GS1 Data Exchange standards for the omni-channel retail. Jan Somers, Joke Op den Acker, Robin Goossens 27 April 2015

Transcription

1 GS1 Data Exchange standards for the omni-channel retail Jan Somers, Joke Op den Acker, Robin Goossens 27 April 2015

2 GS1 Data Quality Strategy 2

3 Data Quality Strategy in a nutshell 3 pillars for DQ improvement A priori checks & audit - Random samples - 10% of total assortment - Compare physical packaging againt data Data exchange platforms - CDB/GDSN - Digital assets 1 data model for food & near-food Guidelines digital assets Memorandum of Understanding (MoU) for 1 single platform Data Quality monitoring and training - GS1 Data Checker 3

4 Current Data Flows B2B(2C) BRANDS B2C GDSN as a source for trustbox for B2B (2C) data DQ Assurance A Priori checks Monitoring (DQ Checker) Physical Audits RECIPIENTS SUPPLIERS PLATFORMS 4

5 Data Quality Team Extra investment of GS1 Board in 4 FTEs Robin Goossens Data Manager Jens Hoofteer Management Assistent Data Sabrina Vanoppen Management Assistent Data Mary Mazyn Management Assistent Data 5

6 Objectives Contribute to the DQ strategy Monitor and improve the Data Quality within the GS1 Belgilux systems for data exchange (trustbox and GDSN), so the data recipients have access to a complete data set which they can trust. Physically Audit the data uploaded by suppliers. Report about the evolution of the Data Quality 6

7 Reporting DQ Team (1) Focus on trustbox B2C data All data from trustbox is loaded weekly in the GS1 Data Checker 1200 companies already have access to the GS1 Data Checker 7

8 Reporting DQ Team (2) Since set-up of DQ team 12% data increase 1659 contacts with DQ helpdesk since January 2015 Every company with score below 90% is contacted and followed-up 8

9 B2C Audit by GS1 Belgilux - Process Step 1 : Select (products of) companies in trustbox (10% of total assortment in trustbox) Step 2 : Search for the products in the supermarket and take pictures of the physical package. Step 3 : Enter the information from the physical package in the audit template. Step 4: Enter data in Data Checker and compare with supplier s data 9

10 B2C Audit by GS1 Belgilux - Process Step 1 : Select (products of) companies in trustbox. Selection criteria: - 10% of validated products per company - traceability of the products 10

11 B2C Audit by GS1 Belgilux - Process Step 2 : Search for the products in the supermarket and take pictures of the physical package (average 7,8 pictures /product). 11

12 B2C Audit by GS1 Belgilux - Process Step 3 : Enter the information from the physical package in the audit template. 12

13 B2C Audit by GS1 Belgilux - Process Step 4 : Load the audit results in the GS1 Data Checker and compare with the data entered by the supplier 13

14 Tools to improve data quality 14

15 GS1 Data Checker what? Online solution To evaluate data quality Based on a series of predefined tests On data from GDSN and trustbox 15

16 Evaluate data quality It is a dashboard! Shows the results Shows the test failures Shows the entered values A supplier can TEST a correction But CAN T correct the data in the Data Checker itself make the corrections in your data source 16

17 Based on a series of predefined tests Consensus of the community: - Belgilux GDSN & trustbox datamodels (Validity) - Business rules Needs of community (Completeness) - Logical rules (Dependency & Consistency) - Label information (Comparison) 17

18 On data from GDSN and trustbox Data Sources Physical audits GDSN Food label audit trustbox GDSN Audit Results Logical and Hierarchy Checks trustbox Audit Results trustbox Logical Checks GS1 Data checker 1. GDSN Audit Compare physical dimensions 2. GDSN Hierarchy Checks Multi-level dependency of GDSN data 3. GDSN Logical Checks Validity, Consistency & Dependency of GDSN data 4. trustbox Audit Compare label information vs trustbox 5. trustbox Logical Checks Validity, Consistency & Dependency of trustbox data 18

19 Data flows to the GS1 Data Checker B2B(2C) PLATFORMS Audit by GS1 BELUX BRANDS B2C GDSN as a source for trustbox for B2B (2C) data Audit by GS1 BELUX 19

20 Common errors Logical B2C checks B2C Audit 20

21 trustbox logical checks top 10 of errors Percentage of alcohol Nutritional Values Net content 21

22 trustbox logical checks top 10 of errors Values must be consistent: Sum of Fats must be < or = to Fat = 13 > 10 22

23 trustbox logical checks top 10 of errors Attributes are dependent: If nutritional values are available for the portion, the portion should be defined 23

24 24

25 On the right track Data quality is improving Still work to be done Use the GS1 Data Checker to weekly monitor your data If it s not green, let it be seen Contact GS1 to help improve your score (quality@gs1belu.org) 25

26 Will the current approach be sufficient? 26

27 Starting point of the current strategy Companies are trained and monitored, but the pre-requisite is that they are able to deliver high quality and complete data. Are companies able to do this by themselves? 27

28 Learnings Based on what we learned from other MOs: training, a proactive check-up and physicals audits based on samples might not be enough to always guarantee a minimum quality of product data. The only way GS1 can guarantee a minium data quality is if every single new product is physically inspected (on B2B and label information). The existing products will follow the current approach (Continuous Monitoring + Audits based on samples), but all new products will have to go through a physical check. Both activities foreseen by GS1 are thus complementary. This is what is requested by GS1 GO to be compliant with the DQ strategy 28

29 Current Belgilux Data Quality strategy Pillars for DQ improvement A Priori Quality checks for new members Monitoring via the GS1 Data Checker Physical B2C Audits What s missing? Physical B2B Audits Added value services (Full Data Capture, data completion, etc.) GS1 Service? 29

30 Possible Future Data Flow BRANDS First product introductions through GS1 Service (Physical products) DQ Assurance A Priori checks Monitoring (DQ Checker) Physical Audits RECIPIENTS SUPPLIERS PLATFORMS 30

31 More than just raw data? 31

32 What about digital assets? Packshots Planogram Recipes Safety Sheets Marketing data etc. 32

33 DIY sector is moving fast Digital Asset Management Omnichannel in DIY is moving even faster then in FMCG sector Regulatory and Sustainability information needs to be exchanged (e.g. MSDS sheets). Central Data Bank will provide a tool for the exchange of this extra content. Same tool can be used in FMCG sector. 33

34 GDSN CDB 3. The URL to the Supplier Retailer image Retailer Supplier creates uses uploads will URL Product automatically publishes downloads image to access sheet in data the and in the be the to download GS1/1WS product the added CDB retailer(s) to the sheet DAM the image product data GDSN DP SUPPLIER GS1/1WS DAM RETAILER 34

35 CDB users can provide more content For purposes of: -ecommerce - Legal/regulations -Marketing - Instructions for use - 35

36 An international solution to exchange digital assets Proof of Concept with i.a. L Oréal Not a member of CDB data pool Able to deliver digital assets via GDSN 36

37 L Oréal Strong acceleration for personal care products bought online Source : COMEOS / which new products or services did you buy via the Internet (for personal purposes) in the past 12 months 37

38 L Oréal And still a poor shopping experience on Belgian webshops 38

39 L Oréal Whilst other experiences on-line for our Belgian consumers

40 L Oréal Bring inspiration because beauty is a high involvement category

41 L Oréal Our common interest? Bring EFFICIENCY in data exchange between supplier and distributor through PIM connection via GS1. Focus our mutual energy to offer SHOPPING EXPERIENCE on-line and connect with our mutual consumer

42 Conclusion 42

43 Technical systems are ready GDSN can provide a complete data set with the GTIN as unique key GTIN B2B Data B2C Data Digital assets (Images, MSDS, logo, etc.) 43

44 Data Quality as success factor Only if the delivered data is reliable all parties can benefit Consumers Retailers Suppliers A joint responsability! Let GS1 help you. How long will it take you to have a green score? 44

45 Thank you for your attention 45