OUTLINE OF DISCUSSION. Jennifer Zeller Manager of Research, Engineering and Creative Services Community & Economic Development

Transcription

1 OUTLINE OF DISCUSSION IMAGINE Jennifer Zeller Manager of Research, Engineering and Creative Services Community & Economic Development

2 OUTLINE OF DISCUSSION TODAY Who we are and tools we use The future of displaying research and information Using research in our process for site selection for: Community and economic development

3 WHAT WE DO

4 OUR OUTLINE TOOLS OF TO DISCUSSION ASSIST BUSINESSES Workforce Analytics Business Data Demographics COB/COLI Visualization EMSI On The Map Econ Impact Census a BLS CareerBuilder Business Wise DnB/Ref USA a Corp Affiliations CoStar Proprietary DB ESRI Census/ACS/ Factfinder Immigration/Inmig. a IRS Moody s Analytics Woods & Poole Moody s Econ.com Tax Foundation Occ costs (BLS, GDOL, aemsi) RS Means SF Costs CCH ACCRA ArcMap Piktochart Tableau a

5 SITE SELECTION FACTORS History of Top Location Decision Factors Survey, Corporate Decision Makers Top Location Decision Factors Highway Accessibility Occupancy/Construction Costs Available Land 3 Available Buildings 4 8 Availability of Skilled Labor T Labor Costs Right to Work State 7 Proximity to Markets 8 Energy Availability & Costs Corporate Tax Rate Availability of Advanced ICT Services 5 4 State & Local Incentives T N/A N/A Low Union Profile T Tax Exemptions Not in top ten factors for year shown Source: Area Development Magazine, Corporate & Consultants Surveys, 2007 to 2014

6 WHAT WE DO Talent Availability or Cost Process of elimination (Barriers to success) Regulatory Environmental (air, water, permitting) Financial Natural disaster threats Business environment Taxes Permitting Cost of living/cost of doing business Workforce availability Accessibility (air, highway, rail, port) Real Estate Options Sites/buildings Infrastructure Source: CBRE, Jonathan Sangster

7 ENGINEERING SERVICES Site Plans 3D Models Earthwork Calculations

8 RESEARCH SERVICES Maps Industry Publications

9 CREATIVE SERVICES Web Portals

10 THE FUTURE OF RESEARCH

11 THE FUTURE OF RESEARCH Infographics Source: Georgia Power C&ED; Piktochart

12 COMMUNITY DEVELOPMENT Improve the Product Leadership, Planning, Visioning, Strategy and an Information Roadmap (SWOT) 3 Examples: The City of Brookhaven, Cherokee County, NW Regionalism

13 COMMUNITY DEVELOPMENT Brookhaven Top Employers Source: Business Wise, local research

14 COMMUNITY DEVELOPMENT Brookhaven Location Quotient

15 # of Jobs COMMUNITY DEVELOPMENT Brookhaven Top Cluster Industries of Tomorrow 8,000 7,000 6,000 5,000 6,525 7,534 1,000+ increase, 15 % growth 4,000 3,000 2,000 1, ,205 1,714 1,417 1, ,028 2,571 2,381 Source: EMSI

16 COMMUNITY DEVELOPMENT Brookhaven In and Outflows Commute to Brookhaven Daily Leave Brookhaven Daily for Work Live & Work in Brookhaven Source: On The Map

17 COMMUNITY DEVELOPMENT Cherokee County Commute and Labor Sheds Where do we lose our Residents? What industry/occupation are they in? Source: On The Map

18 COMMUNITY DEVELOPMENT Sources: Business Wise; onthemap

19 COMMUNITY DEVELOPMENT A Regional Voice Offers Attractive Concentration Regional Employment: 141,000 Regional Population Base (2012): 356,746 Source: ESRI, 2013 Regional Pipeline of Talent (Universities, Technical Schools) Whitfield: 479 graduates Floyd: 3,227 graduates Source: Bureau of Labor Statistics; EMSI Source: National Center for Educational Statistics, 2011 Graduate data of universities and technical colleges.

20 COMMUNITY DEVELOPMENT Total Value of Exports Traded Among Counties - $815 M Total 4 County Region Export Value: $22,726,809,082 Exports Traded Among Region: $814,315,794 Export Value By County Whitfield, 8,417,310,377 Bartow, 5,658,464,200 Floyd, 5,123,010,101 Gordon, 3,528,024,405 Source: Bureau of Labor Statistics; EMSI

21 ECONOMIC DEVELOPMENT See the difference from a county not so localized!

22 ECONOMIC DEVELOPMENT Companies relocating or expanding to the market Main concerns, costs, accessibility and skilled TALENT

23 ECONOMIC DEVELOPMENT Atlanta: Leading Center of Contact Center Jobs Contact Center Related Jobs Hourly Earnings New York 218,561 $19.45 Los Angeles 145,968 $18.36 Dallas 134,659 $17.01 Chicago 123,261 $18.46 Atlanta 103,740 $17.42 Miami 86,530 $14.48 Phoenix 79,391 $16.32 Houston 77,500 $16.46 Philadelphia 75,714 $18.21 Washington DC 74,061 $22.55 Source: EMSI; Georgia Power. Note: the following positions were evaluated: customer support specialists, reservation and transportation clerks, bill and account collectors, customer service reps, and telemarketers

24 ECONOMIC DEVELOPMENT Top Firms in the Advertising, Newspaper and Magazine Business, Atlanta MSA Company Total Jobs, Atlanta MSA Atlanta Journal-Constitution 1,490 Moxie Interactive Inc. BBDO Atlanta JWT 246 Network Communications Inc. 225 NewPoint Media Group LLC 22squared inc Bennett Kuhn Varner Inc. Gwinnett Daily Post Engauge Marietta Daily Journal AHC Media LLC Source: Business Wise, July 2013

25 ECONOMIC DEVELOPMENT Advertising-Related Talent Base, Atlanta MSA Description 2013 Jobs Median Hourly Earnings Sales Managers 10,264 $54.09 Production, Planning, and Expediting Clerks 5,605 $19.15 Advertising Sales Agents 4,127 $22.07 Graphic Designers 3,681 $23.97 Editors 986 $22.18 Technical Writers 912 $33.84 Advertising/Promotions Managers 744 $53.40 Multimedia Artists/Animators 712 $26.98 Writers and Authors 537 $24.73 Art Directors 534 $35.38 Artists and Related Workers 312 $42.31 Desktop Publishers 310 $19.82 Proofreaders /Copy Markers 149 $15.15 Total 28,875 $34.96 Source: Bureau of Labor Statistics; EMSI

26 ECONOMIC DEVELOPMENT Source: EMSI

27 TAPESTRY SEGMENTS Who are we? (Gen Y- age 22-36) Gen Y comes of age: Well-educated young workers, some of whom are still completing their education, are employed in professional/technical occupations, as well as sales and office/administrative support roles. Socioeconomic Traits 2 out of 3 have some college, an associate s degree, or a bachelor s degree or higher Careful shoppers, aware of prices, and demonstrate little brand loyalty Carry their smartphone everywhere they go Source: ESRI 2014 Source: ESRI 2014

28 MILLENNIALS Walk-Ups THE RIGHT INVESTMENT

29 MILLENNIALS Walk-Ups THE RIGHT INVESTMENT Walkable Urban Areas

30 MAP EXAMPLES Population Growth by Zip Code Atlanta MSA: 5.8% U.S: 3.6% Top ZIP Codes in ATL MSA City Population Growth Atlanta/W Atlanta/Fulton Ind. 16.9% Atlanta 16.4% Atlanta/Downtown 15.5% Cumming 14.8% Cumming 14.3% Cumming 13.1% Fairburn 12.1% Alpharetta 11.9% Atlanta/ S Atlanta Airport 11.9% Duluth 11.6% Source: ESRI, 2013

31 MAP EXAMPLES P Population 25+: Bachelor s Degree or More by Zip Code Atlanta MSA: 34.9% U.S: 28.4% Top ZIP Codes in ATL MSA City Bachelor s Degree or More Atlanta/Morningside 78% Brookhaven 78% Sandy Springs 78% Atlanta/Buckhead 75% Atlanta/Druid Hills/Candler Park 74% Atlanta/Midtown 74% Dunwoody/Sandy Springs 71% Alpharetta/Johns Creek 70% Sandy Springs 67% Sandy Springs/Vinings 66% Source: ESRI, 2013

32 MAP EXAMPLES Median Age by Zip Code Atlanta MSA: 35.4 U.S: 37.6 Top ZIP Codes in ATL MSA City Median Age Atlanta/Emory/Druid Hills Atlanta/Downtown Atlanta/Downtown Atlanta/Midtown Atlanta/Midtown Norcross Atlanta/Downtown Clarkston Carrollton Union City 30.7 Source: ESRI, 2013

33 MAP EXAMPLES Fastest Growing, Most Educated and Youngest Zip Codes in Metro Atlanta ZIP Code* City/Area Population Growth 2013 Bachelor's or More 2013 Median Age Atlanta/Midtown 9.82% 74% Atlanta/Atlantic Station 16.38% 66% Sandy Springs/Vinings 6.15% 66% Atlanta/Brookhaven 5.26% 65% Atlanta/North Buckhead/South of I-285 Atlanta/Piedmont Heights/Lindbergh/Pine Hills 11.33% 63% % 62% Atlanta/Midtown 9.12% 61% Atlanta/GA 400/Roswell 7.82% 52% Norcross/Peachtree Corners 7.62% 52% Smyrna 5.29% 52% Atlanta/Downtown 15.50% 48% Atlanta/Buford Highway 6.59% 48% Atlanta/Downtown 11.46% 43% Atlanta/Downtown 8.61% 42% Atlanta/Dunwoody/Doravill e 5.06% 38% Duluth/Berkeley Lake 7.88% 37% Lawrenceville 8.87% 36% 34.5 Area Atlanta MSA Populatio n Growth 2013 Bachelor's or More 2013 Median Age 5.8% 34.9% 35.4 USA 3.6% 28.4% 37.6 Criteria *Sorted by bachelor s degree or more Source: ESRI, 2013

34 Index of Job Growth, 2014 = 1 Business and Finance Job Growth ECONOMIC DEVELOPMENT Related Talent Pool Mega Site, Bryan County, GA Corporate Solutions/HQ Occupation Groupings* Employed Within 30 Miles of the Mega Site % Median Hourly Occupation Description Jobs Jobs Change Wage Office and Administrative Support Occupations 26,419 27,614 5% $ Management Occupations 8,484 8,888 5% $ Business and Financial Operations Occupations 6,141 6,646 8% $28.04 Total 41,044 43,147 5% $21.93 *Broader groupings include occupations not previously included in the specific Corporate Solutions/HQ occupations Bryan Mega Site United States Atlanta MSA % growth in Bryan Mega Site area jobs over 6- year period 5% for U.S. 3% for the Atlanta MSA Source: EMSI 30 Miles of Mega Site: Business and Financial Operations Occupations will grow by 8% over the next 6 years. 6,700 6,600 6,500 6,400 6,300 6,200 6,100 6,000 5,900 5, : Top Business and Financial Occupations, 2014: Accountants & Auditors, 1,079 (+ 13% over next 6 years) Business Operations Specialists, 1,024 Human Resources Specialists, 524 Management Analysts, 521 Purchasing Agents, 520 Compliance Officers, 265 Market Researchers, 194

35 ECONOMIC DEVELOPMENT Pipeline of Talent Mega Site, Bryan County, GA Location and Number of Graduates: Regional Schools Offering Higher Education Opportunities Within 60 Miles of the Site 3,849 Annual Grads 19,247 Number of graduates in selected programs 2009 to Number of production, engineering, and maintenance-related programs at regional schools Selected Production, Engineering, and Support Graduates From Institutions Within 60 Miles of Site CIP Description Graduates over 5-year period 2013 % Increase, Graduates Information Technology Support 2, % 15 Engineering Technologies 1, % 47 Maintenance and Repair 3, % 48 Precision Production 1, % 52 Corporate Solutions/Headquarters 9,562 2, % Increasing Graduate Trend in the Region for Selected Programs 4,300 4,100 Completions/Graduates ,108 3,849 Average annual number of graduates in selected programs Source: EMSI, IPEDS, University System of Georgia, Technical College System of Georgia 3,900 3,700 3,500 3,300 3, % over 5 years

36 ECONOMIC DEVELOPMENT Pipeline of Talent Military Bases Offer from Qualified Monthly Ex-Military World-Class Military Training Easily Transferable to High-Demand Civilian Jobs Civilian Skill Infantry Armor Artillery Engineer Aviation Equipment Preventative Maintenance X X X X Blueprints/Technical Diagrams X X X X X Electrical Component Equipment Installation X X X Electrical Power Distribution X X X X Electrical System Testing/Measurement X X Hydraulics Systems Installation/Repair X X X Integrated Electronics Systems X X X X Mechanical Equipment/System Installation/Repair X X X X X Pneumatics Equipment/System Repair X X X Repair Malfunctioning Electrical Systems X X X X Skill with Hand Tools or Power Tools X X X X X Process Analysis & Improvement X X X X X Electronic Device/System Installation/Repair Aircraft & Ship Maintenance/Crew Operation X X X Electrical/Electronic System Design X X X X Civilian Skill Infantry Armor Artillery Engineer Aviation Building Construction Ground Construction Industrial Equipment Maintenance & Conditioning Industrial Equipment Operation Operational System Testing/Evaluation Structural Integrity Evaluation Communication System Design Electronic Equipment Calibration Teaching/Instruction X X X X X Technical Writing X X Plastic/Composite Forming and Repair Metal Forming Techniques Glass Forming Techniques Inventory Management and Distribution X X X X X Equipment Calibration X X X X X X X X X X X X X X X X Source: GA DOL

37 ECONOMIC DEVELOPMENT Pipeline of Talent - Military Bases Offer from Qualified Monthly Ex-Military Monthly Averages Departing Military* 20 year year year year 326 Last year % of Mitsubishi s workforce is ex-military 30% of Gulfstream s workforce is ex-military Source: Military Exits, Heros for Hire Data, U.S. Military (Fort Stewart and Hunter Army Airfield) Nearly Half of Exiting Military Prefer Local Employment (25% unsure) Source: Ft. Stewart Survey Job fair at the Savannah Rapids Pavilion Source: EMSI

38 OUTLINE OF DISCUSSION IMAGINE Jennifer Zeller Manager of Research, Engineering and Creative Services Community & Economic Development