Web Analytics & Search Engine Optimization: Smart Strategies
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1 The Panelists Joe Teixeira, Director of Web Intelligence MoreVisibility Kristyn J. Sornat, Marketing Technology Specialist Much Shelist Mary M. Tomaro, Web & Interactive Marketing Manager, Business Development & Communications Jones Day Keith N. Wewe, Director of Client Service and Growth Content Pilot LLC The Survey Results Page 1
2 Page 2
3 Using social media sites to drive traffic to our website. How much time is really needed for it to be effective. Does the proliferation of mobile device affect SEO strategy in any way? I would like to have a better understanding of SEO in general Analytic tools, hear about other firm's strategies Best practices I'd like to know more about how to manage links placed on the website so that they are always kept current and correct. As well, how to motivate your company to participate in more social networking to bring business to your site and to decide on the right tool to build into our site that prompts users to inquire and, thereby increasing conversion. Importance of links as part of SEO strategy What works & what doesn't What is fair pricing for the service and how is it arrived at? Relation to knowledge management as we are planning for both next year. Everything! Inbound linking Competing with highly ranked firms. Coming up first on Google searches Page 3
4 Page 4
5 Internal vs. external Not sure Referring pages Top keywords, top referral sources Tracking in the formal sense has not taken place yet but I am tracking it myself quarterly The Marketing Department does this... I don't know what they track Not sure User paths Page 5
6 Newsletter registration We count visits to a contact page or sent as a conversion Various conversion rates (event sign up, whitepaper download, list subscription) Newsletters Page 6
7 CRM/e-Marketing Manager Network Applications Analyst Communications Coordinator Marketing Technology Manager Website administrator Marketing and Business Development Director Director, Knowledge Management Technical Support Director of Marketing & Business Development Marketing Technology Analyst Internet Marketing Manager IT Director Grand Poobah IT Director Manager, Marketing Technology & Information Marketing Technology Manager IT Director IT Director CIO Director of Marketing Technology CIO Administrator Director of Client Services Software Team Manager PR Manager Page 7
8 Page 8
9 I am very interested in this area and would appreciate any whie papers or other information I can use to help improve our website and SEO. Page 9
Web Analytics & Search Engine Optimization: Smart Strategies
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