NetGain Business Intelligence. Nick Johnson, Media & Workflow Specialist

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1 NetGain Business Intelligence Nick Johnson, Media & Workflow Specialist

2 Access to your data is a business requirement At a time of great economic volatility, there has been a significant decrease in the ability of decision makers at all levels to rely effectively on only experience or intuition to make decisions. The demand to respond faster, with greater insight into ongoing internal and external events based on facts, is increasing. There is growing evidence that higher BI and analytics competency and pervasiveness have a direct impact on competitiveness. IDC estimates that Business Intelligence and Analytics software market to hit $33.9 billion in 2012

3 How would your business improve if Your executives had access to timely and accurate summary information Your sales force could easily identify under or non-performing clients Your sales management could easily identify and assist lower performing sales staff You could reduce the time, effort and frustration of pulling reports from a multitude of operational system You could enable your smartest people to perform analysis to uncover business opportunities You had access to Facebook social media datasets

4 NetGain Business Intelligence A media centric, multi source system business intelligence system Delivers actionable information, through multiple mediums, to the appropriate people inside and outside the organization Extensible to support your corporate BI needs Turnkey solution, for pre-integrated systems, with a 3 week standard implementation enabling quick returns on your investment Currently supports multiple Sales, Traffic and Billing and Program Management systems Built on Harris nine (9) history in developing and operating business intelligence systems and our experience across all verticals of media Live and operational

5 Integrating Data Executive Reporting Enhanced presentation to and servicing of Clients Your Data Increased operational efficiency Better monetization of your inventory Enhanced Management

6 Fully functional BI Supports all five BI types in a managed and/or self serve environment Scorecards & Dashboards Enterprise Reporting OLAP/Ad-hoc Analysis Advanced & Predictive Analysis Alerts & Proactive Notification Multiple distribution paths to get data to were it can be used Mobile - ios, Android or BB Web Zero footprint web interface functioning dashboards and reports MSOffice Integration - access to data directly from MSOffice applications SharePoint/Portals: Reports/Dashboards seamlessly delivered to company internal or external SharePoint sites and/or portals

7 Automates normal data delivery, alerts on issues & enables data analysis Scheduled report generation and distribution Threshold and value monitoring and notification Ad-hoc report generation and data visualization

8 Additional NetGain Capabilities Data Mapper Harris developed to map Multi-database instances of the same base system and/or Databases from different source systems Auto-Create and Auto-Map functionality to simplify Mapping In production at Sony Wisdom Professional Access to Facebook data of over 16M users Rich reporting and segmentation through web and mobile Per seat license add-on

9 Visual Insight Quickly deliver visual analysis Easily share analysis

10 Technology High performance and scalability Harris developed ETL and Database SQL Server database SSIS ETL tools MicroStrategy Business Intelligence Engine Report/Dashboard authoring, rendering and distribution

11 BI tool choice is critical Why did Harris choose MicroStrategy as its base technology? Highly scalable for both data, reports and user breath and volume Strongest tool for enabling secure self-service BI Ability to perform both cube and direct SQL report queries (enables users to quickly develop reports within IT support) Rich dashboard capability Committed to Mobile BI Strong Office Integration Proactive vendor NetGain

12 Account Management

13 Revenue with Sellout & Program Detail

14 Product Trending by Channel

15 Impressions vs. Revenue

16 Complete Performance Picture

17 Rich Multi-Year Trending

18 Detailed Sellout Management

19 Rate Review

20 Revenue Analysis

21 Powerful Grids with full pivoting

22 Tools cont: Heat Maps

23 NetGain FAQs How frequently do the ETL s run and update NetGain? Can it be more frequent? Currently NetGain is updated once per day (night) System is designed accommodate more frequent updating Currently working through impacts to operational system during data refresh Can data be input or ingested into NetGain without an ETL MicroStrategy enables the import/input of data into system for data reporting/modules but data not saved to NetGain warehouse Harris is investigating the use of MicroStrategy Transactional Services for direct entry of data into NetGain warehouse How labor intensive is the data mapper? Harris has designed Auto-Create and Auto-Map functionality The Mapper is designed to be extensible to handle additional data source mapping requirements

24 NetGain FAQs What makes NetGain so media centric? Designed to support multiple Traffic and billing sales models (Ratings Based, Broadcast & CableNet, Cable MSO, Radio, Program Rights and Scheduling within a single consolidated data warehouse) User experience can be customized based on the requirements of each user / user group. Out of the box media centric dashboards and reports Designed to be extensible How many ETL s can feed into NetGain? Any limitation? NetGain was designed to be a multi-source system so it is capable of handling multiple ETL processes Current ETL process is limited by the nightly load window available for ETL s to be processed

25 Disclaimer Harris Broadcast is a global supplier of hardware and software that creates, manages, transmits, distributes and monetizes video content. Headquartered in Denver, Colorado, the company is widely recognized as the preeminent brand in the broadcast communications equipment industry. Harris Broadcast s uniquely integrated digital media solutions streamline the entire content workflow from live production to transmission. With a presence in key locations around the world, Harris Broadcast supports media customers in more than 130 countries. On February 4, 2013, The Gores Group, a Los Angeles based investment firm that acquires controlling interests in mature and growing businesses, completed the acquisition of Harris Broadcast Communications from Harris Corporation. Harris Broadcast is working with The Gores Group to drive innovation, streamline operations and enhance customer service. This presentation and its contents may contain Harris Broadcast proprietary and confidential information. Any review, reliance, distribution, disclosure, or forwarding without expressed permission is prohibited. Harris Broadcast is an independent company not affiliated with Harris Corporation. Copyright 2013 Harris Broadcast. All Rights Reserved.

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