The program was excellent, the result was immediate and we are very satisfied with it. Rotem Rosmarin R-NET CEO. Partner Profile. Prior to Skyrocket

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1 Microsoft Partner: R-Net Web site: Country or region: Israel Products & Services: Exchange Online, Sharepoint Online, Lync Online, Office Web Apps, Office Professional Plus. The program was excellent, the result was immediate and we are very satisfied with it. Rotem Rosmarin R-NET CEO Professional services company R-Net of Israel, sees strong, immediate, results participating in the Microsoft Skyrocket program designed to increase their internet presence. Partner Profile R-Net is a professional services company providing end-to-end solutions and services for the IT and computer system needs of organizations. These services are provided by the finest professionals, with expertise in a variety of areas like systems, communications, databases, data security, system availability and resiliency, storage and backup; all with the aim of providing our clients with a solution which best suit their needs Prior to Skyrocket R-Net wanted to participate in the Microsoft Skyrocket Program aiming to improve their internet presence. The goal was to gain visibility on Search Engines like Bing and Google in their home market of Israel. Capturing more visitors to their website was critical as the content and language of their website is mainly intended for Israel marketplace. The challenge As one of the main providers of IT services in Israel, R-Net wanted to promote Office 365 solutions to their existing customer base but, most importantly, they wanted to capture new market share in Israel and organic traffic was a great approach to be able to achieve it. This made a program like Microsoft Skyrocket a perfect fit for their marketing strategy. Without an in-house resource to provide an accurate and easy to implement Search Engine Visibility program (SEO), R-Net decided to enroll in the Skyrocket Program.

2 The approach This six month program developed by Semdrive and Microsoft, takes the Partners through 3 different stages: Stage 1: R-Net as a strategic Microsoft business partner in Israel provides cloud products, services and solution for all kind of organizations. Analyzing R-Net s marketing strategy is an important aspect of this program, investigating keywords targeted by R-Net such: Sharepoint Israel, Microsoft Office 365, Exchange Online among others, to measure the traffic and competitive level, and creating an extensive analysis of the website is the first step to determine a clear understanding of what needs to implemented on the website to meet that desired goal of reaching customers. Stage 2: Working together is a key factor to materialize the suggested changes on the website. Teams from both R- Net and the Skyrocket program have meetings and regular communications in order to track progress and to determine the actual hands-on work that needs to be performed by each team. Stage 3: Monitoring progress is always key in order to stay ahead of competitors; it allows both teams to identify factors that can be improved or changed in order to meet the KPIs. The program provides an additional five months of follow-up reporting to adjust the marketing strategy as needed, as well as providing analytics reports to successfully measure the results of the program. The strategy The program identifies how people are searching in the client s target market; this is done through extensive keyword research. R-Net provided a set of keywords for the local Israel market and the program provided them with a realistic analysis on how popular and competitive they are on geographical inquiries for Search Engines in Israel. About this data: The Competition column gives you a sense of how many advertisers are bidding for a particular keyword. This data can help you determine how competitive the ad placement is, or how competitive this keyword could be for organic search.

3 Local monthly searches show the number of searches for a keyword that meet your criteria Keyword Competition Local Monthly Searches (Israel) שירותי מחשוב שירותי ענן אופיס אופיס 563 כניסה אופיס 563 להורדה אר-נט - - רותם רוזמרין - - israelאר-נט - - israel sharepointמגבלות לניהול קבצים ב- - - שירותי תמיכה - - Additionally, the program recommended keywords according to the business strategy and keyword popularity. Keyword Competition Local Monthly Searches (Israel) itשירותי מחשב מחשבים itשרותי שרת ענן מחשב נייד מחשבים ניידים טכנאי מחשבים תיקון מחשבים שירותי מחשוב שירותי ענן

4 Microsoft Skyrocket Program The Microsoft Skyrocket Program includes a search engine visibility solution that guided R-Net on how to improve the visibility and navigational experience of the users by analyzing their website and making actionable suggestions to improve in areas like: Site Design and Usability Implementing a Favicon Implementing a footer that contains the same information that header contains. Search Engine Friendliness Implementing a corporate blog Implementing a site map Implementing a custom 404 page Bolding keywords on text Implementing alt description on images Including keywords on titles and posting a relevant meta description. Website Tracking Analytics: (Google Analytics Implemented) Website Architecture Implementing robots txt file Fixing broken links, html errors Link Popularity (Link Building - Directory Submissions) R-Net website was submitted to the following directories: Google directory Yahoo directory Dmoz directory Keyword Research and Ranking (check details on section above) The results The first SEO Service analysis Baseline Report performed on R-Net web site indicated that Keywords being used were not ranking in the Top 30 for the major search engines for most of their keywords. After reviewing the Baseline report with the SEO Services Team and applying the recommendations, results were very effective and positive in a very rapid manner. Keyword rankings improved tremendously, see figure 1 below: Fig.1 Keyword Google & Bing Before Nov-2012 Google After May-13 Bing After May-13 אר-נט רותם רוזמרין Israelאר-נט Not in top SharePointמגבלות Israel Not in top לניהול קבצים ב- Israelשירותי Not in top תמיכה SharePointמגבלות Israel Not in top לניהול קבצים ב- Israelאר-נט Not in top SharePointמגבלות Israel לניהול קבצים ב- Not in top רותם רוזמרין Not in top

5 Israelשירותי Not in top ענן SharePointמגבלות Israel Not in top לניהול קבצים ב- SharePointמגבלות Israel Not in top לניהול קבצים ב- SharePointמגבלות Israel Not in top לניהול קבצים ב- Israelאופיס Not in top SharePointמגבלות Israel Not in top לניהול קבצים ב- Israelאופיס Not in top Israelאופיס Not in top Israelאופיס Not in top Israelאופיס Not in top Israelאופיס Not in top Israelאר-נט Not in top SharePointמגבלות Israel Not in top לניהול קבצים ב- Israelאופיס Not in top Israelאר-נט Not in top Israelשירותי Not in top ענן Fig.2 R-Net enrolled in the program at the beginning of November By the 5 th month they were showing a 165% increase in Organic Traffic results. Figure 2 below shows organic traffic from November 2012 (Before Skyrocket) towards May Google Analytics Report Organic Traffic Month 1 Month 2 Month 3 Month 4 Month 5

6 Fig.3 More impressive SEO Results: New visitor traffic for R-Net was growing at an impressive average rate. The data used and shown on figure 2 below is from Google Analytics and reflects time periods from November 2012 (Before Skyrocket) towards May % 70.00% 60.00% Google Analytics % New Visits 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Month 1 Month 2 Month 3 Month 4 Month 5 R-Net team members have experience an important increment on new organic visits, 5 months after the SEO implementation they have %30 more visitors. Web traffic only re-enforces the importance of a website as a customer engagement tool for a company. The goal of website optimization is to generate more Organic leads to your website site. More important to R-Net and other businesses alike, is how to convert those visitors and potential leads into sales. We target organic search improvements because Is the most cost-efficient online strategy. Clicks on organic links account for approximately 80% of search traffic. Highly accountable, easy to directly measure impact. When applied properly, SEO enhances user experience and improves website accessibility and customer retention.

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