How to Design a Photo Based on Text, Word and Graphics
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1 Graphic Design Go for the Grid
2 Basic Guidelines Structure! External spacing! Internal spacing! Bull s eye effect! Linkage! Dominance and proportion! Contrast!!
3 Structure
4 External Spacing Internal Spacing
5 Photos Text Margin Bullseye
6 Photos Text Margin Bullseye
7 Linkage Type & Flow
8 Dominance Proportion
9 Contrast
10 3 Layers of Design 1 Base!!A framework of thin vertical columns!!!!and horizontal rows for planning! 2! Modular! 3! Content!!A collection of a variety of modules!!!!that will organize content!!what readers actually see: words and photos!
11 Base
12 Modules
13 Content
14 Modular Design Traditional photo spaces = content modules!!more coverage!!more content!!more design! Modules can be related coverage!!!or independent stories! All basic design principles and strategies!!are still applied in modular approach!!!
15 Modular Design
16 Modular Design
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25 Purposeful Graphics Use graphic tools with content to:!!unify and separate!!emphasize and de-emphasize!!direct the reader! Develop graphic strategies with:!!headline packages!!story and sidebar treatments!!caption enhancements!!photo collections!!navigational devices: labels, folios!!!
26 Westlake High School Austin, TX
27 Three-peat Strategy Draws attention to deserving elements!!serving as a unifying force!through repetition or reflection of:!!lines!!color!!textures/patterns!!shapes!!space!!typography!!!
28 Threepeat Lines
29 Threepeat Color
30 Threepeat Shapes
31 Threepeat Typography
32 Contrast Opposing elements add visual energy!!content: verbal visual!!size: large small!!format: vertical horizontal!!shape: rectangular circular odd!!weight: light bold!!width: wide narrow!!font: serif serif decorative!!alignment: justified unjustified!!color: black and white process/spot color!!
33 Contrast Weight
34 Contrast Color
35 Contrast Vertical & Horizontal
36 Contrast Font
37 Typography Organized by styles, families and faces!!serif!!sans serif!!decorative!!!handwritten!!!grunge!!!ugly!!
38 Helvetica Light Helvetica (medium) Helvetica Bold Helvetica Black Helvetica Black Condensed Helvetica Oblique (Italic) Helvetica Type Type Family & Faces
39 Decorative
40 2-Font Strategy Westlake HS Austin, TX
41 3-Font Strategy West Shore Jr/Sr HS Melbourne, FL
42 Color One, two or multiple color strategies!!throughout the book!!within a section!!on a spread!
43 Whitney HS Rocklin, CA
44 Cover Color Strategy Whitney HS Rocklin, CA
45 1-Color Strategy Whitney HS Rocklin, CA
46 2-Color Strategy Whitney HS Rocklin, CA
47 3-Color Strategy Whitney HS Rocklin, CA
48 Space 3 levels:!!tight: 2-3 points!!standard: 1 pica!!expanded: vertical and horizontal rails (3 picas)!
49 Space
50 Westlake HS Austin, TX
51 Functional Design Content-driven!!Makes a strong verbal and visual connection!!with each photo and copy element planned to!!add a different aspect of story to the spread! Readable!!Presents photographs and copy logically! Consistent!!Gives readers a sense of organization! The wow factor (Harrower says Attract Eyeballs )!!Appeals entertainingly, creatively to its audience!
52
53 St. Mark s School Dallas, TX
54 Can you see the columns in this spread? St. Mark s School Dallas, TX
55 Can you see the columns? St. Mark s School Dallas, TX
56 St. Mark s School Dallas, TX
57 St. Mark s School Dallas, TX
58 St. Mark s School Dallas, TX
59 St. Mark s School Dallas, TX
60 Can you see the columns? St. Mark s School Dallas, TX
61 St. Mark s School Dallas, TX
62 Can you see the columns? St. Mark s School Dallas, TX
63 St. Mark s School Dallas, TX
64 Can you see the columns? St. Mark s School Dallas, TX
65 St. Mark s School Dallas, TX
66 St. Mark s School Dallas, TX
67 Content Elements Verbal! Visual!!Headlines: primary, secondary, specialty!!stories: features, fact/figure/feeling quick reads!!captions: idents, summary, expanded!!photos: action, reaction, snapshot, reference!!artwork!!
68 Westlake HS Austin, TX
69 Westlake HS Austin, TX
70 Westlake HS Austin, TX
71 Design Contest Rules You will receive a written copy of these, but here are the basics. There are four groups: non-computer beginner, non-computer advanced, computer beginner, Every design must contain the basic elements: and computer advanced. Photos Captions Headline Eyeline Grid and Column Design.
72 Design Contest Rules Every design must contain the basic elements: Labels (purpose, section) Photos Captions Headline Eyeline Dominant Element Grid and Column Design.
73 Thank You! Special thanks to John Cutsinger, Jostens Creative Account Manager
Yearbook Workflow English Desktop Publishing Susan O'Connor Coral Reef High School Miami, FL
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Visual Communication Program Assessment Revised 2014-2015 Graphic Design Portfolio Checklist/Assessment
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