Name: Class: Date: 1. In business, a marketing concept will list information such as ethnic background, age, income level and geographic location.

Size: px
Start display at page:

Download "Name: Class: Date: 1. In business, a marketing concept will list information such as ethnic background, age, income level and geographic location."

Transcription

1 Name: Class: Date: ID: A Chapter 1 Book Work True/False Indicate whether the statement is true or false. 1. In business, a marketing concept will list information such as ethnic background, age, income level and geographic location. 2. Goods are tangbile items that have monetary value and satisfy your needs and wants such as cars, toys, clothing and candy. 3. According to the text, the place is the means of getting the product into the consumer's hands. 4. "Buy one get one free." This is an example of distribution. 5. People who share similar needs and wants and who can purchase your products are called a market. Multiple Response Identify one or more choices that best complete the statement or answer the question. 6. The owner of a miniature golf business provides her customers with? a. a promotion c. an exchange b. a good d. a service 7. Which one of the Marketing Mix elements is the means of getting the product into the customers hands? a. place c. price b. product d. promotion 8. At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool? a. product planning c. market research b. information utility d. marketing mix 9. Sam is a warehouse manager for a local sporting goods store. He is preparing a shipment of sleds to hit the stores before the first snow of the winter. Sam s job falls under which of the seven marketing core functions? a. pricing c. selling b. channel management d. market planning 10. After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered... a. a customer c. a target market b. a consumer d. a possession utility 1

2 Name: ID: A Completion Complete each statement. 11. Informing, persuading, or reminding potential customers about a product or service is called. 12. Birthday Bears Inc. has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) market. 13. Transforming old glass bottles into beautiful new sculptures is an example of utility. 14. Shopping at Target and paying cash for your purchases is a function of. 15. After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies? 16. When demand and production for a product increases in the world of Marketing, what usually decreases? Matching Match each item with the correct statement. a. pricing f. channel management b. market share g. product/service management c. industrial market h. marketing mix d. selling i. goods e. marketing j. market 17. Obtaining, developing, or improving a product 18. Deciding how much to charge for goods and services 19. All people who share similar needs and wants 20. Providing customers with goods and services they want 21. Planning, promoting, and distributing products 22. Tangible items 23. Percentage of total sales generated by competing companies 24. Deciding how goods get into customers hands 25. Businesses that buy products for use in their operations 26. Product, price, place, promotion 2

3 Name: ID: A Short Answer 27. Explain how marketing helps to lower the prices of products 28. Marketing researchers use consumer surveys, public opinion polls, and Census Bureau data as some of their tools for segmenting a market. At times, consumers are unaware that marketers are collecting rather detailed information about potential customers. Is market research an invasion of privacy or an essential tool for satisfying customers' needs and wants? Support your answer with specific examples from the text and from your experience. 29. What is the main difference between consumers and individual users? 30. List three ways the internet has changed marketing functions. 31. What is the relationship among market segmentation, target markets, and customer profiles? 3

4 ID: A Chapter 1 Book Work Answer Section TRUE/FALSE 1. ANS: F PTS: 1 DIF: 2 REF: p ANS: T PTS: 1 DIF: 1 REF: p ANS: T PTS: 1 DIF: 1 REF: p ANS: F PTS: 1 DIF: 1 REF: p. 6 S 1 5. ANS: T PTS: 1 DIF: 1 REF: p. 13 MULTIPLE RESPONSE 6. ANS: D PTS: 1 DIF: 1 REF: p. 5 S 1 7. ANS: A PTS: 1 DIF: 1 REF: p ANS: C PTS: 1 DIF: 1 REF: p. 6 S 1 9. ANS: B PTS: 1 DIF: 2 REF: p ANS: B PTS: 1 DIF: 1 REF: p. 15 COMPLETION 11. ANS: promotion PTS: 1 DIF: 3 REF: p. 6 S ANS: industrial PTS: 1 DIF: 1 REF: p ANS: form PTS: 1 DIF: 1 REF: p ANS: pricing PTS: 1 DIF: 1 REF: p ANS: product PTS: 1 DIF: 1 REF: p. 16 1

5 ID: A 16. ANS: prices PTS: 1 DIF: 1 REF: p. 9 MATCHING 17. ANS: G PTS: 1 DIF: 1 REF: p. 6 S ANS: A PTS: 1 DIF: 1 REF: p. 6 S ANS: J PTS: 1 DIF: 2 REF: p ANS: D PTS: 1 DIF: 2 REF: p. 7 S ANS: E PTS: 1 DIF: 1 REF: p ANS: I PTS: 1 DIF: 1 REF: p. 5 S ANS: B PTS: 1 DIF: 3 REF: p ANS: F PTS: 1 DIF: 1 REF: p. 6 S ANS: C PTS: 1 DIF: 2 REF: p ANS: H PTS: 1 DIF: 3 REF: p. 16 SHORT ANSWER 27. ANS: Marketing increases the demand for products. Increased demand causes manufacturers to make products in larger quantities, thus reducing the unit cost of each product because the manufacturers are spending less per unit on fixed costs. Increased demand for a product also encourages competitors to enter the marketplace, thereby causing the original manufacturer to find ways to lower the product's price in order to stay in business. PTS: 1 DIF: 2 S ANS: Answers will vary but should include the following: Some students will say that market research is an invasion of privacy when data is given to marketers without the consumers' knowledge. These students should indicate, however, that they understand that the purpose of the marketing concept is not to invade private lives, but rather to satisfy the consumers' wants and needs. Other students will say that the greater understanding of consumers that market research provides is essential because it ultimately gives consumers exactly what they need and want at a relatively low price. PTS: 1 DIF: 1 S 1 2

6 ID: A 29. ANS: Consumers as a rule purchase smaller quantities for their own use that industrial users purchase PTS: ANS: The internet easily reaches a global audience, it provides advanced means of inventory control, it can serve as a marketing tool, it can serve in customer relationship management, and it can analyze market trends and desires PTS: ANS: Market segmentation refers to the breaking down of a market into smaller groups that have similar needs. and then pitching marketing efforts to this group. The group chosen is called the target market. Customer profile refers to specific information, such as age, income, etc., about the target market. PTS: 1 3

Merchandise Accounts. Chapter 7 - Unit 14

Merchandise Accounts. Chapter 7 - Unit 14 Merchandise Accounts Chapter 7 - Unit 14 Merchandising... Merchandising... There are many types of companies out there Merchandising... There are many types of companies out there Service company - sells

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

Advertising: The Basics

Advertising: The Basics Advertising: The Basics Think you have a great product? Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and you

More information

Student Activities. Lesson Three. Credit Cards 07/13

Student Activities. Lesson Three. Credit Cards 07/13 Student Activities $ Lesson Three Credit Cards 07/13 shopping for credit Credit card costs and features can vary greatly. This exercise will give you a chance to shop for and compare the costs and features

More information

Chapter 9 Practice Test Multiple Choice Identify the choice that best completes the statement or answers the question.

Chapter 9 Practice Test Multiple Choice Identify the choice that best completes the statement or answers the question. Chapter 9 Practice Test Multiple Choice Identify the choice that best completes the statement or answers the question. 1. The authority to levy a federal tax comes from a. the Fifth Amendment. c. an act

More information

Learning English with Bobby 1 Agricola-kustannus

Learning English with Bobby 1 Agricola-kustannus An Apple Story A red apple is for the mouse. A green apple is for the bird. l like green apples. Thank you Hedgehog! A yellow and green apple is for the cat. l like yellow and green apples. Thank you Hedgehog!

More information

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING 5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you

More information

Review for Grade 9 June Exam - Unit 9 - Probability and Statistics

Review for Grade 9 June Exam - Unit 9 - Probability and Statistics Name: Date: Review for Grade 9 June Exam - Unit 9 - Probability and Statistics Multiple Choice Identify the choice that best completes the statement or answers the question. 1. The last three days Alexa

More information

THE 2015 NRCO-ISP BUSINESS PLAN COMPETITION

THE 2015 NRCO-ISP BUSINESS PLAN COMPETITION Sample Format Only Your (Business) Name Business Plan To be Submitted to THE 2015 NRCO-ISP BUSINESS PLAN COMPETITION Prepared and Submitted by Your Name Your Address Your telephone and/or mobile phone

More information

Lesson 2: Savings and Financial Institution Knowledge Making the Most of Your Money

Lesson 2: Savings and Financial Institution Knowledge Making the Most of Your Money Lesson 2: Savings and Financial Institution Knowledge Making the Most of Your Money All the materials and information included in this presentation is provided for educational and illustrative purposes

More information

How to Write a Marketing Plan: Identifying Your Market

How to Write a Marketing Plan: Identifying Your Market How to Write a Marketing Plan: Identifying Your Market (Part 1 of 5) Any good marketing student will tell you that marketing consists of the four functions used to create a sale: The right product to the

More information

Guide to Market Research and Analysis

Guide to Market Research and Analysis The Orangeville & Area Small Business Enterprise Centre (SBEC) 87 Broadway, Orangeville ON L9W 1K1 519-941-0440 Ext. 2286 or 2291 sbec@orangeville.ca www.orangevillebusiness.ca Supported by its Partners:

More information

Edgebrook Adventures

Edgebrook Adventures Edgebrook Adventures Business Plan Prepared by: Trina Date: February 27, 2011 Edgebrook Adventures 1/ 20 Table of Contents Executive Summary 3 Business Idea 4 What will the business do? 4 Who will pay

More information

Guerilla Marketing Tactics for Retailers

Guerilla Marketing Tactics for Retailers A Randall Data Systems White Paper Guerilla Marketing Tactics for Retailers 14 high-powered methods you can implement TODAY! By Randy Overly Randall Data Systems, Inc. 138 E. Ann Arbor Trail Plymouth,

More information

The Online. in New Zealand. a 2013 update

The Online. in New Zealand. a 2013 update The Online Retail Market in New Zealand a 2013 update Online retailing is here to stay. It is going to continue growing at a much faster rate than the physical store sector. It is going to be a significant

More information

TO THE POINT BUSINESS PLAN OUTLINE ARKANSAS SMALL BUSINESS AND TECHNOLOGY DEVELOPMENT CENTER

TO THE POINT BUSINESS PLAN OUTLINE ARKANSAS SMALL BUSINESS AND TECHNOLOGY DEVELOPMENT CENTER TO THE POINT BUSINESS PLAN OUTLINE ARKANSAS SMALL BUSINESS AND TECHNOLOGY DEVELOPMENT CENTER A business plan is a vital tool that will help you organize and develop your ideas and goals. The To the Point

More information

Bingo glossary marketing mix

Bingo glossary marketing mix Bingo glossary marketing mix The management process which identifies customer wants, anticipates their future wants and then goes about satisfying them profitably. Where the market has been divided up

More information

Camp for Company. How to structure a business idea Business Model Generation: Design. August 2013

Camp for Company. How to structure a business idea Business Model Generation: Design. August 2013 Camp for Company How to structure a business idea Business Model Generation: Design August 2013 Some diagrams and concepts taken from Business Model Foundry Gmbh 1 Business Model Generation 2 Design tools

More information

Chapter Twelve Marketing Channels: Delivering Customer Value

Chapter Twelve Marketing Channels: Delivering Customer Value Chapter Twelve Marketing Channels: Delivering Customer Value Marketing Channels: Delivering Customer Value Topic Outline Supply Chains and the Value Delivery Network The Nature and Importance of Marketing

More information

OFFICE OF THE VERMONT STATE TREASURER

OFFICE OF THE VERMONT STATE TREASURER OFFICE OF THE VERMONT STATE TREASURER Follow the Money by Loreen Leedy This book allows students to evaluate the money choices people make as they travel with George the quarter through his community on

More information

Marketing Channels: Delivering Customer Value

Marketing Channels: Delivering Customer Value Chapter Twelve : Delivering Customer Value : Delivering Customer Value Topic Outline Supply Chains and the Value Delivery Network Channel Decisions Public Policy and Distribution Decisions Supply Chains

More information

Amadeus Media Solutions. Media Solutions. Set your objectives. & aim at your target

Amadeus Media Solutions. Media Solutions. Set your objectives. & aim at your target Amadeus Media Solutions Media Solutions Set your objectives & aim at your target 2 Media Solutions About Amadeus IT Group Amadeus IT Group is the leading technology partner to the world s travel industry.

More information

Chapter 8 Order Management and Customer Service

Chapter 8 Order Management and Customer Service Chapter 8 Order Management and Customer Service Order Management executes the operating plan based on demand forecast. It is the interface between buyers and sellers and consists of: Influencing the Order

More information

What is Small Business Marketing?

What is Small Business Marketing? What is Small Business Marketing? Small Business Marketing (definition) Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted

More information

Chapter 4: Buying an Existing Business

Chapter 4: Buying an Existing Business Chapter 4: Buying an Existing Business 1 Learning Objectives To understand that buying an existing business has several important advantages over starting one, including less risk, less time and effort,

More information

Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash

Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash Trophy value, desirability, and ease of program administration lead benefits. Number one in popularity for corporate incentives,

More information

1. What do they do? Write the sentences from the box into the correct columns.

1. What do they do? Write the sentences from the box into the correct columns. Present simple positive 1. What do they do? Write the sentences from the box into the correct columns. He wears a uniform. She works in a clothes shop. He gets up very early and goes to the market. She

More information

Marketing Applications of Predictive Analytics. Robert J. Walling III, FCAS, MAAA San Diego, CA October 6, 2008

Marketing Applications of Predictive Analytics. Robert J. Walling III, FCAS, MAAA San Diego, CA October 6, 2008 Marketing Applications of Predictive Analytics Robert J. Walling III, FCAS, MAAA San Diego, CA October 6, 2008 Overview Who s Buying What? Who s Selling What? A Proactive Approach Monitoring Results Who

More information

Put Savings to Work SELECT SAVINGS OPTIONS THAT WORK FOR YOU

Put Savings to Work SELECT SAVINGS OPTIONS THAT WORK FOR YOU Put Savings to Work SELECT SAVINGS OPTIONS THAT WORK FOR YOU What Does it Mean to be Wealthy? 2 Preview Today we will answer these questions: What is the difference between saving and investing? What are

More information

Effective Marketing Solutions for your Small Business

Effective Marketing Solutions for your Small Business COMMUNITY TECHNOLOGY CENTER PASSAIC COUNTY COMMUNITY COLLEGE Teacher: Lucia Gheorghiu Effective Marketing Solutions for your Small Business Ideas for Today and Tomorrow Dr. Lucia Gheorghiu 1 Effective

More information

Town Centre Customer Experience Shopping Audit

Town Centre Customer Experience Shopping Audit Introduction As part of the Town Team initiative the Economic Development Department commissioned a local Mystery Shopping firm to undertake an audit of town centre retailers and cafes. By undertaking

More information

Public Relations Strategy Questionnaire

Public Relations Strategy Questionnaire Public Relations Strategy Questionnaire This questionnaire is designed to determine whether your company would be well suited for a Public Relations program and to help us identify where PR opportunities

More information

To indicate the beginning of an invoice transaction set and to transmit identifying numbers and dates. BIG^20001022^12345^20000930^0000123456^

To indicate the beginning of an invoice transaction set and to transmit identifying numbers and dates. BIG^20001022^12345^20000930^0000123456^ Invoice (810) VICS 004010 The transaction set can be used to provide for customary and established business and industry practice relative to the billing for goods and services provided. BIG Beginning

More information

REVIEW ONE. Name: Class: Date: Matching

REVIEW ONE. Name: Class: Date: Matching Name: Class: Date: ID: A REVIEW ONE Matching Complete the following using these terms. a. outsourcing b. diversity c. entrepreneur d. competitive differentiation e. strategic alliance f. capital g. vision

More information

Marketing Plan Template

Marketing Plan Template 1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It

More information

IN1 SOLUTIONS PRODUCTS & SERVICES

IN1 SOLUTIONS PRODUCTS & SERVICES IN1 SOLUTIONS PRODUCTS & SERVICES In1 Solutions provide a range of products and services, which when combined with our booking engine technology, deliver real growth in online bookings. Our products and

More information

info@pushfire.com 1-888-663-9994 PUSHFIRE.COM

info@pushfire.com 1-888-663-9994 PUSHFIRE.COM PAID ADVERTISING Online Marketing Strategies SET YOUR MARKETING ABLAZE In 2012 there were about 5,134,000,000 Google searches made EACH DAY MARKET SHARE Bing 15.4% AOL 1.5% Ask 3% Yahoo 13.4% Google 66.7%

More information

GAME GAME. YOU HAVE BEEN SELECTED TO BE A CONTESTANT IN The Not So Newlywed Game!

GAME GAME. YOU HAVE BEEN SELECTED TO BE A CONTESTANT IN The Not So Newlywed Game! THE NOT SO THE NOT SO GAME YOU HAVE BEEN SELECTED TO BE A CONTESTANT IN The Not So Newlywed Game! GAME YOU HAVE BEEN SELECTED TO BE A CONTESTANT IN The Not So Newlywed Game! Please arrive to the studio

More information

CHAPTER 1. Overview of CRM. E-Customer Relationship Management

CHAPTER 1. Overview of CRM. E-Customer Relationship Management CHAPTER 1 Overview of CRM E-Customer Relationship Management Objectives Defines CRM as a process and as a hub of learning for the organization Outlines costs and benefits of the CRM system for organizations

More information

ONLINE SHOPPING PRE-READING QUESTIONS

ONLINE SHOPPING PRE-READING QUESTIONS Online Shopping 1 ONLINE SHOPPING PRE-READING QUESTIONS 1. Do you shop online? Why or why not? 2. What are your favorite online shopping websites? 3. What items or services do you purchase online? 4. How

More information

Preparing A Business Plan. Presented By: Raed Daoudi

Preparing A Business Plan. Presented By: Raed Daoudi Preparing A Business Plan Presented By: Raed Daoudi The Business Plan Whether it s a start-up company, an expansion of an existing firm, a spin-off from a parent corporation, or even a project within a

More information

Market Research. Module 2. Driving Revenue with an Optimal Marketing Strategy Solutions. Advancing Your Success.

Market Research. Module 2. Driving Revenue with an Optimal Marketing Strategy Solutions. Advancing Your Success. Market Research Module 2 Driving Revenue with an Optimal Marketing Strategy Solutions Advancing Your Success. The Roles and Steps in Market Research 2 The scientific process of planning, collecting and

More information

Grammar Challenge Must Practice activities

Grammar Challenge Must Practice activities Grammar Challenge Must Practice activities British Broadcasting Corporation 2007 Must Quiz 1: Match the beginnings of the sentences to the correct endings. 1. Don't tell anyone. a. you must have the right

More information

9 sets de dúas fichas 1 set de tres fichas

9 sets de dúas fichas 1 set de tres fichas EXPRESIÓN ORAL 9 sets de dúas fichas 1 set de tres fichas 1 SPEAKING SET 1 CANDIDATE A TASK 1 (MONOLOGUE): FILMS You are a Spanish student living in London and you meet a Polish friend for coffee. You

More information

Variable Cost. Marginal Cost. Average Variable Cost 0 $50 $50 $0 -- -- -- -- 1 $150 A B C D E F 2 G H I $120 J K L 3 M N O P Q $120 R

Variable Cost. Marginal Cost. Average Variable Cost 0 $50 $50 $0 -- -- -- -- 1 $150 A B C D E F 2 G H I $120 J K L 3 M N O P Q $120 R Class: Date: ID: A Principles Fall 2013 Midterm 3 Multiple Choice Identify the choice that best completes the statement or answers the question. 1. Trevor s Tire Company produced and sold 500 tires. The

More information

3. George W. Bush is the current U.S. President. This is an example of a: A. Normative statement B. Positive statement

3. George W. Bush is the current U.S. President. This is an example of a: A. Normative statement B. Positive statement Econ 3144 Fall 2006 Test 1 Dr. Rupp Name Sign Pledge I have neither given nor received aid on this exam Multiple Choice Questions (3 points each) 1. What you give up to obtain an item is called your A.

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Amadeus Hotels. The definitive hotel marketplace to suit all types of travel agencies and travellers.

Amadeus Hotels. The definitive hotel marketplace to suit all types of travel agencies and travellers. TRAVEL AGENCIESMake more money with hotels Make more money with hotels The definitive hotel marketplace to suit all types of travel agencies and travellers. Amadeus new solution is tailored to reflect

More information

Business Plan Template

Business Plan Template Staunton Creative Community Fund 10 Byers Street, Staunton, VA 24401 540-213-0333 www.stauntonfund.com courtney@stauntonfund.com Business Plan Template So you have an amazing, innovative idea for a new

More information

High Performance Eng 9 Overview of Marketing

High Performance Eng 9 Overview of Marketing High Performance Eng 9 Overview of Marketing Definition: Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user in order to satisfy

More information

Importance Of Ecommerce

Importance Of Ecommerce Importance Of Ecommerce $279B US Ecommerce projected to be a $279 Billion industry by 2015 (Forrester) 61% 61% of shoppers begin their research for purchases online (Website Magazine) 53% By 2014, 53%

More information

NAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS

NAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting

More information

Content Marketing & Public Relations

Content Marketing & Public Relations Content Marketing & Public Relations Optimize & Persuade Your Audience to Act @LeeOdden OptimizeBook.com TopRankMarketing.com About TopRankMarketing.com Consulting Speaking Media @TopRank = Content Marketers

More information

Chapter 6 The Business Plan: Visualizing the Dream

Chapter 6 The Business Plan: Visualizing the Dream Chapter 6 The Business Plan: Visualizing the Dream TRUE/FALSE 1. As the game plan for a new venture, the business plan focuses on the entrepreneur's bank account and other cash sources. The business plan

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

CHAPTER TWO SEGMENTING THE MARKET

CHAPTER TWO SEGMENTING THE MARKET CHAPTER TWO SEGMENTING THE MARKET The Marketing Mixes 45 When marketers break the marketplace into separate target markets, they are segmenting the market, and each segment must meet four criteria in order

More information

Building Your Prototype Virtual Training Seminars Packet

Building Your Prototype Virtual Training Seminars Packet Virtual Training Seminars Packet Table of Contents Ready Talk User Guide Pre-Training Assessment page 1-2 page 3-10 Introduction Thank you for enrolling in the upcoming Virtual training seminar. It is

More information

How to Set Up a Loyalty

How to Set Up a Loyalty How to Set Up a Loyalty Program: Tips for Small Business Owners For questions or comments, click the feedback tab on pbsmartessentials.com How do I keep my customers coming back? It is a question that

More information

U.S. Producer Price Index for Travel Agencies NAICS 561510

U.S. Producer Price Index for Travel Agencies NAICS 561510 U.S. Producer Price Index for Travel Agencies NAICS 561510 Andrew Baer Chief, Services Section Division of Industrial Prices & Price Indexes U.S. Bureau of Labor Statistics 29 th Voorburg Group Meeting

More information

The Only Two Things People Ever Buy

The Only Two Things People Ever Buy The Only Two Things People Ever Buy from How To Win Customers & Keep Them For Life by Michael LeBoeuf, Ph.d. Don t tell me how good you make it; tell me how good it makes me feel when I use it. Leo Burnett

More information

Leveraging the Internet of Things in Marketing

Leveraging the Internet of Things in Marketing Leveraging the Internet of Things in Marketing Index 3 3 4 4 5 5 6 6 Introduction The Internet of Things outlook IoT and marketing Wearables: Reaching customers anywhere Location-based marketing RFID tags

More information

The the not-for-profit sector. 2008 EU Project: TRAIN 229564-CP-1-2006-1-DE-GRUNDTVIG-G1 2. Module Overview

The the not-for-profit sector. 2008 EU Project: TRAIN 229564-CP-1-2006-1-DE-GRUNDTVIG-G1 2. Module Overview Social Professionalization Basic Modules of Marketing 2008 EU Project: TRAIN -Module 229564-CP-1-2006-1-DE-GRUNDTVIG-G1 Literacy for Teacher 1 and -Basic Training Education Communications This the Commission

More information

Marketing s Four P s: First Steps for New Entrepreneurs

Marketing s Four P s: First Steps for New Entrepreneurs PURDUE EXTENSION EC-730 Marketing s Four P s: First Steps for New Entrepreneurs Cole Ehmke, Joan Fulton, and Jayson Lusk Department of Agricultural Economics Marketing your business is about how you position

More information

Online ecommerce Website For UK Based Golf Products and Accessories Retailer

Online ecommerce Website For UK Based Golf Products and Accessories Retailer Case Study Online ecommerce Website For UK Based Golf Products and Accessories Retailer [SPORTS ASP.NET 4.0] Client Overview About Client: A U.K based online retailer is selling over 1000 of golf related

More information

The main points are: The Business Plan How To Write It. History of your Business

The main points are: The Business Plan How To Write It. History of your Business The Business Plan How To Write It A business plan has nine key sections. Within each of the following sections there is a list of points that should be covered fully backed up with detailed information

More information

Making business simple...

Making business simple... Making business simple... Introduction 2 Contents Every business needs a Marketing Plan. This guide has been created to assist you in putting your Marketing Plan together. This guide will help you to indicate

More information

12 tips for taking control of inventory control.

12 tips for taking control of inventory control. White paper 12 tips for taking control of inventory control. Keeping track of inventory in a growing retail business is tricky. These 12 tips can make it easier. www.brightpearl.com Introduction When your

More information

Microeconomics Topic 2: Explain the principle of comparative advantage and how it leads to specialization and gains from trade.

Microeconomics Topic 2: Explain the principle of comparative advantage and how it leads to specialization and gains from trade. Microeconomics Topic 2: Explain the principle of comparative advantage and how it leads to specialization and gains from trade. Reference: Gregory Mankiw s Principles of Microeconomics, 2 nd edition, Chapter

More information

The Art & Science of Buyer Personas

The Art & Science of Buyer Personas The Art & Science of Buyer Personas What is a buyer persona? is a question we often field at D Custom. Buyer persona development is shaping the future of content marketing today. However, many CMOs and

More information

MODULE 3: MARKET SEGMENTATION AND POSITIONING Lecture - 5 FAQS (FREQUENTLY ASKED QUESTIONS):

MODULE 3: MARKET SEGMENTATION AND POSITIONING Lecture - 5 FAQS (FREQUENTLY ASKED QUESTIONS): MODULE 3: MARKET SEGMENTATION AND POSITIONING Lecture - 5 FAQS (FREQUENTLY ASKED QUESTIONS): Ques 1 Ans 1 Define Market Segmentation Market segmentation is the process of identifying distinct groups and

More information

The Danger of Debt: Avoiding Financial Pitfalls

The Danger of Debt: Avoiding Financial Pitfalls The Danger of Debt: Avoiding Financial Pitfalls LESSON 15: TEACHERS GUIDE When teens borrow money from a friend or relative to buy the latest gadget, the thought of returning the payment often comes second

More information

Best Practices: Advertising and Marketing

Best Practices: Advertising and Marketing Market Track Best Practice Series Best Practices: Advertising and Marketing Insight into developing a plan for cadence, volume, themes and versions Before Category Managers and Merchants pick and choose

More information

Greater Toronto A sports destination of unlimited possibilities!

Greater Toronto A sports destination of unlimited possibilities! Greater Toronto A sports destination of unlimited possibilities! Come for the game Stay for the experience Tourism Toronto Who We Are The Toronto Convention and Visitors Bureau (CVB) - Membership based

More information

Listening. Test name: L1U8test. Making plans. Listen. Then complete the sentences.

Listening. Test name: L1U8test. Making plans. Listen. Then complete the sentences. Test name: L1U8test Listening Making plans Listen. Then complete the sentences. 1. In this phone call,. a. Mike is talking to Gary b. Mike is leaving a message for Gary c. Gary is leaving a message for

More information

2013 Holiday Email Marketing Calendar

2013 Holiday Email Marketing Calendar 2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps

More information

INVENTORY ACCOUNTING

INVENTORY ACCOUNTING INVENTORY ACCOUNTING The flow of costs through the system and through the General Ledger can be somewhat complicated. This discussion will explain the flow plus give you suggestions on keeping the G/L

More information

Tanning and spa Industry

Tanning and spa Industry Tanning and spa Industry HydroMassage Marketing Plan and Resources 1 About The HydroMassage Marketing Plan and Resources are designed to help you successfully launch HydroMassage in your facility. It includes

More information

To begin with we can think about different directions in which innovation can happen. We can change:

To begin with we can think about different directions in which innovation can happen. We can change: Exploring innovation space the 4Ps framework tool Navigators and map-makers use an essential tool (even in these days of GPS devices) the compass. It gives them an idea of where they are and which direction

More information

Channel Research. Purpose

Channel Research. Purpose Channel Research Purpose This project is running in parallel to the path to purchase research which is consumer focused and which will deliver a new set of evidence based insights around how holidaymakers

More information

The world changes rapidly and frequently Means each business must stay informed about its Market

The world changes rapidly and frequently Means each business must stay informed about its Market Chapter 7 Section The world changes rapidly and frequently Means each business must stay informed about its Market A group of potential customers people or businesses who are willing and able to purchase

More information

Create Your U.S.P. Worksheet

Create Your U.S.P. Worksheet Create Your U.S.P. Worksheet What makes your different or unique? Why should your target market buy from you rather than: your competitors? doing it themselves? doing nothing at all? What makes you more

More information

Online LEI Lesson 4. Lesson 4 Why Do People Go to School? LEARNING, EARNING

Online LEI Lesson 4. Lesson 4 Why Do People Go to School? LEARNING, EARNING Online LEI Lesson 4 Lesson 4 Why Do People Go to School? On l i n e L E I 39 4 Why Do People Go to School? LESS 4 WHY DO PEOPLE GO TO SCHOOL? Lesson Description The students look at a simple chart relating

More information

Creating Your Business Plan by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International License.

Creating Your Business Plan by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International License. Creating Your Business Plan When will you know if you are successful if you don t have a plan? Creating Your Business Plan by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial

More information

Direct Marketing September 12, 2014. BellMedia.ca

Direct Marketing September 12, 2014. BellMedia.ca Direct Marketing September 12, 2014 Email Still On Top Canada is #1 for people who prefer to receive promos through email 95% of online Canadians use email and 91% check it at least once a day 2 September

More information

Lead Scoring, Prioritization, Routing & Nurturing

Lead Scoring, Prioritization, Routing & Nurturing Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Free Sales and Marketing Audit Call 410-977-7355 Lead Scoring, Prioritization, Routing & Nurturing About the Author

More information

A Brief Guide to Being a Wine Rep

A Brief Guide to Being a Wine Rep A Brief Guide to Being a Wine Rep By The Wine Rep An outsiders view of a wine representative is often one of a free soul, not tied down to an office, free wine on tap, long lunches, golf days and endless

More information

Practice Problems Mods 25, 28, 29

Practice Problems Mods 25, 28, 29 Practice Problems Mods 25, 28, 29 Multiple Choice Identify the choice that best completes the statement or answers the question. Scenario 25-1 First National Bank First National Bank has $80 million in

More information

The only sales closing tool you will ever need

The only sales closing tool you will ever need The only sales closing tool you will ever need TLS puts money back in your customer s pocket, making your products more affordable so you sell more... simple really *cashback subject to usage, availability

More information

US Hispanic Marketing Trends - 2015

US Hispanic Marketing Trends - 2015 US Hispanic Marketing Trends - 2015 May 2015 US Hispanic Demographic segment is fast growing and considered one of the most sought after markets The Hispanic American consumer marketplace is growing in

More information

Spending a Few Days With Justin Terest

Spending a Few Days With Justin Terest Spending a Few Days With Justin Terest Economics Unit Topic: Credit/Borrowing Mr. Tim Hopfensperger Activity #1 - Definitions (Sections A & B) Directions: Read each of the terms and definitions. Write

More information

Hispanic Americans Foreshadow the Future of Media

Hispanic Americans Foreshadow the Future of Media Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans

More information

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300%

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300% Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Brought to you by www.dwsassociates.com 651-315-7588 Lead Scoring, Prioritization, Routing & Nurturing Brought to

More information

Everywhere I look, I see portable beverages.

Everywhere I look, I see portable beverages. The Power of Portable...Beverageware By Joe Derochowski, The NPD Group, Inc. Covering Quarter 4, 215 Everywhere I look, I see portable beverages. Whether at the gym, in the office, on the street or on

More information

So, Honey, you no longer will be able to park your car in the garage. That is roughly how my warehouse idea went down.

So, Honey, you no longer will be able to park your car in the garage. That is roughly how my warehouse idea went down. 1 of 5 5/10/2010 8:58 AM Integrator Shawn Hansson knows all too well the perils of insuring gear, receiving shipments, navigating through cluttered garages and dealing with nosy neighbors. By Julie Jacobson

More information

Merchandising Mindset: The Future of Hotel

Merchandising Mindset: The Future of Hotel Dr. Higbie Revenue Management Merchandising Mindset: The Future of Hotel Revenue Management By Jon Higbie, Managing Partner and Chief Scientist, Revenue Analytics, Inc. Hotels are no strangers to Revenue

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Greeley /Evans School District 6 9-12 Greeley Central High School Learning Guide: Sports & Entertainment Marketing

Greeley /Evans School District 6 9-12 Greeley Central High School Learning Guide: Sports & Entertainment Marketing UNIT: # 1 Sports Marketing Concepts 1. Describe marketing s role and function in sports marketing. 2. Understand the 7 Functions of marketing Grade Level Expectations (GLE): MKTC.11 Systems: Understand

More information

Business Plan Guidelines

Business Plan Guidelines Business Plan Guidelines The following Business Plan Format checklist is meant as a guideline only listing the most important sections of the business plan in the order in which they will likely appear

More information

Standard 1: The student will describe the importance of earning an income and explain how to manage personal income using a budget.

Standard 1: The student will describe the importance of earning an income and explain how to manage personal income using a budget. STUDENT MODULE 1.1 EARNING AN INCOME PAGE 1 Standard 1: The student will describe the importance of earning an income and explain how to manage personal income using a budget. Jobs vs. Careers Felicia

More information

An introduction to marketing for the small business

An introduction to marketing for the small business An introduction to marketing for the small business Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered Institute

More information