Oracle OpenWorld 2011

Transcription

1 Enterprise Mobility Oracle OpenWorld 2011 Driving Business Value with a Content Infrastructure for Mobility: Medtronic Case Study October 4, 2011 (Session 10860)

2 Speakers Jim Freeland Sr. Principal IT Mobility Analyst, Medtronic 11 years of IT, Security & Risk Management 5+ years with Medtronic Chuck Day Sr. Mobile & Web Project Manager, Medtronic 25 years of IT, Development and Architecture 23+ years with Medtronic Tim Gruidl President, Fishbowl Solutions 12+ years of Oracle WebCenter Content experience 2 MDT Public

3 Agenda Medtronic & Fishbowl Overviews Business Drivers & Goals Project & Technical Detail Solution Demo Results Lessons Learned Looking Ahead 3 MDT Public

4 Medtronic Overview Mission To contribute to human welfare by the application of biomedical engineering in the research, design, manufacture and sale of instruments or appliances that alleviate pain, restore health and extend life. 4 MDT Public

5 Medtronic Overview Scientists and Engineers 9,000 Manufacturing Facilities 44 Training and Education Facilities 22 R&D Centers 25 5 MDT Public

6 Therapy & Product Categories* Ear, Nose and Throat Conditions Diabetes Neurological Disorders Spinal Conditions and Musculoskeletal Trauma Cardiovascular Disease Cardiac Rhythm Disorders Urological and Digestive Disorders *39 therapies across 7 categories in MDT Public

7 Medtronic Products Innovate across core medical technologies Sensors Electrical stimulation Mechanical devices Drug and biologics delivery Diagnostics and remote monitoring Surgical tools 7 MDT Public

8 Medtronic Overview World s largest independent medical technology company Founded in 1949 Headquarters in Minneapolis, MN $15.8 billion in revenues in FY business units across 8 regulatory regions globally 40,000 employees in 120 countries Regulated organization (FDA, HIPAA, SOX, etc.) Marketing & sales strategy differ globally 5,000 sales representatives in the US International sales staff include employees, contractors, distributors, etc. Innovate via a One Medtronic approach to IT systems 8 MDT Public

9 Fishbowl Solutions President Strategic Partner: Fishbowl Solutions Tim Gruidl 9 MDT Public

10 About Fishbowl Solutions + Focus Specializes on portals & content management Enterprise wide consulting services Packaged solutions based on Oracle WebCenter 100+ E2.0 & related deployments in last 2 years alone + Commitment Officially certified Oracle ECM & WebCenter Specialized Partner North America Public Sector E2.0 Pillar Partner Oracle Validated Integration SharePoint Connector for Oracle WebCenter Google Enterprise Partner 10 MDT Public

11 Mobile Apps vs. Mobile Web Local Cache Client Data Store Offline Mode Performance OS Specific Takes Advantage of Device Capabilities Alternate Engagement Channel Reduced Web Browser Dependent Smaller Form Factor Minimum Navigation Content Focus Consistent Information Bare Behavioral Necessities Alternate Delivery Channel Apps Web 11 MDT Public

12 Mobile Devices: ECM Use Cases Smart Phones: Quick Reference Search and view content Approve and reject workflows Check in images from camera and library Tablets: Discover, Navigate, Deliver Search and view content Store and sync local content Add items to favorites Access saved searches and subscriptions Share and content (sales collateral, etc.) 12 MDT Public

13 Fishbowl Solutions Mobile ECM Applications ipad iphone Android Limitless WebCenter Access Secure content repository Workflow Access to latest versions Share & Collaborate Mobile Experience Benefits Convenience Proven Flexible Easily Update 13 MDT Public

14 Mobility Trends: Tablet Boom Sales of laptops fall with introduction of ipad US RETAIL NOTEBOOK Y/Y UNIT GROWTH 80% 70% 60% 50% 40% 30% 20% 10% 0% Apple ipad Announcement Jan. 27, 2010 Apple ipad Launch Apr. 3, % Jan-09 Aug-09 Sept-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 June-10 Jul-10 Aug-10 Sources: Gist, NPD, Morgan Stanley Research, IPASS, ITPRO, Cisco, Unisys, IDC, Research, Comscore 14 MDT Public

15 Mobility Trends: Increase Productivity Leaving the office is no longer a barrier to productivity Sources: Gist, IPASS, ITPRO, Cisco, Unisys, IDC, Research, Comscore 15 MDT Public

16 Apple Profile: Medtronic 16 MDT Public

17 Medtronic Apple Profile Video 17 MDT Public

18 Medtronic mcms Mobile Content Management System 18 MDT Public

19 mcms Business Drivers Demand to mobilize marketing & sales content PDF, PPT, DOC, XLS, TXT, Images, Videos, Audio Publish once, use everywhere Ensure offline availability (use cases) Complexity content management Outdated & out of sight (Portals, SharePoint, Network Shares, etc.) Costly to print & distribute Tedious to file and maintain (Laptop, DVDs, printouts, etc.) Legal & regulatory requirements Ensure content is current Quickly correct errors Consistent message to customers 19 MDT Public

20 Business perspective Better management, organization & presentation of materials 20 MDT Public

21 Why ipad? ipad s beginning at Medtronic Effectiveness as a specialized business tool & calendar for mobile workforce Instant on & display area (screen size) Interactive education & selling experience Growth across global business Heavily invested in ipads Dominate mobile tablet 6.5K Jan 11 4K Sept 10 11K Sept 11 Apple s largest install base globally, through late MDT Public

22 mcms Business Goals Innovate interaction with physicians & patients Improve impact of content presentation / delivery More face time with customers / physicians Eliminate laptop boot times / bland file system storage Increase sales rep efficiency & case close rates Address redundant business unit initiatives Fragmented mobile content management requirements globally Costly to development multiple solutions across groups / regions Reduce spend on content management & distribution Increasing print & delivery costs Unnecessary content administration costs 20-sales-reps-week-still-visiting.html 22 MDT Public

23 Project & Technical Detail 23 MDT Public

24 mcms Project Goals Charter Provide the most current electronic marketing and sales materials to Medtronic personnel globally via a mobile platform Innovative One Medtronic solution for use globally Secure & consistent access to approved content (e.g., offline) Understand use of content Who, how, when, where & sharing Relevance & benefit Deliver functionality to rival public mobile apps 24 MDT Public

25 mcms Project Framework Store Reusable! (Oracle WebCenter) Centralized storage of key content retrieved by interested parties. Where the data / content lives. Deliver Reusable! (Fishbowl ios API) Transfer of selected content to mobile devices (ipad). How the data is moved to the mobile devices. Present Organized display of selected content. How we show / share the data with interested parties. 25 MDT Public

26 mcms Project Management Gathered 90+ requirements from 170+ global stakeholders Two vendor partners, core team of internal SMEs Solution deliverables Store Deliver Present BU content management WebCenter contribution process User authorization Set content management rules Reporting Secure delivery of content Sync updated content User authorization Execute content management rules ipad native (offline) application Access Online Content Catalog Local Content Catalog My Binder Featured & Events Four month Agile project, production launch in January 2011 Business units & geographies rolling out at their own pace 26 MDT Public

27 Why WebCenter? WebCenter Meets Legal / Regulatory Requirements Content versioning Audit trails Use of Oracle WebCenter at Medtronic Hosts ~100 websites (dynamic content including medtronic.com) Documentation delivery Heavy external & internal consumption Scalable Control Across BUs & Geographies Delegated content admin (~300 for mcms) Authorization schemes to secure access Metadata management 27 MDT Public

28 Looking at WebCenter 28 MDT Public

29 mcms Infrastructure Overview Native Xcode App Ensures offline content use Manage user network sessions locally Fishbowl API manages local & remote content usage Medtronic s mobile app provisioning & deployment process Network (Internally Managed) Servers Authenticate at external facing web server (AAA security service) Authorize at WebCenter via LDAP (Fishbowl AUSM component) Metadata via WebCenter and database server (Fishbowl API) Content assets via WebCenter and file server (Fishbowl API) mcms through WebCenter (Fishbowl component) 29 MDT Public

30 mcms Infrastructure Design 30 MDT Public

31 Security & Compliance Authentication Leverage single sign-on & session management, password security Authorization Existing LDAP system queried by AUSM component in WebCenter Encryption Communications & content via SSL in transit & in storage on ipad App Security Controls Metadata, API & Xcode control document access on the ipad Internal & external, online only or downloadable Individual content removed (obsolete or expired status) Logging Use of content in-app via API & WebCenter version control tracking Mobile Device Management MDM to wipe entire ipad 31 MDT Public

32 mcms App Interface 32 MDT Public

33 Results 33 MDT Public

34 Development & Delivery Effective Agile development (eight, two week sprints) Unprecedented extension & development of WebCenter Content easily loaded to production before app launch Effectively architected app (lightweight and easy to update) Business able to easily control content within app Medtronic internal mobile application store (via WebCenter) 34 MDT Public

35 mcms Adoption Business units control release Scalable across global regions Familiar install process (OTA) Used in 41 countries Content is King! (mcms Content Metrics) mcms User Base 150 at launch 2K by Apr 4K by Sept MDT Public

36 Measuring mcms Usage Dashboards and reports show business value! Track Download & Sync Manually and automatically synced files Content & App Use Metrics Opening files Adding files to favorites Using Online and Local Catalogs, My Binder, etc. Acknowledgement of new app version being available Quantifying Content Sharing Adding to cart, and sending Downloads by third party recipient 36 MDT Public

37 mcms Content & App Use January - September 2011 File Downloads - 219k Files Opened - 62k Set as Favorite - 10k Added to Cart - 8k Downloaded by 3 rd Parties - 1k App Feature Access 49k hits 31k 15k 30k 7k 14k 2k 37 MDT Public

38 Business Impact Much faster process for delivering new content Improved sales rep productivity and efficiency I am amazed how quickly I can find a PDF and prepare for my next meeting. The amount of time I have between cases varies, so not needing to load my laptop and waste time booting and searching for materials makes the ipad and mcms a big productivity gain for me. - Cardiovascular user in California Reduction in print and distribution costs Create once, publish everywhere reduces costs Internal mobile app store makes deployment a breeze 38 MDT Public

39 End User Feedback On a sales call with a surgeon with some concerns, we schedule an appointment to present SOVEREIGN Spinal System. He allowed us five minutes to meet. While discussing the instrument sets and implants, the ipad with mcms is in front of the surgeon playing a SOVEREIGN video. The surgeon was VERY hands on with the device, stopping, pausing, rewinding, etc. After our presentation he asks to see other animations, techniques, etc. Our meeting was 45 minutes long! The next day we worked two cases, and scheduled four more. I would say the ipad was the KEY to this success. 39 MDT Public

40 Lessons Learned 40 MDT Public

41 Issues & Roadblocks Reformatting existing content for ipad Reusable user & group management Authentication & session management Optimizing bandwidth / utilization of WebCenter Consistent WebCenter environment configurations Distributing large files from mcms to third parties Legal & logistic issues with multiple vendors Effectively measuring use of mobile apps 41 MDT Public

42 Tips & Tricks Strong internal WebCenter & infrastructure resources Key vendor partners for development Partnership with sales and marketing teams Internal Apple ios provisioning & deployment experience Lean mobile apps to ease deployment Innovative thinking from everyone helping to deliver 42 MDT Public

43 Looking Ahead 43 MDT Public

44 mcms in the Future Store Reuse for mobile apps & web Existing web portals link to WebCenter content Deliver Reuse for mobile apps & web Reuse Fishbowl API in other Medtronic mobile apps Enhanced reporting on content & app use Present ITB Therapy LaunchPad mcms Neuro TIPS New internal apps leveraging WebCenter via API Public facing apps obtaining content from mcms 44 MDT Public

45 mcms Store & Deliver Layer Reuse: Example Neuromodulation s ITB Therapy ipad App (Internal use only) Complex business model All stages working together: Referrer / Manager / Implanter Multiple audiences, varying understanding PM&R, Neuro, Neurosurgeons, Pediatric Ortho, PT, OT, RN, Pharmacist, Patient, Caregiver ITB Therapy has additional regulatory scrutiny 45 MDT Public

46 46 MDT Public

47 Medtronic s Neuro ITB Therapy ipad App 47 MDT Public

48 Medtronic s Neuro ITB Therapy ipad App 48 MDT Public

49 Medtronic s Neuro ITB Therapy ipad App 49 MDT Public

50 Medtronic s Neuro ITB Therapy ipad App 50 MDT Public

51 Medtronic s Neuro ITB Therapy ipad App 51 MDT Public

52 Medtronic s Neuro ITB Therapy ipad App 52 MDT Public

53 Medtronic s Neuro ITB Therapy ipad App 53 MDT Public

54 Questions? Info: Fishbowl Solutions - Moscone South #1943 ( Jim Freeland & Chuck Day at Fishbowl booth Oct 4, 3:30-5:30 ) 54 MDT Public