Welcome! Follow Grüne Welle Kommunikation... cleantech, renewable energy or (Green) IT?

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Hortense Spencer
8 years ago
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1 Short Profile

2 Welcome!! You want to start business in the German market with your company dealing with cleantech, renewable energy or (Green) IT?! You are searching for local support to organize your marketing and communication for the DACH area (Germany, Austria & Switzerland)! You need assistance and consulting of experienced communications experts in the field of cleantech and renewable energy for your products and services?! You already have a sales partner in Germany, but you want to establish professional press relations to build up visibility? Follow Grüne Welle Kommunikation...

You need assistance and consulting of experienced communications experts in the field of cleantech and renewable energy for your products and

3 Grüne Welle Kommunikation - What does that mean? Grüne Welle Kommunikation (Grü ne Wel le Kom mu ni ka ti on) has an ambiguous meaning in German:! Grüne Welle is a progressive signal system that allows people to arrive at their destination more quickly, because traffic lights will always be green, if they drive with a constant speed. Figuratively it also means to get quick results.! Grüne Welle is a paraphrase for all the green topics like environment, cleantech, renewable energy, CO2 reduction, sustainability, etc.

Grüne Welle is a progressive signal system that allows people to arrive at their destination more quickly, because traffic lights

4 Green Tech a fast growing global industry GreenTech made in Germany 3.0 Umwelttechnologie-Atlas für Deutschland! The cleantech industry is among the fastest growing industries and has grown each year from 2007 to 2010 despite the economic crisis by 11.8%, the German market by an average of 12%! 2011, the market volume worldwide was 2,044 billion euros, 300 billion in Germany. The forecast for 2025 is a global market volume of billion euros, 674 billion in Germany Figures from the study "Greentech made in Germany 3.0 German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety Fall 2012! Germany is a pioneer in the cleantech industry and has a global market share of 15 percent.! In the long term here is no alternative to a sustainable transformation of the world economy

2011, the market volume worldwide was 2,044 billion euros, 300 billion in Germany. The forecast for 2025 is a global market volume of 4.

5 Grüne Welle Kommunikation - Who we are! Founder: Frank Brodmerkel! Reputation:! Communication expert with over 15 years of experience! Focus industries: cleantech, renewable energies, energy efficiency, e-mobilty, environment, ICT, industry/b2b! Current clients: Seccua GmbH, Umweltcluster Bayern, fairena, Deutsche Golf Online GmbH, Association Suisse de Golf (ASG)! Journalistic expertise! Services: Agency focus on technology PR, corporate and product communication, employer branding, community relations/dialogue, internal communication, CSR communication

Current clients: Seccua GmbH, Umweltcluster Bayern, fairena, Deutsche Golf Online GmbH, Association Suisse de Golf (ASG)!

6 Grüne Welle Kommunikation - Our mission We position our clients with respect to their target groups as a trustworthy partner. Credibility and verifiability of the communication are in the focus. That is why our clients convince not only in a rational manner, but also create an emotional bond with their audiences

Credibility and verifiability of the communication are in the focus.

7 Has your communication reached the highest level? credible trustful target-grouprelated emotionallyappeali ng professional continuous

8 Why it pays to communicate professionally We help you...!...to communicate the sustainability of your company professionally!...to position your company and its products in your markets more clearly!...to provide sales support for your company s innovations!...to maintain your customer relationships and attract new customers!...to improve communication with your employees and partners!...to keep good employees for future growth and to attract new ones!...to defend your interests against politics and public administration!...to avoid or to meet crises Follow Grüne Welle...

...to maintain your customer relationships and attract new customers!...to improve communication with your employees and partners!

9 Our range of services

10 Cleantech credentials

11 Seccua GmbH - water treatment Seccua GmbH Communication consulting for more than 3 years Press relations to the trade, business and daily press Individual press interviews, e.g. with Frankfurter Allgemeine Zeitung Exclusive articles for the trade and business press German press kit Marketing material Trade show support Awards like Cleantech Media Award 2012

with Frankfurter Allgemeine Zeitung Exclusive articles for the trade and business press

12 Umweltcluster Bayern economic development Umweltcluster Bayern project support in the area of environmental technology, water treatment exclusive articles project support for Leuchtturmprojekte 2012 und 2013 (awards) press kits and marketing materials press relations awards

treatment exclusive articles project support for Leuchtturmprojekte

13 Proton Motor GmbH fuel cell technology Proton Motor Fuel Cell GmbH Communication consulting for over 2 years Press relations to the trade press Individual press interviews Website support Press kits in German & English Press events, e.g. for the Triple Hybrid Bus presentation in Munich Case studies & expert articles Social Media activities

interviews Website support Press kits in German & Engl

14 Taiwan chamber of commerce at Intersolar 2011 Client: Taiwan trade office (TAITRA) Press conference Individual press interviews face to face and by telephone Briefing books Press kits in German & English 20 trade journalists at the conference 15 interviews during the trade show Trade press and business press/dailies, news agency

Briefing books Press kits in German & English 20 trade journalists at the

15 Cleantech 100 Deutschland almanac Cleantech 100 Deutschland Almanac project of IDG Business Media in cooperation with Grüne Welle Kommunikation Editorial support of the yearbook about the German cleantech market, that will be published in 2013 for the first time concept: cleantech industry and clantech strategies of top100 companies in Germany Cleantech profiles and projects of the top 100 companies in Germany Company profiles of the cleantech industry and their business portfolio Forecasts and trend articles

first time concept: cleantech industry and clantech strategies of top100 companies in Germany Cleantech profiles and projects of

16 How can we help your company? We do not offer sales partners or structures in Germany, but we help you to build up visibility for your company and products in the fast growing German market of cleantech and renewable energies:! Translation and adaption of your (English) web site! Creation of case studies, expert articles and interviews for the press! Creation and adaption of your (English) marketing materials or creation of new materials for the German market! Press relations to the trade and business press, dailies and online! Communication Support for the fair presentations of your company in Germany, Austria and Switzerland

market of cleantech and renewable energies:! Translation and adaption of your (English) web site!

17 Why us? As a specialized communication agency focusing on the issues of sustainability, cleantech and renewable energies, we offer the following advantages:! Industry know-how and a clear thematic focus! Full one-stop services! Network of experts for your specific communication needs! view outside the box! Predictable success that pays off - transparent pricing on flat-fee and project basis! Notable cost and time savings because of lean structures and one fixed contact! Integrated communication, on request with social media relations! Sustainability and loyalty in cooperation with our customers Follow Grüne Welle Kommunikation...

Predictable success that pays off - transparent pricing on flat-fee and project basis!

18 How do we work? Our approach is based on the PDCA cycle by William Deming. Depending on your individual requirements, it is based on a clear pattern of action:! Inventory and analysis of your communication as well as market conditions and industry characteristics! Identification of the strengths and weaknesses and the risks and opportunities of your company, development of the communication objectives and definition of the target groups in a joint workshop! Formulation of your messages as well as the central guiding principle! Topics monitoring and adaptation! Selection of appropriate communication tools and operational implementation of planned measures! Monitoring and controlling results for ongoing campaign optimization Plan Do PDCA cycle Act Check

Identification of the strengths and weaknesses and the risks and opportunities of your company, development of the communication objectives and definition of the target groups in a joint

19 Frank Brodmerkel! Born in 1967, Frank is founder and owner of the agency Grüne Welle Kommunikation. He lives and works in Munich! Communication professional with more than16 years of experience as PR consultant, in particular in the IT and technology sector! Senior consultant for corporate and product communication for both national and international clients in the BtB and BtC sector! Journalistic know-how as a freelancer for trade press and consumer magazines, book author, most recently editor of the internet platform MM - Renewable Energies of Vogel Business Media! Committed volunteer at Munich based environmental organization Green City, supporting public relations

Senior consultant for corporate and product communication for both national and international clients in the BtB and BtC sector!

20 How you can find us...! Internet: Facebook: Twitter:

21 Thank You for Your Interest! Grüne Welle Kommunikation Notburgastr Munich / Germany Tel: Fax: kontakt@gruenewellepr.de Grüne Welle Kommunikation

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