SIIA Mobility Webinar Series

Transcription

1 SIIA Mobility Webinar Series The Future of Mobility and What it Means for the Software Community? Moderator: Maribel Lopez, Lopez Research, LLC Panelists: Pankaj Kedia, Director of Global Ecosystem Programs for MID, Intel Macario Namie, Sr. Director of Products, Jasper Wireless Mark Self, VP, Worldwide Industry Solutions Group, Motorola

2 The Next SIIA Mobility Webinars: How Cloud Computing Changes the Mobile Landscape Price for SIIA Members: Free, Non SIIA Members: $35 Thursday, December 3, :00pm - 3:00pm EDT Navigating the New Mobile Application Development and Distribution Models Price for SIIA Members: Free, Non SIIA Members: $89 Thursday, January 21, :00pm - 3:00pm EDT For more information, visit:

3 Keynotes: Lars Dalgaard CEO, SuccessFactors Zach Nelson President and Chief Executive Officer, NetSuite, Inc. Michael Lock Director, Americas Sales & Operations, Google Enterprise

4 Software & Education Nomination Deadline: October 30th, *For more information contact Lisa Mitchell-Brooks,

5 SIIA Mobility Webinars Host: Maribel Lopez Principal Analyst and Founder Lopez Research LLC PH: +1 (617) Sk/IM: Mardelibre blog.lopezresearch.com

6 SIIA Mobility Seminar THE EVOLVING MOBILE COMPUTING Pankaj Kedia Director, Global Ecosystem Programs Intel Corporation

7 Evolving Mobile Computing Internet goes Mobile All Mobile devices => Mobile computers Intel Mobility Strategy 7

8 Day-to-Day Usages Moving to the Internet HOW WE STAY INFORMED 300K Books on Kindle 1B Searches per day 210B s every day HOW WE ENTERTAIN 2B pictures posted/month 1.6B Internet Users 300M users, 50% every day HOW WE COMMUNICATE 8 22B videos per month 67M visitors per month #2 WW service provider HOW WE ARE PRODUCTIVE

9 The Internet: Tomorrow PERSONAL RICH MASH-UPS MOBILE FUN SOCIAL INVISIBLE REAL-TIME INTELLIGENT SEMANTIC CONTEXTUAL DYNAMIC CUSTOMIZABLE LOCATION-BASED COLLABORATIVE INTERACTIVE 9

10 The good ole days Finding Words Finding People Talking Writing Listening to music Taking Pictures Watching TV 10 Shopping

11 My Personal Computer Search Everything Finding People Talking Sharing Sharing Pictures Listening to music Watching TV 11 Shopping

12 My Personal Computing MY NOTEBOOK MY NETBOOK MY MEDIA TABLET MY POCKET PC MY ENTERPRISE MY NAV DEVICE MY SMART PHONE Same rich, visually-compelling PC-like Internet 12

13 My Personal Computing MY NOTEBOOK MY NETBOOK MY MEDIA TABLET MY POCKET PC MY ENTERPRISE MY NAV DEVICE Same rich, visually-compelling PC-like Internet MY SMART PHONE EVERY EVERY MOBILE MOBILE DEVICE DEVICE BECOMES BECOMES A A MOBILE MOBILE COMPUTER COMPUTER 13

14 Intel Mobility Strategy Same rich, visually-compelling PC-like Internet PC Capable Operating System Windows* Vista / XP/ 7 or Linux-based Moblin I N T E L A R C H I T E C T U R E 14

15 Ecosystem Opportunities Hardware Software OEMs ODMs Service Providers Always connected / wireless (3G/LTE, WiMAX) New display technologie s New battery technologie s... Rich, Intuitive UIs Innovative apps Widgets Video, music, gaming Next Gen Handhelds / Smart Phones End-to-end integrated solutions App Stores... New business models Open Internet Rich content and services App Stores...

16 Pankaj Kedia Facebook Twitter LinkedIn Pankaj Kedia 16

17 The Future of Mobility and What it Means for the Software Community Macario Namie Senior Director, Product Marketing 10/22/09

18 Founded 2004 Deliver M2M Platform to Mobile Operators and Enterprises Helping Maximize Revenue and Profit from M2M CONFIDENTIAL Jasper Wireless, Inc. 18

19 Traditional M2M Consumer Devices Over 75M Connected Devices Worldwide but the potential is Billions CONFIDENTIAL Jasper Wireless, Inc. 19

20 Building a Device is Different than Building an App Standard OS Standard Devices Standard APIs Great Documentation Clear Business Models Proven Distribution Channels Focus on What You Do Best: Your App Dozens of OS s Every Device is Custom No Common APIs What Documentation? Unproven Business Models Distribution? Need to Be a Wireless Expert

21 Six Considerations 1. When will the connected device be launched? Certifications, Performance Assurance testing 2. Where will the connected device be marketed and sold? Roaming? Multi-network support? 3. What is the optimal business model? How is service sold? Where? On device? 4. What will the user experience be like? Activations, service provisioning 5. How will remote devices be supported? Diagnostics? Visibility into network, app performance 6. How will costs be controlled? Bandwidth consumption, overage controls

22 Great Resources Network Operator s solution engineering / certification teams If you represent a good sales opportunity Module (modem) vendor Make sure you use a pre-certified model if deploying in North America Coming soon AT&T M2M Developer program

23 THANK YOU

24 Prepared for Maribel Lopez by Mark Self October 20 th,

25 CIO Priorities Business Priorities Ranking Business Priorities Selected By CIOs as one of Their Top Five Priorities in Improving business processes Reducing enterprise costs Improving enterprise workforce effectiveness * 6 Attracting and retaining new customers Increasing the use of information/analytics Creating new products or services (innovation) Targeting customers and markets more effectively 7 9 * * 9 Managing change initiatives 8 12 * * 12 Expanding current customer relationships 9 7 * * 11 Expanding into new markets or geographies * 4 Consolidating business operations * 15 Supporting regulation, reporting and compliance * 16 Creating new sources of competitive advantage * 5 * Item was not included this year CIO priorities shifted substantially in 2009 cost cuts and improved processes ramped up and innovation and new business focus faded. 25

26 Enterprise Mobility Attitudes Q: Mobile technologies are more important to my organization today than they were last year. 44% 43% 37% 22% 27% % 4% 5% 6% 10% Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Over 8 in 10 surveyed mobility decision-makers stated that mobility is more important today than it was last year; 10% more strongly agree than previously. 26

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34 Q&A Maribel Lopez Principal Analyst and Founder Lopez Research LLC PH: +1 (617) Sk/IM: Mardelibre blog.lopezresearch.com Pankaj Kedia Intel Macario Namie Sr. Director of Products Jasper Wireless Mark Self VP, Worldwide Industry Solutions Group Motorola

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