Media Kit / Prospectus

Transcription

1 2014 Media Kit / Prospectus Your connection to members of the leading and largest funeral service organization in the world n

2 2014 Media Kit and Exhibitor Prospectus Achieve more Achieve more with NFDA advertising! NFDA offers you the most comprehensive advertising opportunities to reach the decision makers in funeral service. From The Director magazine s more than 15,350 first-person subscribers to the NFDA websites almost 500,000 visitors a year, you will not find a better advertising value in funeral service. The NFDA Expo is the largest funeral expo in the world and gives you the opportunity to showcase your products and services face to face with funeral service buyers. Advertising and exhibiting with NFDA gives you unparalleled exposure to the leaders in funeral service. Table of Contents Advertising NFDA Member Demographics... 1 The Director magazine... 2 Editorial Calendar... 3 Insertion Order/Advertising Specifications... 9, 10 Other NFDA Publications... 4 Targeted Marketing... 4 NFDA Website Advertising... 5 Director Discounts... 5 Event Sponsorship... 6 NFDA Partner Program... 7 Exhibiting Expo Fees and Schedule Expo Demographics Booth Representative Badge Form Expo Contract Convention Sponsorship Additional Convention Promotional Opportunities... 17

3 Advertising Member Demographics NFDA is the world s leading funeral service association, serving more than 18,500 individual members representing nearly 10,000 funeral homes in the United States and internationally. Members primary responsibility Manage/Own Funeral Home: 59% At-need Arrangements/Advance Planning: 18% Embalming/Restorative Art: 11% Preplanning/Preneed Arranging: 3% Community/Public Relations: 2% Other: 5% Average Age of NFDA Members : 9% 40-54: 39% 55-64: 34% 65+: 18% Other Businesses Owned or Managed Monument Company 56% Crematory 45% Insurance Company 30% Cemetery 23% Green Funerals 13% Flower Shop 11% Pet Services 11% Community/Family Center 8% Member Needs and Satisfaction Survey We have buyers for the products and services you sell! Advance Planning and Preneed Insurance/Trust Advertising/Marketing/Promo Items Aftercare/Grief Services Airlines/Transportation/Shipping Answering Services Architecture/Design Associations Audio/Visual Burial Vaults Business/Professional Services Caskets Cemetery Supply/Services Child/Infant-related Products Credit Card/Collections Cremation/Alkaline Hydrolysis Education/Licensure Finance/Investing Furniture/Décor Garments and Professional Attire General Funeral Home Supplies Green/Eco-friendly Products Grounds/Maintenance/Landscaping Health/Medical Products/Services Information Technology/Websites Memorialization/Keepsakes Military Funeral/Burial Monuments/Grave Markers Pet Loss Products/Services Prep Room Supplies/Services Printing/Paper Products Publications Urns Vehicles And more... For the most up-to-date advertising, exhibiting and sponsorship opportunities available, contact Anthony Kaniuk at or Karen Wicker at ([email protected]). 1

4 The Director Magazine Advertise in NFDA's official publication The Director Magazine More than 15,300 funeral professionals across the country and around the world read The Director every month. That s more than 15,300 first-person subscribers, not including pass-along readers, trade show and event copies and digital copy subscribers. The Director magazine is the official publication of the National Funeral Directors Association. See order form on page 8. The Director keeps funeral directors informed on the latest, most important information in funeral service today. Readers are talking about The Director: The Director keeps me informed on the current issues in funeral service. Keeping up on the latest for our profession and gaining new ideas from colleagues are two of the many reasons I read The Director. The Director serves as a great source of information on the ins and outs of the funeral industry. The information in The Director keeps me focused on making sure I keep my business moving forward and relevant with today s consumer. Circulation/Demographic Data for The Director Magazine Six-month Subscription Average (March August 2013): Total: 15,358 Where are The Director readers located? Midwest: 33% Northeast: 28% Southeast: 13% South: 17% West: 6% International: 4% The number of subscriptions is going up: 16,332 16,116 16,240 14,021 May June July August Subscribers:* Funeral directors, embalmers, etc.: 96% Other: 4% Pass-along Readers Based on the 2011 The Director Reader Survey, NFDA knows that 81 percent of subscribers pass their copy of The Director to at least one and as many as five or more other funeral service professionals. The Director is read by more than 53,400 funeral professionals each month!* *Pass-along readership of more than 53,400 is total distribution of 15,358 (six-month average distribution March August 2013), plus 38,119 pass-along readers. The Director Subscription Keep up to date on the latest funeral service has to offer with a one-year subscription to The Director magazine. One year U.S. subscription $84; international subscription $96. 2 For the most up-to-date advertising, exhibiting and sponsorship opportunities available, contact Anthony Kaniuk at or Karen Wicker at ([email protected]).

5 The Director Magazine Editorial Calendar / Ad Rates and Dimensions 2014 Editorial Calendar January 2014 The State of the Profession Space Reservation: 11/5/2013 Ad Materials Due: 11/12/2013 Editorial Materials Due: 11/20/2013 February 2014 Establishing Business Relationships Plus: Adjusting Your Business Model Space Reservation: 12/5/2013 Ad Materials Due: 12/12/2013 Editorial Materials Due: 12/20/2013 March 2014 Marketing and the Social Network Plus: Know Your Technology Space Reservation: 1/5/2014 Ad Materials Due: 1/12/2014 Editorial Materials Due: 1/20/2014 April 2014 Mortuary Science Education Plus: Women in Funeral Service Space Reservation: 2/5/2014 Ad Materials Due: 2/12/2014 Editorial Materials Due: 2/20/2014 May 2014 Legislation and Compliance Plus: Professional Vehicles Space Reservation: 3/5/2014 Ad Materials Due: 3/12/2014 Editorial Materials Due: 3/20/2014 June 2014 Memorialization Plus: Preparation Arts Space Reservation: 4/5/2014 Ad Materials Due: 4/12/2014 Editorial Materials Due: 4/20/2014 July 2014 Leadership Issue Plus: Cremation Space Reservation: 5/5/2014 Ad Materials Due: 5/12/2014 Editorial Materials Due: 5/20/2014 August 2014 Human Resources Plus: NFDA Expo Preview Space Reservation: 6/5/2014 Ad Materials Due: 6/12/2014 Editorial Materials Due: 6/20/2014 September 2014 The Consumer s Voice Convention Workshop Preview Space Reservation: 7/5/2014 Ad Materials Due: 7/12/2014 Editorial Materials Due: 7/20/2014 October 2014 Comprehensive Convention Preview Plus: The Idea Bank Space Reservation: 8/5/2014 Ad Materials Due: 8/12/2014 Editorial Materials Due: 8/20/2014 November 2014 Developing 2015 Strategic Plan Plus: Preneed Space Reservation: 9/5/2014 Ad Materials Due: 9/12/2014 Editorial Materials Due: 9/20/2014 December 2014 Convention Recap Space Reservation: 10/5/2014 Ad Materials Due: 10/12/2014 Editorial Materials Due: 10/20/2014 The Director Full-page Ad Dimensions Live area: 7-1/4" x 9-7/8" Keep all copy and live matter a minimum of 1/2" from the gutter and final trim Trim size: 8-1/4" x 10-7/8" Bleed size: 8-1/2" x 11-1/8" Allow 1/8" bleed on the head, foot and face Press-quality, high-resolution PDF required with all fonts embedded, layers flattened, minimum 300 dpi. Send to [email protected] Ad Placement FULL PAGE 2/3 VERT. 2/3 HORIZ. 1/2 ISLAND 1/2 HORIZ. 1/2 VERT. 1/3 SQUARE 1/3 VERT. 1/3 HORIZ. 1/4 VERT. 1/4 SQUARE 1/4 HORIZ. 1/6 VERT. 1/6 HORIZ The Director Ad Rates Cover Rates (includes 4-color process) 1X 3X 6X 12X Cover 2 3,220 3,065 2,920 2,780 Cover 3 3,100 2,950 2,810 2,675 Cover 4 3,600 3,425 3,260 3,100 Black-and-White Rates 1X 3X 6X 12X 24X 1 page 1,610 1,530 1,460 1,390 1,320 2/3 page 1,260 1,200 1,145 1,090 1,040 1/2 page /3 page /4 page /6 page Color Rates (includes black-and-white space rates) 1X 3X 6X 12X 24X 1 page 2,610 2,530 2,460 2,390 2,320 2/3 page 1,925 1,865 1,810 1,755 1,705 1/2 page 1,445 1,400 1,355 1,315 1,275 1/3 page /4 page /6 page Ad Dimensions (for bleed information, please see Advertising Specifications page 10) Wide x High Wide x High 1 page 7-1/4" x 9-7/8" 1/3 V 2-1/4" x 9-7/8" 2/3 V 4-3/4" x 9-7/8" 1/3 H 7-1/4" x 3-1/4" 2/3 H 7-1/4" x 6" 1/4 Sq. 4-3/4" x 3-3/4" 1/2 Isl. 4-3/4" x 7-1/4" 1/4 V 3-1/2" x 4-7/8" 1/2 V 3-1/2" x 9-7/8" 1/4 H 7-1/4" x 2-1/4" 1/2 H 7-1/4" x 4-7/8" 1/6 V 2-1/4" x 4-7/8" 1/3 Sq. 4-3/4" x 4-7/8" 1/6 H 4-3/4" x 2-1/2" Business Exchange Display Classifieds 3-1/2" x 1-3/8" 1x 3x 6x 12x Black Color /2" x 2-7/8" 1x 3x 6x 12x Black Color Official Convention Program & Expo Buyer s Guide Promote your presence at the 2014 NFDA International Convention & Expo in Nashville, Tennessee! Space Reservation: 8/5/2014 Materials Due: 8/12/2014 Rates: Refer to the 24X rates used for The Director 3

6 Other NFDA Publications Advertise in these publications that funeral directors watch for and save every year Advertising in Other NFDA Publications Looking for additional ways to get your message to the decision makers in funeral service? Try advertising in one of the annual NFDA publications members always look forward to: the NFDA Resource Catalog, NFDA International Convention & Expo Preview Brochure and NFDA International Convention & Expo Registration Brochure. Call for details on the limited positions available in each of these publications NFDA Resource Catalog Polybagged with the February issue of The Director magazine and distributed at the NFDA International Convention & Expo and state conventions throughout the year Quantity printed: 18,000 in 2013 Deadline: November 8, 2013 (tentative) 2014 NFDA International Convention & Expo Preview Brochure Distributed at all state conventions from March through June Quantity printed: 2,500 in 2013 Deadline: January 10, 2014 (tentative) 2014 NFDA International Convention & Expo Registration Brochure Polybagged with the June issue of The Director magazine and distributed at state conventions from June through September Quantity printed: 20,300 in 2013 Deadline: April 11, 2014 (tentative) 2014 NFDA International Convention & Expo Notebook Distributed onsite to NFDA Convention attendees Quantity printed: 5,000 in 2013 Deadline: July 15, 2014 (tentative) 2014 Official Convention Program & Expo Buyer s Guide Distributed onsite to NFDA Convention attendees Quantity printed: 8,000 in 2013 Deadline: August 5, 2014 Targeted Marketing Purchasing NFDA s membership mailing list is another very cost-effective way to connect with thousands of funeral service professionals with your message in your own way. Address more than 18,500 NFDA members or targeted states directly by creating your own mail campaign. The NFDA mailing list is a one-time-only list that provides mailing addresses for members. An address and phone number list is also available. Membership list rental agreement is required. NFDA does not distribute member s you can only reach members inboxes through NFDA s new advertising program. See order form on page 8. Addresses Only All States: $1,500 Per State: $400 Addresses/Phone Numbers All States: $2,000 Per State: $500 4

7 Digital Advertising Website and advertising to drive business to your website The NFDA Website Your advertisement on the NFDA website will put your company in front of funeral home decision makers when they are looking for your information. Website ads are 200 pixels wide by 250 pixels high and will appear on a range of Web pages. Average monthly NFDA website views shown below are a combination of statistics for the three websites ( org, and that have been merged into the new website where your advertising will appear. Page Views Visits Unique Visitors 2012 Monthly Average 109,495 41,014 32,683 Total for ,314, , ,197 Based on Google Analytics Definitions: Page Views: The total number of pages viewed Visits: Number of visits to the site Unique Visitors: The number of unduplicated visitors to a website over the course of a specific period of time Website vertical banner ad rates: 12 consecutive months $3,500 ($2,500 savings) 6 consecutive months $2,000 ($1,000 savings) 3 consecutive months $1,250 ($250 savings) 1 month $500 Online Text-only Classified Advertising $45; ad duration is 60 days on the NFDA website. Your classified ad includes headline, text up to 400 characters, hyperlink to your website and an link for responses to your ad. Submit your text-only ad at Advertising advertisements utilize the same size advertisements as the website (200 x 250 pixels) and are linked to the Web address you specify. Education and event s are sent to more than 17,500 funeral service professionals (members and non-members). The NFDA Bulletin is sent to more than 13,500 NFDA members every Monday with the latest funeral service information. Sold on a first come, first-served basis, dates and topics are subject to change. advertising rates: 12 s $1,800 ($1,200 savings) 6 s $900 ($600 savings) 3 s $600 ($150 savings) 1 $250 Director Discounts Showcase your products and services to members of the leading and largest funeral service association. This monthly is sent to all NFDA members and contains a featured discount and other discounts for members only. Director Discounts rates: $800 Monthly feature banner and description (800 characters, including spaces) $500 Standard banner and description (500 characters, including spaces) Online Supplier Directory Enhanced Listing Enhanced Listings include the company name and logo, contact information, product descriptions and website hyperlink. Enhanced listings will also have press release posted to NFDA website with logo, images and website hyperlink. $350 for 12 consecutive months For the most up-to-date advertising, exhibiting and sponsorship opportunities available, contact Anthony Kaniuk at or Karen Wicker at ([email protected]). 5

8 Sponsorship Opportunities Reach funeral service leaders where they learn to achieve more ) 2012 NFDA International Convention & Expo 2) 2013 NFDA Professional Women s Conference 3) 2013 NFDA Advocacy Summit 4) 2013 Asia Funeral and Cemetery Expo & Conference Sponsorship Opportunities Show your support for funeral service and NFDA members by sponsoring one of NFDA s educational conferences throughout the year. Receive recognition for your support by having your company name on event marketing materials, including s, advertising (as space permits), printed onsite program/roster, Web page, signage and verbal recognition at the event. Sponsorship opportunities range in value from $500 to more than $5,000. Your sponsorship dollars will also be applied toward the NFDA Partner Program (see page 7). NFDA conferences available for sponsorship in 2014 include: Event/Program Event Date Sponsorship Deadline* Location Advocacy Summit March 4-6 January 17, 2014 Renaissance Mayflower Hotel Washington, D.C. Professional Women s Conference April February 7, 2014 JW Marriott Atlanta Buckhead Atlanta, Georgia Asia Funeral and Cemetery May 8-10 February 28, 2014 Macau Tower Convention & Expo & Conference Entertainment Centre, Macau Leadership Conference July April 1, 2014 The Meritage Resort and Spa Napa, California NFDA International Convention & Expo October March 3, 2014 Nashville, Tennessee Education Sponsorship Certified Crematory Operator (CCO) Certified Preplanning Consultant (CPC) Ongoing Ongoing Ongoing 6 * Publicity for events will start near these deadlines. To receive the most recognition, arrange your sponsorship by the deadline for the event. Sponsorships after these deadlines will receive all remaining event promote opportunities. For Convention sponsorship, see page 17.

9 NFDA Partner Program Receive the recognition you deserve for your support of NFDA Become an NFDA Partner NFDA appreciates the essential support of advertisers, exhibitors and sponsors! In order to more effectively recognize that support, NFDA has created the NFDA Partner Program. Advertising, sponsorship, exhibiting and other NFDA support will be recognized based on a point system: 1 point for every $1,000 of advertising dollars 2 points for every $1,000 of sponsorship dollars 1 point for every 5 years of exhibiting with NFDA, up to 20 years/4 points 1 bonus point is possible by accomplishing one of the following non-financial ways of supporting NFDA: Entering the Best of the Booth Competition at the NFDA Expo Participating in the NFDA Innovation Award Competition during the Expo Attending the GES Exhibitor Training Having 10 or more Free Expo Registrations redeemed When NFDA-supporting suppliers reach 30 or more points, their recognition as an NFDA Partner will start and continue for the remainder of that calendar year. In addition, elite supporters, those with 50 or more points, will be recognized as an NFDA President s Partner and will receive additional exclusive benefits and recognition from the NFDA Executive Board. NFDA Partner Benefits In addition to all of the recognition received from event and Convention sponsorship, advertising and/or exhibiting, NFDA Partners will be recognized with: Logo on the NFDA Partner banner at Convention Logo on the NFDA Partner signage at events Use of NFDA Partner logo Logo on the NFDA Partner Web page, with link to Partner website Recognition in The Director magazine Recognition in the Convention Program & Expo Buyers Guide Recognition in the weekly NFDA e-newsletter, The Bulletin NFDA President s Partner, the elite level for supporters with 50 or more points, will receive exclusive recognition at the Opening General Session, President s Partner pins, access to the exclusive hospitality lounge in the Expo hall and additional personalized recognition from the NFDA Executive Board. Special recognition will also include increased access to the NFDA Executive Board (details to be determined). For the most up-to-date advertising, exhibiting and sponsorship opportunities available, contact Anthony Kaniuk at or Karen Wicker at ([email protected]). 7

10 Subscription and Membership List Order Form Please check your choices below and either fax back with a credit card number or mail it with a check payable to NFDA in U.S. dollars drawn on a U.S. bank. Item Price Method of Payment The Director magazine (One-year subscription; 12 issues) United States $84/year International $96/year Check (payable in U.S. dollars) MasterCard VISA Discover American Express # Exp. Date Cardholder s Signature Membership List ( attachment) Call Anthony Kaniuk for details at Addresses Only All States: $1,500 Per State: $400 Address and Phone Numbers All States: $2,000 Per State: $500 Check (payable in U.S. dollars) MasterCard VISA Discover American Express # Exp. Date Cardholder s Signature (Membership List Rental Agreement is Required) Name Company Mailing Address City/State/Postal Code Country (if not U.S.) address (Required for Membership List) Phone Fax to: ATTN: Anthony Kaniuk, Fax Mail to: Attn: Anthony Kaniuk National Funeral Directors Association Bishop's Dr. Brookfield, WI If you would like further information on these publications, please contact the NFDA Member Services Department at or Office use only: Order prepared by Date

11 The Director Advertising Insertion Order Advertising Company Contact Person Address City/State/Postal Code Phone Mobile Fax Website Billing Agency/Company (if different) Contact Person Address City/State/Postal Code Phone Fax Website Place checkmark (X) in months your advertisement is to appear in The Director magazine and the Convention Program Year Jan Feb Mar Apr May Jun Jul Aug Sept Oct Conv Nov Dec Prog Reserve 11/5 12/5 1/5 2/5 3/5 4/5 5/5 6/5 7/5 8/5 8/5 9/5 10/5 Materials 11/12 12/12 1/12 2/12 3/12 4/12 5/12 6/12 7/12 8/12 8/12 9/12 10/12 Cancellations must be received in writing on or before the space reservation deadline. No cancellations or alterations of space will be accepted after the space deadline. Color 4-color Black/White Size of Advertisement Full page* 7-1/4" x 9-7/8" 1/2 horizontal* 7-1/4" x 4-7/8" 1/4 horizontal 7-1/4" x 2-1/4" 2/3 vertical* 4-3/4" x 9-7/8" 1/2 vertical* 3-1/2" x 9-7/8" 1/4 vertical 3-1/2" x 4-7/8" 2/3 horizontal* 7-1/4" x 6" 1/3 square 4-3/4" x 4-7/8" 1/4 square 4-3/4" x 3-3/4" 1/2 island 4-3/4" x 7-1/4" 1/3 vertical* 2-1/4" x 9-7/8" 1/6 vertical 2-1/4" x 4-7/8" 1/3 horizontal* 7-1/4" x 3-1/4" 1/6 horizontal 4-3/4" x 2-1/2" *Bleed available on these page sizes. Please see Materials Requirements on The Director Advertising Specifications for details, page 10. Ad Materials New materials due by materials deadline. A previous ad on file will run if new materials are not received by deadline. Continue running these ad materials until further notice. Repeat ad from issue Digital ads required. Prefer high-resolution, press-quality.pdf, embed fonts. Screen: Minimum 300 dpi. (Refer to rate card) Trim: 8-1/4" x 10-7/8" Bleed: 8-1/2" x 11-1/8". Keep live copy a minimum of 1/2" from gutter and final trim. Send new materials to [email protected] and copy [email protected]. Special instructions Ad Frequency 1x 3x 6x 12x 24x Rate Per Insertion (see rate card) Payment Options A prepayment is required for the first two insertions from all first-time display advertisers and should be included with the insertion order by the space reservation deadline of each issue. An approved credit application is required for invoicing future ads. Check (enclosed) Check (by space closing) Invoice advertiser Invoice ad agency MasterCard VISA American Express Discover Account number Expiration date Name on card Authorized Signature Date Fax Signed Insertion Order to: Anthony Kaniuk, Questions? [email protected] or call National Funeral Directors Association (NFDA), Bishop s Dr., Brookfield, WI org 9

12 The Director Advertising Specifications Special Position Positions specified by advertiser or agency cannot be guaranteed, but when available, earned rate plus 10 percent. Closing Dates for Space Reservations The 5th day of the second month preceding month of publication. No cancellations or alterations of space will be accepted after space closing deadline. Example: Space reservation deadline for the March issue is January 5. Materials Deadlines The 12th day of the second month preceding month of publication. Ad materials must be received by materials deadline or the publisher reserves the right to repeat the most recent ad run or charge for space reserved if ad materials or copy changes are not received by the materials deadline. Example: Materials deadline for the March issue is January 12. If the 12th falls on a weekend, the next business day becomes the materials deadline. Materials Requirements Printed offset, perfect bound. Trim size: 8-1/4" x 10-7/8" Bleed size: 8-1/2" x 11-1/8" Two-page spread: Trim size: 16-1/2" x 10-7/8" Bleed size: 16-3/4" x 11-1/8" Allow 1/8" bleed on the head, foot and face. Keep all copy and live matter a minimum of 1/2" away from gutter and final trim. Bleed allowed on the following ad sizes: full page, 2/3 vertical, 2/3 horizontal, 1/2 vertical, 1/2 horizontal, 1/3 vertical, 1/3 horizontal. Fractional (non-full-page) ads should include a frame/border surrounding the ad at the correct specified ad dimensions. Materials not submitted according to publisher s specifications or dimensions will be altered to fit the publisher s requirements at advertiser s expense. Additional preparation work and production charges are non-commissionable and will be billed back to the advertiser at a minimum charge of $50. Digital files should be accompanied with all printer and screen fonts and any attached graphic files. Also include information about the software, version and platform used. Macintosh platform preferred. Documents and ads created in programs other than the following programs are not accepted: Mac Photoshop PDF, TIFF or EPS file; 300 dpi minimum. Mac Illustrator EPS file convert all fonts to outlines. (Include all printer and screen fonts if you do not create outlines for type.) Mac InDesign document. Include all printer and screen fonts. Send all graphic images as Photoshop or Illustrator files (see instructions above). Convert all Quark XPress documents to Adobe Acrobat PDF CS2. Quark XPress documents will not be accepted. Payment Terms and Policies Contracts and General Conditions Contracts and/or insertion orders must be signed and returned to NFDA by the space closing deadline. Publisher reserves the right to refuse any advertisement for any reason at any time without liability, even though previously acknowledged and accepted. Publisher reserves the right to place the word Advertisement on ad copy that could, in the publisher s opinion, be construed as editorial copy. Publisher s liability for any error will not exceed the charge for the advertisement in question. Ad materials will only be kept on file for a 12-month period. Any ad materials not run within a 12-month period will be destroyed if specific ad is not requested in writing to be returned to the advertiser or agency. Commissions Recognized agencies receive the standard 15 percent commission. Additional preparation work and production charges are not commissionable. Terms A prepayment is required of all first-time display advertisers for the first two insertions and is to be included with the contract and/or insertion order by the space closing deadline. Subsequent insertions will be invoiced with an approved credit application. All invoices are payable within 30 days of their issue. A cash discount of 2 percent is available on all invoices paid within 10 days. A finance charge of 1.5 percent per month will be charged on balances over 30 days. Past-due accounts over 30 days are subject to loss of frequency rate and will be adjusted to the single-issue cost; agencies are subject to loss of commission. Both the agency and advertiser are jointly liable for all charges. Frequency Rate/Short Rates Frequency rates are based on a minimum of one advertisement per issue run within a 12-month period from starting issue date. Advertising ordered at a frequency discount rate and not earned will be billed at the correct frequency earned rate. Cancellations Cancellations must be received on or before the space closing deadline. No cancellations or alterations of space will be accepted after the space closing date. The publisher reserves the right to repeat the most recent ad run or charge for space reserved if ad materials or copy changes are not received by the materials deadline. Contact Information and Mailing Instructions Please direct all questions, advertising contracts, insertion orders, payments and materials to Anthony Kaniuk, Senior Business Development Executive at or [email protected]. NFDA Business Exchange Display Classifieds Display Classified: 3-1/2" x 1-3/8" or 3-1/2" x 2-7/8." Supply a PDF file or minimum $25 one-time setup fee for logos, photographs and artwork. Ads must be prepaid; no agency discount. Advertising frequencies of 6 or 12 times include online enhanced listing in NFDA Business Exchange area of the NFDA website ( 10

13 Exhibiting 2014 NFDA International Convention & Expo in Nashville, Tennessee Exhibiting Join NFDA in Nashville for the largest funeral service expo in the world! October Music City Convention Center, Nashville, Tennessee Informs n Educates n Advocates Achieve more Nashville s new convention hall and convenient location will set the stage for outstanding networking and sales opportunities. Reserve your booth today to guarantee your access to funeral service leaders from across the country and around the world in one location! Exhibiting at the NFDA Expo is one of the best investments you can make in your business today. As an exhibitor, you ll have unprecedented opportunities to promote your products and services face to face with the decision makers in funeral service. Set the Stage for Success in Nashville! Accessible, accommodating and affordable are the keys to every successful convention, and Nashville has it all! The new, state-of-the-art convention center and dynamic downtown will provide the perfect backdrop to all of your business and networking needs. When the 2014 NFDA International Convention & Expo is set on the exciting and convenient Nashville stage, exhibiting at the new Nashville Convention Center will strike the right chord for your business! The Nashville International Airport has 380 daily airport arrivals and departures 50% of U.S. population is within 600 miles of Nashville Accessible by three major interstates More than 25,000 hotel rooms in the city Called the coolest, tastiest city in the South by Bon Appetit magazine Ranked one of the top three friendliest cities in America by Travel + Leisure magazine Achieve More at the Expo The largest annual funeral service trade show more than three times the attendees than other annual funeral service trade shows Time with buyers attendees spend an average of more than 6 hours visiting exhibitors; one-quarter of attendees spend 10 hours or more* Future sales leads 72 percent of attendees intend to make a purchase from an Expo vendor within a year of the NFDA Convention* Social event networking opportunities with the largest network of funeral directors * 2012 NFDA International Convention & Expo Attendee Survey For the most up-to-date advertising, exhibiting and sponsorship opportunities available, contact Anthony Kaniuk at or Karen Wicker at ([email protected]). 11

14 Exhibiting Expo Fees and Schedule 12 NFDA Booth Fees Save $$ by Reserving Before October 23, 2013 Save $300 on your 2014 Nashville booth (per 10x10, 100-square-foot space) by selecting next year s booth while you're in Austin with these special rates (offer expires October 23, 2013): Corner 10x10 booths: $25 per square foot Non-corner 10x10 booths: $22 per square foot Island booths 600 square feet (20x30 or 10x60) or more: $20 per square foot Booth Fees After October 23, 2013: Corner 10x10 booths: $28 per square foot Non-corner 10x10 booths: $25 per square foot Island booths 600 square feet (20x30 or 10x60) or more: $23 per square foot The Most Value for Your Trade Show Investment Your exhibit will be seen by more attendees at the NFDA Expo than at any other expo in the world! You will also receive more free business resources and profit-building opportunities for your exhibiting dollars than with any other funeral service show. Your NFDA Booth Fee Includes: Complimentary One-day Expo-only Registrations to invite your customers Highly visible Best of the Best booth competition Exhibitor training sessions Pre-registration and post-convention attendee mailing lists Easy-to-use, customizable pre-show marketing materials to promote your booth Use of the official NFDA Convention logo in your marketing materials and on your website Listing on NFDA Expo online with hyperlink to your website Free Basic Listing in NFDA s online Supplier Directory Press releases posted on NFDA website Listing in The Director magazine: o August Expo Sneak Peek issue (deadline: June 5) o October Convention issue (deadline: August 5) Listing in the Official NFDA Convention Program & Expo Buyer s Guide (deadline: August 5) Access to media opportunities 8-foot back drape and 3-foot side drape Three booth representative badges per 100 square feet of booth space (10x10 booths = 3 badges) Workshops and General Sessions (CE not included) NFDA Welcome Party 2014 Expo Dates and Hours Music City Convention Center, Nashville, Tennessee You ll have uninterrupted face time with the key decision makers you need to meet during Expo hours that don t conflict with workshops. Move In Friday October 10 Sunday October 12 Expo Hours Monday October 13 Tuesday October 14 Wednesday October 15 8 a.m. Move-in begins 4 p.m. Move-in ends 12-5 p.m p.m. 9 a.m.-12 p.m. Booth Discount Deadline October Indianapolis Expo Move Out Times Wednesday October 15 Wednesday October p.m. Move-out begins 11:59 p.m. Move-out ends 2014 Nashville Expo Floor Plan

15 Exhibiting Expo Statistics Attendees' Primary Reasons for Attending* + New products/services 87% When Buyers Make Purchasing Decisions* + On the Expo floor 62% New ideas to serve families 82% Comparing products/services 47% Visiting past exhibitors 35% 1-3 months following 58% 4-12 months following 14% Undecided 28% Making a purchase 33% Convention discounts 25% Other Businesses Owned or Managed by Attendees* + Crematory 54% Attendees Primary Position* Funeral Home Owner/Manager 76% Employee 16% Student 4% Other 3% Monument Company 50% Insurance Company 31% Green Funerals 30% Cemetery 29% Pet Services 22% Flower Shop 18% Attendees Who Are More Likely to Buy From an NFDA Exhibitor* Community/Family Center 11% Yes 83% Doesn t Impact Decision 17% Nearly 6,000 people attended the 2012 NFDA International Convention & Expo, including more than 3,800 funeral service, cremation and cemetery professionals and 1,950 exhibitors. * 2012 NFDA International Convention & Expo Attendee Survey + Multiple answers were accepted For the most up-to-date advertising, exhibiting and sponsorship opportunities available, contact Anthony Kaniuk at or Karen Wicker at ([email protected]). 13

16 Booth Representatives Badge Form International Convention & Expo October 12-15, 2014 Nashville, Tennessee Deadline to Return Form: August 14, 2014 Fax: Attn: Expo Badges Mail: Expo Badges NFDA Bishop s Dr. [email protected] Brookfield, WI Exhibiting Company (Exhibiting company will be on all badges requested on this form) Booth # Please print clearly or type the names in alphabetical order (by last name) of booth representatives for your firm. All badge names listed on this form or sent in by must be submitted in alphabetical order. Exhibitors can attend all workshops and general sessions; however, they will not receive CE credits. Representative Name (please print) Funeral director? Is exhibiting company the primary employer? yes no yes no yes no yes no yes no yes no yes no yes no yes no yes no yes no yes no yes no yes no I agree with the exhibitor registration rules and verify that these booth representatives are employees of our company and understand that any misrepresentation will result in cancellation of badges and loss of priority space consideration for Signature Please check here if you would not like your badges sent to you before the show (U.S. and Canada only). Date Method of Payment for Additional or Late Badges ($70 each) Number of Badges: Total $: Check (U.S. dollars drawn on U.S. bank) American Express Discover MasterCard VISA Card Number: Signature: 14 Exp. Date: Exhibitor Registration Rules Representatives of exhibitors shall only be admitted to the Expo Hall if they are displaying registration badges. Registration badges are available to owners, executives, employees and bona fide representatives of exhibitors. Each exhibit representative must have his or her own badge. Maximum number of badges per exhibitor is three badges per 100 square feet of booth space. Badge requests that exceed the maximum will be assessed a $70 fee per booth representative over the maximum. No representative may loan or trade his or her registration badge to any other person for any reason. Persons guilty of the practice of loaning or trading badges will be penalized by having their registration and badge canceled and all privileges terminated. In addition, NFDA shall collect the applicable registration fee from any unregistered individual who makes use of the registrant s badge. If that fee is not collected from the individual, the firm whose representative loaned the identification badge will be invoiced for the amount of the registration fee applicable to the user of the badge. NFDA reserves the right to cancel any exhibitor s contract or revoke the registration and badge of any representative or exhibitor who violates the rules and regulations of the expo. Temporary badges are required for those personnel assisting with installation and dismantling during Expo set-up and tear-down hours only and are available at the Exhibitor Registration Desk during set-up and tear-down. Exhibitor badges will be mailed to all exhibitors in U.S. and Canada unless onsite pickup is requested. A photo I.D. and your (exhibiting) company business card are required to pick up badges onsite.

17 Application/Contract for Exhibit Space 2014 NFDA International Convention & Expo October Nashville Convention Center, Nashville, Tennessee The undersigned (hereafter called the exhibitor ) applies for exhibit space in the NFDA International Convention & Expo, October 12-15, Our company listing with the following wording on our standard 7 x 44 booth sign, for NFDA Expo Online and in the Official NFDA Program & Expo Buyer s Guide shall be as listed here: Information may be listed online or published in NFDA Publications Exhibiting Company Sales Contact/Title Address City State Postal Code Country Phone Fax Website Staff Contacts (not published) NFDA Expo Contact/Title Cell Add l Expo Contact/Title Advertising/Marketing Executive President CEO First-time exhibitor Booth # Choice 1: Booth # Choice 2: Booth # Choice 3: Booth Size and Cost Select One Product Category Booth Type: Corner Non-corner Island Advance Planning and Preneed feet X feet = sq. ft. Insurance/Trust Advertising/Marketing/Promo sq. ft. X rate $ = $ (Total) Items Aftercare/Grief Services Method of Payment Airlines/Transportation/Shipping Full payment is due with contract for space reserved after Oct. 23, 2013 Answering Services Check (U.S. dollars drawn on a U.S. Bank) $ (Total) Architecture/Design American Express Discover MasterCard VISA Associations Audio/Visual Card # Exp. Date Burial Vaults Business/Professional Services Caskets Cemetery Supply/Services Signature Child/Infant-Related Products Credit Card/Collections Onsite Discount Plan (contracts submitted on or before Oct. 23, 2013 only) Cremation/Alkaline Hydrolysis $300/100 sq.ft. Valid on contracts submitted in Austin at the 2013 Expo. 50% Education/Licensure payment due to NFDA no later than January 14, 2014, and balance paid no later Finance/Investing than March 14, Space not paid in full by March 14, 2014, will be subject to cancellation, forfeiture of all payments and/or increased rates. Furniture/Décor Garments and Professional Total $ - Onsite discount $ = Adjusted total $ Attire I authorize NFDA to charge the first installment for the booth space on January 14, 2014, and the final installment on March 14, Formas en español disponible en la página web General Funeral Home Supply Green/Eco-Friendly Products Grounds/Maintenance/ Landscaping Health/Medical Products/ Services Information Technology/ Websites Memorialization/Keepsakes Miscellaneous Military Funeral/Burial Monuments/Grave Markers Pet Loss Products/Services Prep Room Supplies/ Services Printing/Paper Products Publications Urns Vehicles Read Contract Terms on Reverse Side and Approve All space shall be paid for at the appropriate rate as indicated and in accordance with the payment schedule indicated above. The contract terms printed on the reverse side and the Rules and Regulations within the Exhibitor Service Manual shall constitute part of this contract and the exhibitor agrees to abide and conform hereto. By signature below, the individual signing this contract represents that he/she is duly authorized to execute this binding contract on behalf of named exhibitor. This contract shall not be binding unless and until it is accepted and approved in writing by NFDA s duly authorized signature affixed below and full payment is received by NFDA. Signature Date To Reserve Your Booth Mail this signed application/contract with payment to: NFDA Business Development Department 2014 Expo National Funeral Directors Association (NFDA) Bishop s Dr., Brookfield, WI Or Fax this signed application/contract with credit card payment to If you do not receive an confirmation within two weeks of submitting your application/contract, call NFDA at or Invoice Dates CRM ID Office Use Only EXPOCAD MKTG List BX Listing P1 P2 Director Confirmation Badges $ Size C1 C2 NC ISL NP SP Booth # Assigned by: 15

18 Rules & Regulations for NFDA International Convention & Expo It is understood and agreed that NFDA may revoke this contract at any time if it determines, in its sole discretion, that the products and services we intend to exhibit are not suitable or appropriate. In such case, NFDA shall refund to us all sums paid hereunder, which shall be in full liquidation of all loss or damages suffered by us. We understand that if we cancel this contract and notify NFDA of the cancellation in writing before January 14, 2014, 100% of the payments received by NFDA will be returned. If we cancel on or after January 14, 2014, and before March 14, 2014, 50% of the payments received by NFDA will be returned. If we cancel after March 14, 2014, no refund shall be returned to us by NFDA. No refunds will be issued on contracts received by NFDA on or after March 14, We understand our labor, electrical, carpet, furniture and other requirements are not included in the exhibit rental fee. We understand that we are entitled to 3 badges per 100 sq. ft. (10 x10 ) of booth space for employees of exhibitor. All rules and regulations of the exposition have been read, and are accepted by us and made a part of this contract and we agree to comply with them. We also agree to abide by any future rules and regulations which NFDA adopts. Exhibitors are obligated to exhibit for all hours of the exposition. No early breakdown of exhibit is allowed. 1. Sponsor. The National Funeral Directors Association (NFDA) is the sponsor of the exposition. NFDA shall be represented by the Expo Manager and the NFDA CEO. They are the only agents authorized to bind NFDA with regard to this exposition. 2. Location The 2014 NFDA Expo will be held in the Nashville Convention Center, Nashville, TN. The exposition diagram shows exhibit spaces available within the Center and their respective prices. 3. Installation and Dismantling. All exhibit areas will be available at 8:00 A.M. on Friday, October 10, All exhibits will be arranged and completed by 4:00 p.m. on Sunday, October 12. No exhibits shall be dismantled or any packing done before the final closing hour of the exposition. Packing cases or material will not be allowed on the exhibit floor before that hour. All exhibits must be removed from the Center by noon Thursday, October 16. NFDA reserves the right to alter the exposition hours. 4. Labor. Orders for all services including unpacking, repacking, setting up exhibits, electrical work, carpenters, labor (skilled and common), furniture rental, decorating, sign painting, floor coverings, photographs, flowers, should be promptly submitted to the Service Contractor on order forms provided by service contractor. If required by rules and regulations of the Center, exhibitors shall employ designated labor contractors in the installation and dismantling of their exhibits. All labor rates and overtime requirements are subject to modification. Exhibitors will pay for the charges made by the labor contractor, including overtime or double time, if work for such exhibitors is performed when such rates are applicable. Bills rendered exhibitors during the exposition must be checked and approved for payment before the time for dismantling terminates. 5. Assignment of Exhibit Space. NFDA will offer onsite space selection at the 2013 Expo in Austin. Appointments will be scheduled based on priority points and include a discount of $300 per 100 sq. ft. (10 x10 ). The remaining will be available on a first-come, first-served basis. In cases where exhibitors have like histories, date of receipt of contract shall be considered. Notwithstanding the above, the space assignments made by NFDA are within its sole and absolute discretion. NFDA reserves the right to change such assignments at any time prior to or during the exhibition. Any space not claimed and occupied before noon on the first day of the exhibition may be reassigned or re-rented without refund of rental paid, the amount of advance rental being agreed to as liquidated damages. It is agreed that if NFDA moves an exhibitor to a different space from that originally assigned, and the rental of the new space is less than the original space, credit will be given accordingly to the exhibitor. 6. Arrangement of Exhibits. The following rules will govern the set-up of booths and the arrangement of exhibits: (a) The standard booth equipment furnished by NFDA will consist of (i) an eight (8) foot high back wall with aluminum uprights and stock stanchion, (ii) division rails three (3) feet high, and (iii) one (1) sign of standard length and width (7" x 44") with two (2) lines of lettering giving exhibitor s name and booth number. Exhibitors desiring to use additional signage must obtain written approval of the NFDA Expo Manager. (b) No fabricated exhibitor construction for inline booths walls shall exceed eight (8) feet in background height or three (3) feet in divisional rail height except as otherwise specifically provided herein. (c) In island spaces with aisles on all four (4) sides, overhead panels or bridge type construction may be permitted to a maximum height of sixteen (16) feet along the center of the space or along the aisle lines. Exhibitors selecting this type of space will be permitted to use more completely the cubicle content of the booth. In peninsula spaces surrounded by aisles on only three (3) sides, the background must be on the side that is not an aisle. The background at this point is to be eight (8) feet high. (d) Exhibitors who are assigned more than one (1) space and whose spaces are adjacent to each other shall treat these spaces as if they are one (1) single space with no intervening merchandise or counters so that a person may move throughout the entire booth without resorting to the aisles. No construction will be allowed on the sides of any booth which would obstruct the view of adjacent booths. (e) Counters may be erected along the sides or across the rear of a space, thus preserving the open booth appearance. When counters, exhibits or other material are installed at the front of the space, they must be receded six (6) inches from the aisle line. (f) All exhibits, and the operation of all machinery and equipment, and the use of all electrically wired display material within the exhibits, must be in strict compliance with all applicable fire, utility, building codes and regulations, city, state and federal law, these rules and regulations, and the rules and regulations of the Center. Any exhibitor supplying decorations, fabrics, signs, hangings, etc., must ensure that they are fireproofed in such manner as to pass the strand test for stage material as required by local fire ordinances. The exhibitor agrees to accept full responsibility for all such compliance. (g) Exhibitor shall comply with all regulations relating to the Americans with Disabilities Act (ADA) in the design of, and access to booths and exhibits. NFDA shall have full discretion and authority in the placement, arrangement and appearance of all exhibits. NFDA may require the rearrangement, redressing or redecorating of any item or of any exhibit, and no liability shall attach 16 to NFDA for costs that may incur thereby by the exhibitor. NFDA may, in its sole discretion, make such requirements at any time as it deems necessary or expedient as to uniformity in signs, colors, displays, or any other materials. Exhibitors shall only display those items which they manufacture or deal with in the regular course of their business. NFDA reserves the right to reject, eject, or prohibit any exhibit in whole or in part, or any exhibitor or its representatives, with or without cause. If cause is not given, liability shall not exceed the amount of the exhibitor s rental fee unearned at the time of ejection. If any exhibit or exhibitor is ejected for violation of any of the applicable rules or for any other cause, no return of the rental fee shall be made. 7. Ancillary Services. The following services are available in accordance with the terms and conditions set forth below: (a) Security: NFDA will hire independent security services for the Center, but will have no liability to exhibitors, their employees, representatives, or agents as a result of any act or omission of the security service. (b) Cleaning: NFDA shall provide cleaning of the aisles of the Center during the exhibition. It shall be the obligation of the individual exhibitors to maintain their own exhibit space. (c) Storage: The drayage contractor or Center will provide storage space for all crates and boxes. Storage may be arranged for at the Service Desk, which will provide tags to be used by exhibitors to identify pieces to be placed in storage for the duration of the exposition, and returned to exhibitors spaces after final closing. The tags are to be filled in with the space number of the exhibitor, and are to be attached to each piece being stored. NFDA has no responsibility or liability arising out of the storage of boxes, crates or other items by the exhibitor with the Center. To comply with fire regulations, wrapping materials such as paper, excelsior, etc., must be completely enclosed within packing boxes. Small boxes and articles should be nested in larger ones to reduce the number of pieces to be stored and eliminate the likelihood of small pieces being lost. No boards or skids will be accepted for storage unless securely tied into bundles and tagged. Materials not complying with these requirements will be considered refuse and disposed of by the cleaners. (d) Shipping: Upon request, complete instructions covering shipment will be supplied by the General Service Contractor. There are adequate loading docks to handle exhibitor s freight. Freight must be unloaded on the receiving dock and then transported into the building. The use of any truck or motor vehicle in the building by any exhibitor will be at the exhibitor s risk. (e) Music: NFDA will have a music license from BMI, ASCAP, and SESAC permitting the use of the musical compositions listed by these three organizations. Exhibitors may play only canned or non-live musical compositions that are licensed by BMI, ASCAP or SESAC. Live music may only be utilized by Exhibitors upon prior written permission of NFDA. (f) Lighting and Electrical: NFDA shall provide for general illumination of the exhibit hall from regulating lighting fixtures already in the hall. Standard one hundred twenty (120) volt current is available. Upon request by the exhibitor, two hundred eight (208) volt single phase and three (3) phase alternating current will be made available to the exhibitor. (g) Telephone: Private telephone service is available in booths to those exhibitors ordering in advance. (h) Movies: Exhibitors who intend to show movies in their booths shall obtain from the NFDA Expo Manager complete instructions governing the showing of such movies. Union operators may be required for projection machines and automatic projectors. Exhibitors utilizing projectors shall comply with all applicable rules. 8. Restrictions. The following restrictions will apply to all exhibitors unless modified in writing by the NFDA Expo Manager.(a) Any plan to induce visitors to the booth of any exhibitor by what may be considered a lottery is prohibited. An opinion as to what constitutes a lottery, prepared by NFDA General Counsel, can be obtained by addressing a request to the NFDA office in Brookfield, WI. The opinion of the NFDA General Counsel shall be binding upon all exhibitors. (b) No exhibitor may allow any article to be brought into or act done on the premises which will violate or increase the premium on the policies of insurance held by the Center, nor permit anything to be done by its employees or agents by which the premises shall be in any manner marred or defaced. No signs or other attachments shall be affixed, screwed, nailed or otherwise attached to the walls, floors, ceiling, doors or other fixtures of the Center in such a manner as to deface, mar, alter or damage same. Exhibitors shall compensate NFDA and the Center, as their interest may appear, for any damage resulting from the acts or omissions by an exhibitor, its employees, representatives or agents. (c) Samples, catalogs, pamphlets, souvenirs, publications, etc. of a dignified character may be distributed by an exhibitor only from its own exhibit space and may not be distributed in any manner or during any other event or gathering sponsored by NFDA. (d) Exhibits shall be arranged so that instructions, demonstrations and entertaining of visitors can be done within the confines of the exhibitor s space and not in the aisles. (e) Exhibitors shall be responsible for maintaining booth noise so as not to interfere with the normal display and conversation of other exhibitors and attendees. NFDA reserves the right to restrict exhibits which because of noise, method of operation, or any other reason, become objectionable or disruptive. As a guide, exhibitors should refrain from employing any sound system, amplifier, loud speaker, singers, music, recordings, or other action or device which produces or generates noise in excess of 80 decibels (db) as measured at the boundaries of the booth. The NFDA Expo Manager shall have full discretion and authority in restricting and/or eliminating methods of attracting attention which he deems, in his sole discretion, distracting, objectionable or which detract from the general character of the exposition. (f) The exhibitor agrees not to extend group invitations, call meetings, or otherwise encourage absence of groups of exhibitors and/or NFDA members from the exhibit hall and NFDA convention during the hours of said exhibition and convention activities. Exhibitor agrees not to hold any special functions during the period of the NFDA convention without prior approval of NFDA. (g) No subletting or assignment of exhibit space, in whole or in part, will be permitted. Each exhibitor represented in the Center must enter into a separate exhibit rental contract with NFDA. Any exhibitor subletting or assigning exhibit space will risk cancellation of its rental contract and forfeiture of all rental payments. (h) No spotlights, strobe lights or floodlights will be permitted to be installed without the consent of the NFDA Expo Manager. The demonstration of motor-operated equipment is permitted on special arrangement with the NFDA Expo Manager. Demonstration or operation of an apparatus of any kind that is noisy or distracting is not permitted. (i) No flammable fluids, substances or materials of any nature, including decorative materials, as defined by the fire regulations, may be used in any booth. (j) No distribution of food shall be permitted if it results in an offensive, unsatisfactory and/or unclean condition of exhibits or floor space. No on-site preparation of food is permitted. NFDA reserves the right to prohibit all distributions of food if so required by the Center. (k) NFDA reserves the right, in its sole discretion, to restrict exhibits which are operated in an objectionable manner, and to prohibit and require the removal of any exhibit which may detract from the general character form of the exposition. This right of restriction and removal includes person, things, conduct, printed matter, music, sounds, or anything of a character which may be, in the sole discretion of NFDA, objectionable or detrimental to the exposition as a whole or in violation of these rules and regulations. 9. Admittance. Representatives of exhibitors shall only be admitted to the exhibit hall if they are displaying registration badges. Registration badges are available to owners, executives, employees of exhibitors. Each representative must have his or her own exhibit badge. NFDA reserves the right to limit the number of exhibitors represented at any one time representing any one exhibitor. No representative may loan or trade his or her registration badge to any other person for any reason. Names for badges should be submitted to NFDA by August 14, NFDA reserves the right to cancel any exhibitor s contract or revoke the registration and badge of any representative or exhibitor who violates the rules and regulations of the exhibit. NFDA shall collect the applicable registration fee from any unregistered individual who makes use of a registrant s badge. In the event that the misused badge belongs to that of an exhibitor or his representative, if the fee is not collectable from the individual, the firm whose representative loaned the identification badge will be responsible for the amount of that registration fee. 10. Limitation of Liability NFDA shall not be liable for any damage to or loss of exhibitor s property, nor for injury or death of exhibitor or its employees, representatives, or agents, nor for any damage of any nature to exhibitor s business, nor for the failure to hold the exposition as scheduled, unless such damage, loss, injury, death or failure to hold the exhibit is the direct and proximate result of the intentional or grossly negligent act of NFDA. Moreover, in the event of any such intentional or grossly negligent act of NFDA, NFDA s liability to exhibitor, if any, shall in no event exceed the total amount paid to NFDA hereunder by exhibitor. If any such refund is sought by exhibitor due to a failure to hold the exhibit for the entire scheduled time period because of an intentional or grossly negligent act of NFDA, the refund of the rental payment shall be pro-rated to compensate exhibitor only that period of time the exhibit was not open as scheduled. Exhibitor specifically acknowledges and agrees to this limitation of NFDA s liability hereunder. Exhibitor hereby agrees to indemnify, hold harmless and defend NFDA from and against any and all liability, responsibility, loss, damage, costs or expense of any kind whatsoever, including but not limited to attorney fees, which NFDA may incur, suffer or be required to pay as a result of or arising directly or indirectly from any intentional or negligent act or omission by exhibitor or any of its employees, representatives or agents. Neither NFDA nor the owners of the exhibit hall shall be responsible for any damage done to any exhibits, crates or boxes due to the packing, storing, uncrating or unpacking thereof, and all such services are rendered and accepted upon this condition and understanding. A representative of the exhibitor must conduct or supervise the packing and unpacking of each exhibit. NFDA will carry public liability insurance solely for the protection of NFDA and the Center. Such public liability insurance shall not cover the exhibitors, their property, employees, representatives or agents. 11. Insurance: Exhibitor assumes entire responsibility and hereby agrees to protect, indemnify and hold harmless NFDA, 2014 NFDA International Convention & Expo, its employees and agents against all claims, losses and damages to persons or property, governmental charges or fines and attorneys fees arising out of or caused by Exhibitor s installation, removal, maintenance, occupancy or use of the exhibition premises or a part thereof. In addition, Exhibitor acknowledges that NFDA and the 2014 NFDA International Convention & Expo do not maintain insurance covering Exhibitor s property and that it is the sole responsibility of Exhibitor to obtain business interruption and property damage insurance covering such losses by Exhibitor. Exhibitor shall be fully responsible to pay for any and all damages to property owned by the Convention Center, its owners or managers that result from any act or omission of Exhibitor. Exhibitor shall, at its own expense, secure and maintain the insurance listed below during the full term of the contract, including move-in and move-out. Required coverage: a) Comprehensive General Liability Insurance with limits not less than $1,000,000 each occurrence, $2,000,000 aggregate, combined single limit liability for bodily injury, and b) Worker s Compensation Insurance. 12. Suitcasing/Unauthorized Solicitation Policy. Please note that while all meeting registrants are invited to the 2014 NFDA International Convention & Expo, any registrant who is observed soliciting business in the aisles or other public spaces, in another company s booth, or in violation of any portion of the Exhibition Policy, will be asked to leave immediately. Additional penalties may be applied including denial of participation at future NFDA events. Please report any violations you may observe to NFDA staff. NFDA recognizes that suitcasing may also take the form of commercial activity conducted from a hotel guest room or hospitality suite; restaurant, club, or any other public place of assembly. For the purposes of this policy, suitcasing violations may occur at venues other than the exhibition floor. NFDA must be informed of any hospitality suites, or other venues used for commercial activity in advance of its show, and expressed consent must be received prior to the event. 13. Photography Exhibiting, registration and attendance at, or participation in, NFDA's meetings and other activities constitutes an agreement by the registrant to NFDA & The Center's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videotapes, electronic reproductions, and audio tapes of such events and activities. NFDA reserves the right to use your booth and/or likeness in images (photography or video) of the Convention & Expo in any manner deemed appropriate by NFDA.

19 Exhibiting 2014 Additional Convention Promotional Opportunities Convention Sponsorship Get your company noticed by sponsoring the leading funeral service convention and expo in the world the NFDA International Convention & Expo. Receive recognition for your support by having your company name on event marketing materials, including s, advertising (as space permits), Official Convention Program & Expo Buyer s Guide, event Web page and signage at the event. (For information on other event sponsorships, see page 6.) Education Workshops (or $5,000/room) $25,000 Workshop Recordings/Live Webcasts $25,000 Welcome Reception* $20,000 Closing Celebration* $20,000 General Session Keynote Speaker $20,000 International Reception* $20,000 Expo Aisle Signs $20,000 Convention Flowers $10,000 Expo Park Benches $10,000 Service of Remembrance* $10,000 Shoeshine Station $10,000 Mobile Phone Charging Station $10,000 Massage Station (3 available) $5,000 *Not Exclusive Sponsorship 2014 Official NFDA Convention Program & Expo Buyer s Guide Get the attention of every attendee by advertising in the Official Program & Expo Buyer s Guide. Attendees use this handy guide as a reference long after the Expo is over. The official publication of the 2014 NFDA International Convention & Expo. See page 3. NFDA Cemetery Product Showcase Located just inside the Expo hall entrance. Placing a product in the showcase will increase attendee awareness and drive visitors to your booth. The 2014 NFDA Product Showcase features cemetery-related products and services. Sponsor the Showcase: $2,500; Exhibit your product: $250 (waived for NFDA Convention sponsors). NFDA Expo Preview Display Located in a high-traffic, non-expo area of the Convention, the Expo Preview Display is a display case full of the hottest items at the Expo, with exhibitor information. Display your latest product and drive attendees to your booth. Space is limited. The cost is only $100, including material handling charges. Free Marketing Materials and One-Day, Expo-Only Free Registrations Advertise your participation in the 2014 NFDA International Convention & Expo with free marketing materials, including use of the NFDA Convention icon, digital exhibitor banners and customizable postcards. Entice potential and current customers to visit you at the Expo with Free One-Day, Expo-Only Registrations. NFDA Innovation Award Achieve more exposure by entering your innovative product or service in the NFDA Innovation Award competition! This unique and exciting program recognizes companies dedicated to keeping funeral service on the cutting edge through new and innovative products and services. Take advantage of the added exposure the competition brings to your company! Entries are due in June. Best of the Best Booth Competition Generate publicity and attendee interest by entering the Best of the Best Booth Competition. Winners are announced at the Wednesday General Session and are recognized on the NFDA website and in the December post-convention issue of The Director. NFDA Exhibitor Highlights If you re unveiling a new product or service, offering a unique prize or gift or hosting someone special, NFDA wants to know. We ll highlight your news prior to the Convention and at the Expo. You may even be featured in The Director magazine or other NFDA Convention & Expo communications. 17

20 13625 Bishop s Drive Brookfield, WI PRESORTED FIRST-CLASS U.S. POSTAGE PAID Milwaukee, WI PERMIT NO For booth space, advertising and sponsorship information, please contact: Anthony Kaniuk Senior Business Development Executive [email protected] Karen Wicker Business Development Coordinator [email protected] Deborah Andres Vice President of International Relations [email protected] Corey Eggers Project Manager, International Division [email protected] We look forward to seeing you at next year s NFDA Expo! 2014 Nashville, TN October Indianapolis, IN October 18-21