AFA NATIONAL ROADSHOW 2015

Transcription

1 Great advice for more Australians INVITATION TO THE AFA NATIONAL ROADSHOW 2015 EARN UP TO 5.5CPD POINTS Dr David Lazenby is a world leading performance psychologist and expert in financial planning experience design and finology, including helping financial advisers develop their bedside manner. His first major tour in Australia. Every financial adviser must attend. Pure genius.

2 Welcome & Introduction Connecting Knowledge with Performance Brad Fox AFA CEO The AFA is extremely excited to present one of our finest professional development learning programmes we have created for the AFA National Practitioner Roadshow. We are delighted to work with PortfolioConstruction Forum and Sunsuper to bring Dr David Lazenby to Australia from the US. Dr Lazenby will open up your thinking around the interaction between client behaviour and strategic financial advice. Finology offers advisers an opportunity to refine their competitive advantage versus the direct and indirect advice alternatives being presented to the community. We see finology as having a strong alignment with our education philosophy of balancing academic rigour with practical application and connecting knowledge with performance. To complement the finology workshop, we present three of our AFA Award winners sharing their insights into best practice on business and adviser performance. This interactive learning programme promises to be a breath of fresh air against the backdrop of change that advisers are currently facing. It will bring you back to what really matters great advice for more Australians. Hear from our AFA Award Winners: AFA Practice of the Year Eleanor Dartnall Tapel Cafer Kate McCallum Where & When WEEK 1, JULY 2015 WEEK 2, JULY 2015 HOBART 9.30AM PM *please note different session times Tuesday 21 July 2015 Wrest Point Convention Centre 410 Sandy Bay Road, SANDY BAY TAS 7005 ADELAIDE Wednesday 22 July 2015 Hotel Grand Chancellor 85 Hindley Street, Adelaide SA PERTH Thursday 23 July 2015 Crown Perth Great Eastern Hwy, Burswood WA 6100 MELBOURNE Tuesday 28 July 2015 Sofitel Melbourne on Collins 25 Collins Street, Melbourne VIC 3000 SYDNEY Wednesday 29 July 2015 Doltone House, Piers Upper Deck Pirrama Rd, Pyrmont NSW 2009 BRISBANE Thursday 30 July 2015 Hilton Brisbane 190 Elizabeth Street, Brisbane QLD 4001 Price AFA Members: $140 AFA Non Members: $195 Table of 10: $1,400 Morning Tea & Lunch provided AFA National Roadshow 2015 Page 2

3 Programme Overview The event will run from 8.30am pm MC Brad Fox, AFA CEO Please see overleaf for full synopsis 8.30am Welcome & AFA strategy update Deborah Kent, AFA President Great advice for more Australians 8.45am PROFESSIONALISM & LEADERSHIP Making sense of an avalanche of change Phil Anderson, Chief Operating Officer, AFA Advocacy Life Insurance Review Education & Professional Standards 9.15am BUSINESS Strategic Insurance Advice Best Practice Tapel Cafer, Complete Financial Balance Practice of the Year 9.45am 10.00am 10.20am PROFESSIONALISM & LEADERSHIP Morning Tea BUSINESS AFA Community Brad Fox, Chief Executive Officer, AFA Positively changing consumer s perceptions Local charity special guest The business case for finology Anne Fuchs, National Manager, Retail Distribution & Advice, Sunsuper 10.45am 12.40pm ADVISER Lunch Break Finology Forum: Conversational methods that accelerate trust Dr. David Lazenby, Chief Finology Officer, PortfolioConstruction Forum Brought to you by Sunsuper in assocation with the AFA. 1.10pm PROFESSIONALISM & LEADERSHIP Demystifying the education pathway Excellence in Education Award Nick Hakes, General Manager, Member Services & Campus AFA Adviser education pathways State winners for the Excellence in Education Award 1.30pm ADVISER AFA Adviser Award Winners Best practice in action Kate McCallum, Multiforte Financial Services - Female Excellence in Advice Winner Eleanor Dartnall, Dartnall Advisers - Adviser of the Year 2.25pm Close - State Director AFA National Roadshow 2015 Page 3

4 Programme synopsis AFA Practice of the Year Deborah Kent AFA National President Phil Anderson AFA Chief Operating Officer Tapel Cafer Complete Financial Balance Practice of the Year The AFA has a vision of great advice for more Australians and that the road ahead is filled with new opportunities for financial advisers and their clients. In this strategy update Deb will outline the vision and key objectives of the AFA, refocusing the advice community on the quality of financial advice and the behavioural aspects of great client communications. Knowledge connects great adviser and business performance. The Government is set to make pivotal decisions this year on issues central to the future of the financial advice profession. These include education and professional standards and the future of the advised life insurance market. The debate has evolved significantly and quickly in a short period and it is essential that the impacts are understood. Phil will address the key changes and the implications for you and your business. From humble beginnings to award winning practice! Great strategic advice is only one component of a successful advice business. How you engage your clients and educate them is also important to long-term success and business performance. Hear Tapel share his insights into building a winning team that have common business values. Tapel will share his perspectives on the changing advice landscape and how Complete Financial Balance is ahead of the curve on ASIC s 413 insurance review. Deborah Kent has been in the financial planning industry for over 25 years, giving advice to clients and guiding them on their financial pathway to meet their goals. Deborah is very passionate about the work she does and enjoys dealing with clients, creating the strategy and seeing the outcome of their work together. She is a regular commentator in all forms of media, having had a regular spot on ABC radio for many years, promoting financial advice to the public. She has won many awards during her career and was also a finalist in the AFA Female Excellence in Advice Award. She now devotes most of her time to the AFA, an association very close to her heart. She is currently the National President and previously held the positions of Treasurer and NSW State Director. She was also the inaugural National Chair of AFA Inspire, a community of practice she was instrumental in launching in Deborah has a strong commitment in her role as AFA President to lifting the profile of advice, ensuring that more Australians understand and value the role that an adviser plays in the future. Phil Anderson is the Chief Operating Officer with the Association of Financial Advisers. Phil joined the AFA in 2011 having previously been with Colonial First State, where he was the Head of Risk Management & Compliance for the CFS Advice business. Phil has been in the financial services industry for 20 years, having also worked with AMP, MLC and Perpetual. Phil has worked closely with the advice businesses at both CFS and MLC. At the AFA, Phil has responsibility for policy, technology, finance and board support. Phil has been integrally involved in the development of the AFA s advocacy platform and has been responsible for numerous submissions to a range of Government and parliamentary entities. Phil is a CPA and has a Bachelor and Masters of Commerce along with the Diploma of Financial Services. Complete Financial Balance Pty Ltd offers a comprehensive Lifestyle Planning Approach providing flexible and innovative solutions for its business and personal clients. Tapel has worked in the financial services industry since Tapel works with both individual and business clients to provide specialised advice in areas including: risk insurance, superannuation, business succession planning, key person insurance, managed and geared investments, and retirement planning. Tapel works in partnership with his clients to help them achieve financial security and manage their wealth. Tapel is committed to building long-term relationships with clients by providing them with the best professional advice and personal ongoing service. AFA National Roadshow 2015 Page 4

5 Programme synopsis Anne Fuchs National Manager Retail Distribution & Advice Dr David Lazenby Chief Finology Officer PortfolioConstruction Forum Nick Hakes General Manager Member Services & Campus AFA In this session, Anne will put forward the business case that as an emerging profession we must erase the hard drive of the traditional approach to the financial advice process and develop a new way to communicate with our clients. This new approach is based on the science of psychology and is known as finology. Sunsuper has undertaken proprietary research to support this hypothesis and prove that a client conversation embedded with the learnings of finology demonstrably helps cement the client / adviser relationship in deep understanding, trust, and engagement. This outcome will help us achieve the ultimate goal of more Australian s understanding and respecting the power of quality financial advice which we know can materially change peoples lives for the better. Finology is the emerging (and converging) research field covering the study of minds, customs and behaviours with respect to money. It incorporates behavioural finance, and much, much more. Finology is the soft flip side of the coin to the hard technical portfolio construction knowledge and skills. Although everyone calls them soft skills, they re actually the hardest skills to master. In his workshop, David will explore the individual money constructs that influence our brains anticipatory nature about money. By the end of this session, you ll understand the Fuzziness of Logic and be able to apply a whole-brained-approach to improving client outcomes, as well as six basic response skills that psychologists and financial advisers must master. New education and professional standards are being mandated by licensees and advisers now have a choice of education pathways available to them. Ultimately the aim of education should be more than the acquisition of knowledge and skills; it is how the knowledge and skills are practically applied which truly matters. Nick will demystify the education pathways available for existing advisers and demonstrate how knowledge connects performance. In her role as National Manager, Retail Distribution and Advice, Anne is responsible for growing Sunsuper s marketshare via financial advisers. Anne is also responsible for Sunsuper s salaried comprehensive advice team and the National Advice Panel which services Sunsuper s 1.2m members. Before joining Sunsuper, Anne was the Chief Commercial Officer at the AFA. Prior to the AFA, Anne was owner and Director of Pinnacle Practice and My Dealer Group. From Anne worked in Business Development & Practice Management roles at BT Financial Group and ING Australia. Anne holds a BA, Adv Dip FP, ASFA Cert Superannuation and has undertaken the MGSM Executive Leadership Program. Dr David Lazenby is a licensed psychologist with a PhD in counselling and performance psychology. He is a leading expert in financial planning experience design, taking psychology from academic theory to the real world to help wealth professionals develop their bedside manner, human relations skills, systems thinking and scenario planning techniques and tools. For over 30 years, he has guided Fortune 100 executives, global financial services firms, financial planning start-ups, professional athletes and US Navy SEALs and pilots. He has consulted to the US Federal Reserve and sits on three family firms investment committees that oversee US$8bn in investments. In 2015, Dr Lazenby joined PortfolioConstruction Forum as Chief Finology Officer, with the brief of overseeing PortfolioConstruction Forum s finology curriculum. Nick Hakes is the General Manager, Member Services & Campus AFA. He is responsible for the design, build and implementation of the AFA s professional development curriculum and membership strategy. Over the last three years he has been responsible for the growth of the AFA s Fellow Chartered Financial Practitioner designation and is a member of the International Certification & Standards Board of the Asia Pacific Financial Services Association. Nick works with the AFA community of partners, licensees, advisers and members to promote the investment in education as the foundation for a sustainable and profitable advice profession. Nick holds a FChFP, B. Com, B.A in Chinese, and an ADFP. He is contemplating taking the plunge on an MBA. AFA National Roadshow 2015 Page 5

6 Programme synopsis Kate McCallum Multiforte Financial Services - Female Excellence in Advice Winner Rich and rewarding: Rethinking client relationships Most advisers would love to work with a community of clients who are raving fans. Yet, it seems, many are unsure what to do to achieve this. AFA Female Excellence in Advice Award winner, Kate McCallum, proposes that if we want rich and rewarding client relationships, we need to re-think our mindset and re-shape our approach. Kate will share her refreshing, and sometimes challenging, take on the future of advisory relationships and how her clients became fans. Eleanor Dartnall Dartnall Advisers - Adviser of the Year Client on-boarding experience: engage, educate and empower While I have always taught my clients the basics of investing, it is only over the past 24 months I have developed a more rigorous approach to client education. The results have been transformational for our clients and our business. Our focus with bringing new clients on-board now involves financial building blocks which set the foundation for improved financial literacy for our clients and the next level in engagement, education and empowerment. Brad Fox AFA Chief Executive Officer Master of Ceremonies Kate is a Director of Multiforte and a financial services professional with 25 years experience. She has an extensive knowledge of investment, superannuation and financial advice, having held executive roles with leading international and Australian financial services organisations including Westpac/BT Financial Group, State Street, and Commonwealth Bank. Kate is a conference speaker and a regular contributor to the money sections of the Sydney Morning Herald and Australian Financial Review. Kate holds post-graduate qualifications in Commerce; Applied Finance & Investment; and Financial Planning. She is Vice-President of the UNSW School of Business Alumni Advisory Board, and a FINSIA NSW Council Member. Kate is an avid reader, and enjoys walking, yoga, sailing and skiing. She is currently trying to learn jazz piano and blues guitar. Kate was awarded the AFA Female Excellence in Advice Award in October 2014 for demonstrating professional excellence and leadership within the financial advice profession. After a long career at Perpetual, in 2006 Eleanor decided to establish her own financial planning business with a goal to achieve a model approach to advising. Starting with no clients or referral sources this was a difficult time and, without the financial support of husband John, Dartnall Advisers would not have advanced in the way she desired; Eleanor s service goal was a high contact provider of financial and estate planning advice for retirees in the Southern Highlands and Sydney CBD. Aligned with this high end approach came the need to establish an office that portrayed her service and we achieved this, today her offices are a destination and reflect what she delivers. Eleanor was a finalist in the AFA Female Excellence in Education Award in 2013 and in 2014 was awarded the prestigious AFA Adviser of the Year. Brad commenced as the CEO of the AFA in Jan Previous to this Brad was a practice owner and adviser and spent 5 years as an AFA Board Member including 2 years as the AFA President and was the inaugural chair of the GenXt initiative. He has demonstrated his leadership skills consistently since winning the AFA Rising Star Award in 2008 and brings both passion and foresight to the advice landscape. Brad attended the Stanford Graduate School of Business Executive Education Strategic Leadership Program in 2012, holds the FChFP and a B.Bus (Econ & Fin). AFA National Roadshow 2015 Page 6

7 AFA National Partners AFA National Partners Platinum Silver Bronze Member Benefits Diamond Ruby Sapphire Family of brands Family of brands Family of brands Financial Planning Media Partners AFA National Roadshow 2015 Page 7 The AFA would like to thank and recognise the following companies for their support (May 2015)