BRAND GUIDELINES. For more information

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1 BRAND GUIDELINES

2 Introduction Our brand is our identit, it s who we are. It s the ideas, emotions and associations that come to mind whenever anone thinks about Yarlington. Our brand is in our advertising, our websites, our direct mail, and ever communication we do. Our brand runs right through our business from talking to customers and stakeholders to all of our One Team Activities. It s everthing that is Yarlington. Tone of voice The tone of voice when writing for Yarlington communication should be appropriate for audience/campaign.

3 Main Yarlington logo Colour breakdown CMYK Black: C: 40 M: 30 Y: 30 K: 100 Yellow: C: 0 M: 16 Y: 100 K: 0 Gre: C: 40 M: 30 Y: 30 K: 35 RGB R: 0 G: 1 B: 4 R: 255 G: 210 B: 0 R: 113 G: 117 B: 119 Hex Black: Yellow: ffd200 Gre:

4 Reversed & grescale Yarlington logo Grescale Reversed Black: 100% Black: 40% Black: 65% Black: 100%

5 Logo applications Logo should be placed in either the top right or bottom right corner Minimum clearance space around the logo

6 Logo applications Wherever possible the main 4 colour logo should be used except in the following cases: 1. The document is gre scale 2. The logo is lost on a textured background 3. The logo is lost on a solid colour background. Brand guidelines On a colour document with a clean background the main 4 colour Yarlington logo should be used. On a black and white document the grescale logo should be used

7 Logo applications Brand guidelines On a document with solid colour background a white Yarlington logo should be used. Brand guidelines On a document with a textured background the reversed out Yarlington logo should be used.

8 Tpeface Our tpeface for printed documents is Dinot. For digital Dinot is used where it is not available on third part, Arial should be used. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxz Dinot light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxz Dinot regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxz Dinot bold

9 Colour palette Primar colour palette Black C:40 M:30 Y:30 K:100 R:0 G:0 B:0 Pantone: Black Text 100% black Secondar colour palette Yellow C:0 M:16 Y:100 K:0 R:255 G:210 B:0 Pantone: 116 Gre C:40 M:30 Y:30 K:35 R:113 G:117 B:119 Pantone: Cool gre 11 Blue C:90 M:11 Y:0 K:0 R:0 G:164 B:228 Pantone: 2995 Yellow C:0 M:30 Y:100 K:0 R:253 G:185 B:19 Pantone:130 Green C:100 M:0 Y:44 K:0 R:0 G:170 B:166 Pantone: 3272 Red C:0 M:100 Y:55 K:0 R:237 G:21 B:86 Pantone: 1925 Orange C:0 M:84 Y:88 K:0 R:240 G:81 B:51 Pantone: 1788 Purple C:81 M:100 Y:0 K:7 R:85 G:41 B:136 Pantone: 2607 Gre C:0 M:0 Y:0 K:40 R:167 G:169 B:172 Black 40%

10 How to use the colour palette Our secondar colour palette is linked to our business strategies and should be used accordingl. For all documents the whole colour palette can be used to create vibrant communications, however if there is an underling strateg being communicated in the document the relevant colour should be the dominant colour. For example orange is associated with people so a document focusing on Yarlington staff should have a dominant orange colour flowing through. A document with a variet of strateg associations should use a variet of colours and have no single colour dominating. Blue - Communit Enterprise Yellow - Homes and Services Green - Viabilit Red - Customer Insight and Engagement Orange - People and Culture Purple - Business Growth

11 Brand Guidelines How to use the colour palette Below are examples of how to appl the colour palette Taking in a lodger As a Yarlington tenant, ou ma want to consider taking in a lodger. This can be a good wa to earn extra mone to help to pa our rent and household bills. If ou are thinking of taking in lodger, please contact our Communit Coordinator and the Incomes Department, the will advise ou if ou are permitted to have a lodger. When ou have found a suitable lodger ou must suppl the lodger s full details to our Communit Coordinator. You are also required to tell an relevant Local Authorities for an benefits ou receive. Pros and cons of taking in a lodger Pros Extra mone ever month to help cover the mortgage, or simpl as extra spending mone. A new friend to go to the pub/share a bottle of wine with Someone to look after the propert/cat/stick insect while ou re awa Cons You could potentiall end up living with a stranger. So it s important ou get someone trustworth in. You ma also find it difficult to gain personal space as ou will also have to allow them use of the communal areas such as the kitchen and bathroom. Friction between ou and our lodger if the rent is late. Tenant Incident Reports NEXT STEPS 1. Contact our Communit Coordinator to find out 2. Work out how much ou will earn weekl from having a lodger. 3. Set up an advert for taking in a lodger. Tacklingcial Anti-So ur Behavio 4. Look online and in the local shops and newspapers for adverts looking for a room to rent. 5. When ou have found someone interested, set up a meeting in public place to get to know them. 6. Write out a list of rules for our house for our lodger to read. 7. Contact an local authorities to let them know ou have taking in a lodger. Enjo the benefits a lodger can bring! Thinking about taking in a lodger? mitted e are com fe Group, w create sa Housing to on s gt ie. in it At Yarl mmun to live in within co r people nments fo to working ro vi en tive and attrac Contact us: Yarlington Housing Group, Lupin wa Yeovil, Somerset BA21 8WN Tel: A Homes and Services communication use Images should be real-life Anti-social behaviour - can use multi-brand colours but the dominant photographs of our residents or issues residents face in and colour should be ellow. properties wherever possible and not around their home, main obviousl stock. colour should be ellow.

12 Strateg lines These lines represent the 6 Yarlington strategies, Customer Insight and Engagement, Homes and Services, Viabilit, Communit Enterprise, People and Culture and Business Growth. These lines are a creative device which could be used in various was throughout our documents The lines are closel intertwined to represent the strategies united throughout the different areas of the business. Examples We are dedicated to providing so much more than houses for people to live in. While that still remains at the core of our business, we recognise that our communities need homes not houses, and our focus should be on people not places. our 3 ear strateg explains our approach clearl, and sets out our aims and objectives, and the was we will achieve our ambitious goals. We have made a significant investment in this new approach, part of which is being used to provide the staff we need to deliver the services that are vital to success, and part of which is available to help fund communit projects. We had a Communit Fund with a budget of 100,000 for the financial ear 2011/12 which invited applications from existing or new communit groups or initiatives to help them to deliver their own projects. The needed to show the benefit to the communit, in line with our own aims and objectives, and were monitored so we could be sure that this was achieved. match funding from other sources was encouraged; the projects had to show that the could support themselves in the longer term and were not reliant on Yarlington or other organisations for future funding. 46 Communit Fund applications were supported which ensured that communit projects in excess of 1 million took place, benefitting 24,000 people. We helped 51 elderl residents financiall who were struggling to pa rising fuel bills. Working in partnership with Somerset Communit Foundation, we identified those most need residents and gave them the securit of knowing the could keep warm in the winter. We established communit investment projects working with organisations including Connect South West, Citizens Advice Bureau (CAB), Barnardo s, Yeovil College, Federation of Schools, WATCh project Chard, South Somerset voluntar & Communit Action (SSvCA), Somerset Rural Youth project and South Somerset mind. These projects are targeted to individuals who are often isolated or have barriers to getting into emploment or training. onl b having an in-depth knowledge of our communities are we able to identif and help those who are most vulnerable or disengaged. Working in partnership with other organisations gives us a greater impact and the abilit to signpost these people to access the services the need. This approach has alread created or maintained 21 jobs in the local area, demonstrating our commitment to invest in our communities as places where people choose to live, learn and work. At Yarlington Housing Group we are committed to invest in our communities as places where people choose to live, learn and work. pictured: Emploees during Challenge Yarlington week.