Analyzing the coverage of product lifecycle processes by PLM systems in automotive industry

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1 Analyzing the coverage of product lifecycle processes by PLM systems in automotive industry 26 th September 2012 Copyright 2012 Tata Consultancy Services Limited 1

2 TCS Engineering & Industrial Services...has been playing a leading role across industries Automotive Aerospace Industrial machinery Energy & Utilities Hi tech & Telecom Medical Devices Over 25 years in Engineering Services 8200 engineers working for 250 customers globally No.1 in Engineering services Consecutive 5 th time Leading Player in Plant Floor Solutions FY12 Revenues: 470 MN USD 68 joint patents filed with customers enables to respond quickly to the changing market needs 2

3 TCS PLM Journey 12 3

4 PLM Contribution to Automotive Industry Many expectations are met in these areas Product Data Management Product Change Management Electronic Information Definition & Retrieval Version Control Engineering Document Management Cross Functional Collaboration Information Reuse Security Operational Efficiency 4

5 Automotive Industry - Challenges Macro-economic situation Increasing global competition Growing Challenges Ever-shortening product lifecycle Complex products and increasing compliance norms Quality Cost Time 5

6 Process Coverage Study Identify current coverage Analyze gaps Recommend strategies 6

7 Process Coverage Study - Elements Process Coverage Definition Process coverage in the context of PLM can defined as IT enabling or deploying or implementing a process in PLM systems such that definition and reuse, dissemination and exchange of product information with greater traceability is established as closed loop process with intelligent notification, intelligent response system and real time dashboard so that it helps customer, design and supply partners spread across globe to collaborate to take timely and precise decision. 7

8 Process Coverage Study - Elements Business Process Master List 8

9 Process Coverage Study - Elements Business Process Master List Level 4 activities distribution Validated with APQP Version Business Activities 9

10 Usual way of coverage / deployment FMEA Process 10

11 Proposed way of coverage / deployment Example1 11

12 Process Coverage Maturity Model 12

13 Data Collection Sample set of our customers 13

14 Process Coverage Analysis Maturity 0.9 to

15 Current Process Coverage versus Product Capability Overall Process coverage 13% Overall Process Capability 33% Organizations leverage only 25% of product capabilities 15

16 Most used PLM solutions 16

17 Some reasons for Low Coverage Industry Product Vendor System Integrators Low Process maturity High Cost Solution Lack of Domain Knowledge Limited Knowledge on PLM Product Limitations Lack of Product Knowledge Budget constraints High Implementation Cost Lack of Implementation expertize Legacy High Maintenance Efforts Point solution approach 17

18 Recommendations 18

19 Role of Different Stakeholders Industry Companies should leverage the unrealized PLM product capabilities (25%) Integrate existing island of information to PLM (18%). Improve Process maturity Product Vendors Product vendors should look into the gaps existing in terms of processes and customer needs System Integrators Move point solution approach to larger & deeper business context Improve domain, product & implementation knowledge 19

20 Conclusion When deploying a business process in PLM, organizations should ensure that all five dimensions of process coverage Definition & reuse, Traceability, Collaboration, Intelligence, and Decision support to address the strategic and operational challenges. 20

21 Acknowledgement & References My colleagues who supported on this study K Balasubramanian Head - PLM Practice Prabhu Patruni Head - PLM Solutions and Offerings References AIAG - APQP Manual version 2.0 Building a PLM concept by Antti Saaksvuori PLM Maturity assessment Dassault Systemes. PLM Maturity: How to Get More Out of Your System - KALYPSO Profiting from PLM: Strategy and Delivery of the PLM Program - Aberdeen Group Automotive Industry Perspective booz&co PLM Maturity Assessment - Henk Jan Pels and Kees Simons A Framework for New Product Development - Cyrus Kotval, Mike Bresko & Patrick Ryan 21

22 Sankaran Munuswamy PLM Strategy consultant, Engineering Industrial Services TATA Consultancy Limited [email protected] Phone:

23 Questions? 23

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