Doaa El Aidi. SAVE my day. UWID Business Idea for innovative Company WS 08/09

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1 Prof. Dr. Brigitte Wolf Felix Steinhardt Doaa El Aidi SAVE my day

2 Our Goal Support Student documentation process UWID UWID Business Idea for innovative Company WS 08/09

3 Files are digitalized automatically Files are organized automaticlly Presentation content can be easily restructurized Files get backed up automatically Sharing Data with fellow students is easy

4 Process of generating a document Digitizing handwritten notes, Organizing notes Automatically Understanding information Documenting information Review information Structurizing information Amending information Backup Browse&Share draft Concepts, Structures, Sketches Share file updates Discuss changes with teammembers Visualizing documentation and presenting it

5 Target Group needs and wishes

6 Questionnaires Our hypothesis: Majority of Students write notes with pen & paper in lectures. Team has regular meetings since this is the best form of communication. Equipment usage varies from student to student Students have no money! Freeware is preferred. UWID UWID Business Idea for innovative Company WS 08/09

7 Analysing questionnaire results Part 1:Handwriting 7 out of 12 student surveyed have 99%of their work in handwriten format the rest are ranging from 40% to 60% They prefer to use the same pen half the student were using diffrent colors to make notes They sort each these written notes in a specific project folder. UWID UWID Business Idea for for innovative Company WS 08/09

8 Analysing questionnaire results Handwriting conclusion many studens are depending on hand-written documents students do not use thier own notebook for taking notes Our Goal: being searchable, editable and, most of all, sharable. UWID UWID Business Idea for innovative Company WS 08/09

9 Analysing questionnaire results Part 2:Computer data Most students use their personal notebook and the PC in University Most Transport their data by using USB Stick or by . This means that many students have their data on more than one location

10 Analysing questionnaire results Part 3:Team work Over half the sudent have at least 2 teamprojects in Semester The rest have more than 2 projects in semester To stay in contact, students use 100%Meetings 55%Mobile Phone 55% 55% StudiVZ or Facebook tool that let students communicate and exchange data effectively could lead to a more efficient and innovative work.

11 Analysing questionnaire results Part 4:Backup Over half the student surveyed have lost their data at least once have no buckup because they didn't know how to make it but they wish to have a backup for free. This means that students are aware of the important of making a backup but they don't know how to make it.

12 Competitors on the market

13 Digitizing Handwriting Tablet PC with Microsoft OneNote2007 Advantages: Typo corrections can be made on the spot. Additional space can be added to a page by moving the lower content down Disadvantages: You cannot see all of the page at once like with paper. Distraction! Way too many buttons! Expensive Tablet PC has only 4 hours battery life. Converting handwritten Layout is not implemented. You have to do it office style

14 Digitizing Handwriting Tablet PC with Windows Journal Simple like a sheet of paper Journal is capable of using text recognition, but the layout gets lost in the process. Then, the Tablet PC is heavy and expensive, batteries last only for a few hours.

15 Digitizing Handwriting Scanner or Camera with OCR Software 1. Everybody has a camera on his mobile phone. So take a picture of the text you have written and put it into a OCR Scansoftware The result is very poor. Abby, one of the better OCR Scansoftwares on the market is not able to recognize handwriting and identifies it as graphics instead.

16 Digitizing handwriting Smartpen with custom software Smartpen work for 40 hours with one battery charge. Handwriting recognition software for most smartpens on the market is MyScriptNotes from VisionObjects. The handwriting recognition is impressive, but not flawless. Layout gets converted, too. Correcting typos from your old notes is no fun because it is additional work.

17 Capturing information, What is the best tool? Workflow benefit Usability Bang for the Buck Weight Accompanies process Pen Smart Pen Scanner Tablet PC

18 Browsing through digitalized notes Research contains Notes, Bookmarks, Sketches, Webpages and other kinds of documentation. In the beginning, this is only sorted over the timeline. To allow a quick skimming through your notes that is necessary to reconfigure your data, we implement a tool similar to cooliris to browse the content of the notes. Another way to find documents is to search for Tags that have been assigned to them. Tags have to be identified by the handwriting recognition and become part of the file as metadata. Don t browse your notes like this... but like that!

19 Syncronisation & backup Software requirements Automatic Sync after connecting the USB Stick Syncronisation of a specified folder every 10 Minutes Dynamic Drive Letter of the USB Stick has to be recognized if it runs from a USB Stick Graphical User Interface for setting up personal sync locations by average users Software has to run from the USB Stick (without Installation on the Computer that is being used) Toucan, a freeware software is capable of all these requirements

20 Teamwork Solutions Services, Capabilities and Price ranges, tests Since Students usually meet at least once a week, Groupware Applications are not that important. Some Web 2.0 applications should be sufficient to fulfill the needs of a student team during research and concept phase. They are free and don t need installations on a pc. Syncronizing all your bookmarks from all computers you work on: Syncronizing and sharing bookmarks within a team: Online whiteboard with voice chat to have virtual discussion tables:

21 Backup Software Carbonite Easy configuration 49,95 Eur per year (4,16 Eur per month) Unlimited backup, one flat fee Data gets encrypted before it leaves computer

22 Backup Software Time Machine for MAC OS File and System Recovery Tool implemented in MAC OS X Leopard REAL Plug & Play Very easy to set up, only one configuration, Everybody understands the concept of Time Machine Price: the cost of an external harddisk of your choice + Upgrade to Mac OS X Leopard Flaws: Backup location is external HDD, not very safe (when your house burns down or you get robbed, everything is lost)

23 Process of generating a document Digitizing handwritten notes, Organizing notes Automatically Understanding information Documenting information Review information Structurizing information Amending information Backup Browse&Share draft Concepts, Structures, Sketches Share file updates Discuss changes with teammembers Visualizing documentation and presenting it

24 Strengths SWOT Analysis Weakness Originality Money for starting a Business Custom-service IT expert (programming) Offering effictive service Technical support Opportunities Threats an unfulfilled student need Patnership is available new regulations (e.g. open Source) Students are looking for low-prices

25 Plan for the realisation of the business Visit a start up Consultant and get more information about the process Find Investors Estimate Market volume and calculate profit Make a worklike model and put it to a field test Fine tune the worklike model to a prototype, correct minor flaws Find a partner that provides the hardware for the business model Find a software partner that can provide the software bundles Hire an IT Expert for upgrading the software and maintain servers Hire an expert for creating and updating a webpage and advertisment Find further partners (e.g. Facebook or StudiVZ.net) for collaboration Enter the market with a range of advertising campaigns

26 Feasible estimation Is the business model acceptable, obvious and comprehensible? Yes, because individual components of our business model are already successfully on the market. Digitizing of handwritten notes Groupware for improved team management Automated flow of information and data within a team structure Personal data syncronisation over a range of computers Automatic backup in the background The sum of all these components should add up to a big synergy effect as long as the handling does not get too complicated This is not the first custom made software bundle for a special target group, there is a wide range of special software bundles on the market. However it still uses compatible data formats that are more or less standard (MS Office) for team members who decided not to use it.

27 Thank you!

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