Applied Photography Occupations In San Diego and Imperial Counties

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1 LABOR MARKET REPORT Applied Photography Occupations In San Diego and Imperial Counties February

2 For more information contact: Center of Excellence Inland Empire & San Diego/Imperial Regions 114 S. Del Rosa Dr., San Bernardino, CA Mission: The Centers of Excellence, in partnership with business and industry, deliver regional workforce research customized for community college decision making and resource development. Vision: We aspire to be the premier source of regional economic and workforce information and insight for community colleges Chancellor s Office, California Community Colleges Centers of Excellence, Economic and Workforce Development Program Please consider the environment before printing. This document is designed for double-sided printing. 2

3 This labor market report provides statistical information on occupations and industries within the San Diego and Imperial county region with a focus on occupations related to Applied Photography. In order to obtain labor market data, the relevant standard occupational classification (SOC) titles were identified. The following standard occupation titles have been included in this report: Photographers (SOC ) Multi-media artists and animators (SOC ) Occupations In the field of applied photography the largest occupation in number of 2011 jobs was Photographers. In 2011 this occupation accounted for 13,179 jobs and is projected to increase to 13,840 jobs by the year The Multi-media Artists and Animators classification accounted for 2,324 jobs in This occupation requires a four year degree while the Photographer job title requires experience or on-the-job training. In addition, the Photographer classification pays slightly higher, with median hourly wages of $ Table 1 provides employment, wages, and educational level information on the identified occupations. Table 1 Occupations (sorted by 2011 jobs) Occupation MHE* Education level Photographers (SOC ) 13,179 13,840 $13.56 Long-term on-the-job training Multi-media artists and animators (SOC ) 2,324 2,516 $12.89 Bachelor's degree Source: EMSI Complete Employment *MHE=Median Hourly Earnings Employment Among the two identified occupations, Multi-media Artists and Animators are the fastest growing occupations with a projected growth of 8% over the next seven years. Although photographers are expected to grow at a slightly slower rate of 5%, they will add more jobs in absolute numbers (661 new jobs) over the coming seven year period. Table 2 displays absolute and percentage growth statistics for the identified occupations. Table 2 - Occupational Employment Projections (sorted by growth) SOC Code Description Openings* Growth % Growth Multi-media artists and animators 2,324 2, % Photographers 13,179 13,840 3, % Totals 15,503 16,356 3, % Source: EMSI Complete Employment *Openings = New + Replacement Regional Employment Concentration The San Diego and Imperial counties have a higher concentration of jobs for Photographers and Multi-media Artists & Animators than the average for the nation, as illustrated by Figure 1. Photographers have a location quotient 1 (LQ) of 1.35 for 2011 which is expected decrease to 1.29 by Despite this decrease, these jobs are still expected be relatively concentrated in the region compared to the national average. Table 3 provides LQ details for the identified occupations. 1 See Data Sources and Calculations for more information about Location Quotient Centers of Excellence Real-time data to advance community colleges 3

4 Figure 1 Occupational Concentration Table 3 Location Quotient Detail SOC Code Description LQ 2018 LQ Photographers 13, Multi-media artists and animators 2, Total 15, Source: EMSI Complete Employment Industries Industries in the San Diego and Imperial counties that employ the identified occupations are listed below with their corresponding North American Industry Classification System (NAICS) codes: Photography Studios, Portrait (541921) Commercial Photography (541922) Both industries are expected to grow over the next seven years, with the Commercial Photography industry experiencing faster growth of 25% and resulting in 899 total jobs by The Photography Studios, Portrait industry is expected to grow by 15% with a projected job total of 2,450 by 2018 (see Figure 2). The Commercial Photography industry leads with the highest average earnings per worker at $38,348 annually while the Photography Studios, Portrait industry follows with $19,686 annually. Figure 2 Industries employing Photography Occupations Centers of Excellence Real-time data to advance community colleges 4

5 2,130 2, Photography Studios, Portrait Commercial Photography The map in Figure 3 depicts the locations of the industries related to Applied Photography within the area of study. Figure 3 - Industries in San Diego and Imperial County Centers of Excellence Real-time data to advance community colleges 5

6 Data Sources and Calculations Labor market data presented in this report were obtained from EMSI, Inc. at EMSI provides the following clarification on the data source and calculations: Occupation Data Organizing regional employment information by occupation provides a workforce-oriented view of the regional economy. EMSI's occupation data are based on EMSI's industry data and regional staffing patterns taken from the Occupational Employment Statistics program (U.S. Bureau of Labor Statistics). Wage information is partially derived from the American Community Survey. The occupation-to-program (SOC-to-CIP) crosswalk is based on one from the U.S. Department of Education, with customizations by EMSI. Industry Data In order to capture a complete picture of industry employment, EMSI basically combines covered employment data from Quarterly Census of Employment and Wages (QCEW) produced by the Department of Labor with total employment data in Regional Economic Information System (REIS) published by the Bureau of Economic Analysis (BEA), augmented with County Business Patterns (CBP) and Nonemployer Statistics (NES) published by the U.S. Census Bureau. Projections are based on the latest available EMSI industry data, 15-year past local trends in each industry, growth rates in statewide and (where available) sub-state area industry projections published by individual state agencies, and (in part) growth rates in national projections from the Bureau of Labor Statistics. Location Quotient Location quotient (LQ) is a way of quantifying how concentrated a particular industry, cluster, occupation, or demographic group is in a region as compared to the nation. It can reveal what makes a particular region unique in comparison to the national average. As a rule of thumb LQs of 1.2 or higher indicates some degree of specialization for that occupation, for that region. Location quotients of 0.8 to 1.1 indicate a normal distribution of occupations within the region, i.e. the region is no more specialized in that occupational area then the national average. Location quotients of less than 0.8 may indicate that the region has less specialization in that occupation for that region, as compared to the national average. State Data Sources This report uses state data from the following agencies: California Labor Market Information Department. Business location data was obtained from InfoGroup, Inc. Business mapping was done using geographic information system (GIS) software ArcGIS provided by Esri, Inc. Important Disclaimer All information and data included in this customized report have been produced from mentioned publicly and privately available secondary sources. Unlike Center of Excellence Environmental Scans, the information contained in customized reports has not been independently validated by employers, nor does it contain information on other community college and external programs. Efforts have been made to confirm the accuracy of the data and the reported findings; however, neither the Centers of Excellence, COE host District, nor California Community Colleges Chancellor s Office is responsible for applications or decisions made by recipient community colleges or their representatives based upon this report. Centers of Excellence Real-time data to advance community colleges 6

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