B2B & B2C PROJECT DEVELOPMENT & MANAGEMENT SO WHAT'S DIFFERENT?

Transcription

1 Presentation P R E S E N T A T I O N Bio W2 Wednesday, February 14, :15AM B2B & B2C PROJECT DEVELOPMENT & MANAGEMENT SO WHAT'S DIFFERENT? Rick Smith ObjectSpace, Inc. International Conference On Software Management & Applications of Software Measurement February 12-16, 2001 San Diego, CA, USA

2 B2B & B2C Project Development & Management So what s Different? Rick Smith - Senior Project Manager ObjectSpace Inc. - Dallas, TX [email protected] B2B & B2C Project Development and Management - 1

3 Presentation Agenda Software Development Processes Case Studies: Corporate Web Site E-commerce Web Site Online Exchange Questions B2B & B2C Project Development and Management - 2

4 Software Development Processes Stabilizing Envisioning Microsoft Solutions Framework Define Design Developing Planning Major Milestones Rational Unified Process Develop Deploy Inception Elaboration Construction Transition Time Overlap of Project activities Software Concept Rqmts Rqmts Arch Design Analysis McConnell - Software Project Survival Guide Stage 1: Build Stage n: Build Arch Design Release B2B & B2C Project Development and Management - 3

5 Software Development Processes - So What s Different for B2C or B2B? - Nothing - at the macro level From the GartnerGroup Research Note on E-Business Project Planning Do not suspend the rules of good project management simply because this is e-business. E-business projects fail for the same reasons projects have always failed: poor planning, insufficient staff, staff with the wrong skills, lack of support from management and lack of buy-in from key stakeholders. Most projects overestimate benefits and underestimate the time needed to realize these benefits. B2B & B2C Project Development and Management - 4

6 Software Development Processes Critical Success Factors Experienced Project Managers Carefully estimate project timelines and costs including staffing plan and costs, contractors, hardware, software, partner costs, and hosting services Plan and track to plan Scope management Effective use of personnel Experienced staff committed to the project, including creative artists, technical leads, testers, information architects, usability engineers, and so on B2B & B2C Project Development and Management - 5

7 Software Development Processes Critical Success Factors Staged, iterative development Defect Prevention - Identify and correct defects early Early agreement on system interfaces PMI knowledge areas Scope, time, cost, quality, human resources, communications, risk, procurement B2B & B2C Project Development and Management - 6

8 Software Development Processes Critical Success Factors Establish Clear Project Focus: Business plan Revenue model Return on Investment Scope definition: Statement of the business problem Business objectives Project Priorities Project Vision Project scope (i.e., statement of work) Stakeholder analysis including user profiles Feature Value analysis - product scope Risk Assessment B2B & B2C Project Development and Management - 7

9 Establishing Project Focus Project priorities Features Resources Ship Date Low Medium High X X X Feature value analysis List features with description, value to key stakeholders Analyze each feature to determine cost range and time Prioritize features B2B & B2C Project Development and Management - 8

10 Corporate Web Site Case Study Description: Develop a web site that provides users with information regarding the corporation, products, services, employment, history, and so forth. Key Project Characteristics: Short deadline to complete CEO unilaterally establishes project direction Site content at various stages of completion and availability Project staff allocated part-time as a secondary task B2B & B2C Project Development and Management - 9

11 Corporate Web Site Critical Success Factors Define project scope document Identify key stakeholders, including marketing department and HR for recruiting activities Feature value analysis Project Plan including resource needs based on feature value analysis Creative brief Mood of the site, color schemes/constraints, target browsers, static versus dynamic B2B & B2C Project Development and Management - 10

12 Corporate Web Site Critical Success Factors Content Manager to produce and track detailed content plan/inventory For each content element - description, source, status, due date, responsible party, and so forth Establish content reviewers/editors early Given short timeframe Product a complete site map with priorities by section Follow standard corporate web site layout and naming conventions Simple graphical elements and static HTML B2B & B2C Project Development and Management - 11

13 e-commerce Web Site Case Study Description: Develop an e-commerce site to sell licensed sports products. For example, team jerseys, hats, chairs, clocks, and so forth. Key Project Characteristics: Brand identity not yet established Co-branding required for partner sites Multiple vendors involved in development Corporation is establishing relationships with key partners as the project is under development 24x7 availability B2B & B2C Project Development and Management - 12

14 e-commerce Web Site Critical Success Factors Program Management with individual project managers for areas such as: System development Product catalog Partners (e.g., fulfillment, call center, etc.) Co-branded partners Information architecture validated by an interactive wireframe Multiple look and feel mock-ups to facilitate branding and co-branding Early discussion with potential partners B2B & B2C Project Development and Management - 13

15 e-commerce Web Site Critical Success Factors Deployment Plan Multi-browser testing Staging server and production server On-going deployment process defined ISP evaluation and selection- SLA for 24x7 operations Image preparation for product images Establish standard image sizes (thumbnail, medium, large Automate process where possible B2B & B2C Project Development and Management - 14

16 Exchange Web Site Case Study Description: Develop an online exchange to allow retail stores to order products from the manufacturers/distributors directly. Key Project Characteristics: Integration of multiple partners with multiple back-end systems Varying pricing structures Desire to have rapid response on orders Rapid partner integration required B2B & B2C Project Development and Management - 15

17 Manufacturers & Distributors Exchange Web Site Retail Outlets Online Exchange Information Flow: Product catalog, Orders, Invoices, Order Status, etc. B2B & B2C Project Development and Management - 16

18 Exchange Web Site Critical Success Factors Integration framework Define standard data formats (e.g., orders, invoices, status, etc.). Questionnaire for partners. Turnkey solution with hardware and software packaged together to address speed of partner integration Define multiple delivery formats (e.g., XML, EDI, standard DB) to allow for quick & flexible partner integration Integration checklist to address configuration, firewall settings, deployment plan, and so forth B2B & B2C Project Development and Management - 17

19 Exchange Web Site Critical Success Factors Utilize web services which are electronic assets/components made available over the Internet Used for pricing calculations to address various pricing models Used to provide rapid response to order submission (helped eliminate delay typically associated with order processing) B2B & B2C Project Development and Management - 18

20 Books Some useful references Information Architecture by Rosenfeld, Morville Designing Web Usability by Nielsen Online resources News and Info ZDNET Project Management PMI (processes & white papers) Web stuff B2B & B2C Project Development and Management - 19

21 Questions? B2B & B2C Project Development and Management - 20

22 Rick Smith Rick has over sixteen years of professional experience in information technology and has participated in all aspects of system development. Initially he spent several years as a software developer and software technical lead. Rick has worked in many industries including defense systems, semiconductor, electric and gas utilities, accounting & billing applications, telecommunications, and government. Over the past few years Rick has focused on Internet-based development covering Internet, intranet, and extranet systems. Key systems that Rick has been involved with include an Internet configuration system for telephone switching systems, multiple corporate Web sites, an online retail trading exchange (currently under development), and focus on business-tobusiness supply chain integration. Rick has several publications, one patent for semiconductor planning systems, and multiple presentations at various organizations. Rick s education includes undergraduate work in computer science and general studies and an MSCS.