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1 Brought to you by: Please note, as a purchaser of this e-book, you have also been granted resale rights to it - feel free to sell this e-book for however much you choose it can also be offered in a bundle and can be given away free of charge. The only condition is that it remains unchanged throughout and no edits have been made from the original which can be found at our website, [email protected]

2 Contents; Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Amazing Lay Profits Tipping Service Special Offer! Introduction Original Author Details & Resale Rights Disclaimer and Gambling advice What s a Betting Exchange? Why should I use a Betting Exchange? Priceless? How to ensure you select the right price! What s the odds? How to ensure you get the odds you want! Green Tick Markets How and why to bet in play Chapter 10 To back or lay, that is the question Chapter 11 Guaranteeing a profit whatever the outcome, by trading your position Chapter 12 Backing/Laying for less than the minimum stake Chapter 13 Bank Tracking/Staking Ladder Chapter 14 Level stakes, versus a staking plan Chapter 15 Conclusion Chapter 16 Free bets, Online Bookmakers and other resources Page 2 of 25

3 Chapter 1 Amazing Lay Profits Tipping Service Exclusive Special Offer! Not just another tipping service! Are you confused by the number of tipsters promising you big profits in exchange for a big monthly fee? Do you always seem to join a tipping service just as they hit a record losing run? Yes, we had heard it all before too! This is Amazing Lay Profits. This is a service that provides daily information on UK Horse Racing using many aspects of form that others can t see. Whether it be flat, hunt or all weather racing, we will find some low price horses that will lose. You can see our results section for yourself, via our website - we are proud of our 80% strike rate so far! We DON T pretend to have contacts in all the top yards because we don t! We DON T charge you an extortionate membership fee and then give you an inferior service! We DO care about our subscribers and our results! For a Special Subscription Offer exclusively available to readers of this e-book for more information; Page 3 of 25

4 Chapter 2 Introduction I m an ordinary punter just like you! I realised, one day that it must be possible to make a living from betting. I then spent a small fortune paying for different systems and trying them out, only to come to the same result lots of losses! I then had a lucky break while spending a lot of money at the races, I bumped into a guy using a system that he said was fool-proof at producing results. Of course, as we re always told, if these things sound too good to be true they usually are! So, I ribbed him for even suggesting such a system existed. In reply, he offered to let me in on it and I couldn t refuse the offer of seeing him lose, and proving me right! For the rest of that afternoon, I watched in amazement as he placed bet after bet, and got result after result. I couldn t believe my eyes! How could this be happening to this guy? I then had the breakthrough idea this will work for me! I began making notes, and got an explanation of the system this guy was using to lay, (or bet against!) his selections. He showed me how to select the right horses, when to bet to get the best price, and how to ensure you recovered any money lost from previous bets, as well as how to trade a losing position, so as to half the original odds you could have lost at! This was fantastic! Step-by-step, he showed me how to fine tune the system that made money, over and over again. Laying bets uses a relatively new technology a betting exchange to produce results. The combination of laying/trading allowed lots of winning bets, while minimising any losing lay bets by trading off as the action took place! Wow! This information is worth its worth in gold, I thought. It is! So why am I selling it? Well, that s simple while I will give you all the information you need to place lay bets properly, I m hoping that you find this information so useful that you consider trying my own lay tipping service which can be found at the This service will use the information in this e-book, along with the selections I give to you, to make you a profit! So, I m making more money that I can bet with, I m not adversely affecting the odds I find, or the number of times I find winners - so I m doing myself no harm. Page 4 of 25

5 Throughout this e-book, I ll describe what a betting exchange is, and why you should use them instead of traditional bookmakers. I ll show you how to calculate your price correctly and how to ask for odds above (in the case of backing) or below (in the case of laying) that are currently offered in any market. I ll show you how to bet in play where the action is live, and the market is constantly changing. I m going to show you the difference between backing an outcome, or laying it and how you can use this to your advantage. I ll also cover how to trade your bets in such a way that you can make a profit on any outcome, no matter whether it wins or loses it s a guaranteed result! I ll show you how to lay at the exchanges, and trade any losing positions, (if you find one!) so you can replicate my success. I ll also tell you how to place bets for less than the minimum stake allowed this will help you build up your betting back, and your profits, while allowing you to test this information without a lot of risk! I ll show you the difference between using level stakes or using a staking plan, and how that decision will affect your winnings. There are also some referral links in the last chapter, which will give you FREE bets, tell you where to get the most up-to-date information and give you lots of other, really useful, resources to help you along the way. I hope that you find this information useful I certainly did! Once you re comfortable with it, you ll need to know which selections to use. The lay system I use gets, on average, an 80% strike rate (take a look at my website for proof!). I haven t yet seen any other system produce such results and I m pretty sure you haven t either! There s also a Special Offer on this service available only to those that buy this e-book, so have a look at Chapter 1, for info! Page 5 of 25

6 Of course, you ve bought this e-book, so you can use the information provided as-is. I have developed this information so it works standalone, but it also ties-in very well with my laying service, which is where it will have maximum results however, if you want to make your own selections, that is fine also! I wish you luck in your betting either way! One final point here most of this information is aimed at Horse Racing. This is where I found the information, and where it has maximum impact on results. What you learn here is transferable into other markets such as Football, Snooker, and any other market available on the exchanges. I d recommend trying these systems out on paper before trying it at all particularly if you are transferring the basics onto another market. This way, you will be confident that these systems work before risking any cash! Ok, that s the reasons why I m writing this, and the reasons why you are reading this, so are you ready? Then, let s get going Page 6 of 25

7 Chapter 3 Original Author Details & Resale Rights The original author of this e-book is or ebay User amazing-lay-profits. As a purchaser of this e-book, you have also been granted resale rights to it - feel free to sell this e-book for however much you choose. It can also be offered in a bundle or be given away free of charge. The only condition is that it remains unchanged throughout and no edits have been made from the original which can be found at our website; Page 7 of 25

8 Chapter 4 Disclaimer and Gambling advice Every effort has gone into making sure that each piece of information contained within this e-book is correct and true. Due to the nature of the information, and the speed at which the sites/data change, the author cannot be held responsible for inaccuracies, or any losses that occur. All information is correct at the time of writing - December Any future updates to this e-book are provided free of charge, and can be downloaded from; As with all gambling, there will be some risks. By using this information, or my lay tipping service, you are reducing your risks - however, they cannot be avoided. If you were hoping for a get rich quick scheme, you will be sadly disappointed. If you are looking for a system that provides more winners than losers, and recovers all previous monetary losses while achieving your target profit per event, you are in the right place. Thank you for taking the time to read my e-book and try my systems and here s to your (and mine!) betting success! Page 8 of 25

9 Chapter 5 What s a Betting Exchange? A Betting Exchange is different to a traditional bookmaker Betting Exchanges match people with opposing views, rather than alter the market to meet their profit margins. This is best described using the following example, looking at backing at a traditional bookie and using an exchange; You want to back Horse 1, in the 3.50 at Haydock to the value of 50. Here s how your bet looks at the bookie and the exchange; o Traditional Bookie; The bookie knows which is the favourite to win, and sets their odds accordingly. As more money is placed on the favourite, the odds move (set by the bookie!) in either direction usually so that a profit can be made no matter what the outcome is. If you are right, and Horse 1 wins, you receive your stake, plus the odds you placed. o Exchange; Each person enters their individual bet, and other people with opposing views are matched at the exchange. You aren t betting against a bookie, (and the outrageous profits that they make!) but another person with the opposite view of you. If you are right, and Horse 1 wins, you receive your stake, plus the odds you placed. The exchange looks like the better option and it is! There is a catch here, though! How can the exchange make a profit, as it doesn t replicate the bookie by making a profit by altering the odds of all runners? After all, the odds that are offered/taken are decided by the punter? The answer is simple commission! The exchange will take a commission, based on your winning bet (there is usually no commission on losing bets) this is somewhere in the region of 5%, so you should bear that in mind when placing your bets! Page 9 of 25

10 Chapter 6 Why should I use a Betting Exchange? There are loads of reasons why you should use a Betting Exchange. It could that you have a craving for the challenge of competing with other punters, rather than against a bookie. The exchange usually offers better odds on average, exchanges give around 20% better odds than a bookie would (remember, the bookie is only interested in making a profit, where the exchange is interested in making someone a winner to earn their commissions!). You can have a wider selection of bets/events. This could be Basketball, Dogs, Horses even on the Stock Exchange, House Prices or Politics! At the exchange, you have the option to back or lay (i.e., bet against!) a selection. See the chapter titled To back or lay, that is the question for more information. Most exchanges also give FREE bets! I ve never seen this happen at a Bookmaker! See the chapter titled Free bets, Online Bookmakers and other resources, later on. The exchange won t refuse your bets. This can be done by a bookie especially if you are using a staking plan (see Chapter 13, Level stakes, versus a staking plan) and you are staking peculiar amounts such as 2.33, 11.52, etc. A bookie would refuse your bet if he thought you were using a system the exchange won t! You can bet in play while the action is unfolding! Try to get a bookie to accept a bet on a race that is currently running, and watch as he laughs in your face Page 10 of 25

11 Chapter 7 Priceless? How to ensure you select the right price! When using a betting exchange, you have to be aware of how your price is calculated. The majority of exchanges use decimal expressions, rather than fractions (although, some have settings you can change to display either of these). You can find an odds converter by visiting Betfair.com, logging in (or clicking Enter Betfair Homepage if you aren t registered), then clicking the Odds Converter option on the bottom left-hand side of your screen. The easiest way to remember the odds conversion from fraction to decimal is: 9/2 = 9 divided by 2 = 4.5 plus 1 = 5.5 When looking through the exchange, make sure you are searching for the right price. If you are looking at a football match, and think Team 1 has a better chance of beating Team 2 than the odds on offer on the exchange, then don t change your stake or bet because the odds on offer are better or worse then you would have thought! This just means more people either agree or disagree with you! But what if the odds on offer aren t acceptable to you? You place your bet, which is unmatched, and offered to others to match. Page 11 of 25

12 Chapter 8 What s the odds? How to ensure you get the odds you want! The best way to get the odds you want, is to place your bet whether it is matched or not. Every market will have those that are looking to close there books with lay bets on offer and each market has its own spread anyway! As an example, if you are looking to lay a horse with 13.0 as the odds, but you only want to lay at 6.0 just lay your bet, and see if it gets matched. Usually, particularly the 5 minutes before an event starts is the most manic and this could mean that your unmatched bet gets matched! One thing to watch out for is Suspended markets. Most exchanges will suspend their markets as the race gets under way, or a significant event takes place like a set piece in football, or a steward s enquiry/photo finish takes place. When the market is suspended like this, all unmatched bets are cancelled. This can work in your favour though if you are asking for much lower odds than those on offer, and can get this bet back into the market before these higher priced bets do, you might just find that you get a matched bet. You ll need to be quick with that submit button to achieve this though! Page 12 of 25

13 Chapter 9 Green Tick Markets How and why to bet in play A major benefit of using a betting exchange, is that of in play markets. This is where you can bet on live, already running events. It could be that you are laying a horse at the back of the field of runners, or you could be betting on the result of a snooker match, frame-by-frame! These markets are easily identifiable on the exchange, as they have in play displayed, and will have a green tick beside their names. Again, here you should be concerned with suspended markets (see previous chapter), as your unmatched bets will be cancelled when this happens. Page 13 of 25

14 Chapter 10 To back or lay, that is the question We all know how to back an outcome. Lets go back to our 3.50 at Haydock example here you are paying money to bet that the horse will win (or, you are backing ). So, if your selection wins, you recover your stake plus the odds you took to back. If your selection loses, you lose your stake. But what if you could do the reverse, and bet that the horse will lose? (Or, lay the horse) Here, you would offer odds to other people to back that horse to win. So, if your selection loses, you recover the backers stake. If your selection wins, you lose your liability, plus the backers stake. Let s look at our example, this time, laying the horse instead of backing. Say you lay the horse at 4.0 (or 3/1), for your 50. If your selection lost, you would win the backers stake ( 50, in this example). If the selection won, you would lose your liabilities. Liabilities simply means the amount you stand to lose by laying. So a 4.0 bet at 50, would have a 150 liability this is the amount you could lose by laying that selection. The actual amount you would lose is called Payout this is just your liability, plus the backer s stake, added together. Something to watch out for is the way the exchange deals with your deposited funds, when laying. If you are backing a selection, you will only have your stake removed until the outcome is known. ( 50 to back - 50 removed from your account) If you are laying, the amount removed is your liability. So, 50 to lay, at odds of 4.0, would mean 150 liability that s 150 removed from your account, until the outcome is known! You will need to have enough funds in your account to cover your liabilities in order to place your bets, therefore if you get into a situation where you can make a profit, but the funds are not in your account to cover your liabilities, then you cannot place that bet. So bear this in mind when placing your initial stakes. Page 14 of 25

15 Chapter 11 Guaranteeing a profit whatever the outcome, by trading your position The most satisfying and indeed profitable ways to make money on the exchanges are very much like your day trader may find on the financial markets. He or She buys low and sells high, or in the case of trading on a betting exchange, lays low and backs high - or at least higher than what he layed the same thing for, in order to get a profit whatever the outcome. See previous chapter To back or lay, that is the question if you are unsure. So we want to place a bet that will create a profit, regardless of the outcome - there are two strategies that we can use in order to make it a no lose bet. For example, back at the 3.50 Haydock race we re looking for an outright winner before the race starts. We ll back Horse at 10.0 (or 9/1) to win, with an intention of laying off as the odds go down. This is how you make a profit, no matter what the outcome is! As the start of the race gets nearer, the odds to lay begin to reduce and we lay the horse 6.0 (which is 625 in liability, and 750 payout). So now our overall results are a profit, no matter what the outcome! Here s how: If our Horse wins, we would win 900 for our back bet but lose 750 from our lay bet, therefore giving us a profit of 150. If our Horse loses, we would lose 100 from our back bet, but win 125 from our lay bet, therefore making us a nice 25 profit. What makes the difference in producing a profit, or having a loss? The difference is how we selected the right horse to use as our selections. There are many various ways to make selections, some better than others. I won t tell you how to make these selections here if you are interested in joining my lay tipping service, which has on average an 80% strike rate, just visit my website, as listed below. I hope this explains the advantages of using exchanges over a regular bookie! If we d have just backed 100 on Horse 1 at a bookie, we would have lost it all! Page 15 of 25

16 Chapter 12 Backing/Laying for less than the minimum stake This info is especially useful if you are experimenting with betting exchanges, testing new strategies, greening up, getting used to strategies, transferring money from one outcome to another at high odds or just getting used to the exchange environment then you may want to back or lay below the 2 minimum bet size. Here is how to do it. In the following examples which include graphics I will place a bet on both the back and lay side for only 1p. In the example screenshots below, we re looking to back and lay on a Football Match between Blackburn and Everton this is just an example, and the concept works on all markets available. The example is based on Betfair markets I haven t tried this on other Exchanges, as I usually find I can match odds easier on Betfair but this will work on other exchanges that operate in the same way. I would advise trying this, without committing yourself to a bet, before confirming that it works on exchanges other than Betfair. Chapter Contents: - Backing at less than the minimum stake Laying at less then the minimum stake Why does this work? Page 16 of 25

17 Backing at less than the minimum stake STEP ONE - Place a bet by backing the minimum amount at "stupid" odds. Make sure the market can accept these odds without filling your order I d recommend using 1000 as Your Odds, as below, but you ll need to make sure these odds won t be matched if they are, you ve placed a bet for 1000! I haven t seen this happen yet, but I can imagine that it s possible! STEP TWO - Go into the "My bets" section of the screen and modify you order for 2 + amount you want. In this example you can see that we want to place a bet for 1p so I have modified the order value to You ll notice that the amount in Your Stake changes to red. When you have done this click submit. Page 17 of 25

18 STEP THREE - The new order will enter the market - not as one bet, but two. One bet for the original stake of 2 then another bet for 1p. STEP FOUR - Now cancel your original bet of 2 at "stupid" odds. You do this by clicking on the yellow cross next to your 2 bet. Once it is greyed out, (see screenshot below) click submit again. STEP FOUR - Modify your new order for 1p to the odds that you want it to be matched at or the current odds. Submit the bet again. You have now successfully placed a bet for 1p in the market to back at odds of 4.9 to one. I would recommend that you cancel your 2 bet at stage four, as this will reduce the risk of your bet being matched. Of course, you can leave this bet, (you can even adjust the amount again if you wanted to create another bet lower than the minimum see stage two) but the longer this bet is live the higher the chance of someone matching it. Page 18 of 25

19 Why does this work? Betfair operates on a queuing system - all bets placed on the system are queued, and matched on a first come, first served basis. In order words if you placed a bet for 10 at 14:01 then modified the bet to 20 five minutes later the amount will be separated into another bet and the Betfair system will place the balance at the current time 14:06. The system will show not one bet at 20, but two - one for 10 placed at 14:01 and another for 10 at 14:06. This is so you can not jump the queue in order to get matched first. If bets were not put into a queuing system you would have chaos in each market as everybody tried to trump each other and get to the front of the queue. It is this system that allows us to bypass the minimum bet level. Page 19 of 25

20 Laying at less than the minimum stake Here is the opposing situation to backing a small amount. You can see I have used the same principle but had to modify the way I place the bet because I am on the opposing side of the market. Laying at very short odds instead of backing at very high odds. STEP ONE - Lay 2 at "stupid" odds (1.01) again, checking that the market won t match these odds before confirming. STEP TWO - Modify the bet amount in Backer s Stake to minimum plus the stake you want to lay. In this case 2 + 1p or 2.01 Page 20 of 25

21 STEP THREE - Submitting the new price has created two bets (neither of them filled by the market because of the silly price offered by you). STEP FOUR Now cancel the original bet, and alter the new 1p bets odds to fill at the current price (or the price you are looking for). We just laid 4.7. Page 21 of 25

22 Chapter 13 Bank Tracking/Staking Ladder You will need a betting back to begin with. You must decide how much this betting bank is. To begin with, you should only risk 5% of your bank on each bet. Here s an example: Odds on exchange = 5.0 Betting bank is 500 o 5% if 500 is 25 o Divide 25 by 5.0 (odds) o We ll bet with a stake of 6.25 Using this technique, you can grow your bank much easier, and can take account of any losing bets, by rolling over your loss so as to make it back from the next race. (see below, for an example of a staking ladder) Don t be worried about only gaining a small amount you will have lots of wins over a period of time, and as your bank grows, so will your stakes and your winnings! Remember, gambling isn t a get rich quick scheme. You will be surprised how fast your bank grows, though! (Especially if you subscribe to my lay tipping service see Chapter 1, now) If you are more adventurous, you can use a staking ladder. This is riskier, but more rewarding financially. Here, you d increase your stake after an unsuccessful bet to recover your loss AND return your desired profit from both bets. You set a target profit per race ( 20 for example), or a target profit for that day (or both!). Here s another example: Target profit per race = 20 Bet 1, successful = 20 achieved Bet 2, unsuccessful = 20 x 4.0 (odds), 60 lost, with 20 target missed Bet 3 ( 100 stake) = loss recovered and 20x2 achieved as target for 2 races, winnings for the day 60 (target for the day achieved!) Warning: be careful using a lay staking ladder, as the stakes can get very high if you have a speight of unsuccessful bets. Personally, I would only roll over a loss on 2/3 bets, then start the ladder again remember, your goal is to protect your bank at all times! Page 22 of 25

23 Chapter 14 Level stakes, versus a staking plan Having read Chapter 13 Bank tracking/staking ladder, you d be forgiven for being concerned about the high stakes shown! There is another way to bet, however using level stakes. Level stakes, simply means placing the same amount as a stake on each bet. This can be an alternative to using a staking plan, as you don t need to monitor your results and adjust your bets accordingly it also means you can still bet while working, or not being able to access your betting accounts for another reason. Level stakes will reduce the amount of profit you earn, as you can t include any losses suffered in your next bet! Of course, it is possible to combine both of these approaches you could place bets using level stakes, and then include any losses from that day in the next day s level stakes bets. You will need to monitor this carefully to make sure you are betting correctly, though. Page 23 of 25

24 Chapter 15 Conclusion I hope that you have enjoyed reading this e-book it s been my goal to produce this in a way that anyone without any gambling knowledge can understand it, and I hope I ve achieved that. As I mentioned in the introduction, I ve spent a lot of money (and time!) on systems that have failed to produce the goods and I didn t want anyone else to have to endure that. If you do have any feedback about this e-book package, or can suggest a way that I can improve the service I m providing, I d love to hear it please drop me an to the address below. This information is best used alongside a decent lay tipping service you can see Chapter 1 for a special subscription offer on a tip service that has, on average, a 80%+ strike rate. Page 24 of 25

25 Chapter 16 Free bets, Online Bookmakers and other resources Here you ll find details of exchanges, those offering free bets, and online bookmakers that you can use for forecasting/results: - FREE 20 Betfair Bet! To claim your FREE 20 bet with Betfair simply follow the instructions below: o 1. Click on the link above which will take you to the Betfair Homepage. o 2. Click on "Join Now" at the top of the page, a new window will appear. This is the sign up form. o 3. At the bottom of this form it will have a box with "Please enter your refer and earn promotional code here". In the box marked Enter offer code you need to enter: EN3YPCNMG o 4. Click on next and complete the rest of the form. This is a secure server and is completely safe as stated in the Terms and Conditions. o 5. Bet at least 25 in one bet, or in a series of bets and you will receive a FREE 25 credited to your account within 48 hours, regardless of if your bets win or lose! (Offer subject to change) William Hill Ladbrokes - Blue Sq - Coral - Sporting Odds (offer early prices on every race!) - Page 25 of 25