+VAT Example 2 Bath Chronicle + Western Daily Press + 2 vacancies on local thisis = 20 (Bath Chronicle primary) + 5 (Western Daily Press Add on) online Total cost = 25 pscc An ad 10cms x 2 columns would cost (online) = 698+VAT

5 South West & Wales Region Modular advertising rates Modular advertising packages consist of a set size advertisement, a semi-display ad on your local thisis site (eg thisisbristol.co.uk) and access to our Jobs by database. There are three modular packages from which to choose with each offering advertisers the opportunity to take one of three set sizes of print advertisements as well as the option to utilise our Recruitment Promise feature, which means that we will re-run the advert if the vacancy has not been filled (offer valid for four weeks after initial contact). Module 1 Option 1 5x2 Yes mono 1 vacancy 299 Module 1 Option 2 (Includes recruitment promise feature) 5x2 Yes colour 1 vacancy 399 Additional inventory can be bought at the prices below Additional titles Jobsite Network Job of the week 50 per insert 50 per vacancy (on for ) 100 Per vacancy Module 2 Option 1 10x2 Yes colour 1 vacancy vacancies 598 Module 2 Option 2 (Includes recruitment promise feature) 10x2 Yes colour 1 vacancy vacancies 798 ADDITIONAL INVENTORY CAN BE BOUGHT AT THE PRICES BELOW Additional titles Jobsite Network Job of the week Hot Job 100 per insert 50 per vacancy (on for ) 100 Per vacancy 50 Per vacancy

6 South West & Wales Region Module 3 Option 1 10x3 Yes colour 1 vacancy vacancies vacancies 897 Module 3 Option 2 (Includes recruitment promise feature) 10x3 Additional inventory can be bought at the prices below Yes colour 1 vacancy vacancies 1,098 3 vacancies 1,197 Additional titles Jobsite Network Job of the week 150 per insert 50 per vacancy (on for ) 100 Per vacancy

7 Midlands & North Region Non modular advertising rates The non - modular advertising ratecard allow advertisers to buy only the print title(s) and website(s) that you require, there are no compulsary packages. However, if you wish to buy additional titles or additional web inventory (from within the same Northcliffe region) then you are free to do so at discounted add-on rates. The minimum you can buy is one print title with 1 vacancy online. Every print title has two rates allocated to it, a primary rate and an add-on rate. The primary rate will always be the higher rate if you are choosing more than one title (regardless of the title you choose first), below are some examples which demonstrate how the pricing mechanic works. There is also a two week online add-on that is bought with the print title and cost depends on the number of vacancies listed. Title Primary rate Add on rate Stoke Sentinel pscc pscc Hull Daily Mail pscc pscc Leicester Mercury pscc pscc Leicester Mail Series pscc pscc Derby Telegraph pscc 5.00 pscc Nottingham Post pscc 5.00 pscc East Midlands Metro pscc 5.00 pscc Grimsby & Scunthorpe Telegraph pscc 5.00 pscc Lincolnshire Echo pscc 5.00 pscc Tamworth Herald pscc 5.00 pscc Great Barr Observer pscc 5.00 pscc Sutton Coldfield Observer pscc 5.00 pscc Lichfield Mercury pscc 5.00 pscc Walsall Advertiser pscc 5.00 pscc Leicester/Oadby Mail Series pscc 5.00 pscc Leek & Uttoxeter Post & Times, Moolands & South Cheshire Advertiser 7.50 pscc 5.00 pscc Retford Times 7.50 pscc 5.00 pscc South East Target Series 7.50 pscc 5.00 pscc ONLINE ADVERTISING RATES CAN ONLY BE BOUGHT WITH PRINT TITLE Number of vacancies Local thisis cost Total Jobsite network cost Number of vacancies Local thisis cost Total Jobsite network cost PTO For examples

8 Midlands & North Region Example 1 Stoke Sentinel + East Midlands Metro + 1 vacancy on local thisis = 30 (Stoke Sentinel primary) + 5 (East Midlands Metro Add on) + 99 online Total cost = 35 pscc An ad in both titles 5cms x 2 columns would cost (online) = 449+VAT Example 2 Leicester Mercury + Derby Telegraph + 2 vacancies on local thisis = 30 (Leicester Mercury Primary) + 5 (Derby Telegraph Add on) online for 2 vacancies Total cost = 35 pscc An ad 10cms x 2 columns would cost (online) = 898+VAT

9 Midlands & North Region Modular advertising rates Modular advertising packages consist of a set size advertisement, a semi-display ad on your local thisis site (eg thisisnottingham.co.uk) and access to our Jobs by database. There are three modular packages from which to choose with each offering advertisers the opportunity to take one of three set sizes of print advertisements as well as the option to utilise our Recruitment Promise feature, which means that we will re-run the advert if the vacancy has not been filled (offer valid for four weeks after initial contact). Module 1 Option 1 5x2 Yes mono 1 vacancy 299 Module 1 Option 2 (Includes recruitment promise feature) 5x2 Yes colour 1 vacancy 399 Additional inventory can be bought at the prices below Additional titles Jobsite Network Job of the week 50 per insert 50 per vacancy (on for ) 100 Per vacancy Module 2 Option 1 10x2 Yes colour 1 vacancy vacancies 598 Module 2 Option 2 (Includes recruitment promise feature) 10x2 Yes colour 1 vacancy vacancies 798 ADDITIONAL INVENTORY CAN BE BOUGHT AT THE PRICES BELOW Additional titles Jobsite Network Job of the week Hot Job 100 per insert 50 per vacancy (on for ) 100 Per vacancy 50 Per vacancy

10 Midlands & North Region Module 3 Option 1 10x3 Yes colour 1 vacancy vacancies vacancies 897 Module 3 Option 2 (Includes recruitment promise feature) 10x3 Additional inventory can be bought at the prices below Yes colour 1 vacancy vacancies 1,098 3 vacancies 1,197 Additional titles Jobsite Network Job of the week 150 per insert 50 per vacancy (on for ) 100 Per vacancy

11 South East Region Non modular advertising rates The non - modular advertising ratecard allow advertisers to buy only the print title(s) and website(s) that you require, there are no compulsary packages. However, if you wish to buy additional titles or additional web inventory (from within the same Northcliffe region) then you are free to do so at discounted add-on rates. The minimum you can buy is one print title with 1 vacancy online. Every print title has two rates allocated to it, a primary rate and an add-on rate. The primary rate will always be the higher rate if you are choosing more than one title (regardless of the title you choose first), below are some examples which demonstrate how the pricing mechanic works. There is also a two week online add-on that is bought with the print title and cost depends on the number of vacancies listed. Title Primary rate Add on rate Kent & Sussex Courier 20 pscc 5.00 pscc Croydon Advertiser 20 pscc 5.00 pscc Essex Chronicle & Brentwood Gazette 20 pscc 5.00 pscc Surrey Mirror Series 20 pscc 5.00 pscc East Grinstead Courier 7.50 pscc 2.50 pscc Sevenoaks Chronicle 7.50 pscc 2.50 pscc Canterbury Times 7.50 pscc 2.50 pscc Dover Express 7.50 pscc 2.50 pscc East Kent Gazette 7.50 pscc 2.50 pscc Medway News 7.50 pscc 2.50 pscc Isle of Thanet Gazette 7.50 pscc 2.50 pscc Thanet Times & Adscene 7.50 pscc 2.50 pscc Crawley News 7.50 pscc 2.50 pscc Advertiser Midweek 7.50 pscc 2.50 pscc Mirror Midweek 7.50 pscc 2.50 pscc ONLINE ADVERTISING RATES CAN ONLY BE BOUGHT WITH PRINT TITLE Number of vacancies Local thisis cost Total Jobsite network cost Number of vacancies Local thisis cost Total Jobsite network cost Example 1 Kent & Sussex Courier + Sevenoaks Chronicle + 1 vacancy on local thisis = 20 (Kent & Sussex Courier primary) (Sevenoaks Chronicle Add on) + 99 online Total cost = pscc An ad in both titles 5cms x 2 columns would cost (online) = VAT Example 2 Crawley News (CN) + Croydon Advertiser (CA) + 2 vacancies on local thisis = (CA) Primary (CN) Secondary online Total cost = pscc An ad 10cms x 2 columns would cost (online) = 648+VAT

12 South East Region Modular advertising rates Modular advertising packages consist of a set size advertisement, a semi-display ad on your local thisis site (eg thisiskent.co.uk) and access to our Jobs by database. There are three modular packages from which to choose with each offering advertisers the opportunity to take one of three set sizes of print advertisements as well as the option to utilise our Recruitment Promise feature, which means that we will re-run the advert if the vacancy has not been filled (offer valid for four weeks after initial contact). Module 1 Option 1 5x2 Yes mono 1 vacancy 299 Module 1 Option 2 (Includes recruitment promise feature) 5x2 Yes colour 1 vacancy 399 Additional inventory can be bought at the prices below Additional titles Jobsite Network Job of the week 50 per insert 50 per vacancy (on for ) 100 Per vacancy Module 2 Option 1 10x2 Yes colour 1 vacancy vacancies 598 Module 2 Option 2 (Includes recruitment promise feature) 10x2 Yes colour 1 vacancy vacancies 798 ADDITIONAL INVENTORY CAN BE BOUGHT AT THE PRICES BELOW Additional titles Jobsite Network Job of the week Hot Job 100 per insert 50 per vacancy (on for ) 100 Per vacancy 50 Per vacancy

13 South East Region Module 3 Option 1 10x3 Yes colour 1 vacancy vacancies vacancies 897 Module 3 Option 2 (Includes recruitment promise feature) 10x3 Additional inventory can be bought at the prices below Yes colour 1 vacancy vacancies 1,098 3 vacancies 1,197 Additional titles Jobsite Network Job of the week 150 per insert 50 per vacancy (on for ) 100 Per vacancy