Industry Analysis - The Future of Business

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1 Industry Perspectives Technology Predictions & Strategic Technologies that will shape the future of ITS By Mark Coppa BICSI Vice President, Professional Development

2 Agenda Key Drivers for New Technology Trends Technology Hype Cycles 10 Technologies for 2011 BICSI Update

3 Introduction Key Drivers for new Technology Trends: Marketing Hype by Manufacturers and the Media Technologyis Continuously Changing! Tough Economy & Tight Budgets Networking & Mobility Environment based on Collaboration, Communication & Connectivity Source: 10 Trends for 2010: Piecing Together a Technology Strategy by Samuel Greengard

4 What is a Hype Cycle? Technology Hype Cycles Provides a graphic representation of the maturity and adoption of technologies & applications How Hype Cycles areused? Education on the promise of an emerging technology within their industry and individual appetite for risk Should you make an early move? Is a moderate approach appropriate? Should you wait for further maturation? Potential relevancy towards solving real business problems and exploiting new opportunities Source: Gartner Hype Cycle Definition & Overview

5 Technology Hype Cycles, Cont. How do Hype Cycles Work? Technology Trigger: Early concept stories significant publicity Often no usable products exist Peak of Inflated Expectations: Publicity of success stories & scores of failures Some companies take action; many do not Trough of Disillusionment: Interest wanes as experiments fail Producers shake out orfail Slope of Enlightenment: How the technology can benefit Second and third generation products More enterprises fund pilots Plateau of Productivity: Mainstream adoption starts to take off. Assessing viability clearly defined. Broad market relevance is paying off Source: Gartner Hype Cycle Definition & Overview

6 Hype Cycle for Emerging Technologies, 2011 Source: Gartner's 2010 Hype Cycle Special Report, 10/07/10

7 10 Technologies for Technologies Shaping the ITS Industry for 2011 & Forward 1. Cloud Computing 6. Social Analytics 2. Mobile Applications and Media Tablets 3. Social Communications and Collaboration 4. Video 5. Next Generation Analytics 7. Context Aware Computing 8. Storage Class Memory 9. Ubiquitous Computing 10.Fiber Based Infrastructure and Computers Source: Gartner Group

8 # 1. Public & Private Cloud Computing Cloud computing is computation, software, data access, and storage services that do not require end user knowledge of the physical location and configuration of the system that delivers the services. Source: The next three years will see the delivery of a range of cloud service approaches, from open public to closed private. Vendors will packaged private cloud implementations that deliver the vendor's public cloud service technologies (software and/or hardware). Source: Gartner

9 # 1. Public & Private Cloud Computing Gartner expects large enterprises to have a dynamic cloud sourcing team in place by Source: Gartner Most major enterprise application vendors have adapted their applications to run in the cloud. Organizations use clouds to keep mobile data in sync Apple, Research in Motion and other vendors have simplified syncing contacts, e mails, notes and calendar items across multiple device Source: Global sales of cloud services are poised nearly to double by 2012, to $ billion Source: NYTimes.com Significant impacts to the physical infrastructure design caused by network capacity and availability drivers.

10 # 2. Mobile Applications and Media Tablets Wireless network devices are advancing rapidly, and an array oftoolsand technologies are makingvirtual meetings, collaboration and telecommuting a seamless proposition. BlackBerrys, iphones, netbooks and other devices are reshaping the information systems landscape. Tools such as Skype, WebEx and Cisco TelePresence along with widespread high bandwidth connections make cross platform group connectivity and, in some cases, HD video an attractive and viable option. Source:

11 # 2. Mobile Applications and Media Tablets Gartner estimates that by the end of 2010, 1.2 billion people willcarry handsets capable of rich, mobilecommerce providing an ideal environment for the convergence of mobility and the Web. The quality of the experience of applications on these devices, which can apply location, motionand other context in their behavior, is leading customers to interact with companies preferentially through mobile devices. Significant impacts to the physical infrastructure design caused by network capacity and availability drivers.

12 # 3. Social Communications and Collaboration

13 # 3. Social Communications and Collaboration 2011 estimates: Twitter 20.6m users, Facebook 500m users

14 # 3. Social Communications and Collaboration The extension of productivity and workflow to the mobile environment will impact every aspect of computing. Workflow automation, data capture, e forms, e signatures and collaboration tools are increasing in popularity. Services such as Google Wave represent a next generation tool kit for communication and collaboration Source:

15 # 3. Social Communications and Collaboration Gartner predicts that by 2016, socialtechnologies willbe integrated with most business applications. Companies will bring together their social environments, internal communications and collaboration, and public social site initiativesinto into a coordinated strategy. Significantimpacts to the physical infrastructure design Significant impacts to the physical infrastructure design caused by network capacity and availability drivers.

16 # 4. Video Video as a standard media type is now used in non media companies and is expanding rapidly. Technology trends in digital photography, consumer electronics, the web, social software, unified communications, digital and Internet based television and mobile computing areallreaching all reaching criticalmass mass, bringing video intothe the mainstream. Over the next three years video will become a commonplace content type and interaction model for most users.

17 # 4. Video Google is shifting toward content creation with purchase of NextNew New Networks. Web TV production company Next New Networks and Youtube are changing the data mix over the network. By 2013, more than 25 percent of the content that workers see in a day will be dominated by pictures, video or audio. Significant impacts to the physical infrastructure design caused by network capacity and availability drivers.

18 # 5. Next Generation Analytics Increasing capabilities of computers including mobile devices along with improving connectivity are enabling a shift in how businesses support operational decisions. Models can predict the future outcome, rather than just providing backward looking data, and to do these predictions in real time to support each individual business action. While this may require significant changes to existing operational and business intelligence infrastructure, the potential is significant to improve business results. This business strategy impacts performance expectations.

19 # 6. Social Analytics Organizations are using social media with business intelligence to provide real time analyticsonhow data, information and knowledge are flowing throughout the organization and beyond Enterprises are tapping social media to assemble teams, document practices and expertise, and to identify subject matter experts Organizations are using social networking to handle everything from sales to customer support All driving network capacity. Source:

20 # 7. Context Aware Computing Context aware computing centers on the concept of using informationaboutan about an end user, activitiesconnections connections and preferences to improve the quality of interaction. A contextually aware system anticipates the user's needs and proactively serves up the most appropriate and customized content, product orservice service. By 2013, more than half of Fortune 500 companies will have context aware computing initiatives and by 2016, one third of worldwide mobile consumer marketing will be context awareness based.

21 # 8. Storage Class Memory There are huge increases in flash memory in consumer devices, entertainment equipment and other embedded IT systems. This new storage class memory structure provide targeted placement of only the high leverage items of information that need to experience the mixof performance and persistence available in the consumer devices. Another barrier removed to ever increasing demand on the network infrastructure.

22 # 9. Ubiquitous Computing Researchers are now painting a picture of the coming third wave of computing where computers are invisibly embedded into the world. As computers proliferate and as everyday objects are given the ability to communicate with RFID tags and their successors, networks will approach and surpass the scale that can be managed in traditional centralized ways.

23 # 9. Ubiquitous Computing Today there are about 150 embedded microprocessors aroundthe homeinvarious appliances, mediaplayers and other consumer electronic devices, plus there are another 40 or 50 in your car. "We see that trend accelerating, and we predict that there will be over 1,000 embedded devices per person by Lisa Su, chief technology officer at Freescale Semiconductor Inc Significantimpacts to the physical infrastructure design Significant impacts to the physical infrastructure design caused by network capacity and availability drivers.

24 # 10. Fabric Based Infrastructure and Computers A fabric based based computer is a modular form of computing where a system can be aggregated from separate buildingblock modules connected over a fabric or switched backplane. The fabric based infrastructure (FBI) model abstracts physical resources processor cores, network bandwidth and links and storage into pools of resources that are managed by the Fabric software functionality.

25 # 10. Fabric Based Infrastructure and Computers Key driver Virtualization Adopting Fiber Channel over Ethernet to build a more unified computing infrastructure Integration of cloud computing into the internal IT environment Significant impacts to the physical infrastructure design g p p y g caused by network capacity and availability drivers.

26 Reviewing the 10 Technologies for 2011 Are we scared yet? 1. Cloud Computing 2. Mobile Applications and Media Tablets 3. Social Communications and Collaboration 4. Video 5. Next Generation Analytics 6. Social Analytics 7. Context Aware Computing 8. Storage Class Memory 9. Ubiquitous Computing 10.Fiber Based Infrastructure and Computers Source: Ziff Davis Enterprise Research

27 Industry Perspectives Summary... Tight budgets and advances in technology combined with socialnetworking and mobilityare changing the ITS industry Technology Hype Cycles can help an organization study emerging technologies and maketechnology decisions The 10 Technologies for 2011 are centralized around advances in Mobility, Knowledge Sharing, Social Networking, Collaboration, Workflow & Productivity Technology trends have a ripple effect across all supporting gy pp pp g infrastructure, changing the concept of a data center and network design.

28 BICSI Around the World Insert Presenter s Name

29 What is BICSI? Member driven, non profit, global association Serving individuals in the information technology systems (ITS) market Vision The worldwide preeminent source of information, education and knowledge assessment for the constantly evolving information technology systems industry. Resources to: Strengthen industry knowledge Attain professional credentials Develop and build local ITS market

30 BICSI Services Industry Standards World Renowned Credentialing & Specialization Training in Design and Installation Technical Publications Educational Conferences & Exhibitions Professional lnetworking & Community

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32 BICSI Members Are...

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35 European Region Director Rita Recalcati Director of European Operations Pol Van de Perre

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37 Caribbean District Chair Rick Ciordia, PE, RCDD Caribbean District Secretary Hector M. Castillo, PE, RCDD Puerto Rico Chair Betty Bezos, PE, RCDD, ESS, NTS, OSP, WD Barbados Chair Peter Rock, RCDD, NTS Aruba Curazao St. Maarten Chair Leslie Larmonie

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44 The RTPM Credential In follow up to our purchase of the intellectual l property of the Telecommunications Project Manager (TPM) credential, BICSI will create a new Registered Telecommunications Project Manager (RTPM) credential. Targeted launch date is late 2011 All current TPMs once verified to be grandfathered in with the BICSI RTPM credential

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49 2011 BICSI Global Conferences & Exhibitions Winter Conference & Exhibition January, Orlando, Florida, USA Caribbean District Spring Conference 31 March, San Juan, Puerto Rico Middle East Conference 4 5 April, Dubai, UAE SouthPacific Conference & Exhibition 4 6 April Brisbane, Queensland, Australia European Conference & Exhibition 6 8 June, Edinburgh, Scotland Fall Conference & Exhibition September, Las Vegas, Nevada, USA South Africa Conference October 2011, Details to come Caribbean District Fall Conference 3 November, San Juan, Puerto Rico Southeast Asia Conference 7 9 November, Singapore Japan District Conference 11 November, Tokyo, Japan India Conference & Exhibition August, Bangalore, India

50 Thank You! Mark Coppa BICSI Vice President, Professional Development +1 (813)

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