Marketing solutions experts dedicated to developing a host of offerings for credit unions
|
|
|
- Joleen Carson
- 8 years ago
- Views:
Transcription
1 Marketing solutions experts dedicated to developing a host of offerings for credit unions 1 Today s Discussion Latest tools and best practices that leverage the power of dynamic data to improve marketing and media advertising ROI Tools and Technology Retail Case Study Key Takeaways 1
2 Our Background Andy Prakken Current: EVP Chief Integration Officer Duffey Petrosky & Embark Digital Prior: EVP Chief Media Officer Team Detroit/WPP Experience: Global Media, Analytics, Digital Marketing, Branded Content & CRM Categories: Automotive, Financial Services, Technology, CPG, Healthcare, Retail, QSR, Apparel, and Military Mike Eckstein Current: SVP Duffey Petrosky Prior: SVP Group Communications Planning Director Team Detroit/WPP Experience: Media, Analytics, Digital Marketing & CRM Categories: Automotive, Financial Services, Technology, CPG, Healthcare, Retail, QSR, Apparel, and Education Paul Gazda Current: Digital Media Director Prior: Account Director Digital Marketing iprospect Experience: Global/National Paid Search, Search Engine Optimization, Social Media Marketing, & Analytics Categories: Automotive, CPG, Retail, Financial, Healthcare, Insurance, Technology, Education Big Data 2
3 Big Data There are lot of definitions The spectrum of specialist services and capabilities is exploding Finding an effective solution is imperative or risk being left behind 3
4 Integration is the Challenge These technologies must be harnessed to: Segment your consumers/audiences Provide personalized and relevant experiences Optimize and target media investments Personalization of Digital Marketing Personalization is the use of data to deliver a relevant and engaging experience to a consumer across channels and devices 4
5 Big Data Drives Personalization d Online Behavior Variables + Customer / Prospect Temporal Variables + Time of day + New/return visitor + Day of week Environment Variables + IP address + Country of origin + Time zone + Device type + Operating system + Browser type + Screen resolution + Time on site + Pathing + Previous product interests + Video engagement + Searches + Previous online purchases + Previous campaign exposure + Category affinity + Display ad engagement + Recency + Frequency Offline Variables + CRM + Membership + Call center + 3rd-party data Referrer Variables + Referring domain + Campaign ID + Affiliate + PPC + Natural search + Direct/bookmark + Social graph/login Personalization Challenges Anonymous Audiences Channel & Device Proliferation Disparate Data Sources & Tools 5
6 An Integrated Toolset is Required Cross-Device Graph Forrester Wave: Enterprise Marketing Software Suites Wave Report 2014 d Risky Bets Contenders Strong performers Leaders Strong SAS Institute Salesforce.com Teradata Current Offering SAP IBM Oracle Marketo Weak Weak Strategy Strong 2015 Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
7 Adobe Provides Integration d Backbone of the Adobe Marketing Cloud Analytics Unified identity service Experience Manager Campaign Consolidated data platform Primetime Adobe Audience Manager Media Optimizer Real time activation hub to the ad and mar-tech Target Social ecosystems Measurement and Reach Across Devices Unified profil e across devices Measure and target people who have authenticated across multiple devices Measure and target people based on behavior conducted prior to an authentication event Target cross device profiles on DSPs, Adservers, and onsite personalization tools 7
8 Media Investment Tools to Drive ROI Case Study: Retail Lead Generation 8
9 Recommendations for Credit Unions Enable dynamic website content Enact personalized cross channel member communications online and offline Optimize media investments based on business objectives and ROI Recommendations for Credit Unions Geographic targeting to retail trade areas or specific growth opportunities Home Work 18 9
10 Who is FocusIQ We ve combined the talented CU Solutions Marketing Solutions team with Duffey Petrosky s staff of experts in advertising and marketing Duffey Petrosky is a leading marketing agency Top talent selected from the county s largest agencies Experience with many Fortune 500 brands (General Motors, Ford, Comcast, Blue Cross, Dominos, Farmers Insurance, Kohl s, IBM, Continental Airlines) + 19 Greater Value for Credit Unions Marketing Solutions Powered by FOCUSiQ Financial Resource Center Targeted Advertising & Data Analytics Marketing Consulting New expertise Big data technologies CRM Content and social media Stronger support system and process Creative 20 10
11 Targeted Advertising and Dynamic Data Applications Search Social Media Digital Display Ads Content Marketing Our data platform leverages real-time data from targeted media Continuous improvements in ROI Investments optimized Customized key metric reporting tools/dashboards Simplified decision making 21 We look forward to providing you with the right marketing solution to drive your business success. 11
THE CUSTOMER DECISION HUB IMPORTANCE OF CUSTOMER FEEDBACK OCTOBER 2014
THE CUSTOMER DECISION HUB IMPORTANCE OF CUSTOMER FEEDBACK OCTOBER 2014 C op yr i g h t 2 0 1 2, S A S I n s t i t u t e I n c. A l l r i g h t s r es er v e d. ABOUT MYSELF Customer Intelligence Director
Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One
USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site
2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
The new driving force of data-driven marketing
Oracle Data Cloud @OracleDataCloud The new driving force of data-driven marketing Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on
Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI
Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost
Digital Marketing to the Digital Self: Winning with Social & Predictive Marketing
PREDICTIVE SOCIAL MARKETING MEDIA Digital Marketing to the Digital Self: Winning with Social & Predictive Marketing Matt Langie Adobe Matt Langie @mattlangie The Four Challenges to Measuring ROI from Social
Real-Time Personalization is Simpler than You d Think
Real-Time Personalization is Simpler than You d Think If you re in marketing, you ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing
Financial Services. Market Insights, Drivers & Best Practices
Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those
Five Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes!
Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! CASE STUDY The Challenge Impact Radius is a global leader in cross channel marketing
Introduction. External Document 2015 Infosys Limited
Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction
Marketing Automation. Peter Yeung // London, UK, 20 June 2013
Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html
DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization
BEST PRACTICES GUIDE DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization oho.com 617 499 4900 @ohointeractive What is Web Personalization? Websites have long been
Optimize Omnichannel Engagement With Actionable Consumer Insights
Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,
Driving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions
Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions The World is Going Digital The incredible growth of the internet, the proliferation of mobile devices and the
Five Ways to Grow Your Agency with Inbound Marketing
Five Ways to Grow Your Agency with Inbound Marketing 1 2 3 4 5 The inbound marketing opportunity for agencies The way B2B prospects research and buy products has changed dramatically over recent years.
Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.
Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to
By 2015, companies that focus on integrated processes for Local will increase revenue by 15 to 20%.
By 2015, companies that focus on integrated processes for Local Marketing Enablement will increase revenue by 15 to 20%. (Gartner s Top 10 Processes for 2012) Provides software & expertise that enable
The Marketer s Dilemma
The Marketer s Dilemma For Love or Money Jocelyn Brown Senior Director, Market Readiness Oracle Marketing Cloud January 19 th, 2016 Copyright 2015, Oracle and/or its its affiliates. All All rights reserved.
Knowledge Required for Certification
Knowledge Required for Certification The Knowledge Required for Certification by the Digital Analytics Association (DAA) provides an overview of the broad domain of knowledge required for Digital Analytics
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing
VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.
MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site
How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.
24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and
Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified
Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that
Five Strategies for Increasing the ROI of Marketing Events
Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester
Leverage Insights. Ignite Brand Engagement.
Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers
Marketing Solutions Built with People in Mind
Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
Get Social, Sell Social Business
Get Social, Sell Social Business Stuart J. McRae Executive Collaboration & Social Business Evangelist IBM Collaboration Solutions ibm.co/smcrae stuart.mcrae@uk.ibm.com www.twitter.com/smcrae www.linkedin.com/in/stuartmcrae
Uncover the Best Ideas
Uncover the Best Ideas Table of Contents: overview 2-4 [INNOVATION] overview 5 picture this 6 roi metrics 7-8 [EMPLOYEE NETWORKS] overview 9 picture this 10 roi metrics 11-12 [CITIZEN RELATIONSHIPS] overview
WWW.WIPRO.COM. LEAP AHEAD FROM INSIGHT TO FORESIGHT Consumer & Retail Insights
WWW.WIPRO.COM LEAP AHEAD FROM INSIGHT TO FORESIGHT Consumer & Retail Insights WIPRO CONSUMER GOODS DO BUSINESS BETTER PROVIDING MARKETERS WITH THE BEST-IN-CLASS PLATFORM TO DEPLOY DIGITAL MARKETING CAPABILITIES
The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting
The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands
Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement
Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1
Key Industry Challenges addressed by Superior Customer Offerings
Customer Value Enhancement Award Mobile Marketing North America, 2011 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of
Global Digital Marketing Software Market 2015-2019
Brochure More information from http://www.researchandmarkets.com/reports/3063720/ Global Digital Marketing Software Market 2015-2019 Description: About Digital Marketing Software Digital marketing is a
Marketo. Case Study: Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction. Introduction: Breaking Down Business Silos
Case Study: Marketo Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction Marketo is a leading provider of cloud-based marketing software for building, sustaining and engaging
Digital Customer Engagement
Digital Customer Engagement First Analysis Investment Banking Industry Update July 2013 Industry Focus: Wave of Consolidation Changing Landscape for Digital Customer Engagement Solutions With the global
What's a Digital Marketing Platform? What Isn't?
G00252512 What's a Digital Marketing Platform? What Isn't? Published: 26 June 2013 Analyst(s): Jake Sorofman, Andrew Frank, Bill Gassman, Adam Sarner, Mike McGuire The rise of digital marketing has amplified
Call Tracking. Simplified. Intelligent call tracking ties it all together
Call Tracking Simplified Intelligent call tracking ties it all together 2 Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore
LionShare knows the Landscape
LionShare knows the Landscape LionShare has a long-standing commitment to the health care industry. For more than 20 years we have partnered with hospitals and health systems across the country to make
A Customer Data Platform Built For Marketers
720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.
SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer
SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer Oliver Conze, Global VP Product Management, SAP June 3, 2014 @oliverconze Legal
Essential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING
5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you
Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully
point of view Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully Acxiom Corporation 601 E. Third, Little Rock, AR 72201 www.acxiom.com
SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH
SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing
ABeam CRM Breeze A smooth change of course with noticeable success!
ABeam CRM Breeze A smooth change of course with noticeable success! feat. CRM is getting simple! And more efficient. And cheaper. ABeam Consulting and salesforce.com deliver customized, web-based CRM solutions
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity
Best practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
Global Marketing Automation Software Market 2015-2019
Brochure More information from http://www.researchandmarkets.com/reports/3260240/ Global Marketing Automation Software Market 2015-2019 Description: About Marketing Automation Software Marketing automation
Digital Media and Analytics
Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market
DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
Adobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
Intelligent call tracking ties it all together. Call Tracking Simplified
Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore
2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
Marketing Analytics Technology Overview
Marketing Analytics Technology Overview Disclaimer: All logos, photos, etc. used in this presentation are the property of their respective copyright owners and are used here for educational purposes only
Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of
Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.
REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH
REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH Partner of choice for CX Cloud The customer is being rediscovered giving rise to the need for a defined and actionable enterprise customer experience strategy
How using Google Analytics can improve your website performance and social campaigns
How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly
Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice
Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Introduction Retail and E-commerce are one of the first industries that recognized
The Consumer Is Not a Moron, She s An Individual
The Consumer Is Not a Moron, She s An Individual How To Get Started On Individualized Marketing October 2014 VIEWPOINTS The Consumer Is Not a Moron, She s An Individual How To Get Started on Individualized
Accenture and Salesforce.com. Delivering enterprise cloud solutions that help accelerate business value and enable high performance
Accenture and Salesforce.com Delivering enterprise cloud solutions that help accelerate business value and enable high performance 1 Businesses and governments around the world are increasingly adopting
Driving Marketing ROI with Data Integration
Driving Marketing ROI with Data Integration Presenters Neil Hoyne Head of Customer Analytics Google Michael Loban CMO InfoTrust, LLC mloban@infotrustllc.com What s on the agenda? Analytics Premium Google
IBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics
IBM Software Group Thought Leadership Whitepaper IBM Customer Experience Suite and Real-Time Web Analytics 2 IBM Customer Experience Suite and Real-Time Web Analytics Introduction IBM Customer Experience
1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
Retargeting & Dynamic Advertising Strategy and Recommendation
Retargeting & Dynamic Advertising Strategy and Recommendation Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive
Social Media Marketing
Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted
HOW SOCIAL MEDIA IMPACTS SEO? a publication by
HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the
Agenda Overview for Digital Commerce, 2015
G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.
Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014-2019)
Brochure More information from http://www.researchandmarkets.com/reports/3045555/ Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and
Data Management in a Marketing Environment. 2013 Chris Sukornyk
Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences
Improve your International Recruitment Results with a Digital Marketing Assessment
Improve your International Recruitment Results with a Digital Marketing Assessment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Slide 1 TODAY S AGENDA Define your Digital
LISTEN. ENGAGE. DELIGHT.
WWW.WIPRO.COM LISTEN. ENGAGE. DELIGHT. Embark on your Social Enterprise journey with Wipro DO BUSINESS BETTER The Increasing Impact of Social on the Enterprise In today s dynamic world, where people are
Social Media ROI Essentials: Measuring What Really Matters
Social Media ROI Essentials: Measuring What Really Matters Maria Saltz Sr. Manager, Social Media Analytics The Real Value of Your Social Followers Customers that engage with brands on Social Media Stronger
Connecting the Dots: Maximizing Your ROI with Attribution Reporting
Connecting the Dots: Maximizing Your ROI with Attribution Reporting Forthea Interactive We are an award-winning digital marketing agency that believes there are right ways and wrong ways to spend marketing
Increasing Marketing ROI with Customer Analytics. 2013 IBM Corporation
Increasing Marketing ROI with Customer Analytics 1 The agenda The Marketer s Evolving Role Data/Analytics Based Decisions Customer Analytics to Increase ROI ROI in Action 2 The Marketer s Evolving Role:
Data Ownership Overview: Using omni-channel data to connect one-on-one with customers
: Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with
IBM Enterprise Marketing Management (EMM) and Unica overview
IBM EMM IBM Enterprise Marketing Management (EMM) and Unica overview IBM Enterprise Marketing Management Our EMM Offerings IBM s Enterprise Marketing Management solutions offer proven web and customer
las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships
BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile
Best Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
StarVest Thesis Marketing Technologies Impact on the Growing ROI
Marketing Technologies August 2015 StarVest Thesis Marketing Technologies Critical business services within the marketing stack directly impact the Chief Marketing Officer s ( CMO ) ability to plan, distribute,
Case Study & POC & Demos Information
Case Study & POC & Demos Information Type: Case Study Name: Multichannel Campaign Management (MCCM) Description: The IBM Company seeks, as vendor, through the multichannel campaign management (MCCM) services,
Leverage Customer Insights & Analytics
Leverage Customer Insights & Analytics Display and Consumer Experience 2 3 Display advertising and consumer experience are usually not mentioned in the same breath 4 And that s wrong 5 Things used to be
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
BIG DATA WITHOUT GETTING BURIED BY THE WAVE
HOW TO PROFIT FROM BIG DATA WITHOUT GETTING BURIED BY THE WAVE HOW TO PROFIT FROM BIG DATA WITHOUT GETTING BURIED BY THE WAVE If two companies use data with the same effectiveness but one can handle 15%
Website Custom Audiences Guide
Website Custom Audiences Guide bn.1 Table of Contents 1. Overview Website Custom Audiences vs. FBX 2. Running a WCA Campaign Who Should Use WCA? Finding the Right Audience Basic WCA Targeting Leveraging
WHO WE ARE VISION MISSION VALUE. www.thorassociates.com
Results. ROI. Revenue. WHO WE ARE 2 VISION MISSION VALUE THOR identifies a product s Unique Selling Proposition and uses it to create brand differentiators. By integrating DRTV, Digital, Radio, Print,
BRAINFOOD. Automated Dynamic Integration of Marketing and Sales. Sales Optimization White Paper INNOVATIONS FROM THE CONVERGENCE OF
BRAINFOOD INNOVATIONS FROM THE CONVERGENCE OF BUSINESS, MARKETING AND CREATIVE STRATEGIES WITH LEADING TECHNOLOGY Sales Optimization Automated Dynamic Integration of Marketing and Sales PREFACE Utilizing
The Forrester Wave : Cross-Channel Campaign Management, Q3 2014
For: Customer Insights Professionals The Forrester Wave : Cross-Channel Campaign Management, Q3 2014 by Jason McNellis, August 28, 2014 Key Takeaways The Cross-Channel Campaign Market Is Complex The campaign
For example: Standard Banners: Images displayed alongside, above or below content on a webpage.
What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format
Return on Responsive Web Design
Return on Responsive Web Design Table of contents 1: Introduction 1: Growth in mobility the driving force for responsive web design 2: Return on responsive design 4: Three keys to successful responsive
Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce
Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Enrico Manzi VP Business Development CEC EMEA Lisbon, November 4 th 2015 Agenda Our World Addressing the change
Infinity Call Tracking
Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where
How To Do Data Driven Marketing
The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are
MARKETING KUNG FU: 25 Things. Every Marketing Department Needs. Use this checklist as a guide or as a starting point for your complete marketing plan.
MARKETING KUNG FU: 25 Things Every Marketing Department Needs Use this checklist as a guide or as a starting point for your complete marketing plan. 1 Your Business Plan How big is your market opportunity?
4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING
AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING Audience Management Audience management is the discipline of identifying, sizing, and tracking
ADOBE EXPERIENCE MANAGER MOBILE. for Financial Services
ADOBE EXPERIENCE MANAGER MOBILE for Financial Services Deliver beautiful financial services apps with real business impact. To meet the rising expectations of today s digitally savvy consumers, banks,