Search Engine Optimization Proposal

Transcription

1 Search Engine Optimization Proposal Client: Showcase Relocations Milton s Movers This prosal outlines what we can do for you to get you to the top of Google and other search engines. As well as proposed targets & services of what you can expect from us. 1

2 SEO Strategy The target will be to have you positioned at the top 3 results in Google search for all your areas of practice and other moving related keywords in your areas. The popular search terms seem to be pretty narrow making it easier to target the whole website to fewer terms more successfully. From the limited data available to assess the precise situation, we believe that we can get you to the first page in search engines for Moving Comanies BC in months. Higher goals can be set (AB, USA,...) after evaluating the competition and our performance against the competition. This ultimate goal we plan to achieve in 3 stages that can be seen as benchmarks to move to more competitive goals or expand reach. Stage 1 Stage 1 target can be completed in the first 6 months (due to the new websites & registration ) or less to reach the projected targets. Stage 1 will have the target areas for both websites split up so they dont compete with each other in order to reach the targets faster. SEO Target Areas: 1. Kelowna 2. Vernon 3. Okanagan 4. Penticton 5. BC SEO Target Areas: 1. Kamloops 2. Merrit 3. Chase 4. Prince george 5. BC Top position for all keywords and phrases, (all tracked daily) on Google.com and Google.ca Top 3 for Kamloops, Kelowna Movers and variations thereof. With careful tweaking and ongoing optimization we should be able to get you into 1st and 2nd spot for many keywords. Guaranteed results Top 5 position for: - Kamloops Movers - Kamloops Moving Company (ies) - Kelowna Movers - Kelowna Moving Company (ies) We may use the same phrases but with Kamloops Movers, Kamloops Moving Company depending on search popularity the targets (Mover - Moving Company - Moving Companies) will be refined. 2

3 Stage 2 Stage 2 can be completed in 12 months. Here we will include other cities in your areas to the top 5 results in Google i.e: Vernon, Pentiction, Merrit, Chase,.. By this stage we will have a lot of data for your websites and information in your area to work out Stage 3 keywords better so you see most benefit for you operations. Top 5 Positions or better for the before mentioned cities & moving related keywords. With careful tweaking and ongoing optimization we should be able to get you into 1st spot for many keywords. Guaranteed results 1st page results on popular search engines for the cities. Stage 3 Stage 3 should be accompliushed in 18 months or less. and This will work to have your website rank on first page for moving related keywords in BC such as Moving Companies in BC We will see a first page result in the BC market as a success for both or one website (more successful one) With this strategy you will get much more online exposure that you are getting now and you will be able to generate new leads and increase the comfort level of your existing clients with being on top of your game, as well as push your competition out of the picture. The increase your Google ranking will bring to traffic to your site and the resulting business. This is a linear process and you will see an improvement in stats and ranking almost continuously. If we fails to meet our targets you will receive a 50% discount until they are met. Further marketing stategies online and offline will be discussed with you on a regular basis you increase your market share. We recommend the top level SEO package if. 3

4 Included Services Plan 1 Plan 2 Plan 3 Plan 4 Plan 5 Server Storage 50MB 500MB 5GB 25GB 100GB Bandwidth/month 500MB 2GB 20GB 100GB 500GB Managed Backup yes yes yes yes yes Windows - IIS 7, NET 2,3+3.5, MS SQL 2k5 yes yes yes yes yes Linux - PHP 5, MySQL 5, Perl, Python yes yes yes yes yes Additional HD space ($/GB/month) n/a n/a 2/GB 2/GB 2/GB Additional Bandwidth ($/GB/month) 1/GB 1/GB 1/GB 1/GB 1/GB POP/IMAP/Webmail - 1GB Inbox unlimited unlimited - 5GB Inbox n/a n/a - 10GB Inbox n/a n/a /7 Tech Support for yes yes yes yes yes Max. size 10MB 25MB 50MB 50MB 50MB WebMail w/ms compatible Calendar yes yes yes yes yes Sync - Outlook:Blackberry:Windows Mobile:Webmail n/a Hosted MS Exchange - 2GB n/a n/a Additional Exchange accounts n/a 40/month 25/month 20/month 20/month 24/7 Tech Support for Exchange yes yes yes yes yes Administration & Support Account Admin yes yes yes yes yes Website/Server Tech Support (phone, or <24 hrs reply) business hrs business hrs 24/7 24/7 24/7 Disaster Recovery Support yes yes yes yes yes Search Engine Optimization (SEO) SEO Online Competition (guideline) very low low medium high very high Webstats (online access) yes yes yes yes yes Webstats Monitoring & Analysis quarterly monthly monthly bi-weekly weekly Keyword Reports( ) from Search Engines monthly monthly monthly bi-weekly daily Tracked Search Engines Keyword Monitoring & Analysis quarterly monthly monthly bi-weekly weekly Keyword Tracking Optimization n/a n/a quarterly monthly bi-weekly Google Adwords Advertising pay-per-click pay-per-click pay-per-click pay-per-click pay-perclick Google Adwords Monitoring n/a n/a monthly bi-weekly weekly Google Adwords Keywords Optimization n/a n/a monthly bi-weekly weekly Search Engine Optimization on website*** n/a n/a quarterly monthly bi-weekly SEO, increase reach/visitors, linkbuilding, marketing, writing reviews, adding to directories 300/hr 300/hr 300/hr 300/hr 300/hr 4

5 Marketing Website marketing consultation to discuss marketing strategies and business development 1/year 1/year 2/year quarterly monthly Listing in Google s Local Business Listings (North America only) yes yes yes yes yes Website updates - change news, text, name,... n/a n/a n/a 1/month 2/month harvesting for newletters or marketing s (Specials) yes yes yes yes yes Send marketing s for newsletters or specials yes yes yes yes yes Manage Unsubscribes and new sign-ups yes yes yes yes yes FREE included marketing s - minimum mailing list of 500 contacts no no no Pricing CAD/month Pricing Quantity > Cost per 10c 8c 6c 4c 2c Set-up Fee Other Setup - install webtracking, add keywords, adwords, s, **** /hr 200/hr *Microsoft SQL database (1 license) 60/month 50/month 30/month included included *** Improvements & tweaks, no new sections, pages, keyword targets **** 1x fee, applies only if website hosting is transferred, free with webdesign March18-09 All Prices are in Canadian Dollars and monthly charges. To ensure your future online success. For more information call: