Top Tactics to Improve Relevancy and Deliverability. Sponsored by
|
|
- Sophia Price
- 8 years ago
- Views:
Transcription
1 Top Tactics to Improve Relevancy and Deliverability Sponsored by
2 Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Jeffrey Rice, Research Analyst MarketingSherpa / MECLABS Primary Tom Sather, Director Professional Services Return
3 Join the conversation on Twitter
4 Today s agenda Overview of marketing research for 2011 Top challenges facing marketers Relevancy and Deliverability how they go hand-in-hand How marketers improved deliverability using relevancy as a catalyst What you can do now to improve success metrics
5 Research overview Marketing Benchmark Report 8 th annual study of more than 1,100 marketers 150 charts and hundreds of marketer insights New research and insights for accelerating performance As mature tactic, improvements now measured in incremental steps Combining multiple improvement tactics accelerates performance Unique research perspectives The impact of marketing maturity on success Three dimensional views of top tactics All new metrics and benchmarking data
6 Relevancy will be the most significant challenge to marketing effectiveness in 2011 Q. How significant are the following challenges to marketing effectiveness 65% say targeting recipients with highly relevant content is a very significant challenge 39% say improving deliverability a very significant challenge
7 Relevancy means sending the right message to the right person at the right time Subscribers are inundated, more selective of messages they open and read About half of marketers still blasting subscribers with irrelevant messages Irrelevancy is the #1 reason subscribers unsubscribe also why not delivered
8 Why relevancy is the most significant challenge Three dimensional view of relevancy tactics High degree of difficulty to implement relevancy tactics Relevancy requires segmentation The most difficult issue we're facing is tracking a complex set of users with different needs so we can effectively deliver targeted content. Relevancy requires content Should we be content creators or aggregators? No time for executives to write down thoughts so we can position them as thought-leaders. Hard for ghost-writer to fake that.
9 Collecting segmentation data for personalization Organizations collecting subscriber data for personalization, by phase of marketing maturity Twice as many marketers in strategic phase track behavior and activity data than in trial phase Strategic marketers also much more likely to collect and use volunteered content preferences data
10 Using segmentation for content personalization Data used to personalize goes beyond subscriber name Used to create message or deliver content of interest to subscriber Minimal data available? Use what you ve got e.g. opt-in date to ID and reactivate inactive subscribers
11 Case study: Relevancy through personalization Health and wellness retailer moving from catalog-based to an e-commerce strategy. Tested and established a product recommendation system.
12 Proven Success Product recommendations lifted the website's conversion rate to 6.2% from 5.6% year over year. 7.8% of people who clicked through to visit the site from a weekly alert purchased a product.
13 Challenge How to extend the value of the product recommendations further, and improve the performance of the product recommendation program as a whole?
14 Solution: Transactional Confirmation benefits Customers expected to receive Encourage repeat sales Capture more data to improve product recommendations
15 Execution Establish recommendation system Test recommendation system Redesign confirmation to include HTML Format Company logo and tagline in header Order confirmation and date in header Thank you message Contact information Text-based list of products purchased Order total and shipping information Three product recommendations
16 Results customers per month click the recommendations in confirmation s 19% of those who do click a recommendation complete another purchase Recommendations in transaction s generate a 111% higher conversion rate among those who click a recommendation than the team's weekly alert s
17 How relevancy translates into deliverability an example: Relevant content boosts activity - increases open and click rates Increased open and click rates improve sender reputation Improved sender reputation reduces false-positive spam detection Reduced spam detection increases deliverability.
18 Trends in deliverability I ve got some good news and some bad news Improvements in deliverability offset by continued challenges Making it into the inbox Strict adherence to CAN-SPAM ACT and constant purging of inactive subscribers has helped significantly. Not making it into the inbox Junk folders and spam filters are getting more aggressive and we're seeing a slight rise in "soft bounces that seem to never really arrive.
19 Three dimensional view of deliverability tactics Fast and easy often trumps effectiveness Removing inactive subscribers from list is the most used but not the most effective tactic Dedicated IP address most effective but not most used
20 But to get to the end, you have to start at the beginning
21 Inbox Placement Rate Inbox Placement Rate (% of messages that are delivered straight to the inbox)
22 20% of Routinely Goes Undelivered
23 Shocked? Here s why
24 ISPs don t tell you if mail was junked or undelivered like the post office.
25 It s not up to your ESP, it s up to you!
26 Reputation is a set of metrics based on your sending behavior.
27 Engagement Filtering
28 10 Deliverability Tactics That Directly Affect Relevancy!
29 1 Know Your Inbox Placement Rate (Ask yourself the question Delivered Where?)
30 2 Monitor your Reputation!
31 3 Get a Seed List Monitoring Tool!
32 4 Remove Dead Addresses
33 5 Win Back Inactives
34
35 6 Clean Out The Dead Ones 35
36
37 7 Manage Frequency
38 8 Perform a Complaint Analysis
39 9 Maintain a permanent home
40 10 Have a solid infrastructure
41 Resources 1. Get your free Sender Score Report at It s a credit score for your Join CLUB INBOX at to talk to me and other RP experts in a community atmosphere. 3. Request a free consultation for an program assessment at
42
Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by
Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton
More information2011 Email Marketing Benchmark Report
EXCERPT Special Rate Sponsor: 2011 Email Marketing Benchmark Report Practical instructions to generate, New Research and Insights for qualify and nurture new business Accelerating Email Performance leads
More informationINBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationFundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I
Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article
More informationAn Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
More informationTHE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING?
THE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING? ABOUT THE AUTHOR With more than a dozen years managing and consulting for some of the largest issue advocacy organizations
More informationDeliverability Best Practices by Tamara Gielen
Deliverability Best Practices by Tamara Gielen Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved
More informationWhat s Inside: GET MORE INFO. The Global Email Deliverability Benchmark Report, 1H 2011
Research Study GET MORE INFO rpinfo@returnpath.net 1-866-362-4577 The Global Email Deliverability Benchmark Report, 1H 2011 Deliverability Failures Remain a Challenge for Commercial Email Senders With
More informationHow To Ensure Your Email Is Delivered
Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making
More informationMigration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction It seems like it should be so simple to migrate from one email service provider (ESP) to another. Good
More informationBUILDING A PERMISSION- BASED EMAIL MARKETING LIST
BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to
More informationB2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com
6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationDeliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
More informationThe Cost of Lazy Email Marketing
The Cost of Lazy Email Marketing Listrak s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today s presentation.
More informationBest Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More information5 tips to improve your email database. An Experian Data Quality white paper
5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationINinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
More informationHow to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
More informationDefine, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance
WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many
More informationThe Basics of Email Marketing
The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it
More informationEmail Win-Back Programs: Everyone Recommends Them, But Do They Work?
Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based
More informationWHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application
WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the
More informationData is at the heart of deliverability
FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management
More informatione-shot Unique Deliverability
e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is
More informationSpam: What Consumers Really Think
From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing
More informationEmail Reputation Metrics Troubleshooter. Share it!
Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,
More informationAMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho
AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through
More informationKnowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path
Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never
More informationEmail deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
More informationDIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX
DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best
More informationDo You Know Your Email Marketing?
Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi
More informationWhat does it actually mean to warm up an IP address?
page1 The IP Warm-up Process Explained Whether you are new to the email game or an accomplished mailer, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve
More informationPANEL: Best Practices in Email Deliverability
PANEL: Best Practices in Email Deliverability Moderator: W. Jeffrey Rice, Research Analyst MarketingSherpa Panelists: Austin Bliss, President FreshAddress, Inc. Jack Hogan, Chief Technology Officer & Co-Founder
More informationUnica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
More informationDEALING WITH JUNK EMAIL GUIDE FOR STAFF
DEALING WITH JUNK EMAIL GUIDE FOR STAFF Edinburgh Napier University currently utilises an automated email protection system. This system helps protect email users from unsolicited junk mail (also known
More informationEmail reactivation. Best practices guide
Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest
More information10 Ways to Improve B2B Email Deliverability:
From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how
More informationThe dark side of deliverability -
The dark side of deliverability - email marketing benchmarks An Experian Data Quality white paper Email remains the number one communication channel for marketers. However, organizations face many issues
More informationFOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path
B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...
More informationEmailserving Email Marketing Best Practices Quick Guide
Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,
More informationBefore you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date.
with Maxmail What s Inside Before you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date. Cleaning your lists on a regular basis
More informationSCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing
EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render
More informationemail deliverability
There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong
More informationEmail Marketing Glossary of Terms
Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to
More informationCommuniGator. Avoiding spam filters
CommuniGator Avoiding spam filters How to dodge the junk box; deliverability and avoiding spam filters Email marketers often have more to battle with than just creating an email and sending it to their
More informationEmail Marketing Workshop
Email Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Email Laws & Regulations 1 Laurence Rothman Nationwide Senior Consultant, Brand Reputation
More informationEmail Marketing System Options
System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system
More informationEmail Marketing Evaluation
Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email
More informationHow To Improve the Value of Your Email List
How To Improve the Value of Your Email List Based on research by MarketingSherpa Sponsored by: Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:
More informationThe Grande Guide To Email Deliverability and Privacy
The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu
More informationA Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers
A Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers Page 0 of 10 Introduction This whitepaper is in a Question and Answer format and covers
More informationBetter Email Marketing: Making Sure Your Messages Get Read & Acted On
Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to
More informationSetting up Junk Email Filters By Louise Ryan, NW District IT Expert
The email servers on campus are no longer set up to filter junk emails from your inbox. If you are getting a significant number of junk emails in your inbox you can set up your own filters in Outlook.
More informationTop 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More informationMetrics: Tracking & Reporting with Benchmark Email
Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information
More information6-Part Lunch Learning Series
Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad
More informationEMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS
EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message
More informationFLYING ABOVE INDUSTRY STANDARD?
FLYING ABOVE INDUSTRY STANDARD? BENCHMARK REPORT H1 2013 CONTENTS WELCOME TO THE H1 2013 BENCHMARK REPORT! This benchmark report (Half 1 2013) covers email activity from January - June 2013 and a wealth
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationBENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT
BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationEmail Marketing Do s and Don ts A Sprint Mail Whitepaper
Email Marketing Do s and Don ts A Sprint Mail Whitepaper Table of Contents: Part One Email Marketing Dos and Don ts The Right Way of Email Marketing The Wrong Way of Email Marketing Outlook s limitations
More informationImproving Communication With DNSBLs. Christine Borgia Sr. Director, Email Intelligence Return Path September 17, 2013
Improving Communication With DNSBLs Christine Borgia Sr. Director, Email Intelligence Return Path September 17, 2013 Overview What s the problem? What to do. What not to do. What s the problem? The Problem
More informationMCH Channel_e Email Best Practices for Marketers
MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More informationGet to the Inbox Ten Top Tips to Maximize Your Email Deliverability
Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and
More informationProperly targeting and managing your customer list. Creating and sending content that is relevant and interesting
Are you aware that on average, consumers receive 416 commercial emails per month? a Your customers want to be treated uniquely and feel that they have an established relationship with you. The days of
More informationHOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS
HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS Deliverability Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationEmail Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals. A Primer On Healthcare Email Marketing Part I
Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals A Primer On Healthcare Email Marketing Part I Imagine you ve carefully crafted and designed a fantastic email marketing
More informationReputation Monitor User Guide
August 18, 2015 Return Path, Inc. Table of Contents What is Reputation Monitor... 3 How Reputation Monitor Works... 4 What is a Sender Score... 5 How is a Sender Score Calculated... 5 Reputation Measures
More informationHow To Prevent Spam From Being Filtered Out Of Your Email Program
Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons
More informationSecrets to Email Marketing Success 9 tips for measuring performance
internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012
More informationSTX Beacon User Guide Marke4ng
STX Beacon User Guide Marke4ng 3 Promotions 4 Marketing Email 9 Marketing Sets: Email Output 9 Marketing Reports 10 Email Activity 11 Marketing: Avoiding SPAM Filters Table of Contents 2 Main Menu: Marketing
More informationDesigning Transactional Email to Build Brand
TRANSACTIONAL EMAIL SERIES VOL. 3 Designing Transactional Email to Build Brand BY LEN SHNEYDER Designing Transactional Email to Build Brand Yes, you can do it! You can add brand-building value to your
More informationEmail Best Practices 101
Email Best Practices 101 15 Proven Tactics for Boosting Deliverability and Engagement BY KATE NOWROUZI Email Best Practices 101 Boosting your inbox rates begins with an understanding of how your tactics
More informationOnline Marketing 101. Introduction to Email Marketing. TwistofLime.biz
Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can
More informationA White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107
A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that
More informationSIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
More informationUnder the skin of email deliverability March 2011
Under the skin of email deliverability March 2011 Published: February 2011 // Written by: Stephen White (Account Director) Contents About this document Executive summary Steps to improve deliverability
More informationBest Practices in Email Marketing
Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com
More informationDeliverability, Data Reporting, And Analysis. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist
Deliverability, Data Reporting, And Analysis 1 Global inbox placement is at 75.9%. 1 out of 4 emails do not get placed into the inbox.* 2 18% of all commercial email in North America never reaches the
More informationInternational Email Marketing Metrics Benchmark Study
From First Click to Lifetime Customer International Email Marketing Metrics Benchmark Study INTERNATIONAL EMAIL MARKETING METRICS BENCHMARK Summary How are our email programs performing against our peers?
More informationEloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue.
Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Product Description In order to provide the best possible deliverability tool set, Eloqua has
More informationMass customization: The next step in the evolution of email marketing. www.campaigner.com
Mass customization: The next step in the evolution of email marketing www.campaigner.com Introduction Studies and statistics continue to support the fact that email remains the top performer among all
More informationCREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012
CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 SLIDES WILL BE AVAILABLE Just go to www.jackiewalts.com for slides And additional articles on email marketing MY BACKGROUND Over 25 years in direct
More information2014 Sender Score Benchmark Report
2014 Sender Score Benchmark Report SENDER SCORE: WHY REPUTATION MATTERS IN EMAIL MARKETING 55 SCORE Every email sender has a reputation, or Sender Score. A Sender Score is a proxy for mailbox providers
More informationNORTH AMERICAN EMAIL MARKETING TRENDS 2014
NORTH AMERICAN EMAIL MARKETING TRENDS 2014 AN INBOX MARKETER WHITEPAPER 1 Executive Summary Throughout the last year Email Marketing continued its momentum and reaffirmed its effectiveness as a digital
More informationEmail Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst
: Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...
More information2011 Report on Email Best Practices
2011 Report on Email Best Practices Richard J. Scholl May 19, 2011 KEY FINDINGS FROM 2011 EMAIL MARKETING BENCHMARK REPORT Once again for the fifth consecutive year this is an attempt to distill key findings
More informationCreating Effective Email Marketing Programs 11/15/2011
Creating Effective Email Marketing Programs 11/15/2011 Slides will Be Available Just go to www.jackiewalts.com for slides And additional articles on email marketing My Background Over 25 years in direct
More informationFrequency Matters. The keys to optimizing email send frequency
The keys to optimizing email send frequency Email send frequency requires a delicate balance. Send too little and you miss out on sales opportunities and end up leaving money on the table. Send too much
More informationReporting - Bounce rates
Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message
More informationImprove Email Deliverability with a Dedicated IP
WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary
More information