Effective Online Teaching Models
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- Richard Walker
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1 Module 3 Cheat Sheet: Effective Online Teaching Models By EducationU
2 Teach and Profit MODULE 3 Effective Online Teaching Models The move that almost ended my teaching business before it even got started! What we ll cover The Online Teaching Business Ladder 5 Teaching Delivery Models 3 types of Teaching Business Models How to pick the right model that will best fit YOU and your students 1
3 The Online Teaching Business Ladder Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) A Deep Thought Does FREE really mean FREE? Not Usually 2
4 My Webinar Frenzy of 2008! Psychological Trigger The Power of Reciprocity If you do something for me that has value, I ll return the favor Christmas Card Experiment 3
5 Hubspot: Two Types of Free Lead Generation Training Model Client Retention Training Model 4
6 Ed Dale s 30 Day Challenge Ed Dale s Ladder Progression Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) Buy More Paid Training 5
7 Lead Generation for Products & Services Lead Generation for Products & Services The MOOC Revolution 6
8 The MOOC Revolution Any free web-based course that is aimed at large scale participation and is provided on an open-access basis. The Kahn Academy Coursera 7
9 Quick Assessment What is your end goal for creating a free course? Quick Assessment Generate leads for products & services Generate leads for premium training courses Retain customers and clients Brand recognition Benefits of Free Courses Builds credibility and authority Builds list Offers a unique try before you buy model Increases product sales and client base 8
10 Low Cost Courses Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) Low Cost Courses VALUE PERCEPTION Are paid courses perceived to be more valuable than free courses? Low Cost Courses 9
11 VideoGenesis.com VAClassroom.com Benefits of Low Cost Courses Excellent way to add a greater number of students to your Learning Funnel Addresses the Perceived Value factor Offers an impulse-buy purchase Affordable entry point that builds credibility and ignites SLAV (Student Lifetime Acquisition Value!) 10
12 Flagship Product Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) Marie Forleo s B-School WP101.com 11
13 Benefits of Flagship Programs Build a strong and reputable brand around one main training course Create a long-term income stream Establish longer term joint venture partnerships Great focus on improving one program (as opposed to updating many) Advanced Training Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) InfusionSoft Training 12
14 InfusionSoft Training Benefits of Advanced Programs Additional income streams Opportunity to build more specialized, focused training programs Able to offer more of an Online University feel Mastermind & Coaching Programs Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) 13
15 Brendon Burchard s Mastermind Group Benefits of Mastermind & Coaching Programs Offers a more intimate, intensive and interactive training experience Lucrative, ongoing income stream for your business Tangibly see the impact your teaching makes in individual s lives. Online Teaching Business Ladder Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) 14
16 3 Primary Teaching Business Models Other Related Products & Services One (or Two) Primary Programs Multiple levels of courses Lead Generation Model Flagship Model University Model Action Step Download Your Online Teaching Business Planner! Teaching Business Planner 1. What type of teaching business model best fits you? Lead Generation Model Flagship Model University Model Other: 15
17 Teaching Business Planner 2. Using the Teaching Business Ladder, what initial course would you first create and why? 3. Thinking long-term, what direction would you envision your teaching business going in the next couple years? Chart the course and change on the fly! 5 Online Teaching Delivery Models 16
18 5 Online Teaching Delivery Models Live Continuity On- Demand Evergreen Blended Adoption Training Live Training (Synchronous) Delivered live via Learning Management Solution, Teleseminars, Webinars or Google Hangouts. Most engaging and interactive learning environment Provides extra level of accountability Not as convenient and flexible Requires YOU to be there More vulnerable to technical issues 17
19 2. On-Demand (Asynchronous) Self-study, work at your own pace model Self directed learning with less real-time engagement Flexible option to accommodate busy schedules Automated YOU do not have to be there while your students learn! Less accountability Easier to minimize tech issues 3. Blended Training Self-scheduled component with some live training Perfect complement of flexible and interactive learning Example #1: On-demand training modules with live Q&A Coaching Example #2: Live training sessions with on-demand library of tutorial videos 4. Evergreen Training Automated and sequential training with a specified time period Modular program is delivered in a drip sequence based on a set time Example: - 5 Week Adoption Training - Students start at different times - Each weekly module dripped in specific time intervals giving the course a real-time feel 18
20 5. Continuity Training Fixed OR ongoing monthly training Offer consistent training materials and resources each month (webinars, videos, articles etc ) Membership, Mastermind or Coaching Programs Example: EQUIP Adoption Skills Membership Program 5 Online Teaching Delivery Models Live Continuity On- Demand Evergreen Blended The Online Teaching Business Ladder Small Group Mastermind & Coaching Programs Advanced Training Courses (201, 301) Flagship Training Program Low Cost Courses (Clinics, Webinars, Courses) Free Online Courses (Lead Generation, Educational Resources) 19
21 Three Primary Teaching Business Models Other Related Products & Services One (or Two) Primary Programs Multiple levels of courses Lead Generation Model Flagship Model University Model Teaching Techniques Ask counter-intuitive questions (Free question) Personal, relevant stories and examples (Denny s) Relevant case examples for each step of the Teaching Ladder Use illustrations that have personal meaning (more believable) Visually appealing graphics for different models 20
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