Internet Marke/ng Evalua/on. Personalized For. XYZ Law, PA

Transcription

1 Internet Marke/ng Evalua/on Personalized For XYZ Law, PA

2 Current Google Rankings Below are some of the rankings for xyz.com keyword (Google ranking) bay area birth injury attorney (98) california birth injury attorney (Not in top 100) san francisco birth injury attorney (91) bay area birth injury lawyer (Not in top 100) california birth injury lawyer (Not in top 100) san francisco birth injury lawyer (Not in top 100) bay area brain and spinal cord injury attorney (27) california brain and spinal cord injury attorney (Not in top 100) san francisco brain and spinal cord injury attorney (Not in top 100) bay area brain and spinal cord injury lawyer (54) california brain and spinal cord injury lawyer (Not in top 100) san francisco brain and spinal cord injury lawyer (Not in top 100) bay area emergency room malpractice attorney (11) california emergency room malpractice attorney (38) san francisco emergency room malpractice attorney (13) bay area emergency room malpractice lawyer (11) california emergency room malpractice lawyer (33) san francisco emergency room malpractice lawyer (17) bay area hospital negligence attorney (43) california hospital negligence attorney (89) san francisco hospital negligence attorney (26) bay area hospital negligence lawyer (33) california hospital negligence lawyer (59) san francisco hospital negligence lawyer (23) bay area medical malpractice attorney (74) california medical malpractice attorney (95) san francisco medical malpractice attorney (53) bay area medical malpractice lawyer (70) california medical malpractice lawyer (Not in top 100) san francisco medical malpractice lawyer (4) bay area medical product defects attorney (28) california medical product defects attorney (99) san francisco medical product defects attorney (60) bay area medical product defects lawyer (24) california medical product defects lawyer (Not in top 100) san francisco medical product defects lawyer (58) bay area surgical malpractice attorney (18) california surgical malpractice attorney (53) san francisco surgical malpractice attorney (9) bay area surgical malpractice lawyer (19) california surgical malpractice lawyer (52) san francisco surgical malpractice lawyer (10) bay area wrongful death attorney (Not in top 100) california wrongful death attorney (Not in top 100) san francisco wrongful death attorney (Not in top 100) bay area wrongful death lawyer (Not in top 100) california wrongful death lawyer (Not in top 100) san francisco wrongful death lawyer (Not in top 100)

3 Op/miza/on Sugges/ons for xyz.com The page /tles of this website are too long. Page /tles should be limited to less than 70 characters to avoid being cut off in the search engine results page. The page /tles are missing important keywords that are vital to ranking highly in the search engines. The page /tle is one of the most important ranking factors, and as such should contain the most important keywords that you would like to rank for. The page URLs are missing important keywords. For example, rather than using xyz.com/ prac/ce- areas/criminal- defense, use xyz.com/prac/ce- areas/orlando- criminal- defense- lawyer. Many pages on this website contain less than 300 words of content. Mee/ng this minimum is an important SEO prac/ce. It does not appear that important keywords are properly inserted into the content of many of the pages of this website. Ideally, you should aim for a keyword density of 1-3%. The meta descrip/on does not contain op/mized keywords. Inser/ng keywords into the meta descrip/on provides you with an extra opportunity to allow Google to recognize you for certain keywords. The meta descrip/on, which is the short descrip/on that appears in the search engine results page, is too long. Ideally the meta descrip/on should be less than 156 characters, otherwise it will be cut off in the search engine results page. This website does not contain the proper keywords in the H1 headers. Google relies on the H1 headers to iden/fy the main keywords on the website. This website does not contain a 301 redirect. To Google, xyz.com and are two different websites. Using a 301 redirect allows you to consolidate the two websites into one, increasing the value of all SEO. This website is missing a robots.txt file. The robots.txt file serves an important role as it provides instruc/ons to the search engines about which pages on your website should be crawled and indexed. The images on this website are missing alt tags, which allows Google to iden/fy the subject of an image. Further, keywords can be inserted into the alt tags, allowing you to increase your keyword density without changing your content. The domain xyz.com is set to expire later this year. Google has been known to show preference to websites hosted on domains that are registered for several years in the future. Google Authorship markup is missing from this website. Google Authorship allows your image to be displayed beside your lis/ng in the search engine results page. This image can increase click through rates by up to 150%. This website is missing important social media links.

4 xyz.com Anchor Text Problems Anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Google relies on anchor text as one of the key indicators to determine the ranking of the site that the link directs the user to. Google also relies on anchor text to spot websites azemp/ng to manipulate the ranking algorithm. A properly- op/mized website will have a blend of targeted, long- tail and generic keywords, rather than just a few terms. The chart on the right demonstrates the anchor text diversity of this website. As you can see, 10 terms make up 50% of the anchor text, which can be detrimental to your website s search engine ranking. This is a HUGE red flag to Google.

5 Authorita/ve Backlinks Backlinks are links on other websites that link back to your website. If you want your site to rank well, you must get other sites to link to you. Not all links are equal. More authorita/ve sites give you more credibility in Google s eyes than others. For instance, ny/mes.com linking to you is very strong, as The New York Times is a large, reputable company. This is much more valuable than a small, unknown website. Site Google Page Rank Total Links* Linking Domains* ** 12** *Source: Open Site Explorer **These numbers are low we can help safely increase them.

6 Duplicate Content Found on xyz.com A few pages of your website were checked for duplicate content using a plagiarism checker. Some pages contain content that is iden/cal to content located on other websites. Duplicate content is considered to be very deceiving and if it s detected, your site s domain could be banned. Page On Your Website Duplicate Content Page % of Duplicate Content hzp:// (homepage content) hzp://lawoffices.com/other_services.php 89% hzp:// Areas/Personal- Injury- Wrongful- Death/ hzp:// 74% hzp:// Areas/Probate- Administra/on.shtml hzp:// Involved- in- the- Probate- Process.asp 59%