Business Intelligence Solutions for Communications MOBILE INTELLIGENCE

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1 Business Intelligence Solutions for Communications MOBILE INTELLIGENCE

2 Leader in Business Intelligence for Over 20 Years Business Intelligence (BI) The process of transforming raw data into meaningful information to enable more effective business insight and decision-making MicroStrategy, Incorporated (NASDAQ: MSTR) Founded in 1989 Leading independent business intelligence software vendor Over 1 million business users at over 3,000 organizations Direct operations in 42 cities in 23 countries around the world Over 50 patents pending or issued 2

3 Leader in Communications Business Intelligence All of the Top 10 Global Communications Companies use MicroStrategy MicroStrategy Supports Hundreds of Communications Companies Worldwide AT&T Corporation Belgacom Bell Canada BellSouth Brasil Telecom Charter Communications China Telecom Comcast Communications Inc. Cogeco Cable Canada Inc. Cox Communications Deutsche Telekom AG Discovery Communications Eurotel Fastweb France Telecom Fujians Telecoms Hainan Telecom Jupiter Telecommunications Kabel Deutschland LG Telecom MACH Meredith Corporation Monaco Telecom Nextel Communications Argentina NTT America Polska Telefonia Cyfrowa SFR Cegetel Singtel SK Telecom Skype Sprint Nextel Swisscom Telecom Argentina Telecom Italia Telecom New Zealand Telefonica SA Telefonica O2 UK Limited Telekom Austria AG Telstra Time Warner Cable Turkcell UK Limited Verizon Services Corp Versatel Vodafone Group Services Limited Wind Telecomunicazioni S.P.A. Recreated PMS 3

4 Communications Customer Success Stories NTT America Improving Customer Satisfaction and Retention Through Better Service Response Times Reducing Outstanding Receivables by 50% in Just 90 Days NTT America chose MicroStrategy s Dynamic Enterprise Dashboards to monitor customer service data, including response times to trouble tickets. NTT America executives and managers will use the MicroStrategy information dashboards for at-a-glance insights into customer service performance to help them make datadriven decisions. With MicroStrategy, NTT America expects to be able to improve its service response times, allocate resources more efficiently, and address other critical service areas to improve customer satisfaction and retention. Sprint s Recreated PMS deployment encompasses multiple critical projects, anchoring 27 applications, and supporting more than 16,000 employees for such areas as call-traffic analysis, marketing analysis, financial performance assessments, and Web-traffic analysis. Monitoring sales and churn data, Sprint has been able to reduce its outstanding receivables by half in 90 days and accelerate payments by 120 days. Increasing Operational Efficiency and Revenue Performance Comcast performs market basket analysis across bundles of products. Executives, Product Managers, and Marketing Analysts gauge the up-sell and cross-sell success of products and marketing campaigns. Comcast tracks specific product performance across various lines of business, including TV channels, digital voice, video on-demand, and Internet services. Maximizing Marketing Campaign Success and Reducing Distribution Costs Executives and Product Management at Cox Communications analyze customer churn and retention to plan special offers, loyalty programs, and promotions. MicroStrategy s advanced analytics allow Cox executives and marketers to make better business decisions and reduce campaign development time and distribution costs. 4

5 Communications Customer Success Stories Providing Just-in-Time Customer Intelligence O 2 uses MicroStrategy dashboards to identify the value of each of their 22 million customers, providing insight into the services they use, how much they spend, and what it costs to support them. Armed with this information, O 2 can develop more effective campaigns to reduce churn, up-sell different packages, or cross-sell service. O 2 has seen significant reduction in report latency from several weeks to just a few hours. Deploying an Enterprisewide Platform for Business Intelligence Telefónica has deployed a number of business intelligence applications across the enterprise, including applications for sales analysis, financial analysis, purchase reporting, audit reporting, and marketing campaign analysis. Approximately 2,000 users access data warehouses and rely on MicroStrategy to access information and to share insight with other employees globally via the Web. Improving Customer Support and Service with Advanced Analytical Tools Following a detailed evaluation of BI providers, Swisscom selected MicroStrategy as its BI vendor for enterprise reporting, providing detailed insights into efficiency, allocation of resources, and other key metrics to ensure a high level of service for its customers. MicroStrategy was selected because of its ability to fulfill Swisscom s requirements out-of-the-box and its ad hoc reporting and user-friendly dashboard capabilities. Analyzing Marketing and Customer Operations Performancee MicroStrategy was selected to support the Sales and Marketing organization in analyzing marketing campaigns (tracking more than 800 indicators for every SIM and customer) and evaluating customer satisfaction. MicroStrategy is also used in the Customer Operation area, enabling managers and administrators to analyze the management and performance of call centers. 5

6 Solutions for Communications Network Analytics Manage Your Most Valuable Network Assets In order to optimize the utilization of valuable network assets, it is important to manage all aspects of network performance: how well the network is serving the customer, basic behavioral changes, operational performance metrics for coverage, bandwidth, dropped calls, product adoption, and time-of-day analysis. The MicroStrategy software includes management metrics to deliver financial, budgetary, regulatory, and operational performance to enable the type of realtime information and reaction that creates a highquality, reliable network for your customers. Network data is high-volume and technically demanding for queries and reporting. A proven ability to work with the most complex datasets makes MicroStrategy uniquely suited for the rigors of large network analysis. With MicroStrategy, wireless carriers can maximize the efficiency of the network investment to increase retention, levels of service, cost reduction, assurance, and network performance. 6

7 Solutions for Communications Customer Profiling Deploy Customer Value-Oriented Reporting Across the Business People all across the organization need to analyze customer data to understand churn, customer experience, and customer behavior. MicroStrategy s single, unified platform provides the analytic sophistication to deliver this important information to everyone who needs it. MicroStrategy provides a measurement of margin and breakeven for each individual customer across all attributes of the business, helping to identify processes that create or destroy value so organizations can act accordingly. Additionally, MicroStrategy helps maximize customer retention through smart customer investments that focus on customer ROI but also rewards customers for loyalty, thereby optimizing margins and driving better customer loyalty. Customer profiling has a brief shelf life and is only useful in real-time. MicroStrategy ROLAP enables analysis as soon as the data is present in the underlying database and makes it accessible to everyone in the organization. 7

8 Solutions for Communications Multi-Channel Touchpoint Understand Channel Value, Usage, and Optimization ipad 1:55 PM 100% Communication companies need a more complete picture of profitability at a customer, product, channel, and organizational level to manage the business. Armed with this information, companies can make smarter decisions about how to manage customer relationships for maximum profitability and loyalty. With multi-channel customer analytics, companies can gain insight into: Resource allocation Marketing program spend Revenue streams Product pruning impact on customers Service changes versus customer profitability Network capacity alignment Cross-sell and up-sell opportunities Customer segmentation Effective campaign and customer targeting Pricing, revenue mix, and competitive positioning Cost containment and budgeting Reporting at segment level Channel management Capital investment versus value creation Customer servicing and relationship management Retention of profitable relationships Cost of unprofitable relationships ipad 1:55 PM 100% 8

9 Solutions for Communications Digital Advertising Analytics You Can Act On Going beyond traditional offline and online channels, the mobile device is the one tool consumers are likely to have with them at all times, providing a unique opportunity to pass on very personal, highly relevant messages. ipad 1:55 PM 100% State-of-the-art analytic capabilities, superior scalability with carrier-grade performance, and flexibility to adapt to push, pull, or opt-in, makes MicroStrategy the ultimate solution for cross-channel digital advertising. Key Benefits: Real-time impact analysis of marketing activity and behavioral change, including: campaign performance, uptake, segmentation, Average Revenue Per User (ARPU) impact, stickiness and satisfaction, and opt-in and offer management Single customer view through multiple channels and campaigns Improved up-sell and cross-sell activities and increased customer loyalty Social network analytics, identifying opinion trends and influence Actionable management dashboards customized for various stakeholders to prevent access to sensitive customer information ipad 1:55 PM 100% 9

10 The MicroStrategy Difference The MicroStrategy Platform is Uniquely Suited to Meet the Complex and Varied Needs of the Communications Industry Network Optimization Interactive Marketing Allocation and Coverage Capacity Management Demand Management Quality of Service Digital Advertising Campaign Management Cross-Channel Marketing Market Basket Analysis Customer Value Management Customer Experience Advanced CRM Lifetime Value Analysis Churn Reduction Loyalty Management Customer and Market Insights Preference Analysis Call Center Management Store Optimization 10

11 Why Do Tier One Communication Companies Turn to MicroStrategy? Turn large amounts of complex data into a single version of the truth... on the fastest, most robust BI platform... to complete any type of analysis... when and where you need it. SAP BW Microsoft Analysis Services Multi-Dimensional Databases Oracle Essbase Non-stop Operations Web Alerts & Monitoring Mobile Dashboards In-memory Performance Channel Overview Welcome Joyce L. Fowler Summary as of April 1, 2010 Consolidated Balance: Next Payment Due: Due Date: $ 6, $ 1, April 15, % 1:55 PM ipad Card Home 450,000,000 Traditional Full Price Stores Series: Repeat Visits Category: Value: 348,604, ,000, ,000,000 Pay Bill Series: Web Category: Revenue Value: 186,810M See card details 1 card close to limit 300,000,000 Total Visits 250,000,000 Under-driven Purchases 200,000,000 Offer-driven Purchases Top Buyers 150,000,000 Request Visits 100,000,000 Web Large Charges Off-Price Stores 7 charges in this period 50,000,000 0 Catalog Spend by expense category Rewards Information 100,000,000,000 Location Income Current Conversion % Other Conversion % <15k 3.92% 54.34% 15k-25k 3.92% 54.32% 25k-50k 3.93% 54.25% 50k+ 3.79% 47.79% <15k 3.00% 39.69% 15k-25k 3.09% 39.67% 25k-50k 3.00% 39.67% 50k+ 2.99% 36.45% 80,000,000,000 Other Trend Rural Trend and per-channel Ranking ,000,000,000 City Special offers just for you ,000,000, ,000,000,000 Current, Last, Last Year s Quarter 0 <15k DataMarts Relational Databases Data Warehouses Reporting 15k-25k 25k-50k 50k+ Desktop Highest Scalability January 6, 2006 Page 1 of 2 Analysis Printers 6/15/2009 Spreadsheets, Text Files Operational Databases Salesforce.com Complete Security Predictive Analytics Fax All Data Sources Industrial Strength All Styles of BI All Interfaces Accessing All Enterprise Data High Performance Delivered Even at the Highest Scale Evolving Requirements Fully Supported Out-of-the-Box Information Delivered Where and When Users Need It 11

12 ipad 1:55 PM 100% The Platform for Communications Business Intelligence MicroStrategy Mobile Business Intelligence FASTER TO DEVELOP Quickly design apps that offer a superior user experience, knowing that infrastructure code such as networking, security, data management, and sensor integration is already built-in. NO CODE REQUIRED Customize the look, feel, and behavior of your app using an array of finely-designed, iphone-optimized displays and controls. MicroStrategy s intuitive point-and-click interface makes configuration easy. EASIER TO MAINTAIN Accelerate deployment of new apps and stream app updates with the MicroStrategy Mobile application platform, so users always have easy access to the latest, most up-to-date information. MicroStrategy s Extensive Platform Experience Conveys Directly to Mobile BI The MicroStrategy platform is built on one unified, organicallydeveloped architecture. This platform provides a number of critical capabilities to ensure that it is truly enterprise-class: Desktop / Laptop Mobile Rapid Development and Deployment using WYSIWYG pointand-click design in the MicroStrategy integrated development environment. High Scale and High Performance across user scale, data scale, and application scale on the fastest, highest performing business intelligence server. x x x x Economies of Scale as the system grows with the minimum number of IT personnel and the fewest servers. Windows Office Portals Browser iphone ipad BlackBerry Write once, run anywhere Flexibility from a single serviceorientated architecture to satisfy multiple devices and clients without additional integration or device-specific translation. Full Spectrum of Developer Tools Full Spectrum of Admin Tools Openness and Extensibility via MicroStrategy s SDK and exten- Web Professional Desktop Designer Architect MicroStrategy MicroStrategy Web Mobile MicroStrategy Transaction Services MicroStrategy Intelligence Server Enterprise Manager Command Manager Object Manager sive library of APIs. Secure Data Access Model designed to provide robust data protection using a full range of technologies and security models. Comprehensive Administrative Control consistent with mission-critical system operation. SDK Databases Cube Databases Transactional Applications Website Content Integrity Manager Unmatched Analytical Power against entire data warehouses using data mining, predictive, statistical, financial, and mathematical analyses. 12

13 Mobile Intelligence for the iphone, ipad, and BlackBerry ipad 1:55 PM 100% Inventory Turns vs Profit Trend Card Home $1,500,000 $1,250,000 1,500 1,250 Welcome Joyce L. Fowler Summary as of April 1, 2010 Consolidated Balance: $ 6, Pay Next Payment Due: $ 1, Bill Due Date: April 15, 2010 Gross Profit (USD) $1,000,000 $750,000 $500,000 $250,000 1, Inventory Turns See card details 1 card close to limit $ Q Q Q Q Q Q Q Q4 Inventory Turns Gross Profit Large Charges 7 charges in this period Spend by expense category Rewards Information Special offers just for you Native App Experience Purpose-built, workflow-driven apps that quickly and easily guide users through their data to discovery, analysis, or decision. Apps fully leverage mobile device capabilities, including the multi-touch interface, sensors (GPS or camera), communications (voice, , text), and more. Enterprise Grade Designed to deliver the higher levels of performance and scalability demanded by mobile apps. MicroStrategy delivers in-memory, multi-level caching, ROLAP analytics, robust security, easy extensibility, and comprehensive administration features designed for enterprise deployments. Fast to Develop Fast, code-free app development via MicroStrategy s metadata-driven, point-and-click paradigm. Build rich, interactive BI apps in just days. Speed deployment by building once and deploying across platform to iphone, ipad, BlackBerry, browsers, Microsoft Office, or portals. 13

14 Visualize Patterns and Trends in Your Data An Extensive Library of Graphs Time Series Visualizations Bubble Chart BoxPlot Bar and Line Chart Area and Line Chart 3D Bar Graph Histogram Gantt Chart Line Chart Radar Chart Waterfall Chart 14

15 Capabilities Finally Made Possible with Mobile Technology Camera Use what you can see around you Maps Visualize location-specific data, trends, and analyses Snap product barcodes and use as inputs to focus your analysis Capture and store GPS tagged pictures of shelf sets which complement your analysis Plot your data onto maps for network nodes, coverage areas, or retail locations. Use thresholds to color pins and select pins to explore the information 15

16 Act on Information MicroStrategy Transaction Services From Insight to Action Monitoring your organization s performance in the palm of your hand is a powerful business capability. Interacting with that information to approve requests, submit orders, change plans, and capture information at the moment of insight takes that power to a new level. ipad 1:55 PM 100% MicroStrategy Transaction Services lets people act on business information from a mobile device such as the ipad and iphone, as well as from a dashboard on any web browser. 16

17 Empower Your Managers to Take Action on the Move Move Forward. Request Management in Real Time. ipad 1:55 PM 100% Review all business items requiring your action Approve requests based on information presented Deny requests at the tap of a button Reassess ongoing requests by asking the requestor for more information 17

18 Partners in Communications Solutions Strong Partnerships with Over 200 World-Class Providers PMS 200 Red PMS 424 Gray The Data Virtualization Gold Standard 18

19 What MicroStrategy Customers are Saying: The Buzz Carrier Grade Scalability We re pleased that MicroStrategy s unique infrastructure and exceptional capabilities have scaled to our ever-growing requirements, satisfying the business requirements of our widespread end user community. Easy Deployment and Use - Sprint With MicroStrategy s software, our employees will have the ability to create their own reports. MicroStrategy offers ease-of-deployment, ease-of-use, ease-of-administration, exceptional scalability, and powerful analytics that can drill down to the most minute detail. - Comcast Measurable Value Our management team is able to drill down to find specific information about new customers, successful sales channels, or popular products and have the information presented in easy-to-read one-page reports. We can now better assess performance and enhance operational efficiencies. Faster Decisions, Higher Productivity By adopting MicroStrategy technology across the enterprise, we have seen the speed by which decisions are made and productivity levels increase. MicroStrategy s intuitive Web interface lets users analyze and share corporate data with ease and satisfies the business requirements of our widespread end-user community. - O2 - Telefónica High Performance, Low TCO Following a thorough evaluation of the leading business intelligence products, we found MicroStrategy s interactive dashboards to be the best choice to ensure high user adoption across the enterprise. MicroStrategy s robust architecture allows us to deliver valuable data to a broad user population and requires significantly less overhead than any other BI tool in the market. - Nippon Telephone & Telegraph (NTT) 19

20 A Made Up Title Join our LinkedIn Group: linkd.in/microstrategy Follow us on Twitter: twitter.com/microstrategy Like us on Facebook: facebook.com/microstrategy Copyright Information All Contents Copyright 2011 MicroStrategy Incorporated. All Rights Reserved. MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy ecrm 7, MicroStrategy Education, MicroStrategy etrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,181,417, 7,127,403, 7,174,349, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161 and 7,861,253. Other patent applications are pending. 20 MicroStrategy Incorporated 1850 Towers Crescent Plaza Vienna, VA Copyright All rights reserved. COLL MOBILE INTELLIGENCE

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