Optimize Your Earning Power with iad
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- Ella Welch
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1 Frameworks #WWDC14 Optimize Your Earning Power with iad Revenue and promotion Session 222 David Wilson ios Apps and Frameworks 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.
2 Apple's Digital Advertising Platform
3 Monetize Generate revenue with rich media Ads Promote Drive downloads with iad Workbench
4 Monetize Generate revenue with rich media Ads Promote Drive downloads with iad Workbench
5 iad Integration for Monetization Developer benefits Core concepts Improving performance App integration Testing
6 iad Integration for Monetization Developer benefits Core concepts Improving performance App integration Testing
7 Developer Benefits Engaging ads
8 Developer Benefits Engaging ads High production values
9 Developer Benefits Engaging ads High production values Rich media
10 Developer Benefits Engaging ads High production values Rich media Immersive
11 Developer Benefits Engaging ads High production values Rich media Immersive Award winning
12 Developer Benefits Power and privacy conscious
13 Developer Benefits Power and privacy conscious Privacy-aware Power efficient
14 Developer Benefits Quick and easy integration
15 Developer Benefits Quick and easy integration No additional SDKs
16 Developer Benefits Quick and easy integration No additional SDKs Up and running with minimal code
17 Developer Benefits Quick and easy integration No additional SDKs Up and running with minimal code Great documentation and sample code
18 Developer Benefits Global reach US UK FR DE IT MX HK ES JP CA AU NZ IE TW
19 Developer Benefits Revenue from your app
20 Developer Benefits Revenue from your app Your Share 70%
21 Developer Benefits As easy as Complete iad contract Integrate the iad framework Submit your app for review
22 iad Integration for Monetization Developer benefits Core concepts Improving performance App integration Testing
23 Core Concepts Ad requests Sent to the iad Network Fulfilled based on inventory
24 Core Concepts Ad requests Sent to the iad Network Fulfilled based on inventory iad Framework
25 Core Concepts Ad requests Sent to the iad Network Fulfilled based on inventory Ad Request iad Framework
26 Core Concepts Ad requests Sent to the iad Network Fulfilled based on inventory Ad Request iad Framework Ads
27 Core Concepts Fill rate Ads Delivered Ad Requests = Fill Rate
28 Core Concepts Tap-through rate Ads Tapped Ads Displayed = Tap-through Rate
29 Core Concepts Ad engagement
30 Core Concepts Ad engagement Display the ad
31 Core Concepts Ad engagement Display the ad Ensure it s visible
32 Core Concepts Ad engagement Display the ad Ensure it s visible Leave on screen
33 Core Concepts Ad engagement Display the ad Ensure it s visible Leave on screen Allow interaction
34 iad Integration for Monetization Developer benefits Core concepts Improving performance App integration Testing
35 Optimizing Ad Performance Revenue starts with a great app
36 Optimizing Ad Performance Revenue starts with a great app App engagement time
37 Optimizing Ad Performance Revenue starts with a great app App engagement time Careful ad placement
38 Optimizing Ad Performance Revenue starts with a great app App engagement time Careful ad placement User loyalty
39 Optimizing Ad Performance Going global US UK FR DE IT MX HK ES JP CA AU NZ IE TW
40 Optimizing Ad Performance Going global Market to countries where iad is available US UK FR DE IT MX HK ES JP CA AU NZ IE TW
41 Optimizing Ad Performance Going global Market to countries where iad is available Localize your apps US UK FR DE IT MX HK ES JP CA AU NZ IE TW
42 Optimizing Ad Performance Ad placement is important
43 Optimizing Ad Performance Ad placement is important Recognize high-use areas
44 Optimizing Ad Performance Ad placement is important Recognize high-use areas Avoid accidental taps
45 Optimizing Ad Performance Ad placement is important Recognize high-use areas Avoid accidental taps User context is important
46 Optimizing Ad Performance Why does my revenue fluctuate?
47 Optimizing Ad Performance Why does my revenue fluctuate? Consumer spending is seasonal Consumer spending Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
48 Optimizing Ad Performance Why does my revenue fluctuate? Consumer spending is seasonal Advertising spending tracks consumer spending Consumer spending Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
49 Optimizing Ad Performance Why does my revenue fluctuate? Consumer spending is seasonal Advertising spending tracks consumer spending Market accordingly: Start of summer Back to school Holiday seasons Consumer spending Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
50 Optimizing Ad Performance Virtuous cycle Impressions Ads Tap-Throughs Fill-Rate
51 Optimizing Ad Performance Virtuous cycle Impressions Ads Tap-Throughs Fill-Rate
52 iad Integration for Monetization Developer benefits Core concepts Improving performance App integration Testing
53 Ad Formats Four options for integration Banner Interstitial Medium Rect Pre-Roll
54 Banner Banner Interstitial Medium Rect Pre-Roll
55 Banner
56 Banner Slim device width view
57 Banner Slim device width view Placed at bottom of content
58 Banner Slim device width view Placed at bottom of content Continuous ad loading
59 Banner Slim device width view Placed at bottom of content Continuous ad loading Fullscreen on tap
60 Banner Slim device width view Placed at bottom of content Continuous ad loading Fullscreen on tap iphone and ipad support
61 Banner Basic integration Link iad framework #import <iad/iad.h>! MyViewController *myviewcontroller =... myviewcontroller.candisplaybannerads = YES;
62 Banner Basic integration Link iad framework Import iad header Configure view controllers #import <iad/iad.h>! MyViewController *myviewcontroller =... myviewcontroller.candisplaybannerads = YES;
63 Banner Loading an ad Root View
64 Banner Loading an ad.view becomes.originalcontentview Wrapped Root original View content view
65 Banner Loading an ad.view becomes.originalcontentview Ad requests sent Unloaded Loaded Ad Ad Request Wrapped Root original View content view
66 Banner Loading an ad.view becomes.originalcontentview Ad requests sent Banner loads Loaded Ad Ad Request Wrapped Root original View content view
67 Banner Loading an ad.view becomes.originalcontentview Ad requests sent Banner loads Banner moves on-screen and Resized originalcontentview resizes Ad Ad Request original content Root View view Loaded
68 Banner Handling interaction Loaded
69 Banner Handling interaction Fullscreen ad on tap Loaded
70 Banner Handling interaction Fullscreen ad on tap Pause activity in -viewwilldisappear: Loaded
71 Banner Handling interaction Fullscreen ad on tap Pause activity in -viewwilldisappear: Resume activity in -viewdidappear: Loaded
72 Banner Unloading an ad Wrapped original content Root View view Loaded
73 Banner Unloading an ad Banner moves off-screen Unloaded Loaded Wrapped original content Root View view
74 Banner Unloading an ad Banner moves off-screen.originalcontentview resized Unloaded Loaded Wrapped Wrapped original content Root original View view content view
75 Banner Controlling display Control ad visibility based on app state // Game started viewcontroller.candisplaybannerads = NO;! // Game paused, menu showing viewcontroller.candisplaybannerads = YES;
76 Banner Controlling display Control ad visibility based on app state Hide when necessary // Game started viewcontroller.candisplaybannerads = NO;! // Game paused, menu showing viewcontroller.candisplaybannerads = YES;
77 Banner Controlling display Control ad visibility based on app state Hide when needed Remember to re-enable! // Game started viewcontroller.candisplaybannerads = NO;! // Game paused, menu showing viewcontroller.candisplaybannerads = YES;
78 Interstitial Banner Interstitial Medium Rect Pre-Roll
79 Interstitial
80 Interstitial Immediate fullscreen display
81 Interstitial Immediate fullscreen display ipad since ios 4.3
82 Interstitial Immediate fullscreen display ipad since ios 4.3 iphone in ios 7
83 Interstitial Automatic presentation nextcontroller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyAutomatic;! [navigationcontroller pushviewcontroller:nextcontroller animated:yes]; Current View Controller Next View Controller
84 Interstitial Automatic presentation nextcontroller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyAutomatic;! [navigationcontroller pushviewcontroller:nextcontroller animated:yes]; Current View Controller Next View Controller
85 Interstitial Automatic presentation nextcontroller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyAutomatic;! [navigationcontroller pushviewcontroller:nextcontroller animated:yes]; Current View Controller Next View Controller
86 Interstitial Automatic presentation nextcontroller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyAutomatic;! [navigationcontroller pushviewcontroller:nextcontroller animated:yes]; Current Next View Controller
87 Interstitial Manual presentation controller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyManual;! [controller requestinterstitialadpresentation]; Single View Controller App
88 Interstitial Manual presentation controller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyManual;! [controller requestinterstitialadpresentation]; Single View Controller App
89 Interstitial Manual presentation controller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyManual;! [controller requestinterstitialadpresentation]; Single View Controller App
90 Interstitial Manual presentation controller.interstitialpresentationpolicy = ADInterstitialPresentationPolicyManual;! [controller requestinterstitialadpresentation]; Single View Controller App
91 Interstitial Preparing for presentation
92 Interstitial Preparing for presentation Don t miss early impressions! - (BOOL)application:(UIApplication *)application didfinishlaunchingwithoptions:(nsdictionary *)launchoptions {... [UIViewController prepareinterstitialads];... }
93 Demo David Wilson ios Apps and Frameworks
94 Best Practices Banners and interstitials
95 Best Practices Banners and interstitials Set.canDisplayBannerAds and.interstitialpresentationpolicy on your controllers
96 Best Practices Banners and interstitials Set.canDisplayBannerAds and.interstitialpresentationpolicy on your controllers Remember to use.originalcontentview
97 Best Practices Banners and interstitials Set.canDisplayBannerAds and.interstitialpresentationpolicy on your controllers Remember to use.originalcontentview Pick the right transitions for Interstitials
98 Best Practices Banners and interstitials Set.canDisplayBannerAds and.interstitialpresentationpolicy on your controllers Remember to use.originalcontentview Pick the right transitions for Interstitials Be consistent throughout your navigation stack
99 IAB Medium Rectangle Banner Interstitial Medium Rect Pre-Roll
100 IAB Medium Rectangle aaaa=== aaaaaaaa=aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa===== aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaa
101 IAB Medium Rectangle Positioned inline baaa=== aaaaaaaa=aaaaaaaa aaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa===== aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaa
102 IAB Medium Rectangle Positioned inline Standardized IAB size baaa=== aaaaaaaa=aaaaaaaa aaaaaaaaa 250px aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaa 300px aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa===== aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaa
103 IAB Medium Rectangle Positioned inline Standardized IAB size Automatic cycling baaa=== aaaaaaaa=aaaaaaaa aaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa===== aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaa
104 IAB Medium Rectangle Positioned inline Standardized IAB size Automatic cycling Fullscreen ad on tap baaa=== aaaaaaaa=aaaaaaaa aaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa===== aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaa
105 IAB Medium Rectangle Positioned inline Standardized IAB size Automatic cycling Fullscreen ad on tap Introduced in ios 6 baaa=== aaaaaaaa=aaaaaaaa aaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaa===== aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaa
106 IAB Medium Rectangle Positioned inline Standardized IAB size Automatic cycling Fullscreen ad on tap Introduced in ios 6 iphone in ios 8
107 IAB Medium Rectangle Positioned inline Standardized IAB size Automatic cycling Fullscreen ad on tap Introduced in ios 6 iphone in ios 8
108 Medium Rectangle Lifecycle
109 Medium Rectangle Lifecycle Create a banner
110 Medium Rectangle Lifecycle Create a banner Configure a delegate
111 Medium Rectangle Lifecycle Create a banner Configure a delegate Implement the delegate protocol
112 Medium Rectangle Lifecycle Create a banner Configure a delegate Implement the delegate protocol Show in -bannerviewdidloadad:
113 Medium Rectangle Lifecycle Create a banner Configure a delegate Implement the delegate protocol Show in -bannerviewdidloadad: Pause activity in -bannerviewactionshouldbegin:willleaveapplication:
114 Medium Rectangle Lifecycle Create a banner Configure a delegate Implement the delegate protocol Show in -bannerviewdidloadad: Pause activity in -bannerviewactionshouldbegin:willleaveapplication: Resume activity in -bannerviewactiondidfinish:
115 Medium Rectangle Lifecycle Create a banner Configure a delegate Implement the delegate protocol Show in -bannerviewdidloadad: Pause activity in -bannerviewactionshouldbegin:willleaveapplication: Resume activity in -bannerviewactiondidfinish: Hide in -bannerview:didfailtoreceiveadwitherror:
116 Medium Rectangle Creation #import MyViewController : UIViewController adview = [[ADBannerView alloc] initwithadtype:adadtypemediumrectangle];! adview.delegate = self;
117 Medium Rectangle Creation #import MyViewController : UIViewController adview = [[ADBannerView alloc] initwithadtype:adadtypemediumrectangle];! adview.delegate = self;
118 Medium Rectangle Creation #import MyViewController : UIViewController adview = [[ADBannerView alloc] initwithadtype:adadtypemediumrectangle];! adview.delegate = self;
119 Medium Rectangle Creation #import MyViewController : UIViewController adview = [[ADBannerView alloc] initwithadtype:adadtypemediumrectangle];! adview.delegate = self;
120 Medium Rectangle Loading and unloading Banner starts out unloaded Unloaded
121 Medium Rectangle Loading and unloading Banner starts out unloaded Move banner onscreen in -bannerviewdidloadad: Unloaded
122 Medium Rectangle Loading and unloading Banner starts out unloaded Move banner onscreen in -bannerviewdidloadad: Loaded
123 Medium Rectangle Loading and unloading Banner starts out unloaded Move banner onscreen in -bannerviewdidloadad: Loaded
124 Medium Rectangle Loading and unloading Banner starts out unloaded Move banner onscreen in -bannerviewdidloadad: Leave banner onscreen as long as it has an ad Loaded
125 Medium Rectangle Loading and unloading Banner starts out unloaded Move banner onscreen in -bannerviewdidloadad: Leave banner onscreen as long as it has an ad Unloaded Move banner offscreen in - bannerview:didfailtoreceiveadwitherror:
126 Medium Rectangle Loading and unloading Banner starts out unloaded Move banner onscreen in -bannerviewdidloadad: Leave banner onscreen as long as it has an ad Move banner offscreen in - bannerview:didfailtoreceiveadwitherror: Unloaded
127 Medium Rectangle Loading and unloading - (void)bannerviewdidloadad:(adbannerview *)banner { [self.view addsubview:banner]; [self.view layoutifneeded]; }! - (void)bannerview:(adbannerview *)banner didfailtoreceiveadwitherror:(nserror *)error { [banner removefromsuperview]; [self.view layoutifneeded]; }
128 Best Practice for Medium Rectangle
129 Best Practice for Medium Rectangle Great for reflowable content
130 Best Practice for Medium Rectangle Great for reflowable content Fullscreen ad on tap
131 Best Practice for Medium Rectangle Great for reflowable content Fullscreen ad on tap Pause activity in -bannerviewactionshouldbegin:willleaveapplication:
132 Best Practice for Medium Rectangle Great for reflowable content Fullscreen ad on tap Pause activity in -bannerviewactionshouldbegin:willleaveapplication: Resume activity in -bannerviewactiondidfinish:
133 Video Pre-Roll Subtitle Banner Interstitial Medium Rect Pre-Roll
134 Video Pre-Roll
135 Video Pre-Roll Short video plays before content
136 Video Pre-Roll Short video plays before content Fullscreen ad on tap
137 Video Pre-Roll Short video plays before content Fullscreen ad on tap Added in ios 7
138 Video Pre-Roll Short video plays before content Fullscreen ad on tap Added in ios 7 ios 7: MPMoviePlayerController
139 Video Pre-Roll Short video plays before content Fullscreen ad on tap Added in ios 7 ios 7: MPMoviePlayerController ios 8: AVPlayerViewController
140 Video Pre-Roll Short video plays before content Fullscreen ad on tap Added in ios 7 ios 7: MPMoviePlayerController ios 8: AVPlayerViewController iphone and ipad
141 Video Pre-Roll Setup and playback Link MediaPlayer and iad frameworks Import MediaPlayer and iad headers Create a player Play pre-roll video Play content video
142 Video Pre-Roll Setup and playback #import <MediaPlayer/MediaPlayer.h> #import <iad/iad.h>
143 Video Pre-Roll Setup and playback #import <MediaPlayer/MediaPlayer.h> #import <iad/iad.h>! movieplayer = [MPMoviePlayerController initwithcontenturl:contenturl];! [self.view addsubview:movieplayer.view]; [self.view layoutifneeded];
144 Video Pre-Roll Setup and playback #import <MediaPlayer/MediaPlayer.h> #import <iad/iad.h>! movieplayer = [MPMoviePlayerController initwithcontenturl:contenturl];! [self.view addsubview:movieplayer.view]; [self.view layoutifneeded];! [movieplayer playprerolladwithcompletionhandler:^(nserror *error) { // Check if error is non-nil during development [movieplayer play]; }];
145 Video Pre-Roll AVKit #import <AVKit/AVKit> #import <iad/iad.h>! moviecontroller = [AVPlayerViewController new]; [moviecontroller setplayer:player]; [self addchildviewcontroller:moviecontroller]; [self.view addsubview:moviecontroller.view]; [self.view layoutifneeded];! [moviecontroller playprerolladwithcompletionhandler:^(nserror *error) { // Check if error is non-nil during development [player play]; }];
146 Video Pre-Roll Preparing for playback
147 Video Pre-Roll Preparing for playback Don t miss early impressions!
148 Video Pre-Roll Preparing for playback Don t miss early impressions! Start ad requests early - (BOOL)application:(UIApplication *)application didfinishlaunchingwithoptions:(nsdictionary *)launchoptions {... [MPMoviePlayerController prepareprerollads];... }
149 Video Pre-Roll Preparing for playback Don t miss early impressions! Start ad requests early - (BOOL)application:(UIApplication *)application didfinishlaunchingwithoptions:(nsdictionary *)launchoptions {... [AVPlayerViewController prepareprerollads];... }
150 Video Pre-Roll Best practices
151 Video Pre-Roll Best practices Don t play content video until ad completes
152 Video Pre-Roll Best practices Don t play content video until ad completes Defer notification handling MPMoviePlayerReadyForDisplayDidChangeNotification MPMoviePlayerLoadStateDidChangeNotification
153 Video Pre-Roll Best practices Don t play content video until ad completes Defer notification handling MPMoviePlayerReadyForDisplayDidChangeNotification MPMoviePlayerLoadStateDidChangeNotification Defer UI customization
154 Demo Video Pre-roll
155 iad Integration for Monetization Developer benefits Core concepts Improving performance App integration Testing
156 Testing Loading and unloading
157 Testing Loading and unloading Adjust fill rate
158 Testing Loading and unloading Adjust fill rate Adjust ad refresh rate
159 Testing Banner clipping Adjust fill rate Adjust ad refresh rate Ensure there s no clipping
160 Testing Banner clipping Adjust fill rate Adjust ad refresh rate Ensure there s no clipping
161 Testing Developer apps only Adjust fill rate Adjust ad refresh rate Ensure there s no clipping Only affects your apps
162 Testing Developer apps only Adjust fill rate Adjust ad refresh rate Ensure there s no clipping Only affects your apps
163 Monetize Generate revenue with rich media Ads Promote Drive downloads with iad Workbench
164 Monetize Generate revenue with rich media Ads Promote Drive downloads with iad Workbench
165 iad Integration for Monetization iad Workbench App Attribution App Audience Retargeting
166 iad Integration for Monetization iad Workbench App Attribution App Audience Retargeting
167 Quick Intro to iad Workbench iad s self-service advertising platform
168 Quick Intro to iad Workbench iad s self-service advertising platform
169 Quick Intro to iad Workbench iad s self-service advertising platform Create mobile ads by uploading your own banners or using built-in templates
170 Quick Intro to iad Workbench iad s self-service advertising platform Create mobile ads by uploading your own banners or using built-in templates Reach users who are most likely to download your app
171 Quick Intro to iad Workbench iad s self-service advertising platform Create mobile ads by uploading your own banners or using built-in templates Reach users who are most likely to download your app Manage campaign performance
172 iad Integration for Monetization iad Workbench App Attribution App Audience Retargeting
173 iad App Attribution Overview
174 iad App Attribution Overview Track app downloads that originate from iad
175 iad App Attribution Overview Track app downloads that originate from iad Measure effectiveness of campaigns
176 iad App Attribution Overview Track app downloads that originate from iad Measure effectiveness of campaigns Available with ios 7.1
177 iad App Attribution Overview Track app downloads that originate from iad Measure effectiveness of campaigns Available with ios 7.1 Enhanced in ios 8
178 iad App Attribution #include <iad/iad.h>! [[ADClient sharedclient] lookupadconversiondetails: ^(NSDate *apppurchasedate, NSDate *iadimpressiondate) {! }]; BOOL iadoriginatedinstallation = (iadimpressiondate!= nil);
179 iad App Attribution #include <iad/iad.h>! [[ADClient sharedclient] lookupadconversiondetails: ^(NSDate *apppurchasedate, NSDate *iadimpressiondate) {! }]; BOOL iadoriginatedinstallation = (iadimpressiondate!= nil);
180 iad App Attribution #include <iad/iad.h>! [[ADClient sharedclient] lookupadconversiondetails: ^(NSDate *apppurchasedate, NSDate *iadimpressiondate) {! }]; BOOL iadoriginatedinstallation = (iadimpressiondate!= nil);
181 iad App Attribution
182 iad App Attribution Dates will be nil when not attributed to iad or Limit Ad Tracking is enabled
183 iad App Attribution Dates will be nil when not attributed to iad or Limit Ad Tracking is enabled Avoid lookups on every launch
184 iad Integration for Monetization iad Workbench App Attribution App Audience Retargeting
185 App Audience Retargeting Overview
186 App Audience Retargeting Overview Group your users according to their activity
187 App Audience Retargeting Overview Group your users according to their activity Frequent in-app purchases
188 App Audience Retargeting Overview Group your users according to their activity Frequent in-app purchases High usage rate
189 App Audience Retargeting Overview Group your users according to their activity Frequent in-app purchases High usage rate Dormant users
190 App Audience Retargeting Overview Group your users according to their activity Frequent in-app purchases High usage rate Dormant users Target users with new ads based on these groups
191 App Audience Retargeting Overview Group your users according to their activity Frequent in-app purchases High usage rate Dormant users Target users with new ads based on these groups Each group describes a specific segment of users
192 App Audience Retargeting Game app developer examples
193 App Audience Retargeting Game app developer examples Promote the new ipad version of your app to all iphone users
194 App Audience Retargeting Game app developer examples Promote the new ipad version of your app to all iphone users Inform users of new features based on levels they ve reached
195 App Audience Retargeting Game app developer examples Promote the new ipad version of your app to all iphone users Inform users of new features based on levels they ve reached Re-engage dormant users based on when they last opened your app
196 App Audience Retargeting Retail app developer examples
197 App Audience Retargeting Retail app developer examples Remind users who have abandoned their shopping cart in your app
198 App Audience Retargeting Retail app developer examples Remind users who have abandoned their shopping cart in your app Send an offer to your loyal, most valuable customers
199 App Audience Retargeting Retail app developer examples Remind users who have abandoned their shopping cart in your app Send an offer to your loyal, most valuable customers Promote sales based on previous purchases
200 App Audience Retargeting How does it work?
201 App Audience Retargeting How does it work? Create Segments Identify and create segments on iad Workbench
202 App Audience Retargeting How does it work? Create Segments Update App Identify and create segments on iad Workbench Tag users in your app based on behavior
203 App Audience Retargeting How does it work? Create Segments Update App Retarget Customers Identify and create segments on iad Workbench Tag users in your app based on behavior Deliver customized ad messages
204 App Audience Retargeting #include <iad/iad.h>
205 App Audience Retargeting #include <iad/iad.h>! NSArray *segmentarray loyalusersegment, frequentpurchasessegment ];
206 App Audience Retargeting #include <iad/iad.h>! NSArray *segmentarray loyalusersegment, frequentpurchasessegment ];! [[ADClient sharedclient] addclienttosegments:segmentarray replaceexisting:no];
207 App Audience Retargeting #include <iad/iad.h>! NSArray *segmentarray loyalusersegment, frequentpurchasessegment ];! [[ADClient sharedclient] addclienttosegments:segmentarray replaceexisting:yes];
208 Summary
209 Best Practices Banner Interstitial Medium Rect Pre-Roll
210 Best Practices Take advantage of the different ad formats Banner Interstitial Medium Rect Pre-Roll
211 Best Practices Take advantage of the different ad formats Consider the user when placing ads Banner Interstitial Medium Rect Pre-Roll
212 Best Practices
213 Best Practices Optimize your app s ad performance
214 Best Practices Optimize your app s ad performance Take advantage of iad Workbench
215 Best Practices Optimize your app s ad performance Take advantage of iad Workbench
216 More Information Mark Malone iad Technologies Evangelist Documentation iad Programming Guide Apple Developer Forums Integrating iad Banners
217 Related Sessions The New itunes Connect Presidio Wednesday 10:15AM What s New in iad Workbench Nob Hill Thursday 9:00AM
218 Labs iad Technologies Lab Media Lab A Wednesday 4:30PM iad Technologies Lab Media Lab B Thursday 10:15AM itunes Connect Lab Service Lab A Thursday 3:15PM
219
AT&T Global Network Client for Windows Product Support Matrix January 29, 2015
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