Welcome to Innovation Norway Hedmark! 24. april 2013

Transcription

1 Welcome to Innovation Norway Hedmark! 24. april 2013

2 Innovation Norway supports businesses that create tomorrow s business life. Gunn Ovesen, CEO of Innovation Norway Photo: Johnny Syversen / Innovation Norway

3 A public door opener The gateway for businesses to public funds Owned by the Ministry of Trade and Industry From 2010: 49 percent owned by the 19 county municipalities of Norway 8

4 An international organization OFFICES IN EVERY COUNTY REPRESENTATION IN MORE THAN 30 COUNTRIES

5 We contribute to Innovation in Norwegian trade and industry Making Norwegian businesses competitive domestically and internationally Promoting the reputation of Norwegian businesses Photo: Siv Nærø/ Innovation Norway 5

6 Connecting We connect people, companies and networks with ideas, knowledge and capital across borders

7 Responsible We contribute to sustainable solutions for building international competitiveness.

8 Innovative We search for better ideas and new possibilities Always.

9 We give local ideas global opportunities

10 Mission: Innovation Norway's mission is to be the National and the Regional Governments policy instrument for value-creating business development across Norway Vision: We give local ideas global opportunities Main goal: Innovation Norway shall trigger business development profitable from both a commercial and a socioeconomic perspective, and release the business opportunities of all regions of Norway Target 1: More succesful entrepreneurs Target 2: More enterprises with capacity for growth Target 3: More innovative business clusters

11 Our strategic focus areas More succesful entrepreneurs More enterprises with capacity for growth More innovative business clusters 1a More born globals with high growth potential 2a More international growth companies 3a Innovative, dynamic and internationally oriented clusters 1b 2b 3b More viable start-ups More innovative companies More cooperation oriented companies 1c 2c 3c More attractive to be an entrepreneur Increased productivity and profitability in companies Innovative regions with capacity for growth

12 IN give priority to six sectors Energy and environment Health Agriculture Marine Maritime, Tourism Oil and Gas

13 Our services Promotional services Financing services Competence services Advisory services Networking services 13

14 Financing services in 2012 Allocations in 2012 Market loans : 300 Million Euros Risk loans : 70 Million Euros Grants : 350 Million Euros Total volum (balance) of loans: 2 Billion Euros 14

15 Result Phases and financial services Idea Develop ment Commerci alize Consolidation Readjust ment Marketloan Grant Riskloan/guarantee Time

16 The Team IN Hedmark!

17 . but Hedmark is much more than beautiful nature and agriculture. 17

18 Brief about the county of Hedmark Some details about our county Hedmark is no. 1 on forestry Hedmark is no. 1 on moose Hedmark has the largest agriculture area in use Hedmark is no. 1 on potatoes Hedmark is no. 1 on chicken production Hedmark has the lowest capital spending in R&D Hedmark has the oldest population in Norway Hedmark has the highest school drop out at college level 370 km 7 hours Some details about our office IN-Hedmark is no 1 on number of applications Q IN-Hedmark has over the last four years the highest avg. customer satisfaction score 18

19 Five main focusing areas in 2013 IN Hedmark is a promotor for: Woodbased industry Food and agriculture Tourism ITC Biotech (breeding and genetics) 19

20 Entrepreneurship Capital Competence Networks Photo: Jan Lillehamre/Innovation Norway 18

21 Who are our Key Partners? Who are our Key Suppliers? Hvem er partnerne våre? Hvilke leverandører har vi? What key activities do we have to do to deliver the Value Propositions? Hvilke kjerneaktiviteter må vi selv utføre for å levere verdiløftet? What Key Resources do our Value Propositions require? (Physical, Intellectual, Human, Financial) Hvilke ressurser trenge vi for å oppfylle verdiløftet? What value do we deliver to the customer? Which one of our customer s problems are we helping to solve? Which customer needs are we satisfying? Hva slags verdi gir vi kundesegmentene våre? Hvilket problem løser vi for kundene? Hvilke kundebehov tilfredsstiller vi? How do we maintain the relationship with our customer segments over time? (i.e. Personal assistance, Self-service, Automated services) Hvilken type relasjon har vi til våre kundesegment? Through which channels do we reach our customers? (Channel phases: Awareness, Evaluation, Purchase, Delivery, After sales) Gjennom hvilke kanaler når vi våre kunder? For whom are we creating value? Who are our most important customers? Hvem skaper vi verdi for? Hvem er våre viktigste kunder? What are the most important costs in our business model? Hva er de viktigste kostnadene i forretningsmodellen? For what are the customers currently paying? How are they currently paying? Hva tar vi oss betalt for i dag? Hvordan tar vi oss betalt?

22 SME growth Capital Competence International Networks Photo: Siv Nærø/ Innovation Norway

23 3 Service Packages International Business 1. 1 Prepare for International 2 Business: Initial feedback on customers opportunities, potential and capabilities 2. Identify & Verify International Business Opportunities: Identification and assessment of customers international opportunities and potential in relevant markets 1. Enter International Markets: 3 Strategic and operative market entry assistance and advice in new and existing markets 23

24 1 Service Package 1 - Prepare for International Business Overview OBJECTIVES: Mobilize businesses to pursue international opportunities Provide qualified feedback on customer s opportunities, potential and capabilities for international business. Create awareness of IN services and capabilities ACTIVITIES: Completion of Company profile (business model/ plan assessment together with company) Clarify customer s situation, ambitions and opportunities Recommendations and plan going forward OUTCOME: Understanding of customer s business, needs and potential Clarity of customer s capabilities for its international aspirations and suggested support from IN Qualified advice on the way forward TERMS & CONDITIONS: No charge for the customer Budget: hours pr project RESPONSIBLE: Responsible is dedicated resources at District Offices DA representatives and/or Sector experts to evaluate international potential. 24

25 2 Identify & Verify International Business Opportunities Overview OBJECTIVES: Identify/verify international opportunities in 1 market Increase customer s understanding of markets Support customer s decision-making and reduce risk with qualified feedback ACTIVITIES: Connect customer to relevant IN experts Market research in relevant market segments Market opportunity analysis Cost/risk assessment Development/completion of customized market visit Agree on plan and recommended next steps OUTCOME: Customer understanding of local market conditions and its potential in relevant markets Summary of recommendations and conclusions as a basis for decision-making Reduced risk of failure in local markets TERMS & CONDITIONS: Fixed price NOK per market. SME customers pay NOK RESPONSIBLE: Relevant office abroad 25

26 3 Enter International Markets Overview OBJECTIVES: Provide customers with qualified advise regarding market entry and/or with business expansion in existing markets ACTIVITIES: Market entry strategy and support based on market analysis/potential and customer preconditions Prepare plan for market entry (with customer) Partner and customer search and selection Enable access to local networks and decision-makers Establish contact with 3 rd party suppliers concerning negotiations, translation, business culture, legal/regulations and operational set-up (office, recruitment, networks etc.) Continuous support and follow-up OUTCOME: Efficient and successful market establishment Reduced risk & faster commercial results Trusted advisor throughout the process TERMS & CONDITIONS: Pre-agreed 50% support from Int l Growth Program RESPONSIBLE: Offices abroad 26

27 Innovation milieus Enhancing strategic collaboration for innovation Research and development contracts Business networks Regional clusters: Arena and NCE programmes Regional renewal processes Photo: Jan Lillehamre/Innovation Norway

28 Discussion 28