How To Manage International Marketing In India

Transcription

1 Company Profile 2009 GROW IN INDIA WITH US

2 Who we are OCTAGONA is a consulting firm, with offices in Italy and India, that provides international marketing and strategic planning services to small and medium sized companies. The entrepreneurs can assign the management of expanding their projects in India and SAARC countries to OCTAGONA which owing to their intrinsic characteristics are culturally different and difficult to approach without the collaboration and support of an organization that is already grounded in these peculiar realities. 2

3 Strengths Octagona is today the indisputable leader on a national level for consultations regarding the Indian market This position has been arrived at thanks to the indispensable authorization of the RBI in India but above all thanks to those who are the strength of the organization: Direct presence in the Indian market since 6 years Evolved organization structure High level technical skills Flexible organization Optimal commercial capacity State of the art technology Important entryes in main Indian sectors 3

4 Core competencies OCTAGONA elaborates, plans, acts and manages marketing projects with an aim to: Access to foreign markets; Launching of new products and services; Developing distribution channels and international sales; Strategic analysis; Feasibility studies; Business intelligence; Outsourcing of services; Trading; Legal, fiscal and custom assistance; Developing and registration of brands; Productive relocation; Merger & Acquisitions; Training. 4

5 Process & Methods Project Planning OCTAGONA evaluates the clients request and projects concrete business solutions Development OCTAGONA works with its clients and puts at their disposal all the necessary resources with the objective of furnishing to them the best possible realisation of the project Follow up Every strategy needs to be controlled and constantly verified to be at all stages of development for its efficacy. OCTAGONA remains by the clients side to guarantee the best possible follow up to the project 5

6 Process & Methods A strategy is necessary for accomplishing objectives OCTAGONA works with its clients to develop and expand international marketing activities to sustain stiff competition and obtain high returns. OCTAGONA is at your disposal to arrange a first free interview without inconveniencing you and to suggest to you the most suitable marketing solutions to your requirement. OCTAGONA, in consideration of your investments defines if there is a possibility of elaborating an international market plan for the growth of your company in terms of RoI. Anybody can advance you proposals and leave you with a hope; OCTAGONA, instead works along with you. We are not consultants but business partners for our clients 6

7 Managing Team Enrico Perego Chairman & Managing Director Alessandro Fichera Vice President & CEO Luca Papetti Associate Consultant Monica Sessi Organization & Finance Savita Suri India office manager Satinder Kapur Legal Counsellor 7

8 Consultancy Ours is a complete marketing offer: the competence of OCTAGONA extends from management of internationalization of projects to highly advanced marketing solutions with the view of assisting growth of business and optimization of business returns. OCTAGONA focuses on all the main components of marketing such as integrated communication, market research, and focused surveys, database marketing and CRM (Customer Relationship Management), lead generation and direct marketing, campaigns, marketing audit, marketing plan, etc.. 8

9 Consultancy OCTAGONA is specialized in business intelligence, business developments, and company growth. It is also specialized in planning of strategies for the companies which operate at international level and which intend to approach the Indian and SAARC nation markets. The activities offered by OCTAGONA are articulated through the following services: Focus: marketing analysis; InSurvey: analysis of major player; Partner: identification and selection of best partner; Planning: development of marketing & business plans and feasibility studies; Support: support to the clients for Indian business entities set-up; Legal: legal counseling about the Indian market; Fiscal: fiscal and custom counseling about the Indian market; Custom: custom counseling about the Indian market. 9

10 Services India is not just an opportunity, it is a reality to which the Italian companies have to correspond. For this purpose the Indian market and simultaneously that of the SAARC area have to be known, understood, and then explored with alacrity and armed with the best solutions. OCTAGONA has conceptualized a series of services to facilitate its clients needs for optimising exploration of this high potential market: OnSite: Construction of commercial network in outsourcing; MyOffice: Office space outsourcing; FieldScouting: Organization of missions on the market; ExHibit: Events organization; Buying Office: Intermediation in buying; Funding the Companies: Internationalization support; FormIn: Organization of training courses; Project: International projects for Institutions and Consortiums; M&A: Mergers, acquisitions and corporate finance. 10

11 Set-up Company s development Entry strategy Consulting Legal M&A Finance Customs Operation Trading Start-up Growth Enhancement Phase 11

12 Partners Indian consultancy which offers a platform of operational services and trading activities to Italian and European companies entering the Indian market Indian legal firm founded by Adv. Satinder Kapur. The company offers legal services regarding company laws and procedures, commercial agreements and incorporation procedures, litigation, arbitration and disputes resolution, legal audit Italian company focusing on Corporate Finance, Transaction Services and Private Equity supported by a network of Italian and international banks Delhi-based Corporate finance boutique offering to European and Indian companies services like Business & Management Consulting, Accounting Services and Outsourcing, Financial Advisory & Corporate Finance to best benefit from the opportunities arising from Indo-European cross-border activities Italian company specialised in international trade practice and customs consulting 12

13 Portfolio OCTAGONA is associated with Confindustria Modena (Italy), FICCI (India); OCTAGONA is the one point contact accredited by Confindustria Emilia Romagna, Unindustria Treviso, Azienda Speciale Promozione Camera di Commercio Udine, Camera di Commercio Parma, Unioncamere Emilia- Romagna e Toscana Promozione for all projects in India; OCTAGONA is knowledge parner of Unione Parmense degli Industriali and Camera di Commercio Parma for the Agro-Food Park project. OCTAGONA managed for Unione Industriali Modena, the project Building With India which was funded by Regione Emilia Romagna. It was participated in by SME s of the Region. OCTAGONA conceptualised & managed for the Unione Parmense degli Industriali & CCIAA Parma the project Parma Cluster India for the food processing sector OCTAGONA is conceptualising & managing for the Confindustria Emilia Romagna the project HI MECH for the mechanical & hydraulic sector 13

14 Conferences The industrial districts policy 20th April 2009, Canelli (AT). Giovanni Bosca Tosti IVI SpA Schio, a world hub Internationalization networks 3rd April 2009, Largo Fusinelle (Schio). Spazio Lanificio Conte PMI towards internationalization: a possible challenge Ester Project, CNA Servizio Estero di Reggio Emilia 22nd January 2009, Reggio Emilia. Chamber of Commerce The sportswear sector in India 21st October 2008, Treviso. Assosport Focus: India 1st October 2008, Rimini. Tecnargilla 2008 India: invest to compete 26th May 2008, Bologna. Unindustria Bologna 27th May 2008, Mantova. Villa Nuvolari (Crediveneto) 14

15 Conferences The entry opportunities into the Indian Market 5th October 2006, Forlì. Chamber of Commerce Forli Cesena Business Opportunities in India, the food processing & Hi Tech sectors 14th September 2006, Firenze. Toscana Promozione The Agro technology of Parma for the Indian Market: the Parma Cluster Project India 29th June 2006, Parma. Chamber of Commerce of Parma, UPI How to capture the opportunity to do business with India 5th April 2006, Brescia. Associazione Industriali Brescia India, a big market to discover 12th May 2005, Parma. Event organized by Unione Industriale Parmense in collaboration with Parma Chamber of Commerce Italia India, new markets and new perspectives. Opportunities for the Italian companies 17th March 2005, Bologna. Saie2 India, a big market to discover 10th March 2005, Parma. Event organized by Parma Chamber of Commerce 15

16 Coaching OCTAGONA plans and organises steps for the formation of agencies & companies under the following heads: Marketing International marketing Export management Communication Coaching activities: How to enter new markets: the opportunities for Parma companies in India (event organised by IFOA, Training and Consultancy Centre of the Chambers of Commerce) 9th June, 25th June and 7th July 2009, Parma. Chamber of Commerce Editing of the Vademecum Strategies, models and rules to do business in India" for Confindustria Modena and Promec March 2009 India, how to be successful 9th October 2007, Modena. Nuova Didattica (Confindustria Modena School of Management) How to invest in the Indian Market 21st September, 5th October and 19th October 2007, Reggio Emilia. IFOA Doing business in India the rules of the game 7th and 8th July 2005, Modena 16

17 Events International Furniture Exhibition 22nd-27th April 2009, Milan (Rho) Ipack-Ima th-28th March 2009, Milan (Rho) Ce-Mat 10th-13th December 2008, Bangalore Zak Doors & Windows 5th -7th December 2008, New Delhi Excon th-18th November, Bangalore Engineering Expo 22nd-25th March 2007, Pune Italia & India Business Forum 11th-14th February 2007, Kolkata & Mumbai Intex 28th-30th September 2006, Greater Noida (Expo Center) Asia SPA 21st-23rd April 2006, New Delhi (Taj Palace) International Furniture Exhibition 18th-23rd April 2006, Milan (Rho-Pero) BMCT 06 18th-21st March 2006, New Delhi Excon th November 4th December 2005, Bangalore SAIDUE/India Days 16th-20th March 2005, Bologna BMCT 18th-21st February 2005, New Delhi Italy & India Business Week 14th-18th February 2005, New Delhi 17

18 Missions/Projects Project of the Unione Parmense degli Industriali Agro Food Branding India November 2008, Delhi Project of Centro Estero delle Camere di Commercio del Veneto India 2007, Missione Economica e Istituzionale del Veneto 8 15 December 2007, Delhi Mumbai Project of the Confindustria Modena Hi-Mech India 14 November 23 November 2007, Bangalore Mumbai Pune - Coimbatore - New Delhi March 2007, Bangalore Coimbatore Pune Chennai Hyderabad Ahmedabad Delhi Project of the Toscana Promozione Euro Indian Asian Enterprise Event in the Agrifood and High Tech Sector: Two Continents Beetween Tradition and Innovation February July 2007 Project of the Unione Parmense degli Industriali e CCIAA 26 January 5 February 2006, Delhi Chandigarh Mumbai Chennai Kolkata Project of the Confindustria Modena Building with India 30 November - 8 December 2005, Bangalore Mumbai Ahmedabad New Delhi 1-8 October 2005, Mumbai New Delhi 18

19 Contacts ITALY Via Cadamosto, 22/A Carpi (MO) Phone: Fax: INDIA S Block 532 GK New Delhi Phone: Fax: [email protected] Web Site: 19