Trusted data for omni-channel retailers

Transcription

1 Trusted data for omni-channel retailers BABM Info session Hilde De Geest, President, GS1 Belgilux Jan Somers, CEO, GS1 Belgilux Joke Op den Acker, Lead Data Manager, GS1 Belgilux 27/04/2015

2 Starting point

3 Starting point

4 Priorities of the GS1 Board Build one platform for the exchange of B2C data in the 1169 FIC regulation we did it Increase the data quality B2C = first priority via the GS1 Data Checker = ongoing Hire extra 4 FTE s for GS1 with the only focus on data quality = done Assist GDSN roll-out of Delhaize and Intergamma = ongoing Prepare GDSN with Carrefour, Colruyt, Makro, Hubo = ongoing Achieve an industry wide agreement on the exchange of B2B2C and digital data via GS1 standards via an Memorandum of Understanding = decision on GS1 Board 30/4 Change the data quality approach from a posteriori to a priori approach = Q2 and Q3 2015

5 Agenda What did we achieve with trustbox? What is the omni-channel challenge? What are the data business requirements of the Belgilux GS1 community? What is the GS1 strategy to exchange data and digital content? Common way forward

6 Trustbox 6

7 Starting point

8 Trustbox

9 Trustbox

10 Trustbox data providers

11 Trustbox data recipients > 40 Carrefour Java Colruyt Solucious Delhaize Nubel BIDVEST Makro Cactus Cora La Provencale Intermarché Biofresh NV Lekkerland CVBA Conway Lambrechts Schietse NV Franky Paul Link SARL Provera Belux CEGES SA ISPC VERBA MEAT ROMECK Trendy Foods ADS Group Revogan CAMAL SA Alvo CV Retail Partners Colruyt Group Rocona N.V. Ranson NV Aramark Compass Group Belgilux Vleeswaren Depuydt Rocona NV ADS group Sodexo Varesa NV Frigilunch Ameel Candy World Buba Dami Marchel Grosbush & fils Frudicom iu (Multipharma) Aveve Bloem

12 Situation before 13/12/2014. Correct image, but no information about ingredients nor about nutrition facts 12

13 Situation after 13/12/

14 Situation after 13/12/

15 Starting point

16 Together we can achieve results

17 Situation in Europe on EU 1169 Country # retailers Local solution used by the retailer, wholesaler or foodservice to get the EU 1169 data # suppliers (average) # GTINS (average) Italy 13 Third Party/GDSN Sweden 15 GDSN Denmark 12 GDSN Portugal 6 GDSN France 9 GDSN/Third/Excel Austria 48 GDSN Belgilux 43 GS1 Source Nehterlands 60 GDSN/Third party Germany 60 GDSN/Third Party/Excel/Internal (web) portal UK 2 GDSN/Third Party Spain 30 GS1 Source (aggregator) Total

18 The omni-channel challenge 18

19 Omni-channel

20 Omni-channel

21 Omni-channel

22 Omni-channel

23 Retail From A Consumer Perspective Standards Make it Possible Single Channel Multi-Channel Omni-Channel In Store In Store By Proxy On-Line Providing a seamless consumer experience across physical and digital channels 23

24 Why do we need global e-commerce standards? 24

25 How GS1 helps with e-commerce standards Better Search Results Improved Product Information Greater Inventory Visibility Smarter Analytics Safer Products and Fewer Counterfeit Goods Grow the Business Reduce Costs Leverage Consumer Insights Manage Risk 25

26 How GS1 helps with e-commerce standards Better Search Accurate Product Identification Quality Data Simple Product Listing Improved Product Info Accurate Product Identification Quality Data Trusted Product Information Simple Product Listing Greater Inventory Visibility Accurate Product Identification Real-Time Inventory Smarter Analytics Accurate Product Identification Quality Data Trusted Product Information Fewer Counterfeit Goods Accurate Product Identification Trusted Product Information Real-Time Inventory 26

27 If the FMCG does not understand the omni-channel strategy of the retail, and linked to this, the need for qualitative and trusted data, you are lost! 27

28 Business needs of our BELU community 1. The need for B2B2C data, exchanged throughout the value chain with GS1 standards 2. The need for this B2B2C data to be trustworthy/certified and of good quality 3. Focus on SMEs and including as much as possible services in GS1 membership 4. The need for high quality digital content to be exchanged easily with different trade partners and for different purposes

29 Business needs of our community 5. 1 single point of entry and access for our (data) community 6. The need for a data backbone and complete data sets with all necessary information (B2B2C + digital content (images)) 7. Omnichannel and ecommerce request additional GS1 solutions 29

30 Our action plan 30

31 Data Quality Strategy in a nutshell A priori checks & audit Data exchange platforms Data Quality monitoring and training 3 pillars for DQ improvement and exchange 31

32 Data Quality Strategy in a nutshell 3 pillars for DQ improvement A priori checks & audit Data exchange platforms Data Quality monitoring and training - Random samples - 10% of total assortment - Compare physical packaging against data - CDB/GDSN - GS1 Data Checker - Digital assets - training 1 data model for food & near-food Guidelines digital assets Memorandum of Understanding (MoU) for 1 single platform 32

33 Data Quality strategy in a nutshell No data is exchanged with the retailer without the GS1 approval and certification 33

34 Data exchange platforms 34

35 Data Exchange Standards of GS1 CDB / GDSN Global Data exchange Logistical and Label Information (and many other types) 220 suppliers (GDSN Europe: 7400 companies) GTINS 1 item = 1 hierarchical level Built in validations trustbox Local solution in Belgium & Luxembourg Food label data (EU1169/2011 regulation) More than 1600 suppliers More than 30 data recipients More then items (consumer units) 35

36 Data Flows B2B(2C) BRANDS GDSN as a source for trustbox for B2B (2C) data B2C SUPPLIERS PLATFORMS RECIPIENTS 36

37 The role of the Data Manager 37

38 Lessons learned from trustbox and Delhaize GDSN 84 % of the data in trustbox comes from web-userinterface or excel import 16 % from GDSN Internal processes to manage the upload of data or the update of the data are not (yet) present Some companies are not yet convinced they need a data manager in their team, the CDO (Chief Data Officer), besides, the CEO, CIO, CFO, CMO, CTO, etc Excel is no data synchronization but a time stamped picture of the current status

39 Delhaize GDSN Bedrijf Lid CDB In scope Delhaize Actif participation Delhaize (publishing at least in test) Lid trustbox Gebruiker Data Checker ALPRO x x x x x BAHLSEN x x x BEIERSDORF x BIC x BISCUITS DELACRE (united biscuits) x x x x x BOLTON x x x x x BONGRAIN x x x CHARLIER-BRABO GROUP x x x x x COCA-COLA ENTERPRISES x x x x COLGATE-PALMOLIVE x CONTINENTAL FOODS x x x x D.E MASTER BLENDERS 1753 DE retail x x x DANONE x x x DR. OETKER x x x x FERRERO x x x x x FOODS INTERNATIONAL x x x FRIESLANDCAMPINA x x x x x HARIBO x x x x x HENKEL x x x IGLO x x x x x JOHNSON & JOHNSON x KELLOGG S x x x x x KIMBERLY-CLARK x x L OREAL x LOTUS BAKERIES x x x x x LUTOSA FINDUS x x x x MARS x x x MELITTA x x x MONDELEZ x x x NESTLE x x x x ORANGINA SCHWEPPES x x x x x PATROBA x x x PEPSICO x x x x PERFETTI VAN MELLE x x x x PERNOD RICARD x x x PIETERCIL DELBY S x x x x PROCTER & GAMBLE x x x RAFFINERIE TIRLEMONTOISE x x x x ROGER & ROGER x x x x SCA HYGIENE PRODUCTS x SOPRALEX & VOSMARQUES x x x x x SOUBRY J. x x x x x SPADEL x x x x UNILEVER x x x x 39

40 How to exchange digital content? 40

41 Digital Asset Management (DAM) Central Starting point (1): Given the current developments in the industry, GS1 Belgilux would like to offer a complete data solution, providing the possibility to suppliers and retailers to exchange a full date set containing: Logistical (B2B) data Label (B2C) data Digital assets (images, MSDS, manuals,etc.) Solution in place with CDB/GDSN Solution in place with trustbox/gdsn No efficient solution in place 41

42 Way forward 42

43 Way forward A common approach Pro-active capturing and audit of the data Data flow via GS1 solutions offering possibility to exchange B2B2C data and digital assets (pictures/safety sheets, 3D movies/legal documents) And finally a continuous monitoring and education of the data quality (certificate of excellence) Advantages: - Supplier is sure of better quality before product introduction - All the costs and efforts are not for 1 recipient but for all - Retailer can aggregate the information coming from different sources and combine them to 1 complete and qualitative dataset - Data quality is assured a-priori (before the data goes to retailers) and NOT a- posteriori 43

44 Way forward GDSN is the long term way forward. Believe or disappear. No data, no sales. Complete information will not be the diversifier but it will be the basis of successful e-commerce. 44

45 GDSN strategy Prepare yourself for GDSN - Delhaize June active use of GS1 Data Checker - Colruyt Carrefour 2016 Correct implementation of GDSN takes time!! Start now! 45

46 GS1 helps

47 New Data Quality campaign to raise the awareness

48 Memorandum of Understanding Retailers and brands agree to roll out GDSN B2B2C data + digital content A priori quality control done by GS1 48

49 Thank you! GS1 Belgium & Luxembourg Koningsstraat 76 - b1 BE-1000 Brussel T: +32 (0) F: +32 (0) E: [email protected] 49