Ethan Giffin, CEO. Groove Commerce February 2011
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1 Ethan Giffin, CEO Groove Commerce February 2011
2 Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients. Services include: ecommerce Website Design Magento Development & Integration Social Media Marketing Pay Per Click (PPC) Management Search Engine Optimization (SEO) ecommerce Site Analysis Conversion Consulting 2400 Boston Street, Suite 320, Baltimore, Maryland February 2011 Supercharge Your Magento Enterprise Imagine
3 AOV Traffic Conversion Rate February 2011 Supercharge Your Magento Enterprise Imagine
4 February 2011 Supercharge Your Magento Enterprise Imagine
5 1. What s Your History? 2. Write Good Content 3. Create Buyers Guides 4. Have an Opinion 5. Show Your Expertise 6. How are You Different from the Big Boys? February 2011 Supercharge Your Magento Enterprise Imagine
6 February 2011 Supercharge Your Magento Enterprise Imagine
7 February 2011 Supercharge Your Magento Enterprise Imagine
8 1. AOV 24-50% Higher than Site Average 2. Most Retailers Never Look Under the Hood 3. Great PPC Landing Pages Much Easier to Double Conversion Rate from Search February 2011 Supercharge Your Magento Enterprise Imagine
9 February 2011 Supercharge Your Magento Enterprise Imagine
10 1. API vs Hosted 2. Commerce + Content 3. Synonyms 4. Result Boosting 5. Filters 6. Redirects 7. Autocomplete 8. Analytics February 2011 Supercharge Your Magento Enterprise Imagine
11 February 2011 Supercharge Your Magento Enterprise Imagine
12 "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect" February 2011 Supercharge Your Magento Enterprise Imagine
13 1. Unique Page Titles & Meta Tags 2. Define Your URL s 3. Set Your Canonical Tags s 4. Robots.txt 5. Google Sitemap (Don t Forget the Cron) 6. Spider Your Site (Xenu or Integrity) 7. Look at Site Speed February 2011 Supercharge Your Magento Enterprise Imagine
14 February 2011 Supercharge Your Magento Enterprise Imagine
15 1. Directly Affects Conversion Rate 2. Lowers Adwords Quality Score 3. Can Sink Your SEO 4. Limits Ability to Diagnose Errors 5. Check Your Site with Pingdom & YSlow February 2011 Supercharge Your Magento Enterprise Imagine
16 1. Turn on Compression 2. Remove Unneeded Code & Files 3. CDN Hosting 4. Use Google jquery Scripts 5. Full Page Caching 6. Track Server Errors & Performance (Watchdog) 7. Read, then re-read recent Whitepaper February 2011 Supercharge Your Magento Enterprise Imagine
17 February 2011 Supercharge Your Magento Enterprise Imagine
18 1. The only place you can add top line revenue through optimization 2. Test elements such as button color and text 3. Test OneStepCheckOut versus Accordion 4. Setup your Funnel Visualization in GA by using Fooman Analytics Plus February 2011 Supercharge Your Magento Enterprise Imagine
19 February 2011 Supercharge Your Magento Enterprise Imagine
20 February 2011 Supercharge Your Magento Enterprise Imagine
21 February 2011 Supercharge Your Magento Enterprise Imagine
22 " OneStepCheckout " Aheadworks iphone Theme " Aitoc Watchdog " Mageworx SEO Enterprise " Fooman Google Analytics Plus " Whats in Your Toolbox? February 2011 Supercharge Your Magento Enterprise Imagine
23 With over a decade of industry experience in ecommerce, SEO and the dynamic technologies that drive them Ethan Giffin founded Groove Commerce to be a boutique web agency that provides enterprise class service for online retailers. Ethan E. Giffin CEO & Founder ethan@groovecommerce.com This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, etail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech. Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic s premier Magento partner. February 2011 Supercharge Your Magento Enterprise Imagine
24 February 2011 Supercharge Your Magento Enterprise Imagine
Inbound for ecommerce: Double Down on Content to Create a Scalable Customer Acquisition Strategy
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