How Reputation Management Services With PYI Will Protect Your Investment!

Transcription

1 How Reputation Management Services With PYI Will Protect Your Investment!

2 Why Is Reputation Management Important? Irrespective of your business type or size, Google and the Internet has become the world s most popular reference tool when researching a future decision. You only need to check your website statistics to see the large number of people who type in the name of your company or the names of your directors, and or staff into Google. The bottom line is people; use Google to check you out. People are looking for additional information to ensure they are making the right decision when choosing to do business with an organisation. Any negative publicity, online in particular can make or break a deal if someone is planning to do business with you. You need to constantly monitor your online brand activity because information can be disseminated all around the world in a matter of seconds via the Internet in the year If you want to bury any negative publicity about your company from the first page of Google s search results we can help! PYI.com.au improves the search engine rankings of good news about your organisation, so that any negative comments or publicity is demoted from the first page. We can generally fix the situation for our clients quickly through access to Australia s number 1 ranked search engine optimisation company. We typically help businesses or individuals which have negative publicity showing at the top of Google for the following: Press articles Negative forum or blog posts References or announcements on Government websites Bad reviews from online publishers Nevertheless we can help with very situation, so please contact us for a confidential and complimentary appraisal of your situation. Ewan Watt Director and Co-Founder

3 In This Overview We will be answering the following most important questions: Why protect your online reputation? What to expect from the reputation management process? How is the process undertaken? Why choose PYI? The tools we posses that may benefit you? Do I need reputation management? Steps moving forward? We have the answers to all your questions!

4 Answers to the Most Asked Frequent Questions 1. Why do I need to make reputation management a priority: Companies need to pay attention to what their stakeholders have to say about their brand. A stakeholder could be a customer, employee, or even a business partner anyone that interacts with your brand. Numerous studies prove that, as customers, we trust the reviews and opinions of others like ourselves and are less trusting of official corporate communication. 2. How much money can a company lose due to negative search results? Most companies are too embarrassed to admit an exact amount of money they ve lost due to negative search results. Nevertheless one estimated that they believe the affect of the first two Google results optimizing on their brand had cost the business between six and seven figures. 3. How much impact does a negative search result have on a business? Test have shown that when customers are searching for your company and search results are displayed if your company is number one but number two is a negative comment 7/10 customers will click on the negative content first. 4. Who actually cares about my online reputation? The most common groups are consumers, business partners, stock holders, marketers, journalists, prospective employees, coworkers and personal contacts. 5. How long will the process take? Reputation Management is a campaign not a onetime solution so as long as you have an online presence reputation management will be a concern. If you re wondering how long it takes to push down negative sites the general answer is 1 2 weeks. Be cautious of any firms that claim they can remove negative sites from search results. 6. How can I assess my online reputation if I suspect to be under attack? Most users won t look past the first page or two of search results therefore start with simple searches on Google, Yahoo and MSN in regards to your name, your company name, brands and products and high profile employees. After examining the results of such searches will you be able to identify whether you need to fix your online reputation.

5 Why Protect My Online Reputation? Reputation management will protect your business image from: Online identity theft! Just like you shred paperwork so people can t steal your personal information, don t leave a virtual path behind when it comes to your identity. Someone posing as you could ruin your reputation very quickly. That s why it s important to stay on top of what people are saying about you online and if people are claiming to be you. There are more opportunities than ever before to quickly rank negative or slanderous results. If you don t protect yourself, someone can easily post a comment, make a video, create a blog post, file a complaint, promote your competition or develop a hate site in a matter of minutes. Most users won t look past the first page or two of search results therefore your must ensure that negative posts have been eliminated in reference to yourself as well as your company name, brands and products, make sure to protect high profile employees as well. Cyber crimes are on the rise! Not only could your reputation be tarnished but even worse, your company could be fiscally ruined. Although the Internet is a great marketing tool for businesses, remember it is also known for spreading rumors and scandal. There are more opportunities than ever before to quickly rank negative or slanderous results. Therefore ensure your protect yourself and your business from internal threats and liabilities as well. For instance an angry employee may leave your company with revenge on their mind and reek havoc on your online reputation. A good reputation builds confidence and grows sales; which ultimately leads to better money and higher profits. A good reputation is also a great entry barrier to most rivals. Thanks to the increasing popularity of buyer generated media sites (blogs, forum, message boards) general public can quickly receive the most recent news and express their perspectives that can make or break your brand.

6 What to Expect? Reputation Management is a campaign not a onetime solution so as long as you have an online presence reputation management will be a concern. If you re wondering how long it takes to push down negative sites the general answer is 1 2 weeks. Be cautious of any firms that claim they can remove negative sites from search results. Factors which can affect the length of the process include: The strength of any negative search results The level of aggressiveness required The amount of positive content to be generated Prevention is better than a cure therefore if you don t have any reputation issues, now is the time to start preparing for an attack. It s much easier to build a positive reputation including optimized content for Google while things are calm. Research And Diagnose Your Reputation Management Problem Ensure Negative Listings Are Not Visible On First Page Results In The Future Develop A Plan Ths Is Unique To Your Situation And Requirements Monitor Rankings For All The Most Popular Related Search Results Reputation Management Cycle Create Positive Publicity About Your Organisaiton Remove Negative Listing From First Page Search Results Optimise And Increase The Authority Of Positive Lisitng

7 How is the Process Undertaken? We create new, positive content such as special SEO press releases, SEO optimized articles, social media campaigns, optimized video, blogs, websites, and other media. We also identify positive information already in the search results that utilizes your key phrases. Then we increase the relevance of the preferred content through a process of search engine optimization. This includes building a web of networked information intended to promote the positive content naturally over time. Why Choose PYI? PYI.com.au (protect your investment) is owned and operated by the team at ROI.com.au, Australia s number 1 ranked search engine optimisation company. PYI.com.au offers: Proven Expertise Access the knowledge which has promoted ROI.com.au to be ranked number 1 for search engine optimisation in Google Australia for the past 3 years. Resources PYI.com.au has access to a dedicated team of over 20 qualified search engine optimisation professionals. We own and have access to authority websites which Google trust and rank highly. These authority websites are critical to having the firepower to out rank large news, government or portal websites. Fast Results We understand the sensitivity and potential negative impact of bad publicity, this is why we offer rapid turnaround times and access to authority websites where the new positive information is recognized and ranked by Google within 2 weeks. Performance Our clients pay us to deliver results and rectify the situation. This is why we offer a success fee structure to all of our projects where a considerable percentage of our fees are only payable upon the success demotion of negative listings from the first page of Google. Professionalism Your online reputation is serious business and we treat each and every situation accordingly. Our team will not offer short term or quick fixes that are not sustainable. We operate within the guidelines of the major search engines and our content is created by professional copywriters. Confidentiality We recognise the serious legal implications of many reputation management projects and as such each and every consultation is handled with strict confidentiality and not discussed with any unauthorized third parties.

8 The Tools we Posses to Ensure Your Are Protected Social Media Network Devices Your company does not have a social media yet? MySpace, Twitter, YouTube and Facebook profiles supported with a solid Reputation Management strategy can rank well for your company name. Micro Site Creation Think of these as Reputation Management oriented smaller sites, each one related to a specific keyword or subject of your main site. The Reputation Management strategy here is to complement search results with these keyword associated micro-sites. Blogging Reputation Management supported Blogs rank well in search engines. A proper managed blog with relevant and fresh content provides a key channel to your Reputation Management voice. It is a very efficient mechanism to achieve first page rankings quite quickly. Websites and Business Profile Linking In Reputation Management it is not the number of links, but the quality of the sites where your links are. Obtaining links to your pages in relevant linking sites is a must for Reputation Management. The best thing about creating your own business profile is that you decide who contributes to it.

9 Do I need Reputation Management Let s Find Out Together! J&J s Reputation Hit Following Recalls Johnson & Johnson, the Fortune 500 company, which has a legacy of over 125 years in family health and baby products was caught in an embarrassing situation as more reports of children s drugs recalls continue to appear. From being a monopoly product in child care, J & J has become just one of the many choices in child care product brands for the consumers, overnight! The media has started to analyze the reputation and the brand name thread bare and the consumers are taking that extra while to choose their brand instead of endorsing J & J blindly as they had been doing all these days. The recall included children formulations including Tylenol, Motrin, Benadryl, and Zyrtec sold in over 12 countries including the US. J&J has pulled about 1,500 lots of these bottled products and has warned that some of the medicines may contain a higher concentration of its active ingredient than they should, while others may contain inappropriate levels of foreign particles. FDA inspectors found that raw materials set aside to make and use several lots were contaminated with so-called gram-negative bacteria. The company came up with a prompt apology for the recall and halted the production at the factory under the scanner as more muck kept tumbling out! An analyst opined, You ve got a company that s considered one of the premier companies, that s spent something like 100 years building its reputation This is the kind of thing that can hurt that. NEW YORK (Dow Jones)--The chief financial officer of Johnson & Johnson (JNJ) said at a health-care conference Tuesday that they estimate a $200 million to $300 million sales hit from a recent recall of children's and infant Tylenol and other products is "not unreasonable." Johnson & Johnson has always been touted as a model in the consumer products industry, well known for its fool proof reputation management and PR policies. The proficient handling of the Tylenol scare in 1982 in which seven people in Chicago died after taking capsules that had been laced with cyanide, still remains fresh in the minds of many. However the fact that it was not the company s fault and no one was charged in that case, came as a face saver for the reputation of J & J. However the latest incident involving its McNeil unit has landed J & J on a sticky wicket as the recall issue causes severe problems with the plant itself and its operation. Johnson & Johnson will have to roll up their sleeves in order to counter act the apprehensions of the consumer. We at PYI.com.au feel that J & J has to set out on a damage control exercise before the social networks get a wind of the issue and take it far and wide. As the customers depend on search engines to finalise their brand choice, J & J has to bring back the lost confidence among its consumers to be the favorite family brand yet again!

10 Steps Moving Forward 1. Understand the different types of brand related search that may be bringing up negative listings. We must keep in mind that long tail keywords are quite powerful therefore ensure that those which relate to your product or service are protected. 2. There is no set method to removing negative listings from search results therefore each and every scenario has a customized strategy. Factors which influence the chosen approach most relate to the type of listing, domain name or website. 3. We then need to examine the type of listings around the negative media form and ask the question of whether you control any of these pages already. The most common sorts include social media sites, profiles or directories and if so these may be incorporated into the reputation management strategy also. 4. Often an easy way to bump a negative listing of the first page is to ensure that your website is ranking number one for your brand. Even if there are multiple negative posts on the page your site ranking better will assist with pushing such post lower in status. 5. The more positive listings we have ranking in the top 10 and within second page results the faster we can move down the negative listings for your brand related searches. If you decide to use PYI Thank You! We will ensure that in the quickest time possible you are able to stake your claim and protect what s yours!