An introduction to managing your digital assets and workflow publishing

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Linda Armstrong
8 years ago
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1 An introduction to managing your digital assets and workflow publishing Brand publishing: Collaborative. Automated. Multi channel.

2 What we ll cover 1 2 The current difficulties of managing and distributing digital assets How digital asset management, distribution and workflow publishing makes a real difference

3 Let s start by defining the issues:

4 FIRST, 40% Forrester tells us roughly 40 percent of knowledge workers time is spent looking for information

5 SECOND, 70% GISTICS Inc. tells us up to 70 percent of brand content is recreated rather than reused

6 WHY?

7 Because most assets and brand resources are haphazardly stored in...

8 Desk drawers

9 Servers

10 Desktop computers

11 DVDs

12 Often they are POORLY CATALOGUED, or stored in OBSOLETE or OBSCURE file formats

13 Often they are POORLY CATALOGUED, or stored in OBSOLETE or OBSCURE file formats

14 There may be NO TRACKING or VERSION CONTROL processes to ensure the correct and current assets are being used

15 There may be NO TRACKING or VERSION CONTROL PROCESSES to ensure the correct and current assets are being used

16 And more often than not, many repositories, analogue or digital, LACK A ROBUST backup or disaster recovery system.

17 The cost of creating assets is HIGH Forrester Research found that the typical established midcap company owns 20,000 to 50,000 mission-critical digital assets; furthermore these digital assets carry a replacement value of about $20 million.

20,000 to 50,000 mission-critical digital assets;

18 And today businesses are generating content at unprecedented rates estimated by GISTICS Inc. to be increasing at 80%a year Millions of dollars are spent on the development of artwork and brand related material

to be increasing at 80%a year Millions of dollars

19 That gets MISPLACED, OR LOST.

20 The inefficiencies and costs are

21 HUGE.

22 brandforce solves many of these problems

23 brandforce is a web-based BRAND ASSET MANAGEMENT SYSTEM

24 where you can store all your digital files, like images and logos, which means THEY RE ONLINE AND ACCESSIBLE, 24X7,

25 Even better though, they can be linked to brandforce s powerful AUTOMATED COMPOSITION and PUBLISHING PLATFORM

26 to help AUTOMATE your design and publishing workflows for multi-channel communications

27 ACCELERATING the creation, production and delivery of all kinds of brand content.

28 and that makes life A WHOLE LOT EASIER

29 not to mention...

30 COST EFFECTIVE

31 Suitable for Corporate stationery Corporate literature > Corporate profile > Reports, prospectuses > Press releases > Case studies > Employee profiles > Invites, certificates, postcards > Posters, banners > Training collateral

32 Suitable for Sales and marketing literature > Brochures > Product sheets > Tenders > Flyers > Promotional collateral

33 Want to learn more? We would love to discuss how we can help you improve your brand asset management and automate your publishing workflows. Geoffrey Duguid Brand publishing: Collaborative. Automated. Multi channel.

How Web-to-Print Optimizes Brand Management

How Web-to-Print Optimizes Brand Management Author: G. David Dodd Point Balance Presented by: Why Read This Paper Napoleon Bonaparte once said that his army moved on its stomach. What he meant, of course,