Tourism in Revelstoke. Marketing & Partnership Overview

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1 Tourism in Revelstoke Marketing & Partnership Overview

2 Revelstoke Tourism & RAA Entity Formation Revelstoke Tourism formed in 1997 Partnership between C of C, City and CSRD Funding shared between three agencies for Tourism Coordinator $$ on a declining level for wages from City (CSRD 5 years) $$ provided by City for Tourism Marketing/Advertising - leveraging Revelstoke Accommodation Association formed in % AHRT (MRDT) 19 Hotels, Motels, Inns, Resorts,Hostels & B&B Operates on a 5 year agreement w/province (2 nd term approved)

3 A unique partnership that allows for two separately funded agencies to operate as one DMO with specific and combined areas of responsibility.

4 Responsibilities Revelstoke Tourism Regional, Provincial, Inter-provincial markets Community Tourism Website (international) Official Revelstoke Visitor Guide & City Map Hiking, Biking, Museums & Gallery Brochures Various Print, Electronic, Social Media & Consumer Shows Sanctioned Destination BC Visitor Centers Special Event support (dedicated events coordinator) CTO & KRT Partnership Opportunities Leverages $$ from City, RAA, partnerships and sales initiatives

5 Responsibilities Revelstoke AccommodaAon AssociaAon Provincial, Inter-provincial, International markets Media support ( DBC, KRT, RMR, other) Local and regional Ski Shuttle financial support Visitor Center Operations & Events Coordinator financial support Various Print, Electronic, Social Media & Consumer Shows International Trade Show & Travel Trade Partnership with RT on CTO, KRT & other media initiatives Co-op with Ski & Snowmobile, Heritage & Attraction product sectors RAA Accommodation Guide & other print collateral

6 Community Partnerships Resort YLW ShuGle Revelstoke City, RAA, ShuGle RMR, RMI

7 Consumer Travel Shows Vancouver Outdoor Van, Cal, Edm Motorcycle Shows Saskatchewan Snowmobile LA & SF Ski Dazzle Toronto Ski Show Vancouver Womens Show Vancouver Golf Show Ft. McMurray Fall & Spring Shows Calgary Adventure KRT Show Partnerships Interna-onal Ski Powder Motorcycle Highway

8 RAA Trade Show Example New Zealand & Australia Ski Shows New Zealand Australia Auckland Melbourne Warren Miller Ski Show Film Melbourne Ski Show Travellers in for Long Stays Sydney Sydney Sydney Ski Ski Show Ski Show Show InternaAonal Regional CompeAAon

9 Co-op Initiatives

10 KRT Co-op & CTO Print Media Consumer Shows Show Displays Trail Map Guides & Brochures Stay Another Day PromoAon Things to Do Banners Social Media OpportuniAes KRT/DesAnaAon BC for Media Support

11 CTO Partnerships Highlights Mobile Phone Website

12 CTO Partnerships Highlights Photography

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15 Resort Municipality Initiatives Boulder Mtn SRnowmobile Cabin Frisby idge Mark Kingsbury Snowmobile Memorial Footbridge Cabin Mountain Bike Trail Dirt Bike Track & Trails Network Snowmobile Club 2G009 roomer Resort Shu?le & 13 Mt. McPherson XC Ski Lodge

16 Coming Events

17 Current & Future New Event Coordinator In Place Amy Flexman Partnership IniAaAves w/ KRT, RMR, RSC, & Other EnAAes Promote Revelstoke Regional, Provincial, NaAonal & InternaAonal Increased Social Media content & blogging Website content updates and packaging promoaons Increased penetraaon into Travel Trade Marketplace ConAnued CollaboraAon between RT & RAA NEW! Revelstoke Visitor Center & Tourism Office

18 Tourism Revelstoke Thom Tischik Team Meghan Tabor Amy Flexman