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2 AT A GLANCE Journals advertising is a marketing house built on the foundations of Originality, Creativity, Professionalism and Attention to compensate / facilitate students by providing high quality product at rate which only they dream. We provide new medium of advertisement to our clients and promise to enhance and invigorate their promotional and communication efforts. We believe that every idea can be unique and that NOTHING needs to be run-of-themill. So, if you want to separate yourself from the crowd, step inside.

3 Journal Advertising is coming up with a unique idea which has never been introduced in Pakistan. It is an exclusive way to introduce your brands & products to your desirable customer at their homes, universities, public transport and cafeteria everywhere through JOURNAL ADVERTISING. We have a two way approach, first to help our Clients to reach in every home of their valuable customers and secondly the journal advertising coming with a plan to benefit society and common stakeholders specially youth by providing a product with fine and import quality at a very low price.

4 OUR VISION We intend to provide a unique way to our clients to promote their brands in front of their valuable customers at their door step. OUR CORE VALUES The Journal Advertising s values, which form the basis of our activities, are: Commitment Teamwork Integrity Professionalism We strive to fulfill the company s goal of being a leader in Advertising business. Our fundamental motivation is the ongoing desire to maintain as well as strengthen the trust of all our stake holders. The Journal Advertising s Values are the fundamental cornerstones of our way of doing business. OUR COMMITMENT The journal Advertising s vision and values are the seeds of our business entity and ensure that we constantly uphold and preserve the activities which would make customer and in turn us successful and is an essential ingredient in laying the foundation stone needed to make us a reckoning force in the advertisement business of Pakistan.

5 Every company wants a good ROI (Return on Investment) which they spent on advertisement and secondly promote itself in target audience where it desire. There are several advantages make journal advertising to more suitable for the companies to promote their brands in front of their valuable customers at lower advertisement cost and aligning more benefits as compare to any other mode of advertisement. Product life cycle is more than four months. After its life cycle product still remains in the hands of users or delegate to the juniors. Customer use our product on frequently and daily basis. Extraordinary viewership as compare to any other print media. COMPARISON WITH OTHER MEDIA ADVERTISEMENT IN MAGAZINES Life cycle maximum one month or less. Maximum 10 to 15 viewers watch a product. Viewers watch the promotion of product maximum 2 to 3 times during its life cycle. Return on views ship for ads at cost of Rs. 0.15/= per issue. ADVERTISEMENT IN JOURNAL AND SPIRAL. Life cycle minimum 4 months or more. Minimum 100 viewers watch a product. Viewers watch the product daily more than 10 times during its life cycle. Return on views ship for ads at cost of Rs. 0.01/= per issue.

6 CORPORATE SOCIAL RESPONSIBILITIES In modern era goods prices are increasing rapidly and getting away from the reach of common stakeholders and stationery is among one of them. Journal advertising strongly focusing on giving a hand to the students by providing high quality Journals and Note books almost at half price. We believe that our success is tied to the success of our communities.

7 Journal Advertising offers spiral and gum binding note book. SPIRAL NOTEBOOK Journal advertising introducing new type of spiral Note Books with exclusive designs New Shape & design. Imported 70gram Paper Fine Quality colour separators. Lock Spiral ring Four Colour Printing. GUM BINDING JOURNAL Journal advertising introducing new type of Gum Binding Journals with exclusive designs. New Shape & design. Local 70gram Paper Fine Quality colour separators. Four Colour Printing.

8 DISTRIBUTION/ SELLING PLAN Journal advertising comes with strong Selling Strategy which based on Stall activity in Universities, Colleges and Schools. Retail sales system Dealership and Journal Advertising outlets. STALL ACTIVITY IN UNIVERSITIES, COLLEGES AND SCHOOLS Stall promotional activities have been conducted in more than top fifty Universities, Colleges & Schools in Karachi. To provide product directly to the hands of end users. To promote our clients in front of their desired target audience through Displaying brands catalog during Stall promotional activity. To facilitate the students by providing product almost at half price. RETAIL SALES SYSTEM Journal Advertising has also develop a Strong retail strategy which is implemented through highly motivated & experience group of individuals who are the part of our sales team and helping the company to achieve its sales goal effectively and efficiently. Sales Team will ensure the availability of stock to the specific retailers in the targeted areas of Karachi. ( Defense, Clifton, PECHS, Gulshan, Bhadurabad, Tariq road & North Karachi) To obtained weekly feedback from the retailers and develop strategies accordingly. Journal Advertising could also make free sampling in last week of each month if required to reduce stock. DEALERSHIP AND JOURNAL ADVERTISING OUTLETS Journal Advertising once achieved optimum level of production will opt to inaugurate a strong dealership strategy for sale along with idea of installing journal Advertising Outlets in the major areas of the city to make the product easily available to the consumers at half-price

9 LIST OF UNIVERSITIES, INSTITUTES, COLLEGES AND SCHOOLS. INSTITUTE OF COST & MANAGEMENT ACCOUNTANT OF PAKISTAN (I.C.M.A.P) IBA IoBM (CBM) IQRA UNIVERSITY PAF KIET BAHRIA UNIVERSITY BAHRIA COLLEGE KARSAZ KARACHI MUHAMMAD ALI JINNAH UNIVERSITY (MAJU) SZABIST TABANI S SCHOOL OF ACCOUNTANCY AL-HAMD ACADEMY GREENWICH UNIVERSITY JINNAH UNIVERSITY FOR WOMENS. BIZTEK PRESTON UNIVERSITY DHA SUFFA UNIVERSITY SIR SYED UNIVERSITY OF ENGINEERING & TECHNOLOGIES NED UNIVERSITY INDUS UNIVERSITY NUST FAST (NUCES) KARACHI UNIVERSITY DOW UNIVERSITY OF HEALTH & SCIENCES ESCRIBER. APTECH INDUS VALLEY SCHOOL OF ARTS AND ARCHITECTURE HAMDARD UNIVERSITIES BAY VIEW HIGH SCHOOL NIXOR COLLEGE ADAMJEE GOVERNMENT SCIENCE COLLEGE D. J. SCIENCE COLLEGE

10 CONTACT Tel: SYED KHAWER ALI Designation : Assistant Marketing Manager Cell : syedkhawerali@journaladv.com ALI RAZA Designation : Assistant Marketing Manager Cell : aliraza@journaladv.com