Focus on a sustainable business model for smart city delivery

Transcription

1 Focus on a sustainable business model for smart city delivery Anette Thorén GothenburgCity Graz

2 Traffic strategy focus on Travelling easy access to essential locations and functions regardless travelling mode and other prerequisites City environment attractive settings where people wants to live, work, go shopping, study and meet Goodstransports how we contribute to strengthen Gothenburg as the logistic center of the Nordic region, where both existing and new lines of businesses can be developed and generate new jobs, without infringing the quality of life, sustainability and accessibility

3 Smart city delivery - Stadsleveransen Common goods reception for shops and offices in the city centre Handling of small shipments (packages) Consolidation and last mile delivery with electric vehicles Headed by a local joint company, owned by the merchant organization and real estate owners Operatedby a local company specialized in last mile distribution with electric vehicles Functions both as a c/o adress and as a subcontracted haulier Continuously expanded and developed

4 Actors involved Decisionmakers Government, region, city Support functions Private companies City owned companies Support functions Business Academy Researchers Research institutes Education institutes Individuals Interest groups Non-profit associations Citizens

5 Business Model: Smart city delivery Göteborg Benefit Realisation Management Key Partners Customer Relationship City of Gothenburg Local Freight Network partners Meetings and workshops with the customer segments. Key resources Key activities Value proposition Customer Channels Customer Segments Electric powered vehicle IT platform Personnel consultant Göteborg - innerstaden Stadsleverans Hub operations Develop the future service concept Networking partners Sustainable transports Environmental profile Brand strenghter Vibrant, safe inner city Decrease number of deliveries Reallocation of time and resources Physical distribution of goods through Stadsleveransen Stores and shops Transport companies Innerstaden Property owners Cost Structure Result Revenue Stream 0004 Presentationsmall Personnel Hub- operations IT- soft and hardware Vehicle operations Reduction of co2 emissions Reduction of transprort kilometers More attractive inner City Increased traffic safety Income from distribution (transport companies) Advertising on the vehicle Initial financial support from: City of Gothenburg Real estate owners, association of retailers and shop owners

6 Citylogistik Benefit Realisation Model Enabler Business Change Benefit Goal Access/city regulations Time Slots/ Length restr. New Vehicle types Less Noise Electric powered Vehicle Environmental friendly Increased Air Quality Lower Speed Less Accident Risk Inviting City Enviroment Hire/Educate Personnel Consiolidated Shipping loads Efficient Car Usage Less number of deliveries Fewer Vehicles in City Enviromnent A Safe and Attractive City Urban Consolidation Center Efficient ITsystem Hire/educate Personnel Traceabilty New Value Adding Services Increased quality of service Increased Service for end Consumer

7 Development Phase 1 Concept phase 6 12 months Small number of shops C/o adress/consolidation point Mapping and evaluation

8 Development Phase 1 Concept phase 6 12 months Small number of shops C/o adress/consolidation point Mapping and evaluation Phase 2 Development phase 1 2 years Increased number of shops, larger area Goods redirected from hauliers Development of value adding services

9 Development Phase 1 Concept phase 6 12 months Small number of shops C/o adress/consolidation point Mapping and evaluation Phase 2 Development phase 1 2 years Increased number of shops, larger area Goods redirected from hauliers Development of value adding services Phase 3 Establishment phase 1 2 years Open for all businesses within the inner city area Fully commercial business 2016-

10 City Centrala staden

11 Different prerequisites for different businesses Red: Not able to receive goods before 10:00 A.M. Yellow: Limited possibilities to receive goods before 10:00 A.M. Green: Receives the majority of the goods before 10:00 A.M. In general dedicated personnel and space for goods reception, handling and storage White: Handling of food and perishable goods. Not relevant at present.

12 What people say: We are pleased with City Delivery and have chosen to continue. This can be really big, nobody knows for sure but we must continue in order to find out. (Ulf Hammarberg, Environment specialist at DHL) The collaboration has worked really well. The project is under continuous development and quality has been high, with no customer complaints. We need fewer vehicles in the centre of Gothenburg. (Håkan Schiller, Manager for Transport and Vehicle fleet, PostNord) I m pleased with City Delivery. It s especially good for us in our location, where traffic has sometimes been bad and blocked our entrance. I think it works smoothly and we would gladly get all our deliveries through them. (Spiros Tserpelis, restaurant owner, Ma Cuisine) It s really good when they come in their nice little vans. Sometimes we get deliveries several times a day and so far it s worked well. (Annica Ericsson, Almedalsmagasinet)

13 What have we accomplished so far? Stadsleveransen a fully operating UCC, and an established business model. Three electric distribution cars, and two electric bikes introduced in city distribution Reduction of energy consumtion and CO2emissions of over 90% for the last mile deliveries performed by Stadsleveransen New legal framework under development A national freight network has been established, and the local freight network (established in 2006) has been further developed. Feskeleveransen an electric vehicle solution, used for transports of fresh seafood.

14 What remains to be done? Including challenges, difficulties and possibilities City Delivery will continue to require a certain amount of operational support but it is expected to pay its own way in Ground-breaking demonstration projects like City Delivery are important in establishing the feasibility of alternative solutions. We have established another three deliveries with different business models and are planning for new ones in future new areas. Ultimately, regulations and incentives are crucial when planning goods distribution in a particular area and in planning the types of vehicles involved. In Gothenburg, this work has started and will be stepped up during 2015.

15 Thank you for your attention! Anette Thorén Gothenburg City