RIM Localization and User Experience - The Benefits

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Arlene Woods
3 years ago
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1 Blurring the Boundaries Between Localization and User Experience Building Partnerships Across RIM Teams to Create Something More Than Just Localized BlackBerry Background 1

2 Research In Motion Founded in 1984 Headquarters in Waterloo, Ontario, Canada Offices in North America, Asia-Pacific and Europe Launched the BlackBerry smartphone in 1999 Launched BlackBerry PlayBook tablet in 2011 leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. provides platforms and solutions for seamless access to time sensitive information including , phone, SMS messaging, Internet and intranet-based applications 3 Past 2

marketer of innovative wireless solutions for the worldwide mobile communications market.

3 Localization team over time origin incepted within Information Development Services started with project managers expanded dto include language specialists interface focus product and program management technical writers software developers input user interface documentation 5 Early localization at RIM UI into French and German on early devices localized releases often came a month or more after English product release often only required documentation translated eventually expanded to full FIGS language set have steadily introduced languages into products over the past 10 years 6 3

localization at RIM UI into French and German on early devices localized releases often came a month or more after English product release often

4 Evolution Moving forward expand with L10n Technical Support expand with L10n quality analysts LQA redefine project management role reach broader audience across organization 30+ languages currently simship 8 4

redefine project management role reach broader

5 From feature + component + feature + component = product feature and component localization = localized product To localized feature + localized component + localized feature + localized component + localized feature = localized product Mission: Collaborate within RIM and with our partners to provide fully localized products for RIM s target markets. Vision: Meet customer expectations by completely integrating localization into the product development process 10 5

product Mission: Collaborate within RIM and with our partners to provide fully localized products for RIM s target

6 Localization is more than just language Localization is integral part of the system experience of a customer in the language cultural dimension architecture, not a feature 6

7 Reach Localization reach where we collaborate with. Language Service Providers Internationalization Development in what we do Outsource translation and linguistic ( incontext, post-translation ) testing to external global vendors Implement text rendering, locale, and input support Implement best practices for UI authoring Localization and Internationalization Functional Testing Test text rendering, locale, and input support early in cycle Conduct in-country testing of devices, with mix of internal staff and external vendor 14 7

post-translation ) testing to external global vendors Implement text rendering, locale, and input support Implement best practices

8 Localization reach where we collaborate with. User Engagement ( beta ) in what we do Run expanded internal and external beta programs to get better language coverage Product Information Development UX User Experience Create documentation, within the content management system Create training materials for carriers, administrators Design UI Implement best practices for localizability 15 (Language) Service Providers 8

language coverage Product Information Development UX User Experience Create documentation, within the

9 today translation, MT, TEnT, GMS, terminology, testing, customer service, etc. tomorrow Instead of talking about translations, talk about what is going to generate translations beyond i18n, UX research, usability, acceptance, design 17 Internationalization Testing 9

10 Localization and internationalization testing beyond just translation areas input methods spell check custom dictionary autotext entering, editing, deleting multilingual text copying, pasting of special characters handling of special characters between smartphone and servers rendering voice dialing 19 User Engagement 10

multilingual text copying, pasting of special characters handling of special

11 our beta testers represent our customers represent the diverse population and talent within RIM use software before public release localization beta testing is natural strategic specialized 21 Product Information Development and User Experience 11

public release localization beta testing is natural strategic

12 Collaboration areas connections between systems (CMS, TMS) process definition and integration translatability analysis terminology management 23 Translator experience, TX translation out of context? Improve TX by best practices in terminology, syntax, placeholders, string composition, etc

management 23 Translator experience, TX translation out of context?

13 How online help is presented to user goal-based vs. feature-based where does localization fit in? 25 Global Intelligence Community 13

14 27 Design and Development 14

15 Nouns can have genders {1} is locked. Press the Lock button to unlock. 29 {1} is locked. Press the Lock button to unlock. Keypad = teclado (masculine) Screen = pantalla (feminine) El teclado está bloqueado. article noun participle Pulse el botón de bloqueo para desbloquearlo. enclitic pronoun La pantalla está bloqueada. article noun participle Pulse el botón de bloqueo para desbloquearla. enclitic pronoun 15

Keypad = teclado (masculine) Screen = pantalla (feminine) El teclado está bloqueado.

16 User Experience Language selection 16

17 Delivering a globalized product encoding, fonts, rendering language packs/ builds keyboard, input methods locale collation (sorting, grouping) externalized strings alignment and cursor navigation for bidi autotext/prediction spell check search shortcuts UI translations documentation training material colors, cultural issues EULA marketing/packaging blackberry.com BB Answers knowledgebase 33 Blurring the Boundaries Between Localization and User Experience Building Partnerships Across RIM Teams to Create Something More Than Just Localized BlackBerry 17

documentation training material colors, cultural issues EULA marketing/packaging blackberry.

18 Thank you 35 18

Localization Testing in Mobile World Software Testing Conference, 2013

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