Introducing PlayFab. The Complete Game Operations Platform. October 28, 2014

Transcription

1 Introducing PlayFab The Complete Game Operations Platform October 28, 2014

2 The future belongs to live games and live games require a game operations platform with backend services and tools Offers and promotions Time-limited events Cross-device saved state Social / multiplayer In-app purchase Content management Analytics Testing

3 Most game backends today are built from scratch This is a huge problem: Big upfront investment = poor ROI for a single title Harder than it looks = launch risk on day one Shortage of backend engineers = hard to hire needed talent Delay waiting for tech to integrate = large opportunity cost, hard to prototype Poor internal documentation = more difficult to onboard new talent Never enough time for tools = leaving money on table post launch

4 But this is changing Cocos demonstrates the value of off-the-shelf tools No one thinks building your own engine is a good idea anymore Maturing industry drives higher competitive requirements Explosion of indies who cannot afford to build even if they want to Vertical services are already entering the value chain Analytics, A/B testing, payment providers, etc. But not designed to work together seamlessly SDK fatigue

5 Complete live game operations platform. Focus on the fun we ll do the boring bits Tools for operating live game Cloud-based backend services Multi-player support (real-time, turn-based)

6 Everything a game needs for success (the last API you ll have to integrate into your game) Player Accounts Authentication Profile Management Account Linking Data Storage Per player Per title Product Management Analytics and Reporting Customer Support Tools Abuse Reporting and Banning Commerce Catalog Management Virtual Currencies Player Inventory Tracking In-game Purchasing Marketing and Promotion Item Trading In-game Messaging Push Notifications In-game Messaging Social Friends Lists Player Chat Leaderboards Game forum integration Multiplayer Game Hosting Custom game server hosting Matchmaking Server monitoring

7 We have had more than 3 PlayFab powered games in the Steam top game titles on our platform 30,000 concurrent users 4,800,000 players registered 10,000,000 game sessions played $4,100,000 player dollars spent 138,000,000 items purchased 70,000,000 API calls / day 60 functions in our API

8 Complete tools to operate your game Player Management Item Management Game Server Management In-Game Marketing Game Content Management Analytics & Reports

9 Easy adoption by any game developer + + Full set of support resources makes it easy for any developer to quickly start using the PlayFab platform. Getting Started Guides + SDK s for popular tools Full documentation Full-time developer relations team

10 Deep analytics support All the data needed to increase engagement, retention, monetization PlayFab automatically captures the most important player events, as well as any custom events your games generate. PlayFab analytics data can also be analyzed by third party BI tools such as Tableau Software or manual SQL queries.

11 Battle tested reliability PlayFab technology was spun out of Uber Entertainment Running continuously for nearly 3 years % uptime Spent the last 6 months productizing for external consumption Sample games: Free-to-play ios/android casual game Published by: TiltingPoint Peak users: 160K DAU Free-to-play PC/Steam FPS (PS4 soon) Published by: Edge of Reality Peak users: 307K DAU, 30K concurrent Premium PC & Mac RTS Published by: Uber Entertainment #1 game on Steam

12 Key Partnerships Game Engine Partner Multiplayer Cocos SDK available today Deep integration with Cocos Studio planned Leading multiplayer server tech Free to all PlayFab customers Synchronous or asynchronous

13 Strong interest from developers already More than 300 titles provisioned already from 395 developers, including:

14 Customer Pricing Model Pay as you Go Pricing All pricing is based on your game s Daily Active User s (DAU). 1 DAU = 1 DAU credit. Purchase credits ahead of time. Credits never expire. No tiers use any or all of the PlayFab developer features for the same price. New titles get 30,000 DAU Credits FREE a $150 value DAU Credits Price per DAU Prepay Amount 3,000 $6.00 / thousand $18 30,000 $5.00 / thousand $ ,000 $4.00 / thousand $1,200 3,000,000 $3.00 / thousand $9,000 30,000,000 $1.50 / thousand $45,000 Hosted Multiplayer Server Pricing Game server software hosting in data centers around the world. Includes matchmaking, server monitoring, log storage, analytics, and more. Billed monthly. Virtual server Physical server $ / Server Actual monthly cost + 10% mgmt. fee Resources Developer Support Tiers Choose the level of support your team needs. Free Gold Platinum $0/mo $299/mo $1,999/mo Documentation Forums Support tickets Documentation Forums Support tickets Documentation Forums Support tickets Phone Web-based training Assigned Engineer Response Time Best effort 24 hours 3 hours Other features Service Guarantee Service Guarantee Source code access Custom development Dedicated hardware

15 Thank You! Visit playfab.com to signup today! Questions?