An integrated approach for learning business management practices

Transcription

1 Business Operations & Strategy Simulation - BOSS An integrated approach for learning business management practices 3/10/2015 StratEDGE Business Presentation 1

2 Contents 1. B-Schools in India business dynamics 2. Teaching methodologies & global standards 3. Simulations based learning an innovative & integrated concept 4. Stakeholders (Students-Faculty-School) value proposition 5. Application & integration of simulations in MBA 6. Clients list & about StratEDGE 7. Screenshots from the portal 3/10/2015 StratEDGE Business Presentation 2

3 1.1 Sector dynamics Over 4000 B-Schools are operational in India in various forms & sizes After a high growth period of , 1/3 rd of B-Schools are struggling In the last 3 years, more than 500 b-schools have closed down, due to non-feasible model About 360,000 students earn an MBA degree in anticipation of getting good job As a matter of fact, only 12% of MBA students manage to get job 90% of MBA students fail employability tests, lack analytical skills, decision making & an have very shallow idea of real business world. Getting good quality students intake, hiring skilled faculty & sluggish new jobs placement are the key challenges for B-School promoters & management Source : Various sources 3/10/2015 StratEDGE Business Presentation 3

4 1.2 B-schools segmentation & way forward Traditional Emerging Mass Fly by night Well established High reputation Global accreditations High quality education, Experienced faculty High ROI for students 5-6 yrs or more of operation But long term focus Quality & innovation Collaborations with established institutes from globe Focus on placements Low ROI for students Focus on infrastructure High on branding Industry collaborations High business orientation Focus on placements Low ROI for students Focus on quick money Small & inexperienced single promoter model Students look for MBA degree only IIMs, SPJain, FMS, MDI, ISB, NMIMS Upto 1000 students BIMT, UBS, Fore School of Management Upto 200 students Amity, Sharda, Lovely, IBS-ICFAI etc Upto 5000 students Etc Upto 200 students or Expand deeper geographically Create & Sustain an Edge Focus on quality & content Improve or shut the shop In such hyper-competitive environment, B-Schools will need to adopt advanced & innovative strategies for a sustainable business growth 3/10/2015 StratEDGE Business Presentation 4

5 2.1 Learning methodologies used in B-Schools Degree of deployment of various methods to impart management education Consumer Tutorial Case study Role play Simulation BBA/BBM High Medium Low Zero Top 20 MBA High High Medium Low Ranked MBA High High Low Zero Key reasons for low deployment of simulation tools for imparting education 1. Not a part of syllabus or program portfolio 2. Low awareness about this unique method of learning 3. No comprehensive service model available in market Source : Analysis of BBA/MBA course curriculum & market research findings Actions & decisions based learning, moderated by professors, in an online simulated business environment, is the next big thing in B-schools 3/10/2015 StratEDGE Business Presentation 5

6 2.2 Market research findings at a glance Research design Online quantitative research Closed ended 6 questions Total sample size n = 230 Respondents MBA current students Mumbai, Delhi NCR, Punjab Duration Sep-Nov 2014 MBA students confirmed low awareness, but high interest in actions based learning 3/10/2015 StratEDGE Business Presentation 6

7 3.1 Concept of simulation in business education Participants divided into 5 teams, represent 1 company each and make business decisions on e-portal. Performance results calculated by simulation tool are then debriefed by instructors. Teams enter next year of simulation to improve performance or outperform other teams 3/10/2015 StratEDGE Business Presentation 7

8 3.2 Process at customer end (one workshop) Business environment document, teams formation & username passwords release Teams make strategic decisions on key verticals Product & Price Marketing Production Sales - Attributes - Costing - Price - Total spends - Marketing mix - Choice of media - Investment - Capacity - Efficiency - Sales target - Promotion budget - Distribution mix Decisions submitted on BOSS Algorithms of BOSS run at individual & comparative level Each company gets performance report card & Stock Price index Instructor de-briefs on results & connects with theory. Teams run company for 2 nd year to do course corrections. 3/10/2015 StratEDGE Business Presentation 8

9 3.3 Core advantages of this method For participants, it is a unique experience beyond conventional teaching 3/10/2015 StratEDGE Business Presentation 9

10 4.1 Value analysis for stakeholders of B-school Students - Experiential learning - Better placements - Positive WOM on social media - Student-Faculty quality up - Reduced marketing costs - Higher price premium B-School promoters Faculty - Advanced teaching method - Higher interest of students - Enhanced level of motivation - Unique selling point - Improved school rankings - Quality intake of students Competition Adding value to each stake holder means more profits & a sustainable business growth in the long run 3/10/2015 StratEDGE Business Presentation 10

11 5.1 Application & integration in MBA programs Option-4 Option-3 Option-2 Option-1-1/2 days workshop - 3/5 rounds of simulation - Equivalent to 15hrs/half credit - 2 days competition seminar - 3/5 rounds of simulation knock outs guest lectures - 5 days comprehensive course - 5 rounds & consolidation of MBA - 30 hrs/1 credit equivalent - Integrate in regular course - Marketing or Strategy subjects - Run by professor on portal of StratEDGE 30 students batch 1 workshop 8 Hrs Login, Presentations, Results & Certificate INR 1000/Student per day + actuals 150 students batch 1 seminar 16 Hrs Login, Results, Guest faculty & Certificate INR 125,000 per day + actuals 30 students batch (min order 2) 30 Hrs Login, Presentations, Results & Certificate INR 90,000 per course + actuals Train the trainer program 2 days Instructor license & Presentations INR 15,000/Trainer (min order 3) + actuals Project license for INR 10,000/project 3/10/2015 StratEDGE Business Presentation 11

12 5.1 Service deliverables - summary Program Focus Duration Recipient profile Methodology Preparation Key learnings objectives Batch size Facilitator Seat of a CEO Run a company operations like a CEO in online simulated business environment Actions & decisions based accelerated learning Preparation for good interviews & placements 1 day/8 Hrs - 3 rounds of Simulations on web based portal BOSS (extendable to 4, if students absorb) MBA Students 2 nd Semester onwards CSR : Concept - Simulation Review (see program details as below) Pre-read case study & instructions manuals, 1 laptop for each team, Internet connection Resources allocation, interdisciplinary management skills & strategic alignment Critical analysis skills to manage end to end operations, just like a CEO Interpersonal relations, assertiveness, decision making & taking charge Min 10 and max 25 participants Saurabh Grover, Founder & CEO of StratEDGE, DGM Planning, Volkswagen Group, India Take away Case study presentation, Concepts presentations, Results of simulation, Certificate of participation Detailed program Time CSR Objective 9:00-09:30 C Introduction, what to expect, case related queries, teams formation & login 9:30-10:00 C Fundamentals of Strategy Formulation process 10:00-11:30 S Simulation - session 1, decisions to be made & team coaching 11:30-12:30 R Review & analysis of the results of simulation, planning for next session 12:30-13:30 S Simulation - session 2, decisions to be made & team coaching 14:00-14:30 R Review & analysis of the results of simulation, planning for next session 14:30-15:00 C Strategic alignment - Balanced scorecards, best practices 15:00-16:00 S Simulation - session 3, decisions to be made & team coaching 16:00-17:00 R Review & analysis of the results of simulation, self reflection & learnings 3/10/2015 StratEDGE Business Presentation 12

13 6.1 Existing clients B-Schools Corporate 4/8/2014 BOSS Business Plan - V.1 13

14 6.2 Management team Saurabh Grover By qualification, I am a Mechanical Engineer & an MBA (Marketing & Strategy) from France. In all, I have over 15 years of diverse work experience in India'a leading car companies like Maruti Suzuki & Volkswagen including a couple of years in Japan. In my last corporate position I was heading Product Planning & Market Research at Volkswagen India. I am very passionate about learning, training & mentoring management students & practioners. StratEDGE is my initiative to provide advanced business education solutions to b-schools & corporates, to ensure higher assimilation & retention of management practices Prashant Bhat I am working as Head of Consulting with Red Hat, an Open Source Software Technology Provider and Leader with annual revenue of USD Billion. I am an Engineer and an MBA (Marketing and Finance) with 20 Years of progressive work experience in IT companies like Oracle. In the last one year, I have focussed in developing a solution that is very interactive, extremely robust and yet flexible for scaling up or across. And StratEDGE provides that platform to management students and corporate managers, where learning happens by experiencing in an accelerated virtual environment. Prakhar Chandraa Business Analyst Mohit Anand Academic advisor Sugandha Wadhwa Marketing Manager Susanta Bose Academic advisor Excellion BD Partner IT partner Bangalore based Adiaki BD Partner Mumbai 3/10/2015 StratEDGE Business Presentation 14

15 7.1 Screenshot from BOSS Product & Price 3/10/2015 StratEDGE Business Presentation 15

16 7.2 Screenshot from BOSS Marketing 3/10/2015 StratEDGE Business Presentation 16

17 7.3 Screenshot from BOSS Sales & Distribution 3/10/2015 StratEDGE Business Presentation 17

18 7.4 Screenshot from BOSS Production 3/10/2015 StratEDGE Business Presentation 18

19 Business Operations & Strategy Simulation - BOSS An integrated approach for learning business management practices 3/10/2015 StratEDGE Business Presentation 19