Business Proposition. Omnichannel Catalog Publishing. Media Intelligent

Transcription

1 Business Proposition Omnichannel Catalog Publishing

2 ADAM Software

3 Executive Summary º º The Challenge of creative automation The explosion in the quantity, quality and diversity of digital assets should lead to better publications, not dull collateral and an endless struggle to cope with mountains of files - see page 1 º º Key Requirements in automated catalog publishing Global markets, faster cycle times and new digital media have brought increased complexity to catalog creation even as publishers hoped the IT revolution would make things simpler - see page 2 º º The Solution for automated catalog publishing from ADAM Software ADAM delivers attractive and inspiring, up-to-date, market-specific catalogs faster, with fewer errors and strong attention to brand consistency - see page 4 º º The Proof - ADAM Software is recognized global DAM market leader ADAM Software s growth at over 50% per year since 2008 reflects a trend towards market dominance - as recognized by industry key players - see page 8 Realworld Scenario The ADAM platform deployed as a media intelligent automated catalog publishing system - see page 11 ADAM Software Related Products ADAM Software components and related products for Automated Catalog Publishing - see page 13

4 The Challenge of creative automation The explosion in the quantity, quality and diversity of digital assets should lead to better publications, not dull collateral and an endless struggle to cope with mountains of files Consider a very modern paradox: Your company sells a lot of products. Year on year, your library of digital assets relating to those products has grown and improved. As a result, you believe you should be producing more engaging, higher quality catalogs as well as product sheets and other associated collateral. Producing these materials should also be easier, cheaper and less error prone than ever before because of the enormous power of modern IT systems. Instead, in attempting to automate processes, you ve had to dumb down your catalogs (and other collateral) so they are uniform and less appealing than before. The IT system doesn t provide the control or scalability you need to exploit the potential of new digital assets, and overcoming the age-old problem of efficiency has meant your products do not show their full appeal to the market. Overcoming these challenges will involve finding a way to produce engaging, attractive catalogs that can fully exploit the diversity and quality of modern digital assets while harnessing the powerful automation features of modern IT to make work more efficient. It should be possible, right? We thought so too. And now it is. Automated catalog production should be able to deliver diverse, attractive publications on demand. 1

5 Key Requirements in automated catalog publishing Global markets, faster cycle times and new digital media have brought increased complexity to catalog creation even as publishers hoped the IT revolution would make things simpler The days of manual catalog production are long behind us, somewhere back in the dust kicked up at the start of the IT and DTP revolutions. But if you think that a great deal of promise has often resulted in less than satisfactory results, you re not alone. Unforeseen was the complexity that an increasingly global marketplace, shorter product cycles and an explosion in digital media would bring. The requirements for automated catalog production have been evolving at a staggering pace ever since. Key requirements of today s automated catalog production º º Published catalogs must be attractive, unique and able to showcase those products/deals you want to feature most strongly. º º Designers must therefore be able to modify individual sections without disrupting the automation process. º º Data inaccuracy and time-to-market must be kept at a minimum with centralized automation. º º Catalogs need to change frequently to reflect products with short cycle times or special promotions. º º Global and regional catalog production needs to be centralized in order to ensure brand consistency and accurate, up-to-date data are being used. º º Multi-channel delivery (web, mobile, print, etc.) of catalog data should be easy to execute. Electronic and printed versions of product data should be deliverable from a single catalog data set. 2

6 Published catalogs must be attractive, unique and able to showcase those products/deals you want to feature most strongly each season. º º Multilingual versions of catalogs should be easily derived from centralized texts. º º Multi-market catalogs in the same language are also frequently requested (e.g. USA/UK). º º Additional data beyond what is stored in the ERP must also be incorporated into the production process (additional text descriptions, product images etc.). º º Ultimately the same automation process should be flexible enough to facilitate the creation of other collateral from the product database, such as product sheets, leaflets, special promotional materials etc. This list of requirements is set to grow vastly as personalization and multi-channel distribution create new possibilities for communicating with customers. But the over-arching goal will remain the same: Efficiently provide the flexibility your designers need to deliver great looking, original and appealing content to localized markets, while improving operational workflows so that your catalogs remain precise, affordable, up-to-date and accurately tuned to their potential customers/ markets. Automated catalog publishing is failing to keep pace with market needs - reasons why: Staying put isn t an option in modern business. Objections to innovating in automated catalog publishing might seems understandable, but the arguments against it all lead to business failure: º º We ll use the template from last year s catalog - changing it is too time-consuming. º º It ain t broke and I don t want to fix it. º º The review cycle for a manually edited catalog is too long - we need the collateral now. º º People expect a catalog to look the same season after season. Heard them before? Probably, but the result is dull catalogs that don t encourage your customers to buy or even look inside. Staying stuck in the past is not a viable approach to showcasing your products in their best possible light. If you re experiencing the need for an intelligent, intuitive and organized solution that responds to all such objections, please turn the page. Key Requirements in automated catalog publishing continued 3

7 The Solution for automated catalog publishing from ADAM Software ADAM delivers attractive and inspiring, up-to-date, market-specific catalogs faster, with fewer errors and strong attention to brand consistency You see a proliferation of high quality digital assets for catalog publishing. You see increasingly capable computer systems. You have a vision of the catalog you want to produce that can change quickly in a world of ever-shorter product cycle. It makes sense that you believe there should be some way of combining the three to produce stunning, engaging catalogs more efficiently than ever before. ADAM Software shares your belief. Our uniquely flexible catalog publishing system ADAM Engine Enterprise Edition can be deployed to an unlimited number of users and includes full ADAM functionality. Corporate and Express Editions also exist for organizations with smaller licensing requirements. will change the way you work, helping you meet production and business goals without imposing restrictions on what you can produce. Technology should make catalog publishing easier, more efficient and more creative than ever before. 4

8 ADAM has improved every aspect of catalog production from digital asset management to output. The Solution for automated catalog publishing from ADAM Software continued From the ingestion and organization of assets through creative content creation to review and output, ADAM s media intelligent technology has improved every aspect of catalog production. Good automation begins with good organization ADAM understands that catalog publishing requires well managed assets before automation can begin. The organization of high volumes of digital assets means taxonomy, metadata, classifications, versions, and diverse file-types all play key roles in your digital asset management (DAM) strategy. Out of the box, ADAM is unequalled in providing intuitive and scalable DAM that can handle any type of digital asset. Product data management Before catalog automation begins, you need a way to relate your digital assets to product data stored in the ERP (SKUs, names, descriptions, etc.) With the addition of ADAM PIM Studio, ADAM centralizes and improves product data management, and is designed to integrate easily with - as well as extend - enterprise ERPs. ADAM PIM Studio provides a single view on all your product data and related digital media, bringing centralized consistency to otherwise disunited areas. Convergence of media and workflow Even with well structured data and a unified view on your products, catalog automation might still sound like a major hurdle, involving lengthy development cycles and high costs. We thought we could do better than that, and made connecting ADAM PIM with our automated catalog production tool - ADAM PageBuilder - a breeze. The combination of ADAM PIM and ADAM PageBuilder makes building any type of print-ready catalog a matter of a few clicks. It s as simple as selecting a template, selecting a product section then clicking to create it. Automation without restrictions ADAM catalog publishing works in parallel with Adobe s feature-rich InDesign and InDesign Server. Designers create stunning layouts in InDesign then ADAM PageBuilder makes them 5

9 Automate catalog generation for any type of product & produce seasonal variants for any type of market. The Solution for automated catalog publishing from ADAM Software continued available as templates for catalog production. The process not only ensures you put your best foot forward, it s also a massive time-saver, and InDesign Server guarantees quality output avoiding costly production errors. Control and Creativity Automated should not mean uninspiring. ADAM builds and paginates your catalog with the click of a mouse, but to get maximum response from your publication you need eye-catching variety. ADAM lets a designer rework pages or individual content in any way they want without risking quality, consistency or disrupting the automation process - at any stage of catalog creation, right through to last minute edits. Approval processes that reach across the globe are also easy to set up for effective collaboration. This intelligent conjunction of creativity with the power and quality of automation make ADAM uniquely suited to commercially effective catalog production. Suited to any products or services with short or long life-cycles... Think automated catalog publishing is only about creating thick tomes? ADAM handles such tasks with ease, but is also so fast and easy to set up that it s ideal for producing seasonal catalogs, shortrun/promotional catalogs, single product sheets for services as well as physical products - it s even been used to generate flowerpot label sticks!...for any market in any language ADAM PageBuilder PageBuilder makes the process of creative automation both intuitive and effective. Enterprises that have a global client-base also face the challenge of localizing their materials in different languages and for different markets with different cultures (think USA/UK, Mexico/ 6

10 The Solution for automated catalog publishing from ADAM Software continued Spain, etc.). ADAM is at the forefront of enabling multilingual, localized document production. We make it easy to communicate across continents and cultures. Print anywhere with confidence Most catalog output is provided by external print companies. Handing off your preflighted, printready PDF to external providers is comprehensively handled through ADAM s adaptable delivery options that include tools for file transfer, special instructions and standard approval cycles. At ADAM, we ve made automated catalog publishing easier, more intuitive and more creative than was previously thought possible. The results for our clients have been nothing short of phenomenal, but don t take it from us: the Proof s on the next page. ADAM simplifies and centralizes the process of producing and delivering print-ready files. 7

11 ADAM s scalability, modularity, and ability to seamlessly integrate within the organizational workflow are top notch. -Frost & Sullivan, 2011 The Proof - ADAM Software is recognized global DAM market leader ADAM Software s growth at over 50% per year since 2008 reflects a trend towards market dominance - as recognized by industry key players GISTICS, a think-tank on DAM and customer engagement, recently calculated Digital Asset Management ROI at between 8:1 to 14:1. Frost & Sullivan - the business research experts - recently published the following findings in Marketing Asset Management The Key to Marketing Success: º º DAM/MAM can save one hour per day per power user. º º For a fully burdened marketing manager, DAM can bring $200/hour in total savings ($52000 per year) and dramatically increase time spent on other tasks. º º Efficiently managing digital assets is no longer considered nice to have but has now become a must have. Numbers like these, prove this is a critical time for anyone managing a publishing workflow based on large quantities of digital assets and product information. DAM, when executed correctly, can provide both huge savings and improved publications. And ADAM Software is at the forefront of providing such solutions, as recognized by industry researchers and enterprise-level organizations that deploy our solutions. 8

12 Through deploying ADAM, Stanley Black & Decker will see estimated savings of $1 million over four years. The Proof - ADAM Software is the acknowledged DAM market leader continued ADAM receives Frost & Sullivan 2011 Global Entrepreneurial Company of the Year Award in DAM In 2011, Frost & Sullivan awarded ADAM Software their Global Entrepreneurial Company of the Year Award in DAM. Recognizing ADAM Software s keen emphasis on quality, customer focus, and greater return on investment (ROI) Frost & Sullivan Global Director for Digital Media, Mukul Krishna, described ADAM as a competitively priced and highly flexible solution. Such accolades are one of the reasons why many Fortune 1000 companies rely on ADAM for their DAM needs. To cite Mukul Krishna again, ADAM Software s enterpriselevel DAM/business process management system is recognized as a hot product and is used by companies such as Microsoft, RAPP Omnicon, Stanley Black & Decker, LEGO, AB InBev, Sanoma Magazines, and Staples Europe among others. Benefits of ADAM Software (Present Value In US dollars, Risk-Adjusted) End user productivity gains (marketing project managers), $375,325; 10% End user productivity gains (marketing support staff), $2,006,289; 51% HW/SW consolidation cost savings, $883,299; 22% In a separate, specially commissioned TEI report, Forrester Consulting noted dramatic economic gains to be had across the board from deploying ADAM solutions in an enterprise scale organization (see graph above). Ongoing maintenance cost savings, $631,559; 16% Storage cost savings, $36,549; 1% Source: Forrester Consulting TEI of ADAM Software Realworld Proof 1 - Stanley Black & Decker Stanley Black & Decker, one of the world s best known providers of tools and security, needed to organize a vast library of product-related media, and integrate it into a workflow that could deliver to diverse channels including print catalogs, websites and online retailers. Adding complexity to the mix was the requirement that the DAM/ workflow engine should be multi-language, multi-taxonomy, multi-currency and multi-measurement data capable. 9

13 The Proof - ADAM Software is the acknowledged DAM market leader continued ADAM delivered with flying colors, and today acts as a central e-library for Stanley Black & Decker in over 18 countries. Digital assets are now organized intelligently and intuitively making it easy to manage and control digital assets that require highly diverse data sets. This has led to dramatically simplfied Print Catalog Creation at Stanley Black & Decker. Using well managed assets in conjunction with ADAM s powerful automation and catalog publishing tools, Stanley Black & Decker can now produce the collateral they need when they need it for any market and always with a quality impossible to achieve through other solutions. But ADAM doesn t just organize assets and facilitate automated catalog publishing at Stanley Black & Decker; it also provides a secure Download Center, Catalog Administration, and drives over 20 consumer websites - all with an efficiency impossible to imagine five years ago and with estimated savings of $1 million over four years. ADAM Software can help your enterprise with its catalog publishing needs. Contact us today (see final page for full contact details) or visit our website to download our case studies and industry reports. By deploying ADAM, enterprises can look forward to an incredible three-year risk-adjusted ROI of 45%. -Source: Forrester Research 10

14 Easy building of product sets, localization, creative design, last-minute edits and multi-channel output. Realworld Scenario The ADAM platform deployed as a media intelligent automated catalog publishing system Scenario - A seasonal, printed catalog for the Italian market A Product Manager at an enterprise-level clothing company is asked to produce a catalog of a set of products for an up coming Italian trade fair. The catalog is to contain products from the spring/summer collection and will be produced in Italian for the local market. These are short life-cycle products that did not exist the previous year and will be gone from the product inventory within a few seasons. Using a catalog classification tree in ADAM PIM Studio, the Product Manager easily chooses the products that she wants to incorporate in the catalog, and selects the product descriptions in Italian from the multi-lingual database that will be used. Meanwhile, a Designer works on various layout templates in Adobe InDesign that will complement the spring/ summer collection and the aesthetic requirements for the local, Italian market. When ready, the InDesign pages are ingested into ADAM PageBuilder. With the products chosen and the template for the catalog selected, the Product Manager now builds the catalog with a simple click: the layouts are automatically filled and paginated in ADAM PageBuilder, and the catalog is built in record time. ADAM PIM Studio ADAM PIM Studio links to ADAM PageBuilder to automate creative catalog production. 11

15 Realworld Scenario continued At this point, the Designer can use ADAM Creative Suite Connector to edit the document if, for example, he wants to add a stylized cover, a spread, or a product splash page. The advantage is that the Designer works on the InDesign document without needing time-consuming training on how to work within an automated system - it s as simple as opening the document in InDesign and making the required edits. The catalog is now outputted to PDF and the file is circulated to staff for approval to ensure it will meet their needs. At the last moment, the prices of several listed products change and an Italian Sales Rep spots a typo in the Italian copy. An update is run on the catalog and again, within seconds, the catalog is ready, this time with the corrected prices and text. The catalog is now generated as a print-ready, standards-based PDF and uploaded to the printer with instructions for output. The result? A highly attractive and accurate seasonal catalog that is delivered in record time with big cost savings. 12

16 ADAM Software Related Architecture Products Components ADAM Software of components the ADAM and Platform related products for Omnichannel Catalog Publishing Engine Product Content & Digital Asset Mgmt. Modules Comfort Zones BPMS Assets API Products Core System Database File Server Workflow Collaboration Catalogs Videos Localization Custom Studios Sales Shelf ADAM Box Creative Suite Sync SharePoint Sync Custom Comfort Zones 13

17 Related Documents Other ADAM Software documents that you might find interesting available online and in the ADAM Download Center at º º Enterprise E-Library º º Brand Management º º Product Information Management (PIM) º º Enterprise Workflow Design º º Comfort Zone Connectors Contact ADAM Software ADAM Software Kortrijksesteenweg 1108a BE-9051 Gent Belgium Phone: Fax: ADAM Software US Inc 1515 Broadway New York, NY United States Phone: info@adamsoftware.net Web: About ADAM Software ADAM Software is a global provider of media workflow and marketing technology software. We offer enterprises the ability to manage, structure and deliver media between people, processes and systems. Working with our partners enables us to implement our software globally while providing workflow solutions to all types of enterprises. What drives us is a passion to organize media intelligently, making it easier and more accessible to everyone. 14