OPERA BI OPERA BUSINESS. With Enterprise and Standard Editions INTELLIGENCE SUITE

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1 OPERA BI OPERA BUSINESS With Enterprise and Standard Editions INTELLIGENCE SUITE

2 OPERA Business Intelligence Deployment Benefits Reduced Hardware Complexity OBI is built entirely on the same platform as the other highly successful OPERA applications. By reusing the same architecture and data model, there is no need for separate hardware systems to store the components and data for your BI needs. Reduced Deployment Time Most other BI deployments take months, if not years. OBI can be deployed in weeks. Every OPERA application has built-in the necessary key components to transform your system into a successful BI solution. Reduced Implementation Cost License fees, additional hardware, training, implementation, and consulting are just some of the costs an organization must incur when deploying a BI solution. OBI significantly reduces these costs since in many instances no new hardware is required. The familiar OPERA data model forms the bases of the OBI Data Marts, so no time is wasted in putting BI to work in your enterprise. 0%-33% Comparison Per Year 33%-66% 66%-100% 50% 50% 50% 25% 25% 25% 0% 100% 0% 100% 0% 100% Guest Origin States Greater Than 500, % California 42.14% Texas 18.58% Florida 9.04% Georgia 9.18% Oklahoma 10.89% Hawaii BI Enterprise Interactive Dashboards provide full ad-hoc query analysis over the web

3 OPERA Business Intelligence Suite Solutions Extraction, Transformation, and Loading Process OBI Suite can be used just for your ETL processing. OBI has capabilities to extract data from multiple OPERA applications and transport it to a centralized system while standardizing it during the process. All this functionality makes OBI the perfect tool to collect all your data into one place. From this point you can extract the data to your own data warehouse application. Data Repository Built on an Oracle database, OBI Enterprise can also house the data for your reporting solutions. If your company has already invested in a front-end solution, leverage the existing knowledge, training, and experience of your developers and users with the rich data provided by OBI. Built-in business views of the data allow easy understanding of the data model and enable users to get answers to their business questions. Full Solution OBI s complete integration offers a startto-end answer to your BI requirements. This solution not only adds a front-end tool for reporting but also provides your organization with pre-built templates that you can start using instantly to access over a hundred reports and distribute them to your users. Integration With Other Systems Whether you are using OBI Enterprise as your complete solution or just as your data repository, you can cross-reference data from other external systems and create cross-functional reports. Reservations OPERA PMS/S&C Night Audit OPERA PMS/S&C Discoverer Groups BI Cubes Catering Profiles 2005 OPERA BI Standard single unified architecture

4 Overall Benefits Improve forecasting ability and efficiency 8,000,000 Gauge hotel s operating performance month-by-month 6,300, Dallas Global consolidation of data across the enterprise Unlock potential of existing customers 4,600,000 2,900, Orlando 2006 Difference Compare results with target and key 1,200,000 performance indicators Get close to real-time feedback from the -500,000 Total Room FB Other Non properties Analysis between Cities Collect Integrate Analyze Business Intelligence OPERA PMS/SC Operational Data Local Data Marts OXIHUB Centralized Data Marts Decision Making Strategic Forecasts Marketing Data Collection Integration Standardization Aggregation Analysis Reporting Sharing OPERA Business Intelligence Enterprise Solution Summary Across the hospitality industry, properties and corporate offices are asked to increase revenue and guest satisfaction while keeping costs under control. OPERA Business Intelligence Enterprise can help achieve those goals. Hundreds of metrics are available to help users uncover past, present, and future trends and react to opportunities and threats. All of this is possible through a seamless process that minimizes the cost of integrating data across the properties. OPERA BI provides great synergy with other OPERA applications, providing insight across the organization, resulting in increased revenue, higher guest loyalty, and lower costs. Corporate Headquarters and Americas Regional Office 7031 Columbia Gateway Drive Columbia, MD , USA Sales information: (443) (866) (US and Canada) Asia Pacific Regional (61) Europe/Africa/Middle East Regional (49) Latin America (54) micros is a registered trademark of MICROS Systems, Inc. PN

5 OPERA BI OPERA Business Intelligence Suite Data Marts Data Marts are snapshots of operational data, represented in familiar terms that meet the tactical and immediate needs of users. OPERA BI Suite is a comprehensive set of Data Marts which provide business intelligence in the following business competency areas: Data Mart Application Reservation Statistics 1,2 Financial Statistics 1,2 Future Reservations 1,2 Group Statistics 1,2 Catering Statistics 1,2 Guest and Members 1,2 Company Statistics 1,2 Marketing Statistics 2 CRO Statistics 2 Channel Statistics 2 Key Business Benefits Analyze revenue, room nights, pace, and lead time patterns Use market code segmentation to identify your business mix Monitor cancellations and no-shows for trends and exceptions Gain insight on your guest and group spending patterns Compare final spend to forecasted revenues Identify profitable guests and groups Identify properties at risk with low bookings Compare current reservation levels against same time last year Improve forecast accuracy Analyze booking production patterns as part of goal, forecasting, and pace analysis Understand sales manager and hotel forecast accuracy Identify groups that have high private spending behavior Build sales funnel through status conversion analysis Compare current projections to same time last year Analyze production and forecast by revenue type Include catering behavior as part of total group analysis Increase guest loyalty by identifying and understanding their behavior Identify and market to your top guests Negotiate contracts knowing the revenue each company produced Identify the top companies across all properties 2 Identify second-tier, regionally important companies Monitor your marketing campaigns from start to finish Track response and total revenue generated by offers Target campaigns at likely target markets Receive up-to-date reservation booking information Identify your top and bottom booked hotels for the day and month Analyze where your reservation bookings originate Identify which channels are most productive Flag channels that consume resources but do not produce 1 Standard Edition 2 Enterprise Edition

6 OPERA Business Intelligence and Data OPERA BI Today s decision makers in hospitality face a growing challenge to clean and process the large volumes of data that feature-rich applications such as OPERA can produce. Management requires a powerful and comprehensive Business Intelligence process that will transform application data into an environment which provides the capability of answering relevant questions and identifying important trends that will lead to better business decisions. MICROS Systems, Inc. is pleased to announce OPERA Business Intelligence Suite that includes Enterprise (OBIE) and Standard (OBIS) editions. The Enterprise edition provides aggregate analysis and reporting across the organization using data collected from multiple OPERA applications and properties. The Standard edition is targeted to bring the same reporting and analysis capabilities to the single property environment, but without the complexities of an enterprise solution. Powered by Oracle, a leader in business analytics software, OBI Suite is easily deployed at any size organization, from a single property to a multi-branded chain. OBI Suite Data Marts and BI tools provide powerful new capabilities to the consumers of OPERA Data including sophisticated reporting and trend analysis to identify key customers and key trends. For example: Which hotels do our top 100 companies and guests visit the most? How much revenue could be impacted by a natural disaster, such as a hurricane? What is the non-room revenue generated by our last marketing promotion? Data Collection The OBI cycle starts with a detailed and comprehensive data acquisition at the point of origin. Whether the source system is PMS, S&C, or ORS, OBI guarantees the data collected will satisfy the most demanding reports. Data Transmission (OBIE only) If your data needs to be transmitted to an OPERA Central System for consolidated enterprise reporting, OBI provides seamless transmission between the source and the receiving system. Data Standardization (OBIE only) Multiple sources of data tend to create a challenge for aggregating data in a centralized environment. OBI has builtin conversion and validation components to guarantee your data will be clean by the time it is used for reporting. Data Integration (OBIE only) Some clients need to incorporate data across external systems like Payroll and Financials. The OBI data model allows you to integrate data from external systems.