REALTOR DIGITAL ADVERTISING

Transcription

1 REALTOR DIGITAL ADVERTISING BUILD YOUR BRAND. GENERATE LEADS. SELL MORE PROPERTIES. RESPONSIVE LANDING PAGE CAMPAIGN & STRATEGIC ONLINE PLACEMENTS Contact: Toll Free +1 (844) TOMORROW S TECHNOLOGY TODAY

2 LANDING PAGE What is a Landing Page? As a seperate page from your company s website, a landing page is catered to your individual brand with the singular, primary focus of generating a digital activation, or opt-in. It is a stand alone platform built with condensed, summarizing information with a unifying directional focus-- your services as a real estate broker. Qualified buying, selling and/or rental leads are streamed directly to your and stored in a database. What are the benefits? Capture visitors information through a Lead Form Target a particular stream of traffic, or remarket to previous visitors Convert higher percentage of visitors into leads Prompt potential clients to take quick action Eliminate confusion and stay concise Compel your audience with your specific value Straight-forward, time efficient and simple Maximize your marketing ROI Build your own identity and maximize brand awareness without the expensive price tag of a full website. A simple cost efficient way to help clients find you. The landing page works perfectly in tandem with the LeadSense pay-per-click Facebook and Google Adwords campaigns. Advertisements drive traffic to your landing page, where your target audience submits information using custom forms. All activities are measured on the page to provide you with precise analytic data to improve the expenditure, click-through rate and efficiency of your campaign. Quantifying every single visitor to your landing page, whether they opt-in or not is a key element of a sustainable success.

3 PAY-PER-CLICK Facebook Ads Facebook helps you find the right people at the right time. It can connect you with a specific audience through targeted Ad Campaigns. With Moon Media inspiring ad creatives coupled with our LeadSense system you can convert Facebook users into legitimate buy, sell or rent seeking clients for substantially better results than using traditional forms of advertising. Our campaigns are from the ground up to boost exposure through targeting, meaning people of the right age, right income level and in the right area (and any other pinpoint accurate variables you wish to include) will see your campaign in their daily newsfeed. Think of it as a digital billboard with traffic representing only individuals who are seeking the services of a real estate agent or in the market to buy, sell or rent a property-- all for mere cents on your ad dollar. Google Adwords When people search on using any of your predefined strategic keywords, your ad will appear next to the search queries, on the first page or a display ad may show up on any common website partnered with Google. This means you re reaching an audience that s already interested in you or your services. It s a more refined, surgical approach than the impulsive and sometimes chaotic environment of social media. Even if you already appear in Google s search first page results (organic/seo based content of your site), Adwords can help prominently feature you and supercede the rankings of your competitors. After several weeks of campaigning, we also utilize Google s remarketing tool that focuses on an audience who have previously visited your landing page. With cost-per-click or cost-per-action billing, you re only charged if people click your ads or generate a lead. Every dollar of your budget goes towards bringing new prospects to your brand so they can be converted. Through backdoor analytics you can quantify how much each lead costs you. Considering each person tthe ad is delivered to is already interested in the content of your post or ad, lead acquisition costs a fraction of what you would normally spend on your advertising budget.

4 SERVICE OUTLINE Working Mandate Demonstrating the lucrative possibilities of launching a brand building Facebook ad venture coupled with a strong lead-sourcing Google adwords account, our intention and purpose is to successfully manage and execute a digital campaign that generates online prospects and increases brand recognition of your brokerage and you as an agent. We also take great strides to mitigate risk and prevent blind overspend. Moon Media s multitude of competencies are represented below. 1. Administration Unlimited FB newsfeed, right margin & FB offer ad creative in all preset dimensions Demographic targeting, A/B split testing & refining for every ad Social media posting & engagement boosting (1-2 posts daily, mostly Facebook) Intensive daily traffic & conversion monitoring Landing page copy & editing Single property listing ad creative URL link shortening & tracking Genuine Like building campaigns & incentives Competitor analysis & quarterly reports Unlimited Google Adwords creative & copy 2. Web Development Creation of direct-to- lead or direct sale generating responsive landing page Integrated SEO best practices & meta tagging FB conversion pixel tracking code implementation Google Analytics conversion goals & referral traffic tracking Minor programming, content & visual tweaks to existing main website , domain & hosting management 3. Consultation & Alternatives Print, traditional, marketing & out-of-home recommendations Cross-platform traffic & brand audit Emerging media (social media plugins, applications & opportunities) Limited contests & loss leader opt-in campaigns 4. Client Prerequisites Complete access to existing facebook fanpage accounts (at the manager/admin level) Collaborative access with current webmasters & partners whenever necessary FTP server access credentials from current webmaster Prompt approvals, feedback & revisions on all produced creatives & strategies Clear directives on branding policies, if applicable A preloaded corporate or personal credit card with ample limit to pay Facebook/Google Information on leads, phone calls & sales when requested to gauge overall progress As many high-res & original media (photographs/videos) as possible Demographic trend information on current & past clientele

5 COST BREAKDOWN Consultation & Development Fees (recurring monthly, plus applicable taxes, minimum 4 months): Refer to the plan rate chart here: Recommended Daily Budget for Facebook & Google Expenditures: $10 FB / $10 Adwords for moderate impact $25 FB / $25 Adwords for high impact Please note there is no minimum or maximum you can spend daily on Facebook Ads. The higher the budget, the faster the campaign progresses and generates results. However for our Canadian and U.S. business clientele, the figures above are based on recent data from campaigns we have run on a similar level within a specified niche market-- in this case the real estate brokerage segment. Be advised, successful campaigns may take several weeks or months to build an athentic audience coupled with refined targeting and creatives in order to generate consistent leads, depending on desired demographics. Assigned Personnel: Project Coordinator Web Developer Social & SEM Expert Copywriter Graphic Designer CAMPAIGN EXAMPLE CLUB SOMMET LUXURY RENTALS National audience. Facebook ads with responsive lead Generating landing page. Incoming leads in real-time, delivered directly to your designated account(s).

6 RELEVANT SHOWCASE Responsive Landing Page Examples Tatiana Londono > Windsor Foreclosures > YUL Condos > Vanessa Realty > Relo Montreal > YUL Properties > CAM Executive Suites > Club Sommet > Londono Realty Group Agent Recruiting > Jackie Jones Homes > Timothy Polanik > Rental Escapes > Moon Media Toll Free: +1 (844) CANADA 400 St-Jacques Ouest, Suite 400 Montréal, QC H2Y 1S1 USA 1250 S Miami Ave. Suite #1904 Miami, FL 33130