Marketing Security Customer Satisfaction. Business Intelligence for the Retail Sector

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1 Marketing Security Customer Satisfaction Business Intelligence for the Retail Sector

2 VCA video analytics is capable of multi-tasking. Depending on the field of view of a camera the software can generate reports with supporting video to provide merchandising, human resources, security and other operational departments with the information they need to achieve their objectives.

3 The availability of a new generation of affordable, easy to configure and easy to use video surveillance cameras equipped with VCA intelligent video analytics software, has opened up the opportunity for retailers to gather reliable and verifiable data which can contribute to a greater understanding of the behaviour and buying patterns of customers. The business advantage which cameras equipped with VCA s intelligent video analytics can provide is compelling. Every retail store will have its own set of challenges, but common to all is likely to be a desire to fully understand why a particular store is performing better than others and if specific marketing activities or promotions have been effective. VCA s intelligent video analytics is able to make a significant and profitable contribution to finding out the answer to these crucial questions. Doing more with less staff, increasing customer satisfaction by minimising delays at check-outs and identifying the best times and locations for product promotions, are just a few of the goals which can be achieved with very little effort with the help of cameras featuring VCA intelligent video analytics. Cloud based ucountit business intelligence reporting system The ucountit cloud based people counting and tracking solution fully supports VCA s own brand of high definition IP network video devices which feature the highly acclaimed VCA analytics technology. ucountit is designed to produce accurate business intelligence on, for example, how many people have entered or left a store, or how long they have queued for service. It can be accessed via a browser such as Internet Explorer, Google Chrome or Firefox and does not require the installation of specialist software and provides secure data transfer even when operating under an unstable network environment. Dashboard Ucountit provides an overview of customer activity via an ultra use friendly dashboard display, allowing users with minimal training to identify and produce easy to understand charts, heat maps and reports. As a cloud based solution, it offers users the convenience of access to the Dashboard from any location on the network, allowing regional retail managers to monitor activity at individual stores and make comparisons with other stores, whilst they are on the move.

4 How does it work? VCA intelligent video analytics operates effectively with both indoor and outdoor cameras. In addition to contributing to a greater understanding of customer behaviour, the software can be used for a wide range of applications including intrusion detection, vehicle monitoring, abandoned object detection and loitering detection. It can even detect camera tampering and failure. Decide what you need to identify and measure, and then take advantage of the incredibly easy to use on-screen tools to set up the required detection lines and zones and create the criteria for the forensic reports. Easier to implement than you might think Multiple overlapping detection lines and zones can be designated to ensure that only specific activity is recorded. Direction of movement is defined so that the software only triggers when individuals or objects move in a particular direction across a zone, or when they move into a zone but not when they leave it. Filters provide the software with the ability to only detect people of a specified height and ignore for example, accompanying children. A rapid 'learning time' of just two seconds means that images are detected and classified almost instantaneously. VCA intelligent video analytics automatically adapts to varying light conditions and in car parks, for example, can operate effectively even though cameras may be swaying due to windy conditions. The software can also be used to ensure Health and Safety compliance and is capable of indentifying potentially dangerous situations before they occur. Operators can be alerted, for example, when fire escapes are obstructed or when items are left in walkways.

5 Opportunities to increase sales and customer satisfaction Reports can be generated which show busy areas of a store, by hour or day of the week. Work smarter by being able to identify where to locate in-store promotions or reposition the most popular items, as well as providing an analysis of which areas may need additional staffing. Reports can be generated which show how much time customers spend in specific areas of a store. The criteria for each of these reports can easily be redefined at any time allowing users to drill down in minute detail to establish specific patterns of customer movement around a store. This valuable information can be used, for example, to measure the success of a specific promotion. The stored metadata can be retrieved at some future time and with alternative detection zones or lines specified, can be used to generate statistics and reports on some new area of activity. Data and video evidence can be captured to allow an analysis of how long customers have to queue at checkouts. Staff can be more effectively deployed so that the correct number of check-outs is open to ensure that customer goodwill is not lost by excessive waiting times. External camera domes equipped with VCA intelligent video analytics are able to capture activity at the supermarket s delivery area providing logistical information, as well as identifying any potential thieves who have entered a restricted area. The camera domes can also be used to analyse vehicle movement to ensure best use of the supermarket s car parking areas, including zones allocated for the disabled. The bottom line With profits under pressure in a tough economic environment, it is perhaps understandable that capital expenditure will be restricted and that there will be a need to make a strong case to justify the replacement of any existing equipment. It is possible, however, to make a strong business case for replacing the existing cameras with those that have built-in intelligent video analytics. The profit contribution in terms of increased sales and customer loyalty, as well as providing security personnel with a powerful tool to minimise shrinkage, is likely to deliver a return on investment which could potentially be measured in weeks. Visit our website at:

6 Intelligent Public View Monitor VCA has introduced a new generation Public View monitor designed to help retailers achieve so much more than just deter would be thieves. The Intelligent Public View Monitor (IPVM) has a long list of impressive features, offering tangible benefits to retail marketing executives, as well as loss prevention managers. Face Detection The IPVM takes advantage of high definition camera technology, supported by facial detection software, to record the faces of everyone entering a store. The face images captured by the built-in Full HD camera which is discretely located within the IPVM s housing, can be used to verify where individuals have been within the store. Business Intelligence The intelligent IPVM incorporates VCA s highly acclaimed analytics technology. With people counting and tracking capabilities, the analytics can be utilised to produce heat maps as well as data on how long each customer dwells in specific areas of a store or how long they have queued. Supported by ucountit, VCA s cloud based analytics reporting solution, the IPVM provides a very powerful multi-purpose business intelligence tool offering a high potential ROI when installed at individual shopping aisles, as well as at store entrances. In-house promotions The IPVM is also equipped with a built-in SD card slot for displaying welcome messages and advertisements in support of in-house promotions. The internal SD can hold the messages so each monitor can have different and specific message depending on the location in the store. Event detection Using the built in camera and analytics, areas of particular interest can be set up as zones or tripwires and when events occur, the images can be recorded and or sent to a mobile for instant review. In addition, when an event does take place the monitor can instantly switch to live mode to show real time activity. VCA has sales and support offices in Europe, Asia and the USA. For more information on the cameras and domes which incorporate our video analytics us at: info@vcatechnology.com or visit: