MicroStrategy Professional Services

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1 MicroStrategy Professional Services

2 GET THE MOST FROM WHAT YOU OWN. We help businesses unleash the value of their MicroStrategy technology. MicroStrategy Professional Services works with you to set up, manage, and creatively apply our industry-leading business intelligence platform in ways that empower decision makers. OUR APPROACH We were impressed with the breadth and understanding of MicroStrategy s consultants, the company s vision and its ability to deliver complex analysis intuitively. - Lowe s Companies 2

3 PREPARE PLAN DESIGN DEVELOP LAUNCH Document business Map out Design solution Develop solution, Optimize needs, define engagement and (including conduct testing, performance, conceptual solution, approach, define storyboards), and create training launch solution, and establish scope. requirements, and architecture, courses and communicate plan deployment. and data access materials. changes, and train per business users. requirements. LET S GO >> 3

4 MicroStrategy technology enablement services Our technology enablement services are designed to get MicroStrategy up and running quickly, with a focus on enabling business users to achieve strategic results. BI TECHNOLOGY IMPLEMENTATION INSTALLATION AND CONFIGURATION Determine which MicroStrategy components to use, and set them up based on reporting needs, number of users, and other requirements. APPLICATION INTEGRATION Integrate your MicroStrategy application with data sources, portals, security systems, single sign on/identity management systems, or other third-party products. CUSTOMIZATION Change MicroStrategy functionality or add new functionality not addressed in our out-of-the-box BI technology. CONVERSION TO MICROSTRATEGY Convert your BI system from another technology platform to MicroStrategy. CLOUD INTELLIGENCE Prepare for, implement, and manage your use of MicroStrategy Cloud. 4

5 CLOUD INTELLIGENCE FOR HYBRIDS This auto manufacturer was testing a fleet of hybrid electric vehicles at their facilities. Each vehicle was outfitted with sensors capturing roughly 100 pieces of data about itself. We proposed to transmit test data to a single collection point, encrypt it, and relay it over the internet to a data warehouse in the cloud. We would then capture, decrypt, transform, and load the data for engineers to examine using MicroStrategy reporting and analytics tools. With this solution, the company avoided what would otherwise have been a yearlong implementation effort. 5

6 MicroStrategy technology enablement services BI TECHNOLOGY MANAGEMENT PERFORMANCE OPTIMIZATION Improve MicroStrategy response times by applying best practices and technology improvements. UPGRADES AND MIGRATIONS Change your BI application from one version of MicroStrategy to another, or move your MicroStrategy application from one operating system to a different one. CAPACITY PLANNING Determine how your MicroStrategy platform and infrastructure should be configured to handle future BI requirements. DISASTER RECOVERY Develop a process to protect and regain access to your MicroStrategy data under multiple failure scenarios. BI HEALTH CHECK Make your BI initiatives more effective by identifying potential business or technology roadblocks and recommending ways to overcome them. APPLICATION LIFECYCLE MANAGEMENT (ALM) Handle MicroStrategy administration, incident management, and change management on your behalf. PREMIUM TECHNICAL SUPPORT Provide a range of MicroStrategy product support, including knowledge base access, new software releases and updates, and 24x7 assistance. 6

7 BI PERFORMANCE IN HARDWARE Over 16,000 home improvement store employees needed to review key performance indicators critical to business operations. To minimize database impact, we opted to build the dashboards on Intelligent Cubes with in-memory relational online analytical processing (ROLAP). As a result, store managers enjoyed reliable access to hundreds of metrics and information from dozens of reports, with query response times four times faster than expected. This high level of performance encouraged managers to make BI a part of their everyday workflow. 7

8 MicroStrategy technology enablement services BI DATA MANAGEMENT DATA MANAGEMENT STRATEGY Determine your data requirements and define procedures to acquire and manage data assets. DATA WAREHOUSE ARCHITECTURE Create a model for integrating different data sources into a single, comprehensive resource for MicroStrategy reporting and analysis. EXTRACT, TRANSFORM, AND LOAD (ETL) Collect data from multiple sources, adapt it for your MicroStrategy application, and load it into a target system such as a data warehouse. BI PRESENTATION AND DELIVERY MOBILE INTELLIGENCE SERVICES Enable your BI users to access meaningful and timely data anytime, anywhere, via mobile internet access. TRANSACTION SERVICES Enable your BI users to initiate actions and transactions within their business intelligence applications. DASHBOARD SERVICES Provide access to key information from your MicroStrategy system via a usercentric, easy-to-interpret graphical display. REPORT SERVICES Build, test, and deploy standard business intelligence reports scheduled or on demand for key business processes. 8

9 MOBILE INTELLIGENCE FOR MULTIMEDIA This communication firm needed more mobility for its executive BI users, but had doubts about whether it was feasible for the small iphone screen. We developed an application that enabled business users to select a specific business unit, magazine, TV network, or other property. With this application, managers could connect to the internal company network and view related financial reports and graphs. In the end, all concerns were quelled when everyone saw how the right application can make screen size irrelevant. 9

10 MicroStrategy education services MicroStrategy s education services help technical and end users alike discover ways that business intelligence can improve their unique contributions to the enterprise. EDUCATION SOLUTIONS ADOPTION MANAGEMENT Design a program of training, change management, and follow-up that influences people to use BI in their day-to-day work. TRAINING PROGRAM MANAGEMENT Design and carry out a comprehensive BI training program tailored to your staff development needs. MICROSTRATEGY TRAINING CUSTOM BUSINESS CURRICULUM Create materials that show end users the why and how of your BI process, using examples specific to your business. INSTRUCTOR-LED TRAINING Provide users of all skill levels with live hands-on instruction on your premises, at a MicroStrategy regional center, or via distance learning. MULTI-MEDIA TRAINING Educate people at the immediate point of use with self-paced automated tutorials, short narrated videos, and embedded at-a-glance guides. TECHNICAL CERTIFICATION PROGRAMS Provide developers in specific roles with the knowledge to build BI applications on the MicroStrategy platform. 10

11 BI ADOPTION IN SOCIAL NETWORKING A social media company s employees had little patience for manuals and eight-hour training classes. In this fast-moving environment, how could MicroStrategy make the new BI system known, successful, and loved? We began by targeting groups whose use of BI could have maximum impact to the business. Then we created short, engaging lessons in a variety of media and embedded them in key forums, such as internal wikis and orientation classes for new hires. This just in time approach to training enabled users to get relevant guidance at the point of need, in a way that blended seamlessly with their informal, high-energy culture. Scan to browse the Education course catalog. 11

12 business intelligence advisory services Our business intelligence advisory services bridge the gap between IT and business functions. We help you build a strong vision of what you want to accomplish with BI, then work with you to deliver that vision to your stakeholders. STRATEGY AND PLANNING BI ASSESSMENT AND ROADMAP Develop a business-oriented strategic roadmap of business intelligence initiatives, tied to key organizational objectives and values. BI CENTER OF EXCELLENCE (CoE) Create a BI delivery model based on effectively deployed technology, organized and trained staff, and a defined set of processes. BALANCED SCORECARD Develop a balanced scorecard business model, best practice key performance indicators (KPIs), and strategy maps along with change leadership. ADVANCED ANALYTICS Provide ways to predict and simulate business events based on insights derived from your business intelligence systems. 12

13 CENTER OF EXCELLENCE IN TECHNOLOGY SERVICES This IT services provider was deeply involved in a longterm project to modernize a customer s technology infrastructure. With hundreds of thousands of computers, servers, and other assets to replace, the company needed a way to track all the associated activity. MicroStrategy s approach was to build a BI center from scratch. We defined key roles, processes, and governance standards. Next, we set up supporting technology and identified ways to close gaps in the center s capabilities. In the end, the company had a BI operation capable of providing timely, data-driven insights to the rest of the enterprise, along with a stepwise plan to further evolve their BI competency. 13

14 business intelligence advisory services MARKETING AND SALES PRODUCT INSIGHT Understand product performance across channels, brokers, distribution, and sales, including how your customers combine products at the point of purchase (market basket analysis). CUSTOMER INSIGHT Improve your ability to target groups of customers for promotions and other activity. SOCIAL MEDIA ENTERPRISE SOCIAL INTELLIGENCE Convert data from a social graph to a relational database via Wisdom Enterprise Edition in order to identify market segments among your organization s Facebook fans. CUSTOMER SOCIAL INTELLIGENCE Develop consumer-oriented applications based on MicroStrategy s Emma, Alert, or Usher technology that can be paired with enterprise social intelligence for targeted segmentation. 14

15 SOCIAL INTELLIGENCE FOR APPAREL With over a million fans, this apparel retailer s Facebook page was a popular success. Still, conversion rates from their social media promotions lagged behind those of promotions. MicroStrategy created a customer-oriented iphone application that integrated with the retailer s loyalty program. With this, management gained a better understanding of consumer demographics and behavior, enabling them to craft promotions that more accurately reflected their customers interests. 15

16 business intelligence advisory services FINANCIAL SERVICES SOLUTIONS CREDIT RISK MANAGEMENT Use business intelligence to manage the credit lifecycle of bank loan products more effectively, within the context of a wider enterprise risk management strategy. UNDERWRITING ANALYTICS Improve insurers ability to select underwriting risks through real time and predictive analytics. CLAIMS OPTIMIZATION AND MOBILIZATION Anticipate mass insurance claims needs through predictive analysis of claims patterns. RETAIL SOLUTIONS RETAIL LOSS PREVENTION Support loss issue prediction, detection, case management, and trend analysis. RETAIL VENDOR PORTAL Enable effective supply chain data collaboration and decision execution between retailers and merchandise vendors. HEALTH CARE SOLUTIONS REVENUE CYCLE INTELLIGENCE Monitor and manage hospital billing, cash, remittance data, and forecast financial performance as well as identify revenue leakage in billing, claim denials, appeals, and cash flow. CARE MANAGEMENT Understand member health status based on data from health care encounters across the spectrum of care. 16

17 LOSS PREVENTION IN SUPERMARKETS Prompted by their industry s typically thin margins, this fast-growing supermarket operator decided to tighten controls around employee theft. But the audit department had difficulty getting the detail they needed to be effective. In just two weeks, MicroStrategy designed a solution using highly complex scenarios capable of analyzing data at the lowest level of detail. For the first time, auditors could examine all transactional data and spot behavioral anomalies without having to personally visit each store. The result? Auditors became more proactive in identifying potential fraudulent activity, taking corrective action sooner while preserving the privacy of employees not under suspicion. 17

18 THE GLOBAL DELIVERY CENTER THE GDC IN BRIEF GDC consultants deliver over 70,000 hours of work per calendar quarter. Language skills include all major European languages plus Japanese. More than 20 GDC consultants are certified by the Project Management Institute (PMI). GDC professionals cover projects in all time zones and provide 24/7 support (including national holidays). The Global Delivery Center (GDC) is a hub of several hundred MicroStrategy developers and engineers in Warsaw. Established in 2006, the GDC is a strategic initiative to make the right resources START NOW. FINISH SOONER. available to MicroStrategy clients on demand. The GDC has well-developed processes related to security, quality assurance (QA), employee onboarding, and engagement staffing. It s also where you ll find specialists in all of our consulting competencies plus a dedicated graphic design team. Come see for yourself. Enjoy the sights of Warsaw s Old Town, followed by introductions to GDC professionals, a review of our business processes, and an office tour. Scan to request a GDC visit. 18

19 GLOBAL SERVICE DELIVERY DISCOVER OUR MODEL Our global delivery model enables on-site and ENGAGEMENT LEAD Serves on-site as primary liaison. off-site consultants to work efficiently together for your benefit. Refined over the last 20 years, this model has proved to deliver value faster than a local- or remote-only team. It brings specialized resources to your project, at the right time, wherever you may need them. EDUCATION Trains IT and business users. TECHNOLOGY Gets system up and running. ADVISORY Applies industry best practices. GDC Provides specialized skills as needed. MEET A FEW OF OUR CLIENTS Hundreds of organizations depend on MicroStrategy Professional Services to help them get the most from their business intelligence. Here s a sample of our clients from around the world. LET US HEAR FROM YOU 19

20 Copyright Information All Contents Copyright 2011 MicroStrategy Incorporated. All Rights Reserved. Trademark Information MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy ecrm 7, MicroStrategy Education, MicroStrategy etrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782 and 8,005,870. Other patent applications are pending. COLL MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA

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