1. NOMBRE DE LA INICIATIVA Produzioni e Paesaggi di qualità Parco dei vigneti (Production and Quality Landscapes Periurban Vineyard Park)

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1 1. NOMBRE DE LA INICIATIVA Produzioni e Paesaggi di qualità Parco dei vigneti (Production and Quality Landscapes Periurban Vineyard Park) 2.TIPO DE INICIATIVA Concertación Participación Mediación Educación de población escolar Publicación Comunicación Otros: Survey to enable regional agricultural policies to support the wine sector. 2. ÁMBITO TEMÁTICO Espacios abiertos suburbanos Nuevos sectores de actividad económica Accesos a núcleos de población Nuevas áreas residenciales en espacios suburbanos Bordes urbanos y espacios urbanos degradados Imágenes urbanas desde el exterior Otro: Relationship between urban area and countryside taking in account new function of peri-urban agriculture 3. ÁMBITO TERRITORIAL Municipal: Supramunicipal: Area of Colli perugini including Perugia and Marsciano municipalities Regional Nacional Otros

2 4 DESCRIPCIÓN DE LA EXPERIENCIA The project aims to provide tools and knowledge in order to enhance and protect the vineyard landscape in a specific area of the Umbria region. The study area was a zone of wine production of DOC Colli Perugini, located between two urban centers considerable for the number of inhabitants and urban sprawl. The main objective of the project was to establish some general criteria for intervention on the vineyard landscape in order to increase the competitiveness of colli perugini area, reaching the following quality objectives: the beauty of life context, identity and recognition of sites, accessibility of cultural heritage. The case study concerns the construction of a master plan, shared with the inhabitants, for the socio-economic development of a vineyard area through enhancement of its rural landscape. First, landscape units within the region with a high degree of homogeneity were defined, in order to increase the coincidence of interest among the inhabitants. Participatory GIS methods were then developed properly, in order to support all five forms of public participation effectively: informing, consulting, involving, collaborating, and empowering. From the methodological viewpoint, this required the collection of both statistical and strictly cartographic land use information, field surveys and specific analyses, by means of iterative logic procedures, covering: i) evaluation of the system of landscape resources, on both large and meso-scales, with interpretation of morphological and structural aspects and spatial organization, land use, roads and infrastructures, and historical, cultural and architectural resources; ii) identification of the potentials, critical factors and vulnerabilities of the various landscapes examined; iii) sharing of geo-referenced information among the research group members; iv) preparation of thematic maps of important landscape values, focusing on communications; v) presence of stakeholders during meetings at cooperatives, local organizations and associations, and later collection of feedback by means of direct interviews; vi) participation by vineyard owners, who were asked to supply their interpretation of landscape identities and to list landscape operations carried out at farm level; vii) tourism and other cultural initiatives, already carried out or ongoing, also through associations among enterprises operating in the territory; viii) definition of the most important quality objectives, based on integration of expert knowledge and the expectations of the local population, to requalify and enhance the landscapes examined; ix) definition of a general framework of operations according to geo-referenced and mapped plans, assessed by local social units and administrators, in order to evaluate the degree of mutual approval of such operations as proposed by directly interested parties. The general framework of operations was devised as a master plan for the area, with an extensive study based on the Choice Models procedure with efficient orthogonal designs.

3 6. PROMOTOR Umbria Region; Department of Economics and Food Sciences, University of Perugia 7. DESTINATARIOS Entrepreneurs in particular those related to the wine and the tourism sector 8. PERIODO DE DESARROLLO From January 2008 to June MATERIALES GENERADOS POR LA EXPERIENCIA Fotografías: about 500 photos were made in order to analyse and study the territory and the facilitate the participatory process. Libros y publicaciones: two articles were published in order to explain and diffuse the project. Vídeos y materiales audiovisuales Sitios web o publicaciones digitales: a web site were created and edited to enhance the participatory process and the discussion between the experts involved in the project. Trípticos y folletos Otros 10. DATOS DE CONTACTO: Nombre: Biancamaria Torquati. Department of Economics and Food Sciences, University of Perugia. Dirección postal: Borgo XX giugno, 74, Perugia (PG) Dirección de correo electrónico: torquati@unipg.it

4 11. RESULTADOS The main results of the project were two. The first was the construction of master plan trought a partecipatory process and the second has been the success of the partecipatory process using GIS technology and web-shared tools in order to construct databases for landscape analysis, and to create both paper and digital maps, which were efficient in supporting all the phases of data collection from local operators. A true process of participatory mapping was developed, thanks to which local operators contributed actively to database construction and updating of cartographic layers. In this way, the members of the research group were not only supplied with valuable information on territorial dynamics, but were also made much more aware of the characteristics and values of their own landscapes. In this context, GIS showed itself to be a true atlas of the territory, providing elements of land structuring according to expert interpretations and also essential information from locals. By examining the maps, respondents were able to identify places of historical and cultural interest in their area of production, and any structural problems of greater concern, or damage, which were duly drawn or noted directly on the paper map of the area surveyed. This resulted in a "living map" of sites as they were perceived by local economic operators, interested in sharing a draft for socio-economic development of the area with public administrators. Attention focused on exploiting local resources in order to create integrated development involving both the tourist potential of the territory and the interests of local producers, in synergy among natural and cultural heritage, agriculture, arts and crafts and local traditions. A fact-finding survey was carried out regarding the satisfaction produced by the above measures, in order to incorporate preferences expressed by local people in public decisions. Participation was achieved by a direct survey, with questionnaires and maps of planned operations, constructed according to the Choice Experiments procedure. The method allows estimation of which interventions are most appreciated by respondents and their degree of willingness to pay for them, so this method is clearly very "powerful" in processes of public participation to conceive solutions and incorporate suggestions made by citizens collaborating of their own free will. 2. PUNTOS FUERTES DE LA EXPERIENCIA The construction of a master plan, shared with inhabitants of a vineyard area, for the socioeconomic development of that area through enhancement of its rural landscape, shows that Participatory GIS methods can effectively support the four forms of public participation: informing, consulting, involving and collaborating. To achieve the fifth form of public participation- empowering - it is necessary to activate social process through greater visibility of information and decision-making.

5 The example of the Colli Perugini wine-growing area of Umbria offers an illustration of the many issues with which landscape governance must deal. It confirms that P-GIS represents a good option in spatial planning problems, in order to explore residents landscape perceptions, providing a new channel of communications and encouraging residents to participate by expressing their opinions. It can also contribute to the empowerment of communities and to the construction of productive links between scientific and ordinary knowledge. The power of maps, SIT and modern communication technologies call for a great sense of responsibility on the part of all those involved in applying P-GIS methods (Rambaldi et al., 2006). It will be essential to apply basic ethic principles in P-GIS approaches, focusing mainly on transparency, openness and honesty in communications, and equity and neutrality in all participation phases. P-GIS still represents a reliable strategy for participation. 3. PUNTOS DÉBILES DE LA EXPERIENCIA The limited knowledge of modern technology of the local population, on one hand, and the limited time and financial resources at the disposal of the research team, on the other, did not allow the development of a more sophisticated web platform oriented to true collaborative mapping. 4. EVOLUCIÓN FUTURA Thus, the development of a more robust and dynamic web interface that should ideally combine an effective GIS mapping system, partly based on Google maps, with a forum system, will be of prime importance. The former can map the landscape elements of interest collected by experts or suggested by locals; the latter can support geo-referenced discussions on landscape, for better comprehension of perception of landscape features by locals. This platform, with a userfriendly interface, properly promoted and enhanced, can also support the management of local landscapes through the collection of information and suggestions sent by local people. However, the need for more advanced - but user-friendly - web-p-gis platforms requires a research effort in the field of web technologies oriented to geo-collaboration. The actual interfaces used in collaborative mapping are still experimental, and appear too little intuitive and stimulating for users. So research in this field should be oriented at further development of such interfaces. In addition, the integration of web interfaces with GIS-database platforms is still little known. GIS software houses should seriously consider this need for web-platforms oriented to participation in landscape analysis and planning. The traditional web-gis tools should be developed in order to include more advanced tools, supporting bi-directional communications, in mapping with proper technical strategies for reliable database updating.

6 5. APLICABILIDAD A OTRAS REGIONES MEDITERRÁNEAS In Italy and in European counties in general, P-GIS methods are still under-exploited. Thus, national and local government should stimulate recourse to them within participatory spatial planning with properly constructed policies. Landscape quality and its perception by locals takes on a central role in contemporary processes of landscape analysis, planning and design. It is closely bound to landscape components and features and to their spatial and functional interrelations. Thus, research on landscape should develop more effective methods, partly based on P-GIS, aimed at analysis and evaluation of landscape elements and their contribution to landscape quality. Texts from : Torquati B., (2009), Valorizzazione dei territori viticoli: produzioni di qualità paesaggi di qualità, Conference proceedings on Verso una politica del paesaggio. Temi e Buone pratiche a confronto, Orvieto 19-20/3/09, in Architettura del Paesaggio Overview, September - October 2009 Torquati B., Vizzari M., Sportolaro C., (in press), Participatory GIS for integrating local and expert knowledge in landscape planning, in Andreopoulou Z., Manos B., Polman N., Viaggi D. Agricultural and Environmental Informatics, Governance, and Management: Emerging Research Applications