World. Marketing automation, the Future of Marketing

Transcription

1 World Marketing automation, the Future of Marketing

2 Strap yourselves in. Landing could be tricky

3 HIST RY CULT RE The constant bombardment from the nearby planet of SPAM makes World a particularly hazardous environment upon which to set foot. A YouGov survey on Digital Body Language found that 28% of UK marketers thought that repetition of marketing tasks was their biggest business pain A cowed population is at the mercy of a despotic and badly managed marketing force that imposes an oppressive regime, where the hapless inhabitants are left demoralised and exhausted, repeating the same tasks over and over again. Tread carefully, and if you hear the SPAM alert try to reach the cover of the nearest junkmail box % 2.95% Couple that with the rather dismaying statistics that the average Open Rate for Marketing across all industries is 18.35%, which drops to a paltry 2.95% for Click-Through Rates, and it becomes evident why World is in such bad shape

4 Even so, 89% of marketers say that is their primary channel for lead generation so why is it going so wrong? The aforementioned repetitive nature of an marketing campaign Bad data and out of date lists Through the course of a year, an average 25% of a mailing list becomes inactive EVOLUTI N Lack of measurement of the ROI 52% of marketers answering the YouGov study said they were unable to measure the ROI of their marketing campaigns The wrong messages being sent at the wrong time 20% of marketers send late, unsegmented s, which lack a clear purpose or conversion goal Uncertainty over whether customers remain interested or treat marketing communications as spam - 40% of US and UK Internet Users said the reason for not regularly opening/reading marketing messages is that they consider the message to be spam World isn t completely broken. A small resistance movement has risen from the ashes of the scarred landscape, intent on putting an end to the tired marketing practices that have blighted their world

5 They are placing marketing automation at the heart of their campaigns. Marketing automation has seen the fastest growth of any CRM-related segment in the last five years Focus Research Marketing automation allows marketers to trigger communications based upon the actions taken by prospective customers. It removes the repetitive factors of marketing that tie up many of this world s inhabitants and fully automates the interactive process. Event-triggered marketing can potentially save 80% of your direct mail budget Gartner Research This powerful weapon gives the resistance movement of World the opportunity to keep in touch with their audience consistently, with segmented, personalised s intuitively sent, dependent upon - and meeting - the actions taken across a range of different platforms. As their unofficial motto goes: DELIVERING RELEVANT CONTENT, WHEN AND WHERE IT IS NEEDED! Relevant s drive 18 times more revenue than broadcast s Jupiter Research Marketing automation is ideal for the lead nurturing process, ensuring complete measurement and that only the hottest leads are delivered to Sales teams, right at the point customers are ready to buy. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads The Annuitas Group Remember, once we ve landed, stay sharp and keep your wits about you... Intelligence states that the previously mentioned, yet still unidentified, Modern World has a direct communication channel to the World resistance group. Best of luck

6 Thank you for reading! Return to the map to continue exploring this world or tweet your opinions at #modernmarketer.